MUMBAI:Havas Media Group India has bagged the integrated media mandate for India based online, automated interior designer Foyr. The account will be handled out of Bangalore office.
Foyr.com CEO Shailesh Goswami said, “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”
Havas Media Group, India and South Asia CEO Anita Nayyar said, “In an age of digitization, personalization & customization, there is an increasing demand & huge scope for furniture & home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”
“Foyr is a future-first brand which thrives on agility & innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr. We look forward to working with the team. This win further bolsters our E-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia