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Tag: Fortune Oils

  • Adani Wilmar celebrates Durga Puja with special editions of Fortune Soyabean & Mustard Oil packs in West Bengal

    Adani Wilmar celebrates Durga Puja with special editions of Fortune Soyabean & Mustard Oil packs in West Bengal

    Mumbai: Adani Wilmar Ltd (AWL), one of India’s leading FMCG companies, is delighted to announce the launch of special Durga Puja packs for its marquee oil brands, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-litre pouches, in West Bengal. With this step, the brand becomes the first in the segment to touch upon an integral cultural nuance of the Durga Puja festivities in the state.

    Staying true to its brand ethos as India’s top cooking oil choice with 100 per cent purity, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil with Nutrilock action that offer five essential nutrients, have also consistently been the trusted preferences in households nationwide and are synonymous with homemade meals and good health. However, the brand, with the introduction of special Durga Puja packs, seeks to elevate the festive experience for consumers and celebrate the gastronomic goodness and indulgences during the Pujo season and festivity. The specially designed packages capture the essence of the festival, encapsulating the spirit of joy and togetherness that defines it, much like the diverse array of culturally significant dishes prepared during this auspicious time.

    The brand understands that the essence of Bengal lies in its diverse flavours and traditional dishes that reflect the cultural tapestry of the region. Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil, enriched with essential nutrients, not only ensures a perfect blend of health and taste but also enhances the dining experience as it complements culturally relevant delicacies from the regions, which includes iconic dishes like Beguni, Aloo Bhaja, Luchi Alur Dum, Aloo Posto and Shukto among others.

    Adani Wilmar Ltd VP, sales and marketing Mukesh Mishra, expressed his enthusiasm about the new pack, “Durga Puja occupies a significant spot in the hearts of every Bengali, and the new packs reflect the essence that is so distinctly associated with festivities. Adani Wilmar encourages its consumers to immerse themselves in the spirit of Durga Puja and relish the delightful combination of their products with the essence of ‘Ghar Ka Khana Ghar ka Khana Hota Hai’ during this auspicious period. While each dish, prepared with Fortune Mustard Oil and Fortune Soyabean Oil, will showcase the rich flavours of Bengal, it will also add a tinge of nostalgia to the dining experience made of scrumptious food and cherished traditions that flourish in the heart of every home.”

    Adani Wilmar’s exclusive Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-litre pouches for Durga Puja will be available at retail outlets across West Bengal. The brand invites consumers to embrace the spirit of Pujo with the delightful combination of its trusted products and iconic personalities during this auspicious festival.

  • Fortune Oils breaks stereotype; gets male brand ambassador in Akshay Kumar

    Fortune Oils breaks stereotype; gets male brand ambassador in Akshay Kumar

    MUMBAI: Fortune Oils has rolled out its latest campaign, but this time with a male brand ambassador. As quirky it may sound for an oil brand to have a male endorsing the brand, Fortune Oils’ latest campaign unveils its brand ambassador Akshay Kumar. Taking forward the brand’s message, Fortune Oils’ latest TVC shows Akshay spending time with army jawans at a camp – drawing on his association and support for the Indian Army.

    On interacting with the jawans, Akshay realises that one of the things they miss is home-cooked food. Overwhelmed and humbled by the soldiers’ sacrifice and commitment to keeping the nation safe, Akshay expresses his wish to cook for them. A different side of Akshay comes alive, something not seen before – his pre Bollywood avatar, Rajiv Bhatia. Akshay then proceeds to cook a delicious, just-like-home meal, including the army men’s favourites.

    Conceived and executed by Ogilvy South, this film celebrates the idea of home cooked food and the emotional attachment we all have with it in a fresh and interesting story.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “The film continues on the theme of ‘ghar ka khana’ but this time we use jawans as they are the ones who miss ghar ka khana for long extended periods away from home.”

    Adani Wilmar COO Angshu Mallick added, “Fortune Oils’ communications have always been about connecting with our consumers on an emotional level. So when we were considering a brand ambassador, who better than Akshay Kumar. He is popular, likeable and relatable with people across different ages. Known to be a hardworking and conscientious person, Akshay epitomises all the values that Fortune stands for and is the perfect representative for our brand.

    Ogilvy South CCO Azazul Haque points out, “The idea of choosing Akshay Kumar as a brand ambassador came from the client and we loved it. A cooking oil brand choosing a male brand ambassador was a bold and progressive decision. Also Akshay has good credibility as a food expert because of his affiliation with world famous cookery shows and his own past with the food industry.”