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Tag: FoxyMoron

  • Weekend Unwind with: The Rabbit Hole business head Rishabh Khatter 

    Weekend Unwind with: The Rabbit Hole business head Rishabh Khatter 

    Mumbai: Another weekend is upon us, and so is the time to unwind with yet another edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives. In this week’s session we have The Rabbit Hole business head Rishabh Khatter opening up the windows to his thoughts.

    Having joined FoxyMoron as a senior creative innovations associate in 2015, Rishabh moved up the ranks to spearhead The Rabbit Hole as its business head (content and technology). He is credited with not only developing sustainable business units but also being the creator of The Rabbit Hole-content, successfully marrying content with technology to develop solutions for various brands.

    Under his mantle, it has evolved from being a digital video first agency to a full-service new age content creation ecosystem. Led by Rishabh, the mission of The Rabbit Hole is to turn ideas into reality and deliver outputs that cut through the clutter.

    So here goes: 

    Your mantra for Life
    Acknowledge the good times amid a hard time.

    A Book you are currently reading/plan to read
    Shoe Dog by Phil Knight.

    Your Fitness mantra, especially during the pandemic
    Swimming.

    Your comfort Food
    Chicken wings.

    When the chips are down a Quote/Philosophy that keeps you going
    This too shall pass.

    Your Guilty pleasure
    Watching films and shows below a rating of two on IMDB.

    When was the last time you tried something New?
    When I tried my hand at digital painting.

    A life Lesson you learnt the hard way
    Good judgement comes from experience; experience comes from bad judgement.

    What gets you Excited about life?
    Building new relationships.

    What’s on top of your Bucket List?
    F1 Monaco Grand Prix.

    One thing you would most like to Change about the world
    Efforts towards ocean conservation.

    An activity that keeps you Motivated/Charged during tough times
    Travelling.

    What lifts your Spirits when life gets you down?
    Travel vlogging. 

    Your go-to Stress Buster
    SimCity’s badminton.

    If you could give one piece of Advice to your younger self, what would it be?
    There is a place in this world for everyone.

  • FoxyMoron wins the digital creative mandate for OTT player aha Tamil

    FoxyMoron wins the digital creative mandate for OTT player aha Tamil

    Mumbai: Zoo Media Network’s digital creative and performance agency FoxyMoron has won the creative digital mandate of the OTT platform aha Tamil. The mandate will be handled by the agency’s Bengaluru office.

    On its platform, aha Tamil intends to deliver 100 percent Tamil content in the form of web series and movies, including original content, exclusives, and theatrical releases. The service model is similar to ‘aha Telugu’, aha’s platform for Telugu content, successfully launched two years ago. Today, aha Telugu has over two million paying subscribers, and the company aims to replicate this success amongst the Tamil-speaking audiences too.

    FoxyMoron (Zoo Media) National Head Client Partnerships Prachi Bali said, “After having immense success as a network in the OTT industry, we are excited about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country, and our work in ‘Naya Bharat’ (our regional content focus on the network) has already seen a positive impact across various industries. With the rising popularity and widespread audience of regional content in our country, there couldn’t be a better time for our partnership.”

    aha CEO Ajit Thakur said, “There are very few players in the industry that offer you expertise at an industry level, in digital marketing, and have the knowledge and bandwidth to understand and help us scale, amongst the Tamil-speaking population both in India and abroad. We are glad to have found business partners in FoxyMoron and look forward to a successful collaboration.”

    aha was launched in 2020 in Telugu and aims to be a 100 per cent local entertainment platform. In 2022, it aims to replicate its success in Tamil.

  • Priyanshi Shah rejoins FoxyMoron as creative director, West

    Priyanshi Shah rejoins FoxyMoron as creative director, West

    Mumbai: FoxyMoron, the full-funnel digital and creative agency under the Zoo Media Network has announced the appointment of Priyanshi Shah as creative director, West.  

