Tag: Fox Sports

  • WCL goes super big in broadcasting with Star Sports in India

    WCL goes super big in broadcasting with Star Sports in India

    Mumbai: The World Championship of Legends (WCL), featuring iconic cricket players from around the globe, is thrilled to announce its official broadcasting partners for various regions worldwide. This partnership ensures that cricket enthusiasts across different continents can experience the tournament live.

    • India: Star Sports
    • North America: Willow by Cricbuzz
    • MENA Region: Cricbuzz
    • Sub-Saharan Africa: SuperSport
    • United Kingdom: TNT Sports
    • Australia: Fox Sports

    The WCL, approved by the England & Wales Cricket Board (ECB) and presented by travel company EaseMyTrip, will take place from 3 to 13 July at Edgbaston and Northamptonshire County Cricket Club in the UK. It brings together legendary players for an unforgettable series of matches.

    World Championship of Legends’ owner Harshit Tomar stated: “We are excited to provide fans with the chance to see cricket legends in action once again. With our global broadcasting partners, we can reach a wide audience and celebrate the spirit of cricket worldwide. Partnering with Star Sports will bring WCL to a broad audience in Asia, ensuring top-notch coverage of this historic event.”

    The WCL will feature teams from India, Australia, West Indies, England, Pakistan, and South Africa. The tournament includes cricket legends such as:

    • India Champions: Yuvraj Singh, Harbhajan Singh, Suresh Raina
    • Australia Champions: Brett lee , Aaron Finch , Shaun Marsh, Ben Cutting
    • West Indies Champions: Chris Gayle,Daren Sammy, Dwayne smith
    • England Champions: Kevin Pietersen, Ian Bell, Ravi Bopara, Samit Patel
    • Pakistan Champions: Shahid Afridi, Shoaib Malik, Younis Khan
    • South Africa Champions: Jacques Kallis , JP duminy,Dale Steyn

    Fans in Asia can watch all the live action on Star Sports channels and the Fancode platform.

  • Mike Davies charts Fox Sports’ production & broadcast future!

    Mike Davies charts Fox Sports’ production & broadcast future!

    Mumbai: The Sports Video Group, admirably known as “SVG”, was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content. Formed in the U.S, the organisation has expanded to include a European division and also has hosted events in Australia, Japan, and Singapore.

    Their aim is to advance the creation, production, and distribution of sports content along with providing knowledge for the growing community of sports video professionals working for broadcast and broadband organisations, schools and leagues, followed by facilitating a dialogue with manufacturers, suppliers and technology developers that improves the quality and profitability of sports programming.

    Star Sports hosted the SVG Summit in Mumbai, marking the first time this event was held in India. The event brought together top-level executives from the TV sports production community for a day of networking, tours, panel discussions, technical presentations etc.

    Indiantelevision.com on the sidelines of the event, caught up with Fox Sports, EVP, Technical and Field Operations; SVG U.S., Mike Davies. During this interview, Davies shared some valuable insights ranging from collaborative efforts between the US and Indian ecosystems to the exciting future of production and broadcast.

    Edited excerpts

    On collaborations between the US and India ecosystems playing a role in Fox Sports’ production strategies

    There are a lot of passionate people in India. In fact with Star and Fox, we used to be the same company and would have formal gatherings to collaborate. We would obviously learn a lot from each other. There’s a lot of similarities between cricket and baseball, also a lot of similarities between the studio shows we do. Its really about seeing what has worked, and what hasn’t worked at each other’s network. It’s just about collaboration and sharing. It doesn’t happen without the people like Sanjog and PK, and some of the people on my team. The bottom line is we just get along.

    On balancing traditional broadcasting methods with emerging digital platforms as consumers are switching their preferences from cable TV to OTT services

    Well I think the emerging services can help to support linear and cable offerings in a couple ways. They certainly are more dimensional than it can be donated to a given program or sport, athlete etc. But in terms of live sports on digital, it does allow us to go that much deeper. In the United States, we got college sports like field hockey, softball and different things. Hopefully, those types of sports will become sports that you can watch on linear television in the future.

    On some of the biggest challenges you face in maintaining high-quality production standards across diverse sporting events

    The challenges are basically balancing cost to quality. In general, technology is supplied and hence good methods have been able to achieve them. For instance, we talked a lot about remote productions, cloud productions etc. Applying these technological tools can solve doing programs that commensurate with the audience for which they apply. For instance, a small college basketball game doesn’t get the same production budget as a major league game does. But you’re still able to make it look good and you don’t have things that look great on your network, things that look garbage. They may not have as many cameras that look good because of this kind of technology.

    On data analytics and AI impacting the sports broadcasting, particularly at Fox Sports

    If you talk about what goes on the screen, we at Fox Sports certainly get into the sports analytics, but not at the expense of telling actual stories or drama of what’s going on. We like visuals. We use analytics to form visuals that can help our audience to extract more data points out of the story, but not at the expense of becoming too techie or too statistically oriented. Now that’s not true for everybody, that’s just our take.

    On trends that would shape the future of production and broadcast media

    Well Sanjog said a lot about it during the event and I think this is why we are so aligned. You got several trends in quality meaning high dynamic range in 4k which is a big one. Trends in personalisation, and customisation is that adds something that we could achieve to bring individual fans closer to our sports and being able to constantly evolve to meet the needs of our audience, because if you look at a game, say for example an American football game this season and then you look at one five years ago or ten years ago, you will see all the changes whether be in presentations, graphics etc. Also I think that our audience, especially our younger ones, hopefully can tolerate a little bit of information on screens, a few more quicker cuts or maybe multiple windows replaced on more screens etc, and those were some things which we never even can think about in the last five to ten years. 

  • Star Sports Hindi feed goes global in a historic first for ICC Men’s Cricket World Cup

    Star Sports Hindi feed goes global in a historic first for ICC Men’s Cricket World Cup

    Mumbai: Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, is thrilled to announce the global expansion of its Hindi feed for the marquee tournament. Fans in the United States, Canada, Australia, and the Middle East can now savour uninterrupted coverage of all the thrilling action in Hindi. This marks the first-ever occasion where the ICC Men’s CWC is being broadcast in Hindi within these regions, accessible through both linear and digital platforms, catering to the vibrant Indian diaspora. This milestone underscores the profound significance of cultural pride -‘Hindi Mein Baat Hai, Kyunki Hindi Mein Jazbaat Hai.’ (The language brings out all the emotions)

    The coverage of ICC Cricket World Cup 2023 in Hindi will be available on:

    •    ESPN+ (USA/Canada)
    •    Willow TV (USA/Canada)
    •    Fox Sports / Kayo (Australia)
    •    Starzplay (Middle East)
    •    CricLife Max (Middle East)

    The Hindi coverage on these platforms will also include Star Sports’ pre-match show ‘Cricket Live’, India’s most watched cricket show.

    John Lasker, senior vice president of ESPN+, said, “Anchored by ESPNcricinfo, the leading digital destination for cricket news and information around the world, ESPN has a long history covering top-level international cricket for fans in the U.S. Presenting the ICC Men’s Cricket World Cup 2023 in both English and Hindi on ESPN+ is part of our continued commitment to growing an established audience of cricket fans in the States and around the world.”

    Fox Sports managing director Steve Crawley said, “We know there is a large and passionate Australian Indian cricket community so to be able to provide the Hindi feed, powered by an expert team of commentators, during the ICC Men’s Cricket World Cup 2023 for all Indian matches plus the semi-finals and final on FOX SPORTS gives fans more choice and more ways to enjoy the action, and that’s good for cricket and good for fans.”

    Disney Star head- sports Sanjog Gupta said, ‘’The global response to Disney Star’s Hindi coverage for the ICC Men’s Cricket World Cup 2023 has been tremendous as we take the excitement of the tournament to hearts and homes of millions worldwide and deepen their engagement. The coverage in Hindi, in addition to the World Feed, not only makes it more accessible to the Indian diaspora but more importantly, galvanises the sense of belonging and deep emotional connection with Indian Cricket. The Hindi feed, with India-focussed storylines, distinctly Indian perspectives on non-India narratives, unique visuals including customised graphics and powered by an incredible line-up of talent, will significantly bolster the unifying experience of watching Cricket for Indians worldwide and hopefully deepen the sense of pride in being an Indian Cricket fan.”

    This illustrious panel of commentators includes iconic Indian cricketing figures such as Sunil Gavaskar, a 1983 World Cup winner, former India Head Coach Ravi Shastri, and members of the 2011 World Cup-winning side – Gautam Gambhir, Harbhajan Singh, and Piyush Chawla. Adding to the wealth of expertise are former India cricketers Mohammad Kaif, Irfan Pathan, and Sanjay Manjrekar, renowned for their tactical acumen in the sport. The roster also features former India women’s captain Mithali Raj, along with South Africa’s spin wizard Imran Tahir, former India cricketer Deep Dasgupta, domestic veteran Amol Muzumdar, and cricket presenter Jatin Sapru, all of whom will lend their voices and effervescent charm to the StarCast.

