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Tag: Forrester Research

  • Razorfish China is ‘Leader’ among digital agencies: Forrester Research

    Razorfish China is ‘Leader’ among digital agencies: Forrester Research

    MUMBAI: Razorfish China has been named as the ‘Leader’ among digital agencies in China.

     

    Razorfish China was among the eight select companies that Forrester Research invited to participate in The Forrester Wave: Digital Agencies in China – Strategy and Execution, Q1 2015. The 26 January, 2015 report was authored by analyst Xiaofeng Wang.

     

    The report identifies four “waves”: leaders, strong performers, contenders and risky bets – evaluated on the range of digital services offered, understanding of the Chinese market and client retention and acquisition. Razorfish China received a ‘Leader’ status, with among the highest score in the ‘account management’ category.

     

    Razorfish India CEO Charulata Ravi Kumar said, “We are very excited with this news! China has been much ahead as a market in adopting digital at the core and so allowing Razorfish to fully explore and demonstrate its capabilities at the cutting edge. This is Razorfish’s mission everywhere, as also in India. To lead business transformation for its clients through innovative digital solutions – creatively and technologically.”

     

    “We have worked hard to offer our clients a full spectrum of services across digital marketing, and to help transform their business in the region. We feel honoured that Forrester has recognised Razorfish as a ‘Leader’ in the The Forrester Wave for Digital Agencies in China,” added Razorfish China CEO Esther Yang.

  • Yahoo introduces new finance features

    Yahoo introduces new finance features

    MUMBAI: Yahoo Inc. is revamping the finance section of its web site with more interactive stock charts and other features. The redesigned web page will be unveiled on 17 July.

    The new system design has the static, two-dimensional stock chart where scrolling elsewhere on the page was required for getting additional data or a different timeline view removed. Instead, users can stay on the chart itself to view major events such as splits or dividends or drag the timeline to a desired period.

    Users can also type in specific dates to create a chart and compare the performance of multiple equities within the same graph. They can then easily print the customized chart or send it to others via e-mail, states a medial release.

    Google Inc., had introduced similar interactive chart features when it launched a finance section in March 2006. But Yahoo’s new customisation features raise the bar for its major competitors, reports quote said Charlene Li, an Internet analyst at Forrester Research, as saying. “This takes stock charts to another level. And, you don’t stay the leader if you don’t innovate, ” Li says.

    Yahoo will also be adding an online tool for other online publishers to distribute stock charts, quotes and news headlines from Yahoo Finance – all free of charge. The syndication offering, christened the Yahoo Finance Badge, lets web sites of all sizes display market data that Yahoo already receives and processes from the leading stock exchanges.