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Tag: Formula 1

  • F1 and Heineken shift gears with turbocharged partnership

    F1 and Heineken shift gears with turbocharged partnership

    MUMBAI: When beer meets the roar of engines, magic happens. Formula 1 and Heineken have renewed and expanded their global partnership, continuing a nearly decade-long collaboration that’s been as smooth as a perfectly poured pint.

    First teaming up in 2016, the partnership has delivered unforgettable fan moments both on and off the track, from high-octane hospitality experiences to Heineken’s signature pop-up bars. Now, the new multi-year deal takes the alliance into overdrive with fresh activations, bold fan engagement, and a unique twist for motorsport lovers.

    The F1 fan zone, now presented by Heineken 0.0, will bring immersive experiences to race weekends, alongside vivid branding and innovative in-person installations. The brewer will also enjoy naming rights for three Grands Prix each season.

    Adding an extra shot of excitement, Heineken has launched the ‘Star Fans’ campaign, celebrating the most passionate F1 supporters through exclusive online content, competitions, and awards. But the real showstopper is the world’s first F1 season ticket, a carbon fibre-crafted pass that grants one lucky fan and a friend access to every race on the calendar, complete with travel and accommodation.

    Formula 1 president and CEO Stefano Domenicali hailed the partnership, saying, “Heineken has stood alongside Formula 1 for nearly a decade with a shared passion for delivering an unrivalled spectacle. Together, we’ll continue to push boundaries and bring fans closer to the action.”

    Echoing the excitement, Heineken CEO and chairman Dolf van den Brink added, “This partnership is about more than sponsorship. It’s about connecting fans, creating experiences, and celebrating the incredible energy of F1 – all with a cold Heineken 0.0 in hand.”

    As the two global powerhouses toast to their next chapter, one thing’s clear, this partnership is still firmly on pole position.

     

  • Apple takes pole position as Formula 1’s exclusive U.S. broadcaster

    Apple takes pole position as Formula 1’s exclusive U.S. broadcaster

    MUMBAI: Start your engines Formula 1 is speeding into Apple’s fast lane. In a landmark five-year deal starting 2026, Apple will become the exclusive U.S. broadcast partner for the world’s premier racing series, bringing together two global icons with a shared obsession for innovation, precision, and performance.

    The partnership marks a major acceleration for both brands, following the roaring success of F1The Movie, the Apple original film that grossed nearly 630 million dollars worldwide, making it the most successful sports film in history. Released in cinemas and IMAX in June, the film will zoom onto Apple TV screens globally on 12 December 2025 and the collaboration clearly wasn’t just a one-lap affair.

    Apple’s winning streak with Formula 1 underscores its ambition to turn streaming into a front-row experience for fans. The deal will give Apple TV subscribers access to every practice, qualifying, Sprint, and Grand Prix session, with select races and practice rounds available for free on the Apple TV app. F1 TV Premium will remain available through an Apple TV subscription and free for subscribers.

    But Apple’s racing ambitions don’t stop at the chequered flag. The tech giant plans to weave Formula 1 into its wider ecosystem across Apple News, Apple Music, Apple Sports, Apple Maps, and Apple Fitness+ transforming the sport into a full-throttle digital experience.

    Formula 1 president and CEO Stefano Domenicali said the partnership “will maximise our growth potential in the U.S. with the right content and innovative distribution channels.” He added, “After three years of working together on F1 The Movie, we share a vision to bring this amazing sport to our fans and attract new ones through live broadcasts and engaging content.”

    That growth is already gathering pace. According to the 2025 Global F1 Fan Survey, 47 per cent  of new U.S. Formula 1 fans those who’ve followed the sport for five years or less are aged 18–24, and over half are female. With Apple’s reach across younger, digital-first audiences, the partnership could prove a masterstroke in expanding the sport’s appeal.

    Apple senior vice president of services Eddy Cue added: “We’re thrilled to expand our relationship with Formula 1 and offer Apple TV subscribers in the U.S. front row access to one of the fastest-growing sports on the planet. 2026 marks a transformative new era from new teams to new regulations and we’re ready to deliver premium, fan-first coverage in a way that only Apple can.”