    Irfan Pathan, T20 World Cup winner who is part of Star Sports “StarCast” for World Cup said, “Cricket has a unique way of uniting people, and with the Hindi feed reaching Indian fans across the globe, we are not just witnessing a tournament; we are celebrating the spirit of cricket in a language that resonates with emotions. It’s a fantastic initiative that ensures every passionate Indian fan, regardless of their location, can experience the magic of the World Cup in a language that feels like home.”

    India’s Cricket World Cup Winner, Harbhajan Singh, said, “I am proud to be part of StarCast’s Hindi feed that is engaging with fans overseas during the ongoing ICC Men’s Cricket World Cup. This allows our extended family outside our country to revel the thrilling action in their preferred language.”

    India’s Cricket World Cup Winner, Gautam Gambhir, said, “I’m excited to see fans from all corners of the world coming together to celebrate this great sport in the language they love. With the Hindi feed now available globally, we are breaking barriers and ensuring that cricket enthusiasts from diverse backgrounds can enjoy all the action from the tournament together with the rest of India.”

  • Scale is important; has to be focused right: Fox executive chair & CEO Lachlan Murdoch

    Scale is important; has to be focused right: Fox executive chair & CEO Lachlan Murdoch

    Mumbai: Addressing analysts during a conference call to announce the company’s Q1’23 results, Fox executive chair & CEO Lachlan Murdoch spoke about the importance of scale. Fox’s assets include the juggernaut Fox News. Fox posted revenue of $3.19 billion, up 5 per cent a year ago.

    “Look, I think you know the scale; it has to be focused right. Scale is important, and what we’ve seen amongst our media peers over the last few years is that our peers are getting bigger through mergers and acquisitions (M&A), and so I think scale lends flexibility in many ways. So, we continue to grow our business, we continue to look at M&A and be very disciplined in how we look at it, but we also do look at the importance of scale, particularly over the next couple of years when, I think, opportunities in the marketplace will emerge. They have the scale to be flexible, and how we deal with them will be important,” he said.

    In terms of a potential reunion of Fox and News Corporation, Murdoch declined to take questions. “As has been made public, both Fox and News Corporation have formed separate special committees to explore a potential combination following letters received from my father, Rupert Murdoch, and the Murdoch Family Trust. For a combination transaction to proceed, it will need the approval of both special committees and a supportive vote by the majority of the minority non-affiliated shareholders of each company.”

    He added, “The special committee has not made any determination at this time, and there can be no certainty that the company will engage in such a transaction. Given the importance of the work of the special committees, I’m not in a position to take any questions on the proposed transaction at this time.” 

    Murdoch pointed out that the company’s fiscal year is off to a good start. “The September quarter results once again highlight the strength of our leadership brands, and we are just getting started on what promises to be a banner year for Fox. We are encouraged by the operating trends across the portfolio and the early returns on our digital investments. When paired with our strong balance sheet and low leverage, the Fox story remains a differentiated one amongst its media peers. And while we continue to be mindful of how the macroeconomic environment evolves during the months ahead, Fox remains well positioned to navigate and outperform through any potential uncertainty.”

    Talking about the ad scene, he said that the ad growth in the quarter was driven by strong pricing at Fox News and Fox Sports. “Record first quarter political revenues at the local stations, and in a quarter where industry-wide digital advertising revenues appear to have been under pressure, to post standout revenue growth of almost 30 per cent.”

    He added, however, that the company recognises that there is a lot of commentary around advertising headwinds as the macro environment evolves. “Yes, the broader national advertising market is looking more fluid compared to the time of our last earnings call. However, the macro impact is not uniform across our verticals.”

    “We have observed some softness in the linear entertainment scatter marketplace. Remember that Fox does not over-index to network entertainment. So, any impact there is, is nominal to us and has been more than offset by the digital entertainment strength delivered by Tubi,” he went on.

    Murdoch said, “Additionally, despite the economic headwinds, we are seeing continued strength across our linear news and sports portfolios, led by the pharmaceutical, restaurant, and streaming categories. These dynamics underscore a flight to quality, and the importance of our focus on live content, with over two-thirds of our advertising revenue generated by live sports and news.”

    Fox News, he noted, turned in another stellar performance, finishing the fiscal first quarter as the number one channel on cable and the third most viewed network in Weekday Prime in all of television, behind only NBC and CBS.

  • IPL & Rs 3,300 crore revenue: Thoughts to ponder

    IPL & Rs 3,300 crore revenue: Thoughts to ponder

    MUMBAI: Can an Indian broadcast TV network imagine that it could gross $600 million in revenue– that is about Rs 4,200 crore – in one day?

    That would indeed be the day.

    The fact is the Murdoch-owned and run Fox did earn that from 100 advertisers on Sunday 2 February 2020 when it aired the NFL’s SuperBowl match between the Kansas City Chiefs and San Francisco 49ers. It did attract an audience of 150 million, which watched the pre-game coverage, the game, the electrifying half time performances by Latino bombshells Shakira and Jennifer Lopez, the post game discussion in the studio, followed by the factual show The Masked Singer.

    Speaking at an investment analyst post earning conference call Fox executive chairman & CEO Lachlan Murdoch said: “We surrounded the Super Bowl with an immersive and innovative programming lineup from Miami across Fox Sports, Fox News, Fox Sports 1 and our local stations. And we use this enormous platform to launch Season 3 of the Masked Singer right after the game which became TV's highest rated reality telecast in eight years. We delivered extraordinary ratings for our advertising, distribution and NFL partners.”

    In India, the big events that aggregate audiences are the IPL and any cricket match that the Indian team is involved in. IPL 2019 delivered 462 million viewers on the Star network channels between 23 March and 12 May, according to BARC data.

    So, the NFL had a 150 million strong audience, generating $600 million in rvenue for Fox. That's a realisation of $4 or around Rs 300 –  per viewer. Ad spots on the NFL SuperBowl cost about $175,000 per second, with a 30-second spot costing as high as $5 million plus. According to measurement company SpotTV,  the cost per lead (CPL) for the NFL SuperBowl 2018 was between $27 and $100 on game day. Seems high, but advertisers obviously think its worth as this is the day America worships.

    The IPL, according to media reports, generated around Rs 2,200 crore for Star India in 2019, with a cumulative TV audience of 460 million. Now let’s apply the $4 average realisation in revenue per viewer that the NFL managed to get from advertisers and other partners to this audience. It works out to a whopping $1.8 billion or Rs 12,300 crore.

    But you might say we are being silly, that we are extrapolating a highly developed US ad and TV market to an emerging market like India. Right. Let’s shave that to a $1.50 per viewer, which is what we think it should be, it still works out to a jawdropping $690 million or Rs 4,918-odd crore. You might again say we are bonkers once again. Let’s bring it further down $1 per viewer – it tots up to $460 million or Rs 3,300-odd crore. Currently, the IPL is generating around 60 odd cents per viewer.

    Can that be pushed up to $1 per viewer? That's something Disney and Star India head honchos Uday Shankar and K Madhavan are betting on. So far, advertisers and agencies have not been valuing the IPL and its audiences enough. Remember, the IPL was valued at around $6.8 billion last year. Its valuation will go up undoubtedly this year. Currently, advertisers are paying between Rs 10-15 lakh per 10-second spot (barely $13,000 to $20,000 as compared to the $175,000 per second for the NFL SuperBowl) during the IPL.

    Star India paid $2.55 billion to acquire the rights to the IPL in 2017 for five years.  At that time, it spent around Rs 54.5 crore per match. Add production and promotional costs, it would have to recover anywhere between Rs 60-75 crore per match.

    Something has to change on ad spends in India. The thinking amongst brand and marketing managers, media buyers and planners needs to undergo a revision, a refresh. Going for the lowest price, slashing media rates, need not get you the best results. As the saying goes: you pay peanuts, you get monkeys. Some media planners and brand managers say they buy clever and they buy cheap and they get their return on investment.

    Sure. But premium content costs. The IPL set back Star India by some Rs 16,347 odd crore for five years. That means it has to recover around Rs 3,500 odd crore from advertising and subscription revenues each year. So far, it has had a gap in the first three years. But that has not deterred it from taking the television component of the IPL up a notch each year.

    Star India’s Uday Shankar is focusing on consumer experience and delight. The network has invested in raising the standard of the quality of production, providing more language feeds. Thankfully that has been accompanied by drastic improvements in the quality of play in the various matches, as well as the competition becoming interesting.

    But all this has to be monetised, right? The economic slowdown has led to cuts in ad spends. And when advertising is down, the visibiliy of those who dare to advertise goes up. And they end up capturing consumer mind space.

