Tag: Fox Life

  • Fox Life to present dream love story ‘When Patrick met Kylie’

    Fox Life to present dream love story ‘When Patrick met Kylie’

    MUMBAI: FOX Life, India’s leading travel and lifestyle channel, is bringing a dream love story ‘When Patrick met Kylie’ to your television sets starting 4 August, Monday to Friday 8:00 PM onwards. ‘When Patrick met Kylie’ is an endearing love story of two food enthusiasts Kylie Flavell, a magazine editor and Patrick Drake, an ex-lawyer turned chef, who leave everything to pursue their passion for Italian cuisine and end up falling in love on this journey. 

     

    This was a match truly made in heaven. Kylie’s passion for Italy and cooking inspired her to leave a lucrative job as a food, business and lifestyle journalist in Australia and move to Rome. Her love for food led her to Patrick, who she contacted in London after trying a recipe on his video blog. Patrick, having also abandoned his law career for one in food, agreed to join Kylie on her culinary adventure. The show follows Patrick and Kylie on their extraordinary journey across the Italian peninsula, in which the two food experts travel far and wide to understand the secrets and joys of this ancient and pleasure-loving culture. From big cities to small villages, Michelin star restaurants to family-run trattorias, Kylie is Patrick’s guide to the delights of Italy and its food.  At the end of each episode, their challenge is to prepare a homemade meal for their new local friends using what they’ve learned, tasted and sometimes even stolen!

     

    Speaking on the occasion, Debarpita Banerjee, VP – Marketing & Communication at National Geographic Channel (NGC) and Fox International Channels said “The channel recently re-vamped itself from FOX Traveller to FOX Life. At the core we have always believed to bring alive the journey and the purpose behind the travel and not just the destination, in all our shows. When Patrick Met Kylie is another beautiful example of this. For the first time ever, on Indian television, we are proud to present the sub -genre of travel-romance are confident that our viewers will like this flavor as well”

     

    Bustling with excitement Kylie Flavell said “Our show has been launched in over 60 countries now but we were most excited about the launch in India. Especially since Indian people are so passionate and we always felt like there was a little bit of a Bollywood love story wrapped up in our series. We had a lot of fun creating this series. We danced across the town square after a night at the opera in Jesi, played polo in Tuscany and speeded around the island of Ponza in a vintage sports car. Each episode was an adventure of a lifetime. We are so glad to share these adventures with the Indian audiences. We can’t wait to meet our fans, eat some wonderful Indian food and maybe even try out a few new dance moves!”

     

    Adding to this, Patrick Drake exclaimed “I am really excited about the show. Both Kylie and I are thankful to FOX Life for making our show available to the Indian viewers. We have always been fascinated by India’s rich cultural heritage and we hope that the Indian audiences will enjoy the show as much as we have loved creating it”

     

    Watch the food lovers only on FOX Life starting 4th August, Monday to Friday 8:00 PM onwards

  • Fox Life to go places!

    Fox Life to go places!

    MUMBAI: Fox Traveller which underwent a vibrant makeover to become Fox Life has decided to visit places. Yes, the channel has got a new philosophy and tagline-Go Places!

     

    This was recently revealed by NGC Network India and Fox International channels managing director Keertan Adyanthaya who said that “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next journey with Fox Life, it will only get bigger and better.”

     

    The makeover which took place on 15 June saw a change in the name, logo and also packaging of the channel. The channel catering to the lifestyle segment was originally launched in Italy and now reaches to 73 countries in 19 different languages. In its new form, the channel will host a mix of both US and India produced reality programmes, designed to match its modern target audience.

     

    Adyanthaya made the announcements at a launch party to welcome the new avatar. The event saw many celebrities, among these were Michelin Star Chef Vikas Khanna, designer Rocky S, India’s rock stars Uday Benegal, Indus Creed and Hipnotribe.

     

    Indus Creed lead vocalist Uday Benegal said, “It’s been a great journey with Fox Life and the show Soundtrek. The channel definitely took me on a fun journey and I am certain it will be the same for its viewers.”
     

    Vikas Khanna commented, “My association with Fox Life for the show Twist of Taste has been a great experience. The channel gave me the chance to explore exciting journeys.”

     

    NGC and Fox International Channels vice president marketing and communication Debarpita Banerjee had earlier said, “Being leaders in the category, it was necessary for us to reinvent, in order to grow. Also, this gave us the opportunity to align with the global brand Fox Life.” 

     

    Celebrities like Gul Panag, Rajeev Khandelwal, Purab Kohli, Shibani Dandekar, Kirat Bhattal, Siddhartha Basu, Keith Sequira, Diandra Sores, Sameer Kochchar, Manish Paul, Gaurav Kapoor, Raghu Ram and Rajiv Lakshman were also present at the launch party

  • FOX Traveller is now FOX Life India

    FOX Traveller is now FOX Life India

    MUMBAI: If you have been an avid FOX Traveller fan, one change that you couldn’t have ignored was the change in the name, logo and packaging of the channel. It was on 15 June that Fox Traveller changed its avatar to become FOX Life India.

     

    The channel, one of FOX International Channel’s global brand, which caters to the lifestyle segment was originally launched in Italy and now reaches to 73 countries in 19 different languages.

     

    In its new form, FOX Life India aims to deliver a slate of non-scripted content that is relatable and inspired by real life. The channel will host a mix of both US and India produced reality programmes which is designed to match its modern target audience.

     

    Unlike FOX Life International, FOX Life India features only the logo of its mother brand. The current schedule of FOX Life houses FOX Traveller veteran series such as Style & the City, Eat Street and acquired reality series including Kitchen Nightmares and Styled by June

     

    “Being leaders in both travel and lifestyle and English entertainment category, it was necessary for us to reinvent, in order to grow the category. Also, this gave us the opportunity to align with the global brand FOX Life,” confirms National Geographic Channels (NGC) and FOX International Channels (FIC) vice president marketing and communication Debarpita Banerjee.

     

    FOX Life India is currently on the lookout for new concepts. “Being market leaders, it becomes almost mandatory for us to introduce fresh content consistently,” informs Banerjee.

     

    While the channel currently does not have its own website, it aims to engage with its core 15-25 year old TG at higher decibels, post the re-launch.

     

    According to Banerjee, FY14 has seen 57 new advertisers come on board. Coca Cola, Turkish Airlines, Borges, Microsoft and British Airways have all been valued additions. Some of the most recent advertisers to come onto the channel are Calsberg, Emirates and Twinning.

     

    FOX Life India today reaches 52 million households across the country and barring Sun Direct, is available on all the other DTH and cable TV platforms.