    In this new role at FoxyMoron, Shah will be leading the creative operations for the agency’s clientele based out of the region and report to national creative directorDhruv Warrior, it said in a statement on Wednesday.

    “Priyanshi has a unique and vital combination of skills that all creatives need today,” said Warrior. “She has a strong foundation in digital creative strategy, a thorough understanding of online platforms and when combined with her other skills as a writer and creator, it makes her a valuable addition to the team.”

    Shah rejoins the agency, with over seven years of experience in digital marketing across multiple industries such as beauty, FMCG, entertainment, fashion, lifestyle and sports. In her previous role at FoxyMoron, she held the position of an associate creative director. She has conceptualised and executed award winning campaigns for brands like Maybelline, HBO India, GoAir amongst several others.

    Prior to FoxyMoron, she served as creative strategist at By The Gram. She has previously worked with the agencies WatConsult and AER Media.

    “FoxyMoron’s energy and culture has always been something that I value. With the evolution of the Zoo Media network and its seven agencies, it’s exciting to be a part of an organisation that is future ready and equipped to provide creative and innovative service solutions for brands across the board,” stated Shah. “FoxyMoron’s reputation is already synonymous with creativity, excellence and innovation and I wish to enhance this by working extensively on culture and fostering a sense of creative excellence so each campaign we deliver is the best in class.” 

  • Umang Puri rejoins FoxyMoron as creative director

    Umang Puri rejoins FoxyMoron as creative director

    Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior.

    Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his first stint at FoxyMoron, he was a creative manager.

    “Umang is an ideas guy who has a detailed approach to his work. It perfectly complements his in-depth knowledge of the digital world. The combination is vital to elevating creative output for FoxyMoron, which is a key area of focus when delivering innovative digital solutions to our clients,” said Dhruv Warrior, welcoming Puri on board.

    In this role at FoxyMoron, Puri will be leading the creative operations for the agency’s North clientele and work with agencies across the Zoo Media network, said the agency.

    Puri has over seven years of experience in digital advertising, having worked with marquee brands like Nissan, Datsun, Motorola, and many others in B2B, beauty, and fashion industries. His campaigns have won multiple awards on platforms like the Abby’s, WARC, Spike Asia, and Effies. In 2019 he was also shortlisted as a ‘Young Spike’ at the Spike Asia Awards.

    “As I begin my second stint here, our focus is to navigate the agency into a bigger creative powerhouse by enabling and empowering young talent to become multi-faceted creators. I’m excited to be a part of this journey,” said Puri.

  • FoxyMoron names Keerthi Kumar as group account director-south

    FoxyMoron names Keerthi Kumar as group account director-south

    Mumbai: Digital marketing agency FoxyMoron has announced the appointment of Keerthi Kumar as group account director-south. 

    Kumar will be managing client relationships, helping the agency grow its business in the southern market, and leading the team in FoxyMoron’s Bengaluru office. He will also be working closely with teams across Zoo Media (the network that owns FoxyMoron and six other agencies) and report to FoxyMoron national head of client relationships and business head-north, Prachi Bali.

    Kumar comes with 11 years of diverse industry experience in client management, brand management, digital marketing, and digital/brand strategy.  Prior to FoxyMoron, he has had stints with HCG Cancer Hospital, Dentsu Webchutney, and Phantom Ideas.

    Welcoming Kumar on board, Prachi Bali said, “Keerthi’s strong relationships and experience in the south market will help strengthen the agency’s foothold in the region. His solid digital expertise will benefit not only FoxyMoron but the entire Zoo Media network.”

    Speaking on the appointment, Kumar said, “FoxyMoron and the Zoo Media Network are set up with a future-ready vision. With full-funnel media and creative focus, teams are well-equipped for synchronized and efficient brand communication, brand building, and digital marketing work. I’m excited to be a part of this first-of-a-kind independent media network and am looking forward to creating one of the strongest teams in the region and delivering creative excellence to marquee brands.”

