MUMBAI: When an old-school icon and an internet sensation walk into a dressing room, you don’t get small talk—you get culture shock therapy. In a video that felt less like a campaign and more like a social experiment, Foxtale paired Neena Gupta with gen z’s hyper-charged mascot Orry, and the result was anything but filtered.
Foxtale launched the bold new visual on Instagram, tossing out the traditional beauty playbook in favour of candid chaos. The video opens in the greenroom of an upcoming shoot, where Orry greets Gupta with trademark over-the-top energy, while she sizes him up with quiet intrigue. Cue the sparks.
What follows is a delicious volley of life lessons, lingo confusions and cross-generational comedy gold. Gupta shares her glowing secrets—sunscreen and facials. Orry counters with his ride-or-die: Foxtale’s Super Glow Face Wash with papaya extracts. “I would choose this glow boost over facials any day”, he declares. Between ‘Don’t chase the bag’ and ‘Your glow is your story’, the two carve out something rare: a beauty ad that doesn’t preach but provokes.
Behind the laugh lines is Foxtale’s subtle product placement—smart, seamless and soaked in realness. The campaign plays to contrast not for comedy alone, but to highlight a bigger truth: that skincare and selfhood come in many shapes, decades and dialects.
“This idea was born from our desire to move the beauty conversation forward—not through preachiness, but through personality”, said Foxtale CSO Anindita Biswas. “Neena Ma’am and Orry stand for radically different versions of selfhood, and yet their connection proves how powerful honesty, humour, and a little chaos can be”.
With this campaign, Foxtale continues its streak of chucking the traditional in favour of the disruptive. It isn’t just pushing product; it’s pushing perspective. In an industry crowded with glass skin promises and perfection filters, this video dares to champion the imperfect, the intergenerational, and the intensely human.
