Tag: Franklin Templeton

  • Franklin Templeton & 82.5 Communications launch ‘#ChangeTheSoch’ campaign

    Franklin Templeton & 82.5 Communications launch ‘#ChangeTheSoch’ campaign

    Mumbai: Studies have shown that financial advice from women is often dismissed or undervalued compared to advice from their male counterparts. This disparity can hinder women’s confidence in their financial decisions and may deter them from pursuing careers in finance.

    The ‘#ChangeTheSoch’ campaign by Franklin Templeton is a simple yet powerful idea, that demonstrates the absurdity of how the same financial advice is received differently.

    The campaign underlines the problem of women being frequently overlooked as credible sources of financial advice, despite their expertise and qualifications.

    Director & head of sales enablement, Juzer Tambawalla: “Our campaign is a conversation starter that aims to create a more inclusive financial ecosystem where everyone’s advice is heard and respected equally. There is an urgent need to challenge the ingrained biases that undermine women’s credibility, especially in the world of finance. #ChangeTheSoch is about recognizing the expertise that’s already there and ensuring it is valued, regardless of the voice delivering it.”

    VP and head of marketing Geetanjali Sachwani: “We all have a voice. Some a whisper, some a roar. If you can roar, roar for those who can’t. If you can only whisper, keep trying because every roar was once a whisper. A woman with a voice is a strong woman. But the search to find that voice can be remarkably difficult. And at Franklin Templeton, we have used ‘voice’ to bring a change in soch. Through this campaign, we are trying to find a voice that calls out that women are equal to men in life and investments.”

    82.5 Communications CCO Anuraag Khandelwal: “It’s always lovely to partner clients who want to create work that not only engages but also challenges deeply ingrained biases and real problems. We created #ChangeTheSoch as an initiative to confront the issue of gender disparity in financial credibility head-on. This campaign highlights the different receptions of identical advice based solely on the gender of the speaker, encouraging viewers to reflect on their own biases. Advertising, when thoughtfully executed, can transcend its commercial purpose and become a catalyst for societal change. Through this campaign, our humble effort is to empower women to assert their rightful place in the financial sector, whether as informed investors or as respected advisors.”

  • Franklin Templeton celebrates remarkable women in #WomenofProgress campaign

    Franklin Templeton celebrates remarkable women in #WomenofProgress campaign

    Mumbai: Franklin Templeton has launched “Women of Progress,” a video campaign showcasing inspirational women who have broken barriers, overcome challenges, and achieved remarkable success in their respective fields.

    The campaign created in collaboration with Mashable Middle East and being promoted by Mirum India, is aimed at showcasing the attributes of persistence, ambition, and innovation, that these successful women in the United Arab Emirates have embraced. It comprises four inspirational episodes, each centred around the journey of a remarkable woman who is the hallmark of progress in her field. Featuring women from various sectors like business and sports, these videos showcase the indelible impact these powerhouses have had on their respective industries.

    These are our standout “Women of Progress”:

    Curly Tales’ founder Kamiya Jani embodies the entrepreneurial spirit with her innovation and determination. Kamiya ventured into the unknown when she launched her food, travel, and lifestyle platform into the UAE market. Not content with merely creating a brand, Kamiya set out to establish a robust community where people could explore and share their love for travel, food, and unique experiences. Her story is one of innovation, showing how a hunger for growth and the willingness to take risks can lead to success in new markets.

    Latifa Bin Haider began her journey towards empowering women at the young age of 19. To realise her dream of leaving a positive impact on society, she founded Baytukum, a platform designed to offer women the necessary resources and knowledge to thrive in real estate investment, fostering financial independence. Latifa’s vision extends beyond just financial success; she is dedicated to creating a supportive community for women, guiding them towards personal and financial freedom.

    The founder and CEO of MENA speakers, Saana Azzam, exemplifies unwavering resilience and ambition. Faced with the choice between her roles as a mother and entrepreneur, skillfully balanced both, defying societal expectations. Her journey highlights her determination to break free from society’s barriers and chart her own course to success, serving as an inspiration to many.

    Brimming with passion for football since a young age, Areej Al Hammadi was determined to push aside society’s restrictive views about women in the sport, securing her place in the UAE women’s national team. Her story is a testament to overcoming societal barriers and pursuing one’s passion with determination, illustrating that true progress is made when we move beyond societal confines.

    Franklin Templeton director – marketing, CEEMEA Balaaji Vaidyanathan shared, “The ‘Women of Progress’ series celebrates the achievements of these extraordinary women who have embraced the spirit of progress and contributed to society’s growth. These stories are crucial in shaping and inspiring the next generation of leaders. Through these videos, we aim to inspire and motivate viewers by showcasing the remarkable achievements of these women. Their stories serve as a reminder that with courage, passion, and perseverance, one can overcome any challenge and make a significant impact.”

    Launched mid-March, the campaign will run through mid-April and viewers are invited to delve into these empowering stories on www.womenofprogress.com.

    The Women of Progress video series has been created and produced exclusively for Franklin Templeton by Mashable ME. This content is not an endorsement by Franklin Templeton of any company or business.

  • CNBC-TV18 launches Future. Female. Forward Season 2 in New Delhi!

    CNBC-TV18 launches Future. Female. Forward Season 2 in New Delhi!

    Mumbai: CNBC-TV18 proudly announced the successful launch of HSBC presents CNBC-TV18’s Future. Female. Forward – The Women’s Collective Season 2, an impactful initiative aimed at fostering gender parity and inclusivity within the workforce and beyond. The inaugural event, held on 10 February 2024, at The Imperial Lawns in New Delhi delivered meaningful insights and highlighted the importance of gender equality and equity in driving innovation and sustainable growth.

    The evening started with a spectacular musical performance by The Delhi Police’s All-Women Band, featuring 85 talented female officers. Setting the tone for the evening in her welcome address,CNBC-TV18 managing editor  Shereen Bhan said, “Our campaign aims to spark genuine discussions on women’s economic empowerment and their role in the economy. We’ve successfully brought this conversation nationwide through ‘Future. Female. Forward – The Women’s Collective’ and globally at the World Economic Forum in Davos in 2023 and 2024. We also aimed to promote gender balance in organisations by compiling best practices and actionable solutions from diverse leaders over the past year.”

    Emphasising on the topic ‘Interaction on Championing Gender Inclusion’, HSBC India CEO Hitendra Dave said, “We are honoured to have partnered with CNBC-TV18 on a cause that has ignited conversations, both within HSBC and on broader platforms. Our commitment to fostering equality of opportunity, including gender parity, is paramount. Through transparent practices such as disclosing pay by gender and implementing fair recruitment, promotion, and evaluation processes, we are fostering open dialogue and tangible change. We recognize the importance of diversity not only as a social imperative but also as a strategic advantage, enabling us to better serve our diverse customer base”. He added, “Achieving 100% equality of opportunity is our ultimate goal, ensuring that biases are eliminated and all individuals are given fair consideration in every aspect of our operations”. Followed by the same, the evening witnessed the unveiling of the unique Future. Female. Forward Sustainable-First Logo.

    A special discussion on the topic of ‘India’s Alliance for Global Good’ featuring minister of women & child development Smriti Irani, in conversation with Shereen Bhan, saw the minister stating, “Today women stand shoulder-to-shoulder with men in every field. Currently, 30 crores of Mudra loans are availed exclusively by women. During the COVID-19 pandemic, 80% of the workforce producing PPE suits comprised women, showcasing their resilience and dedication. Additionally, 6 million frontline workers, predominantly women, tirelessly provided door-to-door medical services. This paradigm shift reflects India’s commitment to its promises. As a nation, we serve as a unifying force and can bridge divides in a fragmented world. India also spearheaded discussions on gender parity within the G20, leading to the establishment of a dedicated working group. We are optimistic that India’s commitment to global welfare will translate into meaningful action”.

    In an insightful fireside chat with Shereen Bhan, Franklin Templeton Investments CEO  Jenny Johnson said, “I was reminded of something that my daughter once said. I asked a question to my 5 kids, whether they want to join me in this business or not and one of my daughters refused and said, no mom I would rather do something that helps people. It was an enlightening moment for me because I realised we need to describe this business in a different way. Though we help people with important goals in their life all the time, we didn’t describe it that way. Once we start communicating in a way that resonates with women, then we will attract more women to it.”

    The evening unfolded by facilitating and celebrating some of the most inspiring women achievers. Actor Gul Panag, Captain Shivani Kulkarni, Pilot, Harshini Kanhekar, India’s first female firefighter, and Brave Souls founder and director Shaheen Malik, were felicitated as the unstoppable icons of Future. Female. Forward – The Women’s Collective. While, Col Bindu Nair of the Indian Army, Ravneet Kaur, chairperson of the Competition Commission of India, lieutenant commander Prerana Deosthalee, of Indian Navy, Suman Nalva, DSP, PRO, Delhi Police and Ajaita Shah, founder and CEO of Frontier Markets were felicitated as inspiring women achievers. Furthermore, Annapurni Subramaniam, director of the Indian Institute of Astrophysics, Upasna Taku, co-founder and COO of MobiKwik, Neha Kirpal, social entrepreneur, Arati Devi, India’s youngest elected sarpanch from Dhunkapada Gram Panchayat in Ganjam district, Odisha and Nigar Shaji Indian Aerospace Engineer, ISRO were recognised as women pioneers.

    Lieutenant commander Prerana Deosthalee from the Indian Navy said, “I am thankful to the Navy for entrusting me with the command of a Naval warship. It reflects their belief in my capabilities, and I am grateful for that. This achievement reaffirms the importance of believing in oneself, and I am pleased that my perseverance through life’s ups and downs has paid off. I am genuinely happy and proud.”

    India’s first female firefighter Harshini Kanhekar expressed, “Unfortunately, my attempts to join the Indian Air Force and subsequently the Indian Army were unsuccessful. Despite these setbacks, I remained resilient and pursued other avenues. A friend suggested I explore the National Fire Service College to fulfill my desire to wear a uniform. Unaware that the college had no female students, I applied, nonetheless. Upon visiting the college with my father, an individual remarked that ‘this college is not made for you, please go somewhere else’. However, determined to prove them wrong, I successfully passed the entrance exam and enrolled as the sole female student among a cohort of 2000 men.”

    The evening featured an engaging fireside chat with Franklin Templeton president & CEO Jenny Johnson, moderated by Shereen Bhan, where she discussed her career, journey, and her transition to becoming a CEO. Following that, Competition Commission of India (CCI) chairperson Ravneet Kaur, delivered a TED-style talk.

    Roshni Nadar Malhotra, Chairperson of HCLTech said, “I believe that as we strive for inclusivity across genders, especially by enhancing female representation in the future, it’s vital to evaluate how our initiatives actively contribute to a cultural transformation within our organization and institution. This shift is pivotal in preparing us to embrace diversity more effectively, which positively impacts every aspect of our endeavours.”

    Additionally, Amitabh Kant, former CEO of NITI Aayog, talking about the event said, “I find it remarkable that women in India have increasingly taken active roles in various government initiatives, including housing, Mudra loans, and the digital movement. India’s prioritisation of women’s development as a key agenda at the G20 summit represents a significant milestone for the nation.”

    This was followed by the third and final session with the leaders on “Bridging the Gender Gap: Strategies for Equality & Inclusion”. The panellists for the same were Ravi Kumar, CEO of Cognizant; Anil Chadha, divisional chief executive of ITC Hotels; Hitendra Dave, CEO of HSBC India; Kami Viswanathan, Sr VP – Middle East Indian Subcontinent and Africa Operations FedEx; Herve Delphin, EU ambassador of India.