    The deal couldn’t come at a better time for the sport. As Formula 1 gears up for its next chapter with new teams, new cars, and new regulations, Apple’s precision-engineered storytelling and seamless tech ecosystem could turbocharge how fans experience every race.

    If F1 The Movie was the trailer, this five-year partnership is the full feature. And come 2026, when Apple’s broadcast lights go out, the race for the future of sports entertainment will truly be on.

     

  • Heineken 0.0 fuels India’s Formula 1 fan rush

    Heineken 0.0 fuels India’s Formula 1 fan rush

    MUMBAI: Talk about putting the pedal to the metal. Heineken 0.0 and Fancode are shifting Indian Formula 1 fandom into top gear with a new partnership designed to bring race-day thrills closer to home.

    The showstopper is The Ultimate F1 Fan Park at UB City Amphitheatre in Bengaluru, where the Singapore Grand Prix will be screened live on 5 October. Expect cheering crowds, roaring engines on the big screen and a festival-style buzz right in the city centre.

    India is no pit stop when it comes to Formula 1 passion. According to Nielsen NFI, the country now boasts nearly 79 million fans, a 41 per cent surge since 2019, making it one of the sport’s fastest-growing markets. Heineken, with its global F1 legacy, is seizing the moment to fuel that growth.

    Beyond Bengaluru, more than 200 curated screenings will light up pubs and sports bars across Mumbai, Pune, Goa, Kolkata, Hyderabad and Bengaluru. Adding extra horsepower, actors Siddhant Chaturvedi, comedian Rohan Joshi and creator Rizwan Bachav will rev up the digital experience with exclusive content around the Singapore Grand Prix.

    Fancode, the official F1 broadcaster in India, will also put fans in the driver’s seat with live race coverage, behind-the-scenes stories and digital exclusives.

    “Heineken 0.0 has always stood for innovation and responsible enjoyment. With F1’s popularity soaring in India, we’re excited to create inclusive fan experiences that make the sport part of everyday culture,” said Heineken Company chief corporate affairs officer Joanna Price.

    For United Breweries, Heineken’s India partner, the move is about more than just screenings. “Formula 1 gives us the perfect stage to bring fans together and shape a culture of community, passion and responsibility,” said chief marketing officer Vikram Bahl.

    Fancode co-founder Yannick Colaco summed it up, “F1 has grown from a niche to one of the fastest-rising fan cultures in India. Fan parks like this strengthen that community spirit.”

    With engines revving and fans rallying, it seems India’s love affair with Formula 1 is only just leaving the starting grid.

  • Sportel Monaco flexes its muscles as sports media titans prepare to gather

    Sportel Monaco flexes its muscles as sports media titans prepare to gather

    MONACO: The sports media industry’s glitterati are preparing to descend on Monaco’s Grimaldi Forum next month, as Sportel Monaco returns for its flagship annual gathering from 20-22 October. The event, which has become the de facto marketplace for international sports media deals, is already showing signs of its strongest edition in years.

    Exhibition space is nearly sold out, with more than 70 exhibitors confirmed including heavyweight American networks ESPN and NFL, alongside European football powerhouses LaLiga and Bundesliga. Tech disruptors such as Sportradar, WSC Sports and Wurl will rub shoulders with traditional broadcasters in what promises to be a fascinating collision of old and new media.

    The 2025 programme reflects an industry in flux. Conference sessions will dissect how generative artificial intelligence is revolutionising production and fan engagement, while panels explore the streaming wars and new monetisation models that are upending traditional broadcasting. Private equity’s growing appetite for sports assets will also come under the microscope.

    Hollywood’s creeping influence on sports storytelling gets star billing with a panel titled Hollywood hits the paddock: F1 taking storytelling to the next level. The session reflects Formula 1’s remarkable transformation from niche motorsport to global entertainment phenomenon, aided by Netflix’s Drive to Survive series.

