Tag: Fox

  • Emerging female visionaries: Fox, PepsiCo announce contest, award up to $200,000

    Emerging female visionaries: Fox, PepsiCo announce contest, award up to $200,000

    MUMBAI: PepsiCo and 21st Century Fox, in partnership with the New York Academy of Sciences (NYAS), has announced “The Search for Hidden Figures” – a new scholarship contest designed to help uncover the next generation of female leaders in science, technology, engineering and math (STEM).

    The program is inspired by the highly-anticipated feature film “Hidden Figures”, in theaters nationwide on 6 January, 2017, produced by Pharrell Williams, starring Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, and Jim Parsons. The film tells the ‘untold’ story of three African American female NASA mathematicians during the Space Race of the 1960s. This contest will support today’s emerging STEM visionaries by awarding over US$200,000 (Rs 1.35 crore) in scholarships and other prizes to over 20 winners.

    Taraji P. Henson plays Katherine Coleman Goble Johnson, American physicist, space scientist, and mathematician in “Hidden Figures.”

    “PepsiCo is incredibly proud to work with 21st Century Fox and the New York Academy of Sciences to shine a light on women and girls doing outstanding but unheralded work in science, technology, engineering and math,” said PepsiCo’s vice chairman and chief scientific officer – global research and development Mehmood Khan. “The ‘Hidden Figures’ story is being told at a time when advances in each of these fields are creating unprecedented opportunities to develop solutions for many of the world’s biggest challenges. PepsiCo is proud to actively support the discovery of STEM talent and the development of STEM skills in the workforce.”

    Beginning today through 10 December, 2016, online entries will be accepted directly at www.SearchforHiddenFigures.com. Semi-finalists will be selected in mid-December, and each will be asked to provide a video submission for continued consideration. Top video submissions will then be judged by a notable panel of judges that include: “Hidden Figures” Producer Pharrell Williams; “Hidden Figures” Producer Donna Gigliotti; Fox 2000 President Elizabeth Gabler; and President of the New York Academy of Sciences Ellis Rubinstein.

    On January 12, 2017, two grand prize winners will be announced. Winners will receive access to the NYAS STEM skills training materials and programs, up to $200,000 in scholarships, and a trip to the Kennedy Space Center in Orlando, Florida.

    “We are honored to have the opportunity to share the story of Katherine Johnson and her peers whose contributions have remained hidden for too long,” said 21st Century Fox executive chairman Lachlan Murdoch . “At 21CF, we believe in the power of storytelling to inspire the next generation of talent to dream bigger and unlock their full potential, and through The Search for Hidden Figures contest we are excited to give young women across the country the encouragement to pursue those dreams.”

    To help encourage participation, PepsiCo and 21st Century Fox will be supporting the campaign with a national TV and digital media campaign featuring the film’s lead actress, Taraji P. Henson, as well as messages of encouragement from the film’s actresses and exclusive behind-the-scenes footage from “Hidden Figures” on the contest’s website. To further discussion around STEM, PepsiCo will also be launching a collection of STEM mobile and web games, quizzes and challenges for students and fans of the film to test their skills. The mobile and web games can be found at http://searchforhiddenfigures.com/stem-challenges/.

    At PepsiCo, deep scientific and technological expertise is critical to meeting the company’s Performance with Purpose goals. Unlocking new ways to create more nutritionally advantaged foods and beverages or delivering tangible plans to increase production while reducing the company’s environment footprint, all rely on STEM leadership. By investing in today’s emerging talent, PepsiCo is playing a role in inspiring the next generation of STEM leaders who will likely become the driving force behind the company’s future innovation and topline growth.

    PepsiCo recently announced a commitment to improve the lives of 12.5 million women and girls by 2025, as part of its Performance with Purpose goals. Given that women represent only 24 percent of the STEM workforce, PepsiCo is particularly committed to expanding and encouraging STEM opportunities among female students and professionals.

    Prior to the Search for Hidden Figures contest, PepsiCo was the founding chair of the STEM Innovation Taskforce, a coalition on of more than 35 industry, government, educator and NGO partners who work cross functionally to develop and implement programs to help solve the STEM shortfall. Additionally, PepsiCo holds a longstanding relationship with NYAS and continues to support “The Junior Academy of the New York Academy of Sciences” – a virtual program dedicated to engaging exceptional STEM students. For more information about The Junior Academy of NYAS, please visit www.thejunioracademy.org.

    “Hidden Figures,” directed by Theodore Melfi, is the incredible untold story of Katherine G. Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer) and Mary Jackson (Janelle Monáe)—brilliant African-American women working at NASA, who served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit, a stunning achievement that restored the nation’s confidence, turned around the Space Race, and galvanized the world. The visionary trio crossed all gender and race lines to inspire generations to dream big. The film was written by Allison Schroeder and Melfi and is based on the book by Margot Lee Shetterly. The film opens wide on 6 January, 2017.

  • US polls: TV channels, social media & streaming – all broke their own viewership records

    US polls: TV channels, social media & streaming – all broke their own viewership records

    MUMBAI: It’s an example of how significant is television when it comes to national and international events. In what was one of the most surprising US election results in history, Donald Trump defeated Hillary Clinton to become the 45th president of the United States. Tuesday was the most-watched night in the US in both CNN and Fox News’ histories.

    Around 72 million Americans watched the poll results on broadcast or cable television during primetime, according to TV viewership agency Nielsen. This year’s tight race has been good for ratings all fall, delivering an average audience of 74 million for the presidential debates, including a record-setting 84 million for Trump’s first faceoff with Hillary Clinton.

    Considered by many poll and media pundits to have had no chance at victory, Trump’s message of political change and fighting for the masses resonated with more than 58 million Americans. It’s clear that the social media played a crucial part in Trump’s rise to power. The actual part that media played in the process will be debated for years, but it’s interesting to look at the basic outline of what the new media landscape means for the electoral process and how it played out across the various platforms.

    On the election night, The Young Turks – targeted at those who consume content on digital – broke records with 4.5 million views, according to Tubefilter. On 8 November, the news channel had a big night; across three separate live streams — on YouTube, Facebook, and Twitter — it drew more than 4.5 million total hits, breaking its own viewership record.

    The television number — 72 million — includes CBS, NBC, ABC, Fox, Univision, Telemundo, MSNBC, Fox Business Network, CNN, Fox News, CNBC and TV One but does not include PBS. This number compares well with with a similar number of Americans who witnessed Barack Obama become the first African-American person elected as the president in 2008, according to Nielsen tally of 14 networks’ viewership.

    Election night was an apt conclusion to a campaign that intrigued television viewers for over a year. Two of the three most-watched presidential debates in history were between Trump and Clinton. Trump’s proven value as a ratings-grabber led to cable networks giving what some critics regarded as an inordinate amount of attention to his appearances as his campaign was first catching on.

    Excluding PBS, Nielsen’s final count for 2016 included viewership on Lifetime’s live “The View” special. The average audience for the 2012 election was 66.8 million when viewing across 13 networks was tallied by Nielsen.

    All networks’ coverage except Fox broadcasting continued into the small hours. The Democrat nominee Hillary Clinton did not concede to the Republican nominee until after 2am EST, and Trump did not gave his victory speech till 3am.

    CNN had the biggest night of all the networks in primetime, drawing an average audience of 13.26 million from 8-11 pm EST. Fox News followed with 12.11 million total viewers. MSNBC came in third in the cable race with 5.95 million. The same pecking order followed in the coveted-by-news-advertisers 25-54 demographic: CNN had 6.66 million viewers in that demo, Fox News had 4.64 million, and MSNBC had 2.37 million.

    In coverage from 7pm–3am, the numbers were slightly different. Fox News drew the biggest total audience in that time-frame, with 12.2 million viewers. CNN came in with an average audience of 11.17 million during that time, and MSNBC had an audience of 5.2 million. CNN did still lead in the 25-54 demo, though, with 5.65 million to Fox News’ 4.76 million. (MSNBC brought in 2.13 million viewers in the 25-54 demo in that period.)

    However, viewers did begin tuning out after seeing several key swing states called, and by the time the 2 a.m. hour rolled around, viewership on the three big cable nets was at 19.1 million. Fox News had the most, with 9.78 million. CNN followed with 6.45 million, with MSNBC coming in at 2.86 million.

    Another 38.67 million watched the election results come in on one of the broadcast networks. That number, from Nielsen’s final primetime ratings, includes ABC, CBS, NBC, Fox (from 8-10 p.m.), Univision and Telemundo. ABC had an average audience of 9.23 million viewers. CBS pulled in 8.09 million. Fox’s two hours of results coverage drew 4.28 million. NBC had the largest total audience, 11.15 million. Telemundo averaged 2.02 million.

    These ratings don’t include viewers who streamed election night coverage.

    Here’s how the broadcast networks’ election coverage ranked in total viewership:

    CNN 13.26 million
    Fox News 12.11 million
    NBC 11.97 million
    ABC 9.68 million
    CBS 8.8 million
    MSNBC 5.95 million
    Fox 4.27 million
    Univision 3.89 million
    Telemundo 2.16 million
    Fox Business Network 1.07 million
    CNBC 319,000

    Social media too was inundated on election night and through the campaign. According to available data, 75 million tweets were sent out on #electionnight up to the time Trump came and made his winning address – more than double the previous day stats of 31 million done in 2012. Overall, through the campaign since the primary debates began in August last year more than a billion election-related tweets were generated, according to social media today. Facebook traffic increased by 30 per cent during this period.

    And lo and behold one fact that has emerged according to research from the University of Southern California is the use of bots on social media by the two camps, (though Trump used them more) according to Social Media Today. According to the research, millions of election-related tweets were posted by more than 400,000 social bots during the campaign. The USC research also found that many of these shared highly positive messages about either candidate, which may actually have influenced voter outcomes by creating “the false impression that there’s grassroots, positive, sustained support for a certain candidate”. So while bot traffic no doubt contributed to the overall share of voice stats, it may actually have been beneficial, even if it was coming non-human operators.

  • US polls: TV channels, social media & streaming – all broke their own viewership records

    US polls: TV channels, social media & streaming – all broke their own viewership records

    MUMBAI: It’s an example of how significant is television when it comes to national and international events. In what was one of the most surprising US election results in history, Donald Trump defeated Hillary Clinton to become the 45th president of the United States. Tuesday was the most-watched night in the US in both CNN and Fox News’ histories.

    Around 72 million Americans watched the poll results on broadcast or cable television during primetime, according to TV viewership agency Nielsen. This year’s tight race has been good for ratings all fall, delivering an average audience of 74 million for the presidential debates, including a record-setting 84 million for Trump’s first faceoff with Hillary Clinton.

    Considered by many poll and media pundits to have had no chance at victory, Trump’s message of political change and fighting for the masses resonated with more than 58 million Americans. It’s clear that the social media played a crucial part in Trump’s rise to power. The actual part that media played in the process will be debated for years, but it’s interesting to look at the basic outline of what the new media landscape means for the electoral process and how it played out across the various platforms.

    On the election night, The Young Turks – targeted at those who consume content on digital – broke records with 4.5 million views, according to Tubefilter. On 8 November, the news channel had a big night; across three separate live streams — on YouTube, Facebook, and Twitter — it drew more than 4.5 million total hits, breaking its own viewership record.

    The television number — 72 million — includes CBS, NBC, ABC, Fox, Univision, Telemundo, MSNBC, Fox Business Network, CNN, Fox News, CNBC and TV One but does not include PBS. This number compares well with with a similar number of Americans who witnessed Barack Obama become the first African-American person elected as the president in 2008, according to Nielsen tally of 14 networks’ viewership.

    Election night was an apt conclusion to a campaign that intrigued television viewers for over a year. Two of the three most-watched presidential debates in history were between Trump and Clinton. Trump’s proven value as a ratings-grabber led to cable networks giving what some critics regarded as an inordinate amount of attention to his appearances as his campaign was first catching on.

    Excluding PBS, Nielsen’s final count for 2016 included viewership on Lifetime’s live “The View” special. The average audience for the 2012 election was 66.8 million when viewing across 13 networks was tallied by Nielsen.

    All networks’ coverage except Fox broadcasting continued into the small hours. The Democrat nominee Hillary Clinton did not concede to the Republican nominee until after 2am EST, and Trump did not gave his victory speech till 3am.

    CNN had the biggest night of all the networks in primetime, drawing an average audience of 13.26 million from 8-11 pm EST. Fox News followed with 12.11 million total viewers. MSNBC came in third in the cable race with 5.95 million. The same pecking order followed in the coveted-by-news-advertisers 25-54 demographic: CNN had 6.66 million viewers in that demo, Fox News had 4.64 million, and MSNBC had 2.37 million.

