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Tag: foxsports.com

  • Starsports.com creates digital history

    Starsports.com creates digital history

    MUMBAI: Starsports.com’s video streaming of Pepsi IPL 2014 has broken many records, as Kolkata Knight Riders (KKR) took on Kings XI Punjab (KXIP) in the first qualifier match, while Mumbai Indians and Chennai Super Kings played in the eliminator match. The platform witnessed the highest ever traffic for a sporting event outside the Super Bowl in the US.

     

    The platform has hit a new high for a single day attracting 2.8 million consumers who followed the video service online.

     

    Earlier this year, NBC Olympics had claimed the record for the most-watched authenticated stream for any internet event when it had generated more than 2.1 million unique video users on 21 February, the day of the men’s semifinals game between USA and Canada. Prior to this year’s tournament, the biggest day on IPL was in April 2013 when the mighty Chris Gayle scored 175 for Royal Challengers Bangalore, a match that attracted around 1.5 million sports fans. The biggest record for a single day worldwide is still believed to be the 2014 Super Bowl on a sister service, 21st Century Fox’s foxsports.com, which attracted 5.5 million unique visitors.

     

    Starsports.com has now garnered unprecedented traction since the beginning of the tournament, attracting more than 55 million visits in the last six weeks. The press release adds that sports fans have watched 450 million minutes of video on the destination. Reflecting the underlying trend in video consumption in India, the destination crossed 1 million mobile video views in a single day for the first time.

     

    Commenting on the achievement, New media Star India executive vice president and head Ajit Mohan said, “It was less than a year ago that we launched starsports.com. Our ambition was to redefine the sports experience for the Indian fan. For this service to take on and beat global records is no mean achievement. We have succeeded in creating a compelling new destination for sports, and that is a mobile screen.”

     

    Star India COO Sanjay Gupta added, “The Indian consumer is ready for a big shift in video consumption. Starsports.com has shown the power of what can be done if we are thoughtful about creating a world class experience for the Indian consumer. Sports is just the beginning, expect more from us.”

  • Fox to offer an online preview of new season of ‘The Simpsons’

    Fox to offer an online preview of new season of ‘The Simpsons’

    MUMBAI: As a way to whet fans appetitie for the new season of the longest running sitcom The Simpsons, US broadcaster Fox along with sister firm Fox Interactive Media (FIM) are offering fans a glimpse of the show on the web.

    Through a campaign sponsored by Burger King, FIM sites will offer a promotional first look at the first episode.

    In a Simpsons first, online fans on three FIM sites including MySpace.com, Fox.com and IGN.com’s new site will have the exclusive opportunity to see the first seven minutes of the first episode before it airs on television. In addition, viewers will get to see footage of an episode in the making including an animatic and the finished scene.

    Across the FIM network, a marketing campaign will drive fans to the video debut and promote tune in for the broadcast. Promotional initiatives specific to each property include: AskMen.com becoming “AskHomer” for the day and profiling Homer as the site’s Man of the Week; FoxSports.com on MSN presenting Homer’s week one NFL picks; a “Simpsons”-style graphic takeover of the homepage on Rotten Tomatoes and much more. The promotion will culminate with The Simpsons season premiere on 10 September.

    Fox president entertainment Peter Ligouri says, “This sneak peek at The Simpsons’ 18th season is a huge bonus for dedicated fans. Being able to preview the first episode of the new season will surely whet viewers’ appetite for the premiere on Sunday.”

    FIM president Ross Levinsohn says, “We are thrilled to be able to offer an exclusive first look at the Simpsons to our core audience of 18-34 year olds, who have embraced this show as one of the most popular TV programs of our time.

    “We are seeing an increasing demand for video content across FIM sites, and we are focused on delivering that content in a variety of ways – blending established media and user-generated content in a meaningful way.”

    Simpsons fans can visit MySpace, www.igntv.com and Fox.com to get the first look at the first episode before it airs on 10 September. Additional Simpsons features and promotions can also be accessed at www.rottentomatoes.com and www.scout.com in addition to the other three sites.

    The Simpsons will air their historic 400th episode in May 2007. The series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn them upside down.

  • Fox Interactive Media acquires Newroo Inc. and kSolo.com

    Fox Interactive Media acquires Newroo Inc. and kSolo.com

    MUMBAI: Fox Interactive Media (FIM) has completed two acquisitions of early stage companies, Newroo Inc. and kSolo.com. Newroo has developed an intelligent tool that scans the web and finds the most relevant information for users from thousands of websites, enabling them to easily create their own web sites by aggregating and remixing content from third-party websites and blogs.

    kSolo.com is a user-generated music service that enables its community to easily create, share and rate their own recorded music and connect around shared tastes in music genre and style.

    “Fox Interactive Media’s acquisitions of Newroo and kSolo demonstrate our commitment to empowering users with interesting tools that they can use to further enhance their online experience and online identity,” says Fox Interactive Media president Ross Levinsohn. “The acquisitions further validate FIM’s ability to unearth early stage, technically savvy web 2.0 companies led by entrepreneurial, forward-thinking management teams.”

    “We are excited to bring both our technology and music community to the Fox Interactive Media family of web companies. We look forward to working with them to build the next generation of online music experiences for consumers,” said Nimrod Lev, founder and CEO of kSolo.com.

    “We were attracted to Fox Interactive Media because they quickly grasped our vision to provide web users with a powerful tool set to create decentralized vertical content websites around people’s passions and interests,” added Dan Gould and Brian Norgard, co-founders of Newroo.

    Financial terms of the deals were not disclosed. Both technologies will be deployed across relevant sites in the growing FIM Network, said a company statement.

    FIM is building an integrated network of sites that offer its more than 70 million worldwide users socially rich media experiences centered on entertainment, news, information and self-expression. The company’s network includes internet assets from News Corp. divisions, including Foxsports.com, Americanidol.com and Fox.com. Other online portals FIM also owns and operates include social networking portal MySpace.com, gaming and entertainment site IGN.com, collegiate and pro sports network Scout.com and men’s lifestyle portal AskMen.com.