    LaLiga president Javier Tebas will deliver the event’s keynote address, while executives from Amazon Web Services, Liverpool FC, World Rugby and the Professional Fighters League are among those offering insights into their strategies.

    Networking remains central to Sportel’s appeal. A new Sports Bar will provide a relaxed environment for deal-making, while the Women’s Lunch returns after its successful debut last year, highlighting female leadership across the industry.

    “This year is already shaping up to be a great success,” said Sportel Monaco executive director Loris Menoni. “The programme is designed to reflect the very latest industry trends.”

    The Monaco gathering’s strength has convinced organisers to expand eastwards once again. Sportel Singapore will return on 24-25 March 2026, following strong Asian demand for the format.

    As traditional media companies grapple with cord-cutting and tech giants muscle into sports rights, Sportel’s marketplace function has never been more crucial. The Monaco edition will reveal whether the industry’s transformation is accelerating—or whether some old certainties still hold.

  • Technogym brings Italian design-led fitness to India with first boutique launch

    Technogym brings Italian design-led fitness to India with first boutique launch

    MUMBAI: Technogym, the Italian fitness and wellness giant, has officially stepped into India with the launch of its first boutique: a sleek space designed to showcase the brand’s award-winning equipment and immersive training experiences.

    Founded in 1983 by Nerio Alessandri in his family garage, Technogym has grown into a global benchmark for design-driven fitness. Its products are as much about style as performance, seamlessly fitting into living rooms, home gyms, offices and commercial fitness centres. Take the Technogym bench, for instance: a compact, elegantly designed unit that conceals all the essential tools for a full-body workout without cluttering a space.

    The brand’s dedication to marrying form and function has won it global recognition, including the If design award, good design award and red dot design award. Trusted by elite athletes and professional teams, from Formula 1 to leading football clubs, Technogym has also been the official supplier to nine Olympic games, most recently Paris 2024 and the Paralympics.

    The new Indian boutique offers a hands-on experience of Technogym’s most iconic products, all crafted in Italy. Highlights include:

    ‘Technogym Run’ is a high-performance, whisper-quiet treadmill that blends running with strength training and ‘Technogym Ride’ is developed with cycling champions, it features a 22-inch immersive screen and seamless integration with top training apps.

    Technogym’s ethos is rooted in precision and biomechanics, ensuring workouts that are effective, safe and tailored to everyone from elite athletes to fitness beginners or those with specific health needs. With over four decades of expertise, the brand is now looking to transform India’s fitness culture by combining luxury, science and innovation.

    “Technogym has always believed fitness is more than exercise, it’s a lifestyle,” said the company in a statement. “Our Indian boutique brings that philosophy to life, inviting enthusiasts, athletes and professionals to experience the future of wellness first-hand.”

  • French Bloom races ahead as Formula 1’s first alcohol-free fizz partner

    French Bloom races ahead as Formula 1’s first alcohol-free fizz partner

    MUMBAI: Formula 1 has uncorked a new kind of partnership, naming French Bloom its first official non-alcoholic sparkling wine partner. The collaboration brings bubbles without the buzz to Grand Prix weekends, offering an inclusive and elevated way to toast every lap, podium and party.

    From the 2025 season, French Bloom’s award-winning cuvées will be served across Paddock clubs, the F1 Garage and hospitality spaces, marking a milestone in the sport’s partnership with LVMH. The maison, co-founded by Maggie Frerejean-Taittinger and model Constance Jablonski, is the first alcohol-free brand backed by Moët Hennessy, which acquired a minority stake last year.

    “Our sparkling cuvées unite centuries of French winemaking savoir-faire with cutting-edge innovation,” said Frerejean-Taittinger. “This partnership celebrates intention, sophistication and the future of how we raise a glass.”

    With Netflix’s Drive to Survive fuelling global fandom and a surge of younger, more diverse audiences, the move reflects changing tastes. Millennials, gen z and female fans are driving demand for luxury choices that balance indulgence with moderation. French Bloom, crafted from organic Chardonnay and refined through an innovative dealcoholisation process, answers that call with style.

    Formula 1’s chief commercial officer, Emily Prazer, added, “The addition of French Bloom brings variety to our hospitality portfolio and ensures every guest experiences true luxury at our races.”

    Beyond bubbles, the tie-up carries a green note. French Bloom’s commitment to organic ingredients and reduced production impact dovetails with F1’s net zero carbon by 2030 goal.

     

  • Formula 1 races into record books with blockbuster first half of 2025

    Formula 1 races into record books with blockbuster first half of 2025

    MUMBAI: Full throttle, no pit stops! Formula 1’s 2025 season hasn’t just been about roaring engines and tight overtakes, it’s been a spectacle both on and off the track. From Brad Pitt’s F1: The Movie smashing box office records to sold-out Grands Prix pulling in millions of fans, the sport has hit top gear in its 75th anniversary year.

    The season opened with F1 75 Live at London’s O2, where 16,000 fans watched all ten teams unveil their new cars alongside live music from global stars like MGK, Tems and Take That. The livestream drew 7.5 million viewers worldwide, setting Youtube records and proving that F1 knows how to put on a show as much as a race.

    Hollywood soon joined the grid. Pitt’s racing blockbuster has already grossed more than 600 million dollars, making it the highest-earning sports film ever and his biggest box-office hit. Premieres in New York and London drew A-listers from Tom Cruise and Naomi Campbell to Lewis Hamilton and Charles Leclerc, not to mention Formula 1’s biggest names behind the wheel.

    On track, the numbers are just as electrifying. More than 3.9 million fans attended the first 14 races, which is the highest ever mid-season tally, with Australia and Britain each topping 400,000. 11 of the 14 events sold out, while record-breaking crowds turned up in Spain, Canada and Belgium.

    Digital reach is also flying. Formula 1’s social media following has surged past 107 million, up 21 percent year-on-year, with Tiktok and YouTube highlights pulling in record views. Younger fans are driving the growth too: 43 percent of F1’s global fanbase is now under 35, and nearly half are women.

    Commercially, the grid is just as busy as the paddock. Partnerships with Disney, Pepsico, LEGO, Barilla and luxury powerhouse LVMH have broadened F1’s global appeal, while quirky activations such as LEGO driver parades and gourmet pasta pop-ups, have kept fans talking.

    And the best part? There’s still half a season left. With Zandvoort kicking things off this weekend, F1’s second act promises more drama, more speed and, if the first half is anything to go by, more records smashed.
     

  • Singapore Airlines steers sponsorship for F1 Singapore GP through 2028

    Singapore Airlines steers sponsorship for F1 Singapore GP through 2028

    MUMBAI: Fasten your seatbelts, because Singapore Airlines (SIA) isn’t just cruising past the chequered flag; it’s doubling down.

    The airline has committed to four more years as the title sponsor of the Formula 1 Singapore Grand Prix, cementing its partnership with one of the most anticipated events on the F1 calendar.

    Since first revving up as the title sponsor in 2014, Singapore Airlines has proudly supported this electrifying race for 11 years, and now, the track is set for an extension covering 2025 to 2028. The event will retain its full-throttle name, FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX, kicking off this year from 3-5 October at the iconic Marina Bay Street Circuit.

    This is no ordinary Grand Prix—it’s a spectacle.

    Imagine the roar of engines reverberating through Singapore’s city streets, illuminated by a stunning night-time skyline. It’s not just a race; it’s a showstopper that puts Singapore on the global map as a premier business and tourism hub. The event draws racing fans, tourists, and international businesses alike, creating an economic ripple effect that benefits SIA’s global network.

    What makes this partnership so special?

    Commenting on the renewed partnership, Singapore Airlines chief commercial officer Lee Lik Hsin said, “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline but also for highlighting Singapore’s position as a key global hub. This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore.”

    Meanwhile, Formula 1 chief commercial officer, Emily Prazer added, “We are delighted that Singapore Airlines will continue as the title sponsor of the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX. Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come.”

    Beyond the adrenaline rush, the race serves as a turbocharged driver for Singