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Tag: Fox Star Studios

  • Bullett Raja trailer crosses 2.7 million views

    Bullett Raja trailer crosses 2.7 million views

    The trailer of the much awaited Bullett Raja shows Saif Ali Khan mouthing, Jab hum aaengey to garmi thodi badh jaegi. Well, it seems the mercury is already heading north!

     

    In today’s day and age of cut throat competition it is a task to get noticed without going full throttle in promotions! But Tigmanshu Dhulia’s Saif Ali Khan and Sonakshi Sinha starrer Bullett Raja has done it! Where filmmakers can’t create much hubbub about their films without having gala launches, Bullett Raja came without any crutches of any star studded event and has conquered hearts!

     

    The trailer of Fox Star Studios’ Bullett Raja which released a week ago is spearheading with a fantastic response, making it one of the quickest films to cross the 2.7 million mark without any conventional promotional events. Under four days from the release, the movie trailer was a hit and crossed the two million views mark on YouTube. And even before the trailer release, the anticipation was really high on the digital space, where #WeWantBullettRaja was trending in India throughout a day before, by a Twitter activity, called Garmi Badi Kya Contest.

     

    With Saif’s bold, rustic and trigger-happy avatar and Sonakshi’s Bengali look packed with some slick action, romance, crisp dialogues and blazing guns, Tigmanshu Dhulia’s (maker of Paan Singh Tomar and Saheb Biwi Aur Gangster) Bullett Raja has set the mood in B-town to gear up for action!

     

    Presented by Fox-Star Studios, the film also stars Jimmy Shergill, Gulshan Grover, Vidyut Jamwal, Chunky Pandey with Mahie Gill in an item number and is slated to release on 29 November, 2013.

  • Fox Star Studios & A.R. Murugadoss score a hattrick in Tamil cinema with Raja Rani

    Fox Star Studios & A.R. Murugadoss score a hattrick in Tamil cinema with Raja Rani

    Fox Star Studios and A R Murugadoss’ latest venture, Atlee’s Raja Rani starring Arya and Nayanthara, has clocked a domestic weekend of 12.2 crore according to the production house, making it the fourth biggest opening of the year for a Tamil film and the biggest weekend ever for actor Arya. The film has also set the overseas box office ablaze and has amassed a whopping $800,000 over the weekend. Infact, the film has become India’s third highest weekend grosser in Malaysia.

    Raja Rani’s success also marks a hat trick for Fox Star Studios and A R Murugadoss’s partnership that started in 2011 with breakaway hit Engaeyum Eppothum. While the film has found tremendous critical and popular acclaim for its content, what sets it apart from any other previous Tamil films in recent times is the sheer innovation of the marketing campaign.  

    Talking about Raja Rani’s success, debutant director Atlee says, “I am absolutely thrilled and really thankful to the audiences and the critics for such a warm reception to the film. I am also humbled by the response to the film from the family audiences for whom I had primarily conceived this film; I believe after a long time, even during the early morning shows, family audiences are thronging the theatres.”

    A.R. Murugadoss, who partnered with Fox Star Studios to produce this venture, adds, “My production partnership with Fox Star Studios has been excellent. The company has a global presence which has helped to exploit the films very well. Fox and I had decided right at the start that we want to produce good movies with good messages and Atlee’s script had all those qualities. I am happy the audiences are loving it.”  

    Fox Star Studios CEO Vijay Singh concludes, “It’s been a fantastic record-breaking run for Raja Rani! Along with A.R. Murugadoss, we had decided we would back good scripts and new talents in Tamil rather than rushing into multiple acquisitions and releases. Today, I am happy to say that our strategy has paid off handsomely. In marketing, we were keen to bring our learnings from Hollywood & Bollywood and apply them in the Tamil market. Kudos to the Fox marketing team and Atlee for coming up with innovative ideas like the marriage invitation invite and the first-time ever roadblock of the trailer which created a buzz for the film beyond its starcast. But all the marketing efforts are no use without good content. And director Atlee has crafted a film which is hard to believe is a debut film. We look forward to working with him on his next film too! We have had a dream run so far in Tamil cinema ever since we made our debut in 2011 and as we move ahead, we are looking at an exciting slate of breakthrough cinema with CV Kumar in 2014!”

    Fox Star Studios’ next venture will be Tigmanshu Dhulia’s Bullett Raja, it will be released on 29 November.

  • Fox Star Studios and A R Murugadoss Raja Rani to release worldwide on 27 Sept

    Fox Star Studios and A R Murugadoss Raja Rani to release worldwide on 27 Sept

    Production and distribution giant Fox Star Studios and film maker and producer A R Murugadoss’ third Tamil venture, Raja Rani will have a worldwide release on 27 September. Produced in association with The Next Big Film Venture and directed by Atlee, the film toplines a stellar ensemble cast led by Arya, Nayanthara and featuring Jai , Nazriya, Santhanam, Sathyan and Sathyaraj making it one of the most awaited films of the year.

     

     The film’s music set by G V Prakash is already a rage and has contributed tremendously in creating a massive buzz about the film – across all age groups.  With the censor giving it a U Certificate, the film is set to capture the space of the biggest family entertainer of the year.

     

    A R Murugadoss who along with Fox Star Studios, has given two break away hits, Engaeyum Eppothum and Vathikuchi, in 2011 and 2013, is looking forward to sharing the film with the cinema lovers. He says, “I have full faith Raja Rani will get a thumbs up from the audiences. I was overwhelmed and laughed and cried in parts through the film. I am really proud of Atlee for directing such a heartwarming film and the actors for coming out with such terrific performances.”

     

    Fox Star Studios CEO Vijay Singh adds, “Raja Rani is our third film with A R Murugadoss. While we are taking our relationship with him to Hindi cinema as well, I can vouch that with Raja Rani we have created a film that will entertain everyone. It has one of the best musical scores coming out of the Tamil industry in recent times and I am confident that audiences will endorse Raja Rani’s love story whole heartedly!”

     

    The film is set to have one of the widest releases for a Tamil film in Tamil Nadu and rest of India and world through the distribution might of Fox Star Studios.

  • Amole Gupte casts Saqib Saleem in Hawaa Hawaai

    Amole Gupte casts Saqib Saleem in Hawaa Hawaai

    Writer-director Amole Gupte had promised to make another ‘heartwarming’ film after his masterpiece Stanley Ka Dabba. The details of the movie, to be produced by Fox Star Studios, are finally out.

     

    Titled Hawaa Hawaai, the film is about ‘dreamers’, according to Gupte. The filmmaker has roped in Bombay Talkies actor Saqib Saleem in the lead. His son Partho Gupte, who won the National Film Award for his role as Stanley, will also be seen in the film.

     

    Hawaa Hawaai is the story of how a dream can be achieved. Gupte elaborates, “Dreamers possess the might to move mountains. This dream flight is the triumph of human spirit in the wake of adversity… rooted so deep in our ethos that the identification with the protagonists of the tale is instant. I have been so lucky to have netted two magical performers ably supported by an ensemble cast that is equally talented and exciting.”

     

    Hawaa Hawaai is set to release on 18 April 2014. And considering Gupte’s contribution to films such as Taare Zameen Par and Stanley Ka Dabba, this new offering from the director would be highly anticipated.

  • Bipasha Basu in Sajid Khan’s Humshakals

    Bipasha Basu in Sajid Khan’s Humshakals

    MUMBAI: Sajid Khan is now gearing up for his upcoming comic caper Humshakals. The latest addition to this film is Bipasha Basu, who was last seen in Aatma. Besides Basu, Saif Ali Khan, Riteish Deshmukh and Ram Kapoor will be playing triple roles in the movie.

     

    While Tamannaah Bhatia has been paired opposite Saif, Bipasha will play Riteish’s love interest. Other details about the characters in the film have still been kept under wraps.

     

    Humshakals is produced by Vashu Bhagnani and Fox Star Studios and is expected to go on floor from September.

     

    Sajid Khan started his directing career with Heyy Babyy and followed it up Housefull and Housefull 2. His recent Ajay Devgn starrer Himmatwala remake bombed at the Box-Office.

  • Fox Star Studios’ Epic gets 5th biggest animation film opening in India

    Fox Star Studios’ Epic gets 5th biggest animation film opening in India

    NEW DELHI: ‘EPIC‘ has garnered the fifth biggest animation opening for India for Fox Star, who earlier saw a tremendous run of their prehistoric fun family film ‘The Croods‘.

    Released in India a week ahead of its international release, Epic has opened to Rs 3.6 crore gross box office in India (Rs 2.52 crore net) despite a crowded box office with simultaneous releases of high profile Hollywood releases such Amitabh Bachchan‘s ‘The Great Gatsby‘ and Mira Nair‘s ‘The Reluctant Fundamentalist‘ whose figures are far behind those of Epic.

    This is the 5th biggest animation opening in India after Ice Age 4, Kung Fu Panda 2, Madagascar 3 and The Croods. Boosted by critical and popular acclaim, the stunning 3D comedy-fantasy adventure has triggered a phenomenal word of mouth for its family content and visual banquet.

    Fox Star Studios CEO Vijay Singh said: "We are delighted with the fantastic weekend opening for Epic following the superb success of ‘The Croods’. With imaginative storytelling and an emotional appeal, it is the perfect feel-good holiday film for the entire family."

    Epic stars the voices of Colin Farrell, Josh Hutcherson, Amanda Seyfried, Christoph Waltz, Aziz Ansari, Pitbull with Steven Tyler and Beyoncé Knowles.

  • AOC TV is the official brand partner of ‘Matru Ki Bijlee Ka Mandola’

    MUMBAI: AOC TV, international lifestyle brand of TPV Technology, is the brand partner for Bollywood movie ‘Matru Ki Bijlee ka Mandola‘ that released on 11 January.

    Produced by Fox Star Studios and Vishal Bhardwaj Pictures, the film is directed by Bhardwaj, starring Pankaj Kapur, Imran Khan, Anushka Sharma, Shabana Azmi and Arya Babbar.

    As a brand partner, AOC TV will do marketing and promotional activities in print, radio, electronic, online and social media space.

    AOC TV director- India and SAARC Seema T Bhatnagar said, “We always tried innovative ways of promoting our brand. Just like the film, AOC TVs are meant for pure enjoyment the best entertainment experiences. With Dream Surround Sound, Real Colour Engine, USB ports, International quality and Artistic Design AOC TV stands Unique in the market at a very competitive price.”

    Fox Star Studios head – distribution, marketing and syndication Vivek Krishnani said, “Keeping in mind the tag line of the film ‘Dekho magar Pyaar Se‘, we thought it would be an interesting association with a leading TV brand in the country who has a like-minded fun and entertaining approach as the film. We are glad to partner with AOC and are happy with the additional reach that the brand is providing the film.”

    AOC is going to run a contest on FaceBook and winners of the contest can win movie tickets and movie merchandise plus five “lucky winners” will get a chance to meet the stars of the movie in Mumbai.

  • Fox Star Studios partners with WeChat to promote new movie

    Mumbai: Fox Star Studios has partnered with social messaging app provider WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer – ‘Matru Ki Bijlee Ka Mandola‘.

    This is a concept where Bollywood movie characters – Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote their upcoming movie. For instance Matru will share behind the scene images, videos and sound bytes with users of WeChat.

    Additionally, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie.

    Fox Star Studios head of distribution, marketing and syndication Vivek Krishnani said, “At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps to reach out to the youth who love movies and are hooked on to their Smart phones.”

    The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on 11 January.

  • Fox Star Studios records 5 back-to-back hits

    Fox Star Studios records 5 back-to-back hits

    Mumbai: With the grand success of their joint venture with Vishesh Films in Raaz 3, Fox Star Studios has set a record of sorts having given five back-to-back successes in Raaz 3, Bol Bachchan, Jannat 2,Titanic 3D and Ice Age 4 in the period of the last five months, a feat that no other film studio has achieved this year.

    With Bol Bachchan, Fox Star announced its grand entry into the 100 cr club while Raaz 3 went on to become the biggest horror film to date.

    In the Hollywood space, Ice age 4 achieved the No. 1 opening for any animation film in India while Titanic in 3D was the 2nd biggest grosser for a re-released film in India.

    Fox Star Studios‘ CEO Vijay Singh said, “We are scaling up to (making) eight to nine Bollywood films per year. Our focus is on ‘adding value‘ through innovation and marketing, and to differentiate ourselves by leveraging the assets of Fox and Star – the rich vault of scripts, access to great international technical talent, as we did for Raaz 3, the marketing muscle of the broadcasting network of Star TV and the worldwide distribution clout of Fox. The objective is to build relationships in the true spirit of partnership – and, by definition, we will be choosy about whom we work with.”

    Mahesh Bhatt said, “The saying that all is better than one, works best with Fox. They know what it takes to achieve targets and make things happen. Trust is the life of a good partnership and I trust the entire team of Fox Star. They add value to the process, are transparent and flexible, which is a rare quality to find in our industry.”

    No wonder, this amalgamation has brought the two together for their next thriller Murder 3 which also marks the directorial debut of producer Mukesh Bhatt‘s son Vishesh Bhatt, after whom the banner has been named.

  • Fox Star Studios associates with 7 brands for Ice Age 4

    MUMBAI: Fox Star Studios, which has been co-promoting brands and its films, has now associated with seven big brands for the fourth installment of the Ice Age series, Ice Age 4: Continental Drift.

    The seven brands which have tied up with the animation film are MTR Milk Drinks, McDonalds, Crax Corn Rings, Perfetti Alpenliebe, Swirl and LG Electronics 3D TV.

    It may be recollected that the studio has had mutually beneficial associations with noted brands for their recent blockbusters such as Titanic 3D, X Men First Class, Avatar etc.

    Ice age 4: Continental Drift is releasing in 3D in English, Hindi, Tamil, Telegu on 27 July.