    This year, the IPL presents advertisers with a great opportunity. Indian cricket has been shining over the past few months, snatching impressive victories. And cricketers like Rohit Sharma, Virat Kohli, Shreyas Iyer, and KL, Rahul, Jaspreet Bumrah, Mohammed Shami, Ravinder Jadeja have been in top form. They will be playing for various teams in the IPL. They have taken the fight to the enemy camp and won handsomely in some matches. Expect them to continue in the same vein in the IPL as well.

    We keep talking about how India is set to emerge as one of the world’s leading economies. Yes, it has its own peculiar way of conducting business, which is so very Indian. But slashing costs, taking ARPUs down and playing the mass game is not the only mentality that should come in play. Opening one’s wallet and investing for the now and the future would definitely make sports TV broadcast rights more viable. 

  • Star Sports to telecast Global T20 Canada League in India

    Star Sports to telecast Global T20 Canada League in India

    MUMBAI: Star Sports has inked a deal with Cricket Canada to telecast the Global T20 Canada League in India, a source close to the development told Indiantelevision.com. The network will broadcast the matches on Star Sports 1 and Star Sports 1 HD. Fans can also tune in to the action on Star India’s OTT Hotstar.
    The Global T20 Cricket League, which kick starts on Thursday, will be aired in Canada on Asian Television Network (ATN).  

    Global T20 Canada has also announced TV deals in other countries like the UK (FreeSports), Australia (Fox Sports), Pakistan (Geo Sports), Middle East (Orbit Showtime Network), Bangladesh (Ghazi TV) and the Caribbean (Sportsmax).

    The 22-match tournament opens with the Toronto Nationals taking on the Vancouver Knights and runs through July 15.

    Toronto and Vancouver will be joined by the Winnipeg Hawks, Edmonton Royals, Montreal Tigers and a Cricket West Indies B team. All matches will be played at the Maple Leaf Cricket Club in King City, Ont., just north of Toronto.

    The Global T20 Canada is the brainchild of the Mercuri Group, an India-based media company whose affiliate Mercuri Canada has signed a 25-year deal with Cricket Canada.

    The tournament has drawn 96 players from some 20 countries including Chris Gayle, Andre Russell, Shahid Afridi, Daren Sammy, Lasith Malinga, Steve Smith, Sunil Narine, David Miller and Dwayne Bravo.

    In an official statement Global T20 Canada website, the league’s chairman Gurmeet Singh said, “The schedule reveal is another symbolic step towards bringing the excitement and spectacle of pro Twenty20 cricket to Canada, and making cricket and Canadian sport history. With the calibre of talent coming to Canada, fans will see top international stars in every match from the opener through to the final.”

    Former Australian skipper Smith, along with vice-captain David Warner, made headlines recently for their role in a ball-tampering scandal in South Africa. They were given 12-month bans by Cricket Australia but are allowed to play abroad.

    Smith will play for Toronto while Warner was drafted by Winnipeg.

    Also Read:

    Star to share select IPL matches with DD with an hour’s delay

    Star India beats Sony, Jio to win media rights for BCCI’s home matches

  • Fox International Channels launches global sales platform

    Fox International Channels launches global sales platform

    MUMBAI: Fox International Channels (FIC) has launched a new sales platform – Fox Media, which will take the company’s global sales to a new level with a comprehensive approach to global cross platform media buying and sponsorships.

     

    Fox Media, which represents three media brands namely Fox, National Geographic and Fox Sports in its portfolio, will enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms. From a single point of contact, local, regional and global clients will be able to connect to quality audiences across FIC’s 1.825 billion strong TV footprint and nearly 130 million unique monthly online users.

     

    Fox Media is the only network group with a track record of successful global sponsorships. In a recent example, Fox Media and Microsoft Surface partnered on this summer’s #1 scripted drama, Wayward Pines, from M. Night Shyamalan.

     

    “At FIC, we turn the best TV shows into global cultural events; and with the launch of Fox Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said FIC president and CEO Hernan Lopez.

     

    Fox Media can leverage the power of more than 1.825 million homes, including 245 million homes for Fox, the 440 million homes for National Geographic Channel and Fox Sports, which is available in 90 million homes.

     

    The Fox Media sales team, helmed by executive vice president, advertising sales & corporate communications Europe Deborah Armstrong, EVP ad sales and partnerships Asia Pacific and Middle East Simeon Dawes and SVP ad sales Latin America  Juan Vallejo, will be driving the global sales initiative forward. The team will collaborate closely with the Fox sales team in the US to deliver a worldwide offering, while also supporting regional clients with the same multi-platform campaigns.

     

    “The global partnerships we have executed in the past with Microsoft and Samsung as well as our upcoming campaigns are all excellent examples of the creative, comprehensive, cross-platform solutions Fox Media is able to deliver with our unrivaled reach in the coveted 18-49 demo. Our goal is to match global brands with Fox, National Geographic and Fox Sports; three of the world’s most powerful media brands, offering distinctive choices by genre, market, audience and media. We provide one stop access to the Fox world across entertainment, sports and factual programming and deliver global cross-media sponsorships that maximize the winning combination of TV and online,” said Armstrong.

     

    Fox’s in-house creative teams will now be know globally as FoxLab and will continue to deliver integrated, a la carte, cross-media campaigns to clients in any industry segment across the most desirable genres and audiences. These powerhouse creative teams produce work with the Fox Media partners that connects deeply with audiences everywhere, sharing a brand vision that creates true chemistry.

     

    “With the expansion of FoxLab to service clients in every part of the world, we’ve become a truly full service creative and content partner, well positioned to offer quality marketing partnership, branded content campaigns and native advertising relevant across all screens. It’s not just about channels anymore. We reach consumers across all media,” added Lopez.

  • News Corp snaps up social video ad platform Unruly for $176 million

    News Corp snaps up social video ad platform Unruly for $176 million

    MUMBAI: News Corp has agreed to acquire global ad platform Unruly Holdings for a sum of approximately $176 million.

     

    The expected purchase price for the acquisition consists of a cash payment at closing of approximately $90 million (or ?58 million), subject to certain adjustments, and up to $86 million (or ?56 million) in future consideration primarily related to payments contingent upon the achievement of certain performance objectives.

     

    “Unruly is a feisty and creative company with a start-up sensibility that fits perfectly with our own approach to developing businesses in the digital age. The acquisition will serve as a catalyst for our brands, helping to extend our expertise in the digital and mobile video area, whether through the fast-growing realtor.com in the US, Fox Sports in Australia, News America Marketing, HarperCollins Publishers, or our market-leading mastheads around the world. Unruly complements our traditional editorial and commercial expertise with contemporary insight into how people read, watch, buy and sell in the digital era,” said News Corp CEO Robert Thomson.

     

    “We have a track record of acquiring businesses with unique capabilities, allowing them the freedom to do what they do best, while providing a global platform to accelerate their growth and realize their potential,” he added.

     

    Led by Unruly’s three co-founders, it will operate as a separate business unit, reporting to News UK CEO Rebekah Brooks.

     

    Unruly will continue to work with its existing roster of global advertisers and publishers and collaborate with News Corp businesses around the world.

     

    “We have always been pioneers in our field, so combining the formidable reach and resonance of our titles with their cutting-edge technology and video expertise will help accelerate our growth in this digital age,” said Brooks. “We look forward to working with one of Europe’s most highly regarded tech teams to create new premium video inventory for our News UK mastheads and other businesses, and to provide advertisers with best-in-class brand solutions across all platforms.”

     

    Founded in 2006, Unruly is a video distribution platform and tracks video sharing and delivers verifiable video views via paid media across mobile, desktop and tablet devices. With its data set of two trillion video views and sophisticated targeting capabilities, the company uses historical sharing behavior to predict the potential for video ads to go viral across all digital touch points.

     

    Unruly’s suite of advertising products includes: ShareRank, In-Feed advertising, In-Page advertising and Skippable In-Stream Advertising.

     

    In the coming months, News Corp business units will begin to offer Unruly products to their advertising and agency partners. This will mean a significant increase in premium video and mobile inventory, a stronger content marketing offering and, ultimately, improved returns for News Corp’s advertisers. 

     

    Unruly’s platform has attracted top tier advertisers, including such brands as adidas, Dove, T-Mobile, Evian and Renault.

     

    “We are absolutely delighted to join the News Corp family, and connect our scaled distribution, social data, and content optimisation tools with the premium ad inventory of News Corp businesses, and their highly-engaged audiences. It’s a tremendous milestone and an exciting new chapter for the whole Unruly team,” said Unruly co-founder and co-CEO Scott Button.

     

    “We are incredibly grateful for the passion and dedication of the whole Unruly team that has today resulted in this phenomenal opportunity for the business. Unruly’s enthusiasm for transforming video advertising and our agile development culture will continue to drive our innovative approach towards digital marketing as we help advertisers reconnect with consumers and future-proof their video strategy,” added Unruly co-founder and co-CEO Sarah Wood.

     

    Unruly’s third co-founder is chief technology officer Matt Cooke.

     

    Unruly employs 200 people in 15 offices, and regional hubs in London, New York and Singapore. 

     

    The acquisition is subject to customary closing conditions and is expected to be completed by the end of September.

  • CNN International Commercial appoints Fox Sports’ Shradha Nair

    CNN International Commercial appoints Fox Sports’ Shradha Nair

    MUMBAI: CNN International Commercial has made a new appointment in the Asia Pacific region, boosting its advertising sales team.

     

    Shradha Nair joins the CNN ad sales team and will be responsible for developing, maintaining and increasing CNN’s commercial opportunities in the Singapore market.

     

    Nair has eight years of sales experience across industries including broadcast, recruitment and sports. Prior to joining CNN, she was part of Fox Sports’ regional advertising sales, partnerships and content team and was based in Singapore.

     

    Nair will report to CNN International sales director Southeast Asia Stacey Rabsatt. Her appointment takes effect immediately.

  • 21st Century reports 10 per cent operating income growth for Q1-2015: Television segment lags

    21st Century reports 10 per cent operating income growth for Q1-2015: Television segment lags

    BENGALURU: Rupert Murdoch’s Twenty-First Century Fox Inc. (Fox) reported a 10 per cent growth in operating income before depreciation and amortization (OIBDA) in Q1-2015 (quarter ended September 30, 2014) at $ 1,779 million from $ 1,618 million in the corresponding quarter of last year, and 0.7 per cent more than the $ 1,766 million in Q4-2014. 

     

    Commenting on the results, Fox Chairman and Chief Executive Officer Rupert Murdoch said, “Our strong earnings and revenue growth in the quarter were driven by continued momentum at our Cable Network Programming and Filmed Entertainment segments, reflecting sustained increases in affiliate fees as well as the global box office success of Dawn of the Planet of the Apes and The Fault in Our Stars. Additionally, we continued our focus on driving long-term value through our planned investments in a number of our growing brands, most notably our new channels FXX, Fox Sports 1 and Star Sports.” 

     

    Television segment 

     

    The company’s television segment reported flat y-o-y revenue at $ 1,048 million (13.3 per cent of Q1-2015 revenue or TIO and 14.8 per cent of Q1-2014 TIO), and 1.6 per cent more than the $ 1,031 million (12.2 per cent of TIO) in Q4-2014. The segment reported OIBDA of $ 174 million (9 per cent of overall OIBDA) in Q1-2015, down 24.7 per cent from the $ 231 million (14.3 per cent of overall OIBDA) in Q1-2014, but 20 per cent more than the $ 145 million (8.2 per cent of overall OIBDA) in Q4-2014.

     

     Here is what the company had to say about Television segment 

     

    Quarterly segment revenues were consistent with those from the corresponding period in the prior year as strong retransmission consent revenue growth was counterbalanced by a 5 per cent decline in advertising revenues primarily reflecting the impact from lower general entertainment ratings at the FOX Broadcast Network. The decline in segment OIBDA principally reflects segment expense growth driven by higher programming costs at the Fox Broadcast Network from the investment in additional hours of original scripted content, higher program cancellation costs and higher rights fees related to the new National Football League contract.

     

     Let us look at the other Q1-2015 numbers reported by Fox 

     

    TIO in Q1-2015 at $ 7,887 million was 11.7 per cent more than the $ 7,061 million in Q1-2014 and 6.4 per cent less than $ 8,424 million in the immediate trailing quarter. OIBDA numbers have been mentioned above. 

     

    Cable Network Programming 

     

    Cable Network Programming, the largest contributor to Fox numbers, reported 15 per cent growth in y-o-y revenue to $  3,231 million (41 per cent of TIO) in Q1-2015 from $ 2810 million (39.8 per cent of TIO) but a 3.5 per cent drop from $ 3,347 million (39.7 per cent of TIO) in Q4-2014. This segment reported a 4.7 per cent growth in OIBDA in Q1-2015 to $ 1,038 million (58.3 per cent of overall OIBDA) from $ 991 million (61.2 per cent of overall OIBDA) in Q1-2014, but 13.6 per cent less than the $ 1,202 million (68.2 per cent of overall OIBDA) in the immediate trailing quarter Q4-2014. 