    Talking about Gender Parity at work FedEx president – Middle East, Indian Subcontinent and Africa Kami Viswanathan said “It is essential to offer mentorship and sponsorship to facilitate women’s progression into senior leadership positions. Both male and female leaders need to actively support and invest in the potential of women. Our initiatives prioritize mentorship and hands-on experiences to elevate the representation of women in senior management roles. Moreover, featuring senior female leaders as role models illustrates to our teams that such accomplishments are achievable. These efforts reflect our continuous commitment to advancing gender diversity and equality.”

    Adding to that ITC Hotels divisional chief executive Anil Chadha said, “At ITC, diversity, equity, and inclusion are paramount priorities, underscored by robust policies implemented across all divisions, each dedicated to significant efforts in advancing these areas.”

    Moving forward, Ghazal Alagh, co-founder, Honasa Consumer Pvt Ltd; Hepzibha Pathak, global brand director at Ogilvy & Mather, Anju Srivastava, founder of Wingreens, and Harmilan Bains, Athlete were also felicitated at the event for their inspiring contributions. The evening wrapped up with an enthralling closing performance by Vanika Sangtani, storyteller & poet, reinforcing the campaign’s purpose and entailing the life story and journey of a woman, in a beautiful and poetic manner.

    Future. Female. Forward – The Women’s Collective is presented by HSBC India, with HCLTech, ITC and FedEx also supporting the initiative as partners.

  • Franklin Templeton to be the investment partner for all Procam distance running events in india

    Franklin Templeton to be the investment partner for all Procam distance running events in india

    MUMBAI: Procam International, pioneers of distance running events in India, announced its partnership with Franklin Templeton, one of India’s largest* fund houses, as Investment Partner for all their four world-class running events. The association is slated to start with Tata Mumbai Marathon on January 19, 2020.

    Franklin Templeton aims to use a digital first approach to engage the runner community, with innovative offerings towards increased financial security.

    Today, running is the fastest growing participative sport in India. Procam running events have played a pivotal role in this transformation – from starting a health & fitness revolution that spawned over 1400 races in the country, to creating a springboard for Indian long- and middle-distance runners. Re-enforcing bonds with civil society, these events have become a beacon of humanity and compassion.

    The road has been a great leveler and distance running has transcended boundaries to become a Sport for All – beyond politics, religion, race, colour and gender.

    Franklin Templeton believes that investing is not a 100-meter dash, but a marathon. There are many similarities in skill, character and attitude between a successful marathon runner and a successful investor. When one speaks about a marathon runner, the quality that repeatedly finds mention is physical stamina and when it comes to investing as well, it’s about the mental and emotional stamina that is needed to navigate the ups and downs of the market.

    Franklin Templeton released a campaign called the “Marathon of Life” that helps the viewer draw inspiration from nine real life stories of marathon runners. It highlights important traits like being resilient, stepping up, having a goal, starting early, taking risk, diversifying efforts, power of compounding, importance of a guide and the importance of starting the journey anytime irrespective of your age. These resonate with principles of successful long-term investing.  

    Mr. Sanjay Sapre, President, Franklin Templeton – India, on the association said, “The growing focus on fitness, health and wellness is evident and certainly a step in the right direction. It is equally important for people to focus on their financial health and wellness.   Our partnership with Procam as an ‘Investment Partner’ is an ideal match, as we find a lot of common ground between long-distance running and investing. This includes many aspects like coaching, discipline, resilience, and the ability to master one’s emotions. We encourage investors to participate and excel in their own Marathon of Life.”

    Speaking on the partnership, Anil Singh, Managing Director, Procam International, said, “The support of our sponsors has been instrumental in the accelerated growth and success of distance running. We have always believed in cementing long-term partnerships, beyond return on investment. It is our pleasure to welcome aboard the globally renowned Franklin Templeton as our Investment Partner starting from TMM 2020. Franklin Templeton draws a synonymous co-relation with running marathons, life and investments. We are privileged with this visionary approach and as partners, we look forward to providing runners across the globe a new experience.”