    In coverage from 7pm–3am, the numbers were slightly different. Fox News drew the biggest total audience in that time-frame, with 12.2 million viewers. CNN came in with an average audience of 11.17 million during that time, and MSNBC had an audience of 5.2 million. CNN did still lead in the 25-54 demo, though, with 5.65 million to Fox News’ 4.76 million. (MSNBC brought in 2.13 million viewers in the 25-54 demo in that period.)

    However, viewers did begin tuning out after seeing several key swing states called, and by the time the 2 a.m. hour rolled around, viewership on the three big cable nets was at 19.1 million. Fox News had the most, with 9.78 million. CNN followed with 6.45 million, with MSNBC coming in at 2.86 million.

    Another 38.67 million watched the election results come in on one of the broadcast networks. That number, from Nielsen’s final primetime ratings, includes ABC, CBS, NBC, Fox (from 8-10 p.m.), Univision and Telemundo. ABC had an average audience of 9.23 million viewers. CBS pulled in 8.09 million. Fox’s two hours of results coverage drew 4.28 million. NBC had the largest total audience, 11.15 million. Telemundo averaged 2.02 million.

    These ratings don’t include viewers who streamed election night coverage.

    Here’s how the broadcast networks’ election coverage ranked in total viewership:

    CNN 13.26 million
    Fox News 12.11 million
    NBC 11.97 million
    ABC 9.68 million
    CBS 8.8 million
    MSNBC 5.95 million
    Fox 4.27 million
    Univision 3.89 million
    Telemundo 2.16 million
    Fox Business Network 1.07 million
    CNBC 319,000

    Social media too was inundated on election night and through the campaign. According to available data, 75 million tweets were sent out on #electionnight up to the time Trump came and made his winning address – more than double the previous day stats of 31 million done in 2012. Overall, through the campaign since the primary debates began in August last year more than a billion election-related tweets were generated, according to social media today. Facebook traffic increased by 30 per cent during this period.

    And lo and behold one fact that has emerged according to research from the University of Southern California is the use of bots on social media by the two camps, (though Trump used them more) according to Social Media Today. According to the research, millions of election-related tweets were posted by more than 400,000 social bots during the campaign. The USC research also found that many of these shared highly positive messages about either candidate, which may actually have influenced voter outcomes by creating “the false impression that there’s grassroots, positive, sustained support for a certain candidate”. So while bot traffic no doubt contributed to the overall share of voice stats, it may actually have been beneficial, even if it was coming non-human operators.

  • Hulu signs deal with Walt Disney & Fox

    Hulu signs deal with Walt Disney & Fox

    MUMBAI: Hulu has announced pacts with The Walt Disney Company and 21st Century Fox. This deal means that Hulu will offer content from Fox, ABC, FX, FXX, Freeform, Disney Channel, Fox News, Fox Sports 1 and ESPN, making more than 35 networks available to stream live and watch on-demand through its new streaming service, set to debut in early 2017.

    It has already signed a deal with Time Warner, which will bring TNT, TBS, Cartoon Network and CNN to the service as well.

    Though the date of the launch is not yet announced, Hulu CEO Mike Hopkins has stated that there are additional partners to come.

    Hopkins and the team plans to build a service that can offer subscribers good quality programming on TV. With these two new deals in place, Hulu plans to provide TV fans of all ages live and on-demand access to their favourite programs in a whole new, more flexible, highly personalized way.

    Only time can say whether this service proves to become a threat to the cable companies.

  • Hulu signs deal with Walt Disney & Fox

    Hulu signs deal with Walt Disney & Fox

    MUMBAI: Hulu has announced pacts with The Walt Disney Company and 21st Century Fox. This deal means that Hulu will offer content from Fox, ABC, FX, FXX, Freeform, Disney Channel, Fox News, Fox Sports 1 and ESPN, making more than 35 networks available to stream live and watch on-demand through its new streaming service, set to debut in early 2017.

    It has already signed a deal with Time Warner, which will bring TNT, TBS, Cartoon Network and CNN to the service as well.

    Though the date of the launch is not yet announced, Hulu CEO Mike Hopkins has stated that there are additional partners to come.

    Hopkins and the team plans to build a service that can offer subscribers good quality programming on TV. With these two new deals in place, Hulu plans to provide TV fans of all ages live and on-demand access to their favourite programs in a whole new, more flexible, highly personalized way.

    Only time can say whether this service proves to become a threat to the cable companies.