  • Saatchi & Saatchi Propagate ropes in Deepak Prakash as South Lead

    Saatchi & Saatchi Propagate ropes in Deepak Prakash as South Lead

    New Delhi: Saatchi & Saatchi Propagate, the digital agency from L & K Saatchi & Saatchi has roped in Deepak Prakash as the South Lead for Saatchi & Saatchi Propagate. He has joined the agency as associate vice president and will be reporting to Sabah Iqbal, senior vice-president, head – Saatchi & Saatchi Propagate.

    Prakash’s mandate will be to drive new business growth and creative output while also strategically supporting existing clients to achieve business goals. He will also manage relationships for brands including AbInbev, Practo, Scripbox, Bharti Axa, Wipro, Stovekraft, said the agency on Friday.

    Welcoming Prakash to the agency, Sabah Iqbal said: “Deepak has high levels of strategic prowess and an unparalleled enthusiasm. His multi-vertical experience will help identify new innovative solutions for our clients. He is the perfect mix that we were looking for in this next stage of our growth journey.”

    Prior to joining Saatchi & Saatchi Propagate, Deepak was with FoxyMoron Media Solutions as account director. He was involved in driving business growth and media activities for multiple brands, and ensuring timely delivery of services and products to clients. Some of the accounts he worked for included AO Smith, Amazon Prime, Fashion & Pantry, InMobi, Ampere Electric Vehicles, Sero, Skore Condoms, Ikea, Mercedes Benz Financial, Betway, Freshworks, Swiggy etc. 

    Apart from FoxyMoron, he has also had previous professional stints with Digitally Inspired Media – Chennai, DDB Mudra and Ogilvy. He played a central role in managing brands like Saint-Gobain India, Gold Winner oil, Green Trends, Fedora Olive oil, Cardia Life, Zee Tamil, Sun Pictures, Sun Life, Sun Nxt, Vroom, TTK Prestige & Aircel, IBM among others.

    Talking about his new role, Prakash said: “An average consumer today is well connected, aware, and evolving faster, and it is a must for all brands to evolve with the consumers in tandem. This gives us an opportunity to be an enabler for brands through smart solutions and to stay relatable at every step of the user journey. Saatchi & Saatchi Propagate has been such an enabler for brands over the years by producing some great work in the digital spectrum and I am happy to be part of this journey.”

  • Foxymoron’s Suveer Bajaj launches digital publication Man’s Life

    Foxymoron’s Suveer Bajaj launches digital publication Man’s Life

    Mumbai: Suveer Bajaj, co-founder of independent digital advertising agency FoxyMoron and the media network Zoo Media on Thursday announced the launch of a digital publication – Man’s Life which will be exclusively dedicated to men’s lifestyle. 

    The publication will feature internet-based video, and written content on various segments that include sports, lifestyle, auto, and entertainment. 

    Popular television presenter and sports commentator Suhail Chandhok will lead the sports editorial. Consulting editor and actor Eva Pavithran will lead the lifestyle editorial, while presenter and content creator Chinmaya Sharma will be in charge of entertainment editorial.

    The first phase of the publication will be a video-first content approach by creating video IPs and branded content solutions with upcoming influencers, who will act as digital brand ambassadors. The platform currently offers brand services like creating video IPs, advertiser-funded programmes, advertorials, white labelled content, affiliate marketing, native advertising opportunities, and influencer marketing.

    The second phase will introduce the e-commerce aspect of the business model and the introduction of regional content.

    “We observed a massive gap in advertising options exclusively for men. We thought if we have successfully built brands for our clients through the network over the years, why not create our own brand leveraging our own skills and experience? I believe that Man’s Life community will be integral in dictating the consumer journey from the discovery to the trial phase,” said Bajaj. 

    Man’s Life sports editor Suhail Chandhok said, “Sport always brings a sense of upliftment and with everyone being home and video content consumption being at an all-time high, I’m excited about leaning on my experiences to engage with millennial and Gen-Z sports fans through relatable content and also spark some really interesting conversations.” 

    Man’s Life is published by Mammoth Media, the media publishing house of Zoo Media.