    The partnership is set to kick off through one of the Franklin Templeton’s key campaign for all TMM 2020 – My Journey Video. It captures a runner's performance across the duration of the Tata Mumbai Marathon 2020 and highlights key statistics of their pace, and split timings.

    Tata Mumbai Marathon 2020 is scheduled to take place on 19th January 2020 and the 17th edition is expected to witness over 50,000 participants on the streets of Maximum city. 

  • Ex MullenLowe Lintas’ Joseph George ‘Tilt-ing’ the creative agency model

    Ex MullenLowe Lintas’ Joseph George ‘Tilt-ing’ the creative agency model

    MUMBAI: A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video production services for brands and businesses under the name Tilt Brand Solutions.

    Tilt Brand Solutions chairman and MD Joseph George says, “The context in which brands operate is everything. When that changes, everything about the brand outreach needs to change. What, where and how consumers buy, and what, where and how they consume content, have all changed. These changes cannot be responded to, by shoe-horning existing models into new structures. They need to be addressed by structuring a new; not re-structuring an old. Ergo Tilt.” 

    Tilt believes that brand and communication planning today is mostly “right brained”, predicated primarily on culture, attitudes and beliefs. And while these will continue to remain critical, the plethora of actual behavioural and consumption data available today cannot be ignored.

    Joseph opines, “Data analytics today sits only in digital, media or analytics agencies. At Tilt though, composite teams of left and right-brained strategists evaluate brand and behavioural data in human and cultural contexts and vice versa. Specialists in brand management, consumer behaviour, digital and media, data analytics, video analytics and communication planning work together to provide what we at Tilt call, full brained thinking.”

    Democratisation of data and proliferation of screens of all sizes, have resulted in Indians consuming more videos than ever before; contributing 50 to 70 per cent of all IP traffic and 75 per cent of advertising spends. Tilt believes thus, that getting right the conceptualisation and production of advertising and content in the video format, has become critical.

    Explains Joe, “Tilt’s creative philosophy of One Brand, Many Stories is built on the belief, that brands have, and need to tell many stories. More the stories, the more the brand begins to breathe and belong in people’s consciousness. The assumption that one video asset will work across audiences, objectives and platforms is flawed. Content creation and production needs to be tailored to each platform and experience across all forms of video-based advertising and content – from commercials to long, short and very short format video content.”

    The leadership team, Shriram Iyer chief creative and content officer, Srikanth Sarathy chief operating officer, Rajiv Chatterjee chief business officer and soon to join Kedar Teny as chief strategy officer is confident that Tilt’s strategy-story-studio offering, driven by its twin philosophies of full-brained thinking and one brand, many stories could well serve as proof of concept for brand owners and creative enterprises who are seeking to influence, engage and entertain consumers of today.

    The agency wants to sit in the union set of consulting, communication, content and video production; drawing inputs however, from the intersection set of brand building, communication planning, storytelling, analytics, media & digital strategy, behavioral science and production management.

    Joseph further adds, “We had to look at talent with specific experience and skills; and so, our starting team couldn’t be more diverse from each other, and different from norm in terms of careers and academics – Airtel, Culture Machine, Disney, Franklin Templeton, Hindustan Unilever Ltd, IIT, Infosys, ISRO, Leo Burnett, Lintas, London School of Economics, McDonald’s, Mediacom, NID, Omnicom Media, PWC, Sony Sports, Star TV and The Viral Fever.”

  • The Whateo Gains Momentum!

    The Whateo Gains Momentum!

    MUMBAI: Franklin Templeton India commissions Griphin to create a series of Whateos to launch their Free Online Investor Education Academy. The Whateos are dubbed in 5 different languages including English, Hindi, Marathi, Gujarati and Tamil to ensure nationwide accessibility. To have a look at the Franklin Templeton Whateos, please refer to the following link: https://www.franklintempletonacademy.com/

    Fundamentally, a ‘Whateo’ is a what-is video which explains the core concept and features of a product, a service or an idea. Predominantly a marketing tool, a “Whateo” works along the same lines as an explainer video; further enhanced with the expertise of marketing professionals, script writers and film directors.

    The subject of an investment series for beginners has always been perceived as intimidating and heavy therein rendering the entire experience as complex. Further to which, it is a challenge to clearly communicate with a consumer in a world filled with information overdose. That’s where the Whateo steps in!

    As quoted by Shaili Sutaria, Co-founder and Creative Director, Griphin “The prowess of the Whateos that we created for Franklin Templeton India successfully simplified each investor lesson into an entertaining and engaging animated quick film. Every Whateo aims at successfully explaining a concept through illustration, animation & entertainment within a brief format”
    As quoted by Jay V Sutaria, Founder and Managing Director “The beauty about a whateo lies in story-telling and simplified illustration; and that can be done in any language. Franklin Templeton is taking investor education to the masses with 5 languages and more in the pipeline. It’s an honor to work with visionaries who are pioneering rural empowerment with such cutting edge tools as a Whateo. Free animated initiatives like these have seen huge success around the world and we are hoping the same will follow in India.”

    What really is a ‘Whateo’? Let a Whateo take you through its own introduction. Take a look: http://www.youtube.com/watch?v=n4j1YJ2jKQM

  • Ajay Verma joins Draftfcb Ulka as chief growth officer

    MUMBAI: Ajay Verma has returned to Draftfcb Ulka as the chief growth officer. He will head the business development efforts of Draftfcb Ulka and will work closely with the business heads of the various divisions.

    Verma, who has 16 years of experience, started his career in the erstwhile Ulka Advertising way back in 1993 as a young management trainee. He was part of the agency‘s 23 year long running internship training program, Star One.

    Apart from Ulka Advertising (Draft FCB Ulka), Verma has also worked with Rediffusion and Percept H on brands including Colgate, HSBC, Cadbury, Tata Motors, Rediff.com, Franklin Templeton, Tata Sky, Amul, Godrej and HPCL.

    He has also led the new business efforts at two of his previous positions. Verma also has an entrepreneurial streak in him, having worked as the founding CEO of eBus, India‘s first digital television advertising delivery system.

    Draftfcb Ulka executive director and CEO MG Parameswaran said, “We are delighted to have Ajay Verma back. He was one of our brightest Star One recruits. He brings with him a great amount of energy and excitement that is vitally needed to drive the growth ambitions of the Group. Ajay will work across various verticals helping us leverage our great strengths as well as open new opportunities for the various offerings of the agency. We have been often called a very quiet, shy agency. The addition of Ajay to the senior management team is a step in correcting this impression.”

    Verma said, “I loved the thrill of working in a fast evolving Internet Technology industry, but I was missing the fun and excitement of working in a large agency network. It‘s a special feeling to be entrusted this critical role at Draftfcb Ulka – a company where I not only started my career, but also a place for which I have always had a great amount of respect and regard.”

    Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India‘s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, and activation/brand experience.

  • Franklin Templeton continues with M&C Saatchi as creative partner

    MUMBAI: Financial services company Franklin Templeton (India) has decided to continue with M&C Saatchi as its creative partner. The agency has been working with the brand since 2008.

    A senior official from the agency confirmed the news to indiantelevision.com and added, “There was never really any talk of a review. The brand has simply extended the contract they have with us.”

    Though there were rumours that Franklin Templeton has called for a review on the creative mandate, the agency source negated the hearsay.

    The brand now plans to focus on more tactical, activation and digital led brand communication.

    Before M&C Saatchi, Rediffusion-Y&R handled the brand‘s advertising for two-and-a-half years.

    The brand‘s media planning/buying mandate rests with GroupM‘s Maxus.