  • Cheesbrough new Twenty First Century Fox CTO

    Cheesbrough new Twenty First Century Fox CTO

    MUMBAI: Twenty First Century Fox yesterday announced the appointment of Paul Cheesbrough to the role of the chief technology officer. In this new role, he will lead company-wide information technology strategy and play a leadership role in driving its investments in technology, platforms and systems on a global basis. He joins Twenty First Century Fox from News Corp, where he also has served as the CTO.

    Cheesbrough will report to the executive chairman Lachlan Murdoch and the CEO James Murdoch, who commented: “Paul is an outstanding executive and strategist whose great operational chops and track record in technology we know very well. Our business demands continuous innovation across everything we do. We can’t think of anyone more qualified than Paul to ensure it extends equally to how we harness technology to empower our people and businesses.”

    Reporting to Cheesbrough in his new role will be the enterprise technology leaders from Fox Networks Group, Twentieth Century Fox Film and Fox News Channel.

    Since 2012, he served as the News Corp. CTO. In this role, he led the company’s technology teams and drove digital transformation across its businesses, focusing on new platforms, digital investments and acquisitions. Prior to that he held executive technology leadership positions at News Corp’s UK Business News UK, Telegraph Media Group, the BBC and IBM. He also currently serves as the Chairman of Unruly Media.

    21st Century Fox is a premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, the company is home to properties including Fox, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, Fox Sports, Fox Sports Network, National Geographic Channels, Star India, 28 local TV stations in the U.S. and more than 300 international channels; film studio Twentieth Century Fox Film; and TV production studios Twentieth Century Fox Television and a 50% ownership interest in Endemol Shine Group.

  • Cheesbrough new Twenty First Century Fox CTO

    Cheesbrough new Twenty First Century Fox CTO

    MUMBAI: Twenty First Century Fox yesterday announced the appointment of Paul Cheesbrough to the role of the chief technology officer. In this new role, he will lead company-wide information technology strategy and play a leadership role in driving its investments in technology, platforms and systems on a global basis. He joins Twenty First Century Fox from News Corp, where he also has served as the CTO.

    Cheesbrough will report to the executive chairman Lachlan Murdoch and the CEO James Murdoch, who commented: “Paul is an outstanding executive and strategist whose great operational chops and track record in technology we know very well. Our business demands continuous innovation across everything we do. We can’t think of anyone more qualified than Paul to ensure it extends equally to how we harness technology to empower our people and businesses.”

    Reporting to Cheesbrough in his new role will be the enterprise technology leaders from Fox Networks Group, Twentieth Century Fox Film and Fox News Channel.

    Since 2012, he served as the News Corp. CTO. In this role, he led the company’s technology teams and drove digital transformation across its businesses, focusing on new platforms, digital investments and acquisitions. Prior to that he held executive technology leadership positions at News Corp’s UK Business News UK, Telegraph Media Group, the BBC and IBM. He also currently serves as the Chairman of Unruly Media.

    21st Century Fox is a premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, the company is home to properties including Fox, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, Fox Sports, Fox Sports Network, National Geographic Channels, Star India, 28 local TV stations in the U.S. and more than 300 international channels; film studio Twentieth Century Fox Film; and TV production studios Twentieth Century Fox Television and a 50% ownership interest in Endemol Shine Group.

  • News reports claim SPNI is close to acquiring TEN brand from Zeel

    News reports claim SPNI is close to acquiring TEN brand from Zeel

    MUMBAI: A new whisper campaign, which if true, could change the lay of the land in India sports broadcasting has been going on over the past few days. It began with the Mirror tabloid from the Times of India group announcing that Sony Pictures Networks India (SPNI) was close to acquiring the TEN sports brand from the Subhash Chandra owned-Zee Network.

    Of course when the Mirror breaks a piece of news related to business, you kind of keep it to yourself and on the shelf until a confirmation comes.

    Then this morning even The Economoc Times from the same group came out with a similar report. Again no confirmation from both the parties was forthcoming. SPNI sources told the ET that they do not comment on speculation. But the price mentioned in the news item for the transaction is Rs 2,000 crore.

    And when The ET does report something, you at least mention that it has reported it. The newspaper says that post the transaction, sports television in India will become a two horse race between the Twenty First Century Fox owned Star India and the Sony Japan owned SPNI.

    Observers, however, maintain that the enterprise value, if it the deal is indeed happening, of Rs 2,000 crore is too low. Reason: back in 2010, Zeel coughed up close to $44.155 million (Rs 270 crore) to acquire a 45 per cent stake in Taj Television Mauritius and Taj Television India. Prior to that, it had handed out $57 million (close to about Rs 360 crore) to snare a 50 per cent stake from the Bukhatir group. That means Zeel paid about Rs 630 crore to buy Ten Sports. Post that it has spent lots of money acquiring cricket rights and other sports rights, over the years.

    “Selling Ten Sports at 2x what it paid over nine years ago is not a great deal for Zeel,” says an investment banker close to Zeel. “I think the Essel group could be looking for at least 3x to 3.5x of the value. It’s not as if it is a troubled group that it has to resort to a fire sale like that. Zeel’s profitability, operating paramters, top line, debt, all are doing well. Hence, a 3x to 3.5x price is a better asking price.”

    Be that as it may, Indiantelevision.com will be reaching out to the two networks for a confirmation or denial later today. Until then, watch this space.

  • News reports claim SPNI is close to acquiring TEN brand from Zeel

    News reports claim SPNI is close to acquiring TEN brand from Zeel

    MUMBAI: A new whisper campaign, which if true, could change the lay of the land in India sports broadcasting has been going on over the past few days. It began with the Mirror tabloid from the Times of India group announcing that Sony Pictures Networks India (SPNI) was close to acquiring the TEN sports brand from the Subhash Chandra owned-Zee Network.

    Of course when the Mirror breaks a piece of news related to business, you kind of keep it to yourself and on the shelf until a confirmation comes.

    Then this morning even The Economoc Times from the same group came out with a similar report. Again no confirmation from both the parties was forthcoming. SPNI sources told the ET that they do not comment on speculation. But the price mentioned in the news item for the transaction is Rs 2,000 crore.

    And when The ET does report something, you at least mention that it has reported it. The newspaper says that post the transaction, sports television in India will become a two horse race between the Twenty First Century Fox owned Star India and the Sony Japan owned SPNI.

    Observers, however, maintain that the enterprise value, if it the deal is indeed happening, of Rs 2,000 crore is too low. Reason: back in 2010, Zeel coughed up close to $44.155 million (Rs 270 crore) to acquire a 45 per cent stake in Taj Television Mauritius and Taj Television India. Prior to that, it had handed out $57 million (close to about Rs 360 crore) to snare a 50 per cent stake from the Bukhatir group. That means Zeel paid about Rs 630 crore to buy Ten Sports. Post that it has spent lots of money acquiring cricket rights and other sports rights, over the years.

    “Selling Ten Sports at 2x what it paid over nine years ago is not a great deal for Zeel,” says an investment banker close to Zeel. “I think the Essel group could be looking for at least 3x to 3.5x of the value. It’s not as if it is a troubled group that it has to resort to a fire sale like that. Zeel’s profitability, operating paramters, top line, debt, all are doing well. Hence, a 3x to 3.5x price is a better asking price.”

    Be that as it may, Indiantelevision.com will be reaching out to the two networks for a confirmation or denial later today. Until then, watch this space.

  • Fox starts live streaming prime time entertainment programmes

    Fox starts live streaming prime time entertainment programmes

    MUMBAI: It’s one of the major broadcast networks in the US. But the Twenty First Century Fox owned Fox is now haring into live streaming its prime time entertainment programmes on its website and apps for mobile consumers, becoming the first US major to do so.

    The snag: viewers all over the US need a valid pay TV subscription – either cable TV or satellite and have to use their TV everywhere log in from the provider to be able to watch the live streams. Fox pointed out that around 96 million Americans using pay TV will have access to this service.

    The offer started with the hit series So You Think it Can dance: The next generation which users could watch on Fox.com and on Fox Now on their PCs, their iPhones, iPads, Android devices, Rokus, Kindle Fire, Apple TV and ChromeCast, simultaneously as live broadcast television.

    Local Fox affiliates could insert local market advertising and display station branding in the live streams.

    “From the start of the on-demand and over-the-top viewing revolution, Fox has been at the forefront of providing greater access to our buzz-defining shows, like “Empire,” “Lucifer, “Scream Queens” and “Family Guy,” said Fox Television Group chairman and CEOs Diana Walden and Gary Newman. “Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”