ITV

Tag: Frames Production

  • Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.

    Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

    However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band. 

    Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.” 

    For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.

    The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities. 

    Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.” 

    The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo. 

    Star Plus’ new non-fiction offering, Dance + season 2  will be pitched against Zee TV’s  Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.  

  • Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.

    Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

    However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band. 

    Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.” 

    For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.

    The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities. 

    Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.” 

    The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo. 

    Star Plus’ new non-fiction offering, Dance + season 2  will be pitched against Zee TV’s  Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.  

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.