     

    Here is what the company has to say about Cable network programming:  

     

    The revenue improvement was partially offset by a 21 per cent increase in segment expenses, nearly half of which reflected the combined impact of the planned investments in the new sports channels launched in the prior year, coupled with the consolidation of the Yankees Entertainment and Sports Network (the Yes Network). The expense growth at the new sports channels principally reflected increased rights fees related to the broadcast of the India vs. England cricket series at STAR Sports and the inaugural broadcast of regular season Major League Baseball games at Fox Sports 1. In addition to the continued investment in these channels, quarterly segment expenses included increased programming and marketing costs at the FX Networks for additional hours of original programming including The Strain, Tyrant and Sons of Anarchy at FX and the exclusive cable rights to air all 552 episodes of The Simpsons at FXX. Segment OIBDA growth was adversely impacted by 4 per cent from foreign exchange rate fluctuations, primarily in Latin America. 

     

    Domestic affiliate revenue grew 18 per cent reflecting the combination of sustained growth at the regional sports networks (RSNs), FX Networks and Fox News Channel, the contribution from Fox Sports 1, as well as the consolidation of the Yes Network. Reported international affiliate revenue increased 8 per cent driven by strong local currency growth at the Fox International Channels (FIC) and Star channels which was partially offset by an 8 per cent adverse impact from the strengthened US dollar, primarily in Latin America.

     

     Domestic advertising revenue grew 10 per cent in the quarter over the prior year period driven by the consolidation of the Yes Network and solid growth at the FX Networks and Fox News Channel. Reported international advertising revenue increased 13 per cent due to strong growth at the STAR channels.

     

     OIBDA from the domestic channels increased 15 per cent from the corresponding period in the prior year, reflecting OIBDA growth at the Fox News Channel and the RSNs, which included the impact of the consolidation of the Yes Network. This quarterly domestic growth was partially offset by lower contributions from the FX Networks due to the increased investment in programming and marketing. Reported quarterly OIBDA at the Company’s international cable channels’ declined 28 per cent from the corresponding period of the prior year as strong double-digit local currency growth at FIC was more than offset by the timing of the continued investment in STAR Sports and a 19 per cent adverse impact from the strengthened US dollar. 

     

    Filmed Entertainment Segment 

     

    Filmed Entertainment Segment reported 16.8 per cent growth in revenue in Q1-2015 to $ 2,476 million (31.4 per cent of TIO) from $ 2,120 million in Q1-2014, but was 11.7 per cent lower than the $ 2803 million (33.3 per cent of TIO) in Q4-2014. 

     

    OIBDA from Fox’s Filmed Entertainment Segment in Q1-2015 at $ 458 million (25.7 per cent of overall OIBDA) was 39.6 per cent more than the $ 328 million (20.3 per cent of overall OIBDA) in Q1-2014 and 39.6 per cent more than the $ 339 million (19.2 per cent of overall OIBDA) in Q4-2014.

     

     This is what the company has to say about Filmed Entertainment: 

     

    This growth was led by the performance of several successful worldwide theatrical releases in the quarter including Dawn of the Planet of the Apes and Maze Runner, which have grossed over $ 700 million and over $300 million in worldwide box office to date, respectively, continued contributions from the worldwide theatrical and domestic home entertainment performance of The Fault in Our Stars, and the worldwide home entertainment performance of Rio 2. As a result of these successful releases, the film studio became the first to cross the $ 4 billion mark in worldwide box office this year. Quarterly results also reflect higher contributions from the television production businesses driven by higher syndication and SVOD revenues. 

     

    Direct Broadcast Satellite Television

     

     Revenue from Filmed Entertainment Segment in Q1-2015 at $ 1449 million (18.4 per cent of TIO) was 11.7 per cent more than the $ 1,390 million (19.7 per cent of TIO) in the year ago quarter but 6.4 per cent lower than the $ 1,593 million (18.9 per cent of TIO) in Q4-2014.

     

    OIBDA for Filmed Entertainment Segment in Q1-2015 at $ 207 million (11.6 per cent of overall OIBDA) was 8.9 per cent more than the $ 190 million (11.7 per cent of overall OIBDA) in Q1-2014 and 41.8 per cent more than the $ 146 million (8.3 per cent of overall OIBDA) in Q4-2014.

     

     This is what the company has to say about Direct Broadcast Television:

     

     This increase reflects a $ 59 million or 4 per cent revenue increase primarily due to Sky Deutschland subscriber growth, partially offset by higher sports programming costs including SKY Italia’s broadcast of the FIFA World Cup. Sky Deutschland grew net direct subscribers by approximately 96,000 during the quarter, bringing total direct subscribers to 3.91 million, while SKY Italia’s subscriber base declined by 21,000 during the quarter bringing total subscribers to 4.70 million.