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Tag: Fossil

  • Celebrate love with meaningful Valentine’s Day gifts

    Celebrate love with meaningful Valentine’s Day gifts

    Mumbai: Valentine’s Day is just around the corner, and whether you’re immersed in love or celebrating your own unique vibe, one thing is for sure—it’s the season for thoughtful gifts! No need to stress about the ‘how,’ because we’ve got you sorted.

    We’ve thoughtfully selected the perfect accessories for everyone on your list, including you! Whether you have a fondness for elegant timepieces, appreciate exquisite jewelry, or revel in bold statement pieces, get ready for the perfect Valentine’s Day indulgence. This year, it’s all about creating moments that make hearts skip a beat!

    Varun Dhawan expresses his joy in collaborating with Fossil, “Working with Fossil has been a delight. Their dedication to celebrating individuality and cherishing special moments deeply resonates with me. I’m particularly enthralled by their latest collection, which evokes a sense of timeless enchantment within its classic designs. These pieces offer a unique way to express affection for loved ones, making any occasion truly memorable.”

    Discover a new dimension of style with the Raquel Watch Ring (₹9995) where telling time becomes a fashionable statement. Embrace this beloved accessory, designed in a rectangular shape inspired by our coveted Raquel watch. Available in Gold-tone, Silver, and Rose-tone, it showcases a sunray watch face and a flexible band tailored to fit any finger seamlessly. Elevate your look and make a timeless impression with this exquisite piece.

    Introducing the Harlow Heart collection ( earrings: ₹4295, necklace: ₹4995)  – a perfect Valentine’s Day choice. Embrace the delicate gold-tone pieces with a modern flair. The intricately etched Harlow Hearts studs bring a subtle glow to any style, while the necklace is crafted for easy stacking and layering. Simplify the art of enhancing your loved one’s style with these sophisticated and versatile pieces, making Valentine’s Day truly special.

    This mini bag crafted from leather showcases a single chain crossbody strap and makes for an ideal companion for Valentine’s Day.

    The 32mm Scarlette features a lustrous magenta sunray dial, three-hand date movement, and a two-tone stainless steel bracelet—an elegant addition to your Valentine’s Day ensemble. The  Scarlette watch is more vibrant (and giftable) than ever.

    The Everett watch, measuring 42mm, showcases a sunray dial in a captivating gold hue, a three-hand date movement, and a bracelet made of gold-tone stainless steel.

    A perfect choice for Valentine’s Day, Carraway is meticulously crafted with every detail in mind. Featuring a two-layered dial, a gracefully contoured case that hugs your wrist, and a leather strap with a soft nubuck lining, this timepiece is not only timeless but also incredibly comfortable.

    This Valentine’s Day, move beyond the conventional roses and gift an experience that lasts a lifetime. With the Disney Fossil Collection, each piece is not just an accessory; it’s a heartfelt expression of love

    Available at select online and offline stores.

  • Fossil launches Made For This campaign, ushering in a new brand era

    Fossil launches Made For This campaign, ushering in a new brand era

    Mumbai: Fossil is excited to announce the launch of their latest campaign, Made For This. Alongside the campaign unveil, the brand reveals a complete overhaul of their creative expression across all touchpoints, inclusive of a modernized brand image and premium product assortment.

    “Made For This is the culmination of extensive efforts across all areas of our business, in all regions, with both internal and external partners. We dug deep into Fossil’s nearly 40-year heritage and explored not only the role Fossil has played in so many lives for so long, but how the next generation of consumers is connecting most deeply with brands. The result of this work is our multi-year strategy that will bring our beloved heritage brand into its next era and to a new audience,” says Fossil Group chief marketing officer Lisa Pillette. “A core element to this journey is a shared value between Fossil and our consumers: the ownership of one’s time. They’re incredibly thoughtful that time is spent with purpose, intentionality and community. Each way in which Fossil is a part of someone’s life – crafting leather goods that get better with age, the intention behind a watch’s intricate details, the methods in which we connect with our audience – is similarly defined by the time and care taken to create lasting products to be alongside them.”

    The holistic brand work also extends into product, including the identification of refreshed signature design elements, premiumization of materials and a refined design vision with the establishment of iconic platforms across categories – elevating the line to coincide with the revitalized brand ethos.

    “As people experience moments, big and small, we want Fossil to be present and an important companion on their journey,” says Fossil Group chief brand officer Melissa Lowenkron. “Fossil has a rich history built on innovation and craftsmanship. Our brand strategy focuses on product elevation across watches, leather goods and jewelry. This includes a deliberate attention to design, incorporation of premium materials and establishing identifiable signature design elements across categories.”

    The lead spot for the campaign – developed by Mekanism, directed by Bradley & Pablo of Prettybird Productions and lensed by Tim Barber—captures the most candid expression of a moment, illustrated with a modern-nostalgic influence. Inclusive of video and image content alongside new copy and graphics direction, Made For This captures the journey of life and joy in the candid moments, while expressing the brand’s sense of wit and optimism.

    Roll-out across global markets includes:

    • Global campaign launch events during New York and Paris fashion weeks
    • Content series featuring partners that reflect the multi-faceted interests of the Fossil Collective—fashion, music, travel and much more—across social channels
    • Robust influencer partnership expansion reaching 1,000+ influencers and millions of customers across social platforms
    • Refreshed owned brand channels, including website, email, social media and rollout to top retail stores
    • Robust digital, print and streaming partnerships across 30+ platforms
    • OOH and DOOH amplification in over 10 cities
  • Fossil introduces Kriti Sanon as brand ambassador

    Fossil introduces Kriti Sanon as brand ambassador

    Mumbai: American watch and lifestyle company Fossil has announced its partnership with Bollywood actor Kriti Sanon as the brand’s newest celebrity ambassador in India. Sanon’s optimism and organic take on fashion closely align with Fossil’s dedication to authenticity and creative spirit, the brand said.

    Her collaboration with Fossil will extend to promoting the watch & accessory categories ranging from traditional & smartwatches to leather products and jewelry for women. Sanon will be seen in an upcoming brand campaign with fellow brand ambassador Varun Dhawan.

    “As one of the leading accessories brands in the country, Fossil has always endeavored to design watches, jewelry and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and optimism. Our commitment to authenticity extends to our products as well as our people,” said Fossil Group India managing director Johnson Verghese. “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.”

    “Crafting timeless styles through beautiful watches along with delicate jewelry and chic bags, the brand’s modern designs are the epitome of timeless style. Embracing the spirit of innovation and individuality, Fossil advocates authenticity that strongly resonates with my personal outlook towards style,” Kriti Sanon said.

  • FOSSIL WELCOMES ON-BOARD ITS NEWEST CELEBRITY AMBASSADOR

    FOSSIL WELCOMES ON-BOARD ITS NEWEST CELEBRITY AMBASSADOR

    NEW DELHI: FOSSIL today announced the addition of Disha Patani as its newest celebrity brand ambassador in India. The youth style icon successfully drives her large fan base with her authenticity and sense of fashion that is creative, fresh and modern.

    “We are so proud Fossil has become one of the top fashion brands in the watch category in India, and one that reflects the aspirations of youthful India. We are constantly innovating our designs while preserving the best of our modern vintage past,” says Fossil Group, India, Managing Director- Johnson Verghese. “Fossil is delighted to partner with Disha Patani who truly represents millennial India. Her confidence and passion for all that she takes on is remarkable, she has a dynamic sense of style, and she embodies Fossil’s intrinsic optimism and authenticity,” he further added.

    Commenting on this association Disha Patani said, “I’m thrilled to be associating with FOSSIL, a brand that brings together the best of design & innovation to create beautifully crafted watches. Celebrating individuality and uniqueness while advocating effortless style, is everything that defines Fossil’s style as well as mine!”

    The brand welcomed Disha Patani to the Fossil family on 10th July on Fossil’s newly launched India Instagram page.

    Disha’s collaboration with the brand will aim to reach out to her fan base who is equally inspired by her authentic style. The Malang and Baaghi 2 star will be seen in an upcoming brand campaign alongside Varun Dhawan, who has been Fossil’s brand ambassador since 2018.

    The campaign will feature the much-awaited watches from this year’s spring-summer collection – traditional & automatic watches, Hybrid HR smartwatches and new platforms for the Gen5smartwatch.

    The collection will be available for purchase at https://www.fossil.com/in/en.html

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  • Fossil unveils limited-edition timepiece in partnership with Varun Dhawan

    Fossil unveils limited-edition timepiece in partnership with Varun Dhawan

    MUMBAI: FOSSIL has announced an all-new limited-edition watch designed in partnership with Varun Dhawan. This limited edition watch aligns itself with Fossil’s curator series – a collaborative collection of watches fuelled by a creative class of artists and innovation icons.

    Blending Fossil’s timeless style with Varun’s personality into a dynamic design, this watch features Fossil’s bestselling Machine watch case with a sleek black dial with a polish of Varun’s signature red on the three hands that display the hour, minute, and second. Varun’s initial and birthdate are inscribed on the dial, making this exclusive watch more personal.  The watch case comes with two premium strap choices for additional versatility – a black steel bracelet and black silicone strap with croc pattern and red accents.

    Each timepiece is individually numbered and comes encased in exclusive packaging featuring Varun’s signature and a personalised message to all his fans.

    Taking forward this personalised initiative for Varun Dhawan and reflecting his compassionate side, Fossil has collaborated with the NGO Magic Bus, whose efforts are centred on helping children develop the necessary life skills to lead a brighter future. The timepiece is the latest iteration of Fossil’s commitment to community impact: Make Time for Good.

    Make Time for Good is Fossil’s pledge to unleash the power of youth to take action toward transformative, cultural change. As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India escape the cycle of poverty by providing access to essential life skills, education, and employment. As an organization close to Varun’s heart, a portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education. 

    Commenting on this development, celebrity brand ambassador Varun Dhawan said, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honoured to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in – something new, exciting, and affordably classy. I hope everyone loves it as much as we do.”

    Talking about the launch, Fossil Group India managing director Johnson Verghese said, “We are proud to announce the launch of Varun’s watch – a one of its kind curation. This elegant timepiece embodies Fossil’s ethos, rightly blended with Varun’s personal style. With our brand spirit translating perfectly into a distinctive design that is in line with the current style trends, we are certain that this limited edition watch would be loved by Fossil’s and Varun’s fans. ”

  • India tour of Australia live streaming now on SonyLIV

    India tour of Australia live streaming now on SonyLIV

    MUMBAI: SonyLIV, India’s most preferred destination for sports is the official mobile and internet broadcaster for the much awaited India – Australia series that kicks off today. In one of the most high-profile bilateral series in International Cricket, Team Virat Kohli and Australia will go head on for three T20Is, four Tests and three ODIs across Brisbane, Melbourne and Sydney over the next two months. The match feeds will be available in English and Hindi. SonyLIV has also launched a second screen initiative wherein users can engage with the game.

    SonyLIV has roped in 15 advertisers for this high-octane series. Brands like Swiggy, Quikr, Pepsi Co, Nestle, Myntra, Netflix, Total Lubricants, Nestle, Marico, Xaomi, Fossil, Garnier, Tourism Australia, Kotak Bank, Pharmeasy and Indeed have come on board as sponsors for the series. Increasing viewership for cricket on the platform has led SonyLIV lock productive deals with some of the most prominent brands in India.

    Starting today, SonyLIV will be the go to destination for all sports lovers anticipating an intense clash between the two teams. Subscribers will get access to the live feed of all the matches without any delay while non-subscribers will get to watch the blue squad play with a delay of 5 minutes. Viewers can also avail a 30% cashback by subscribing through our partner Paytm.

  • Fossil unveils its most Tech-Packed Touchscreen Smartwatch to date

    Fossil unveils its most Tech-Packed Touchscreen Smartwatch to date

    MUMBAI: It is with great excitement that Fossil brand announces its fourth generation of smartwatches under its Fossil Q line.  With several new technology features, this new line provides consumers with the tech functionality they have been asking for in beautiful designs and styles they have come to expect from Fossil. With a robust list of new features, it is the brand’s intent to provide customers with one all-inclusive device—both in function and design.

    As one of the first fashion brands to introduce this level of technology to their collection, Fossil shows consumers you don’t have to sacrifice fashion for function. Powered with Wear OS by Google and the Qualcomm® Snapdragon Wear™ 2100 Platform, the new devices offer enhancements to every facet of the day, with hardware including Heart-Rate Tracking, NFC, Untethered GPS and Swimproof Functionality. Thanks to optimized charge time, users can now charge their device within an hour to last all day.

    Fossil entered the smartwatch market to fill the growing desire for tech that was beautifully designed and could be personalized. This new generation is no different: it is packed with the unique design traits allowing users to customize from strap to dial. There are 36+ exclusive dials, from fashion forward to novelty dials, and users can integrate an increasing number of third party apps to their device experience, as well as set social media photos as watch face backgrounds. Fossil is continuing to design smartwatches as only Fossil can, with a vintage-inspired approach to modern technology that lets customers find a watch that perfectly suits their authentic selves.

    “Since our entry to the smartwatch market, it has always been our first priority to be nimble and adapt quickly to innovations-both in technology and design’’ says Steve Evans, EVP of Fossil. “We know a lot of watch wearers have both a traditional watch and some kind of an activity tracker— by adding significant features in terms of technology, without compromising our design standards, this new generation of smartwatch will provide consumers with one device that fits all of their needs. Ensuring the best possible experience for our customers has always been important, which drove the innovation of this product; we cannot wait to see the consumer response around the globe.’’

    Called Fossil Q Venture HR and Fossil Q Explorist HR, these devices can transition through all parts of daily life thanks to added functionality packed into fashionable designs. This new generation of smartwatches ushers in a more holistic user experience from a Fossil smartwatch with key features and personalization options that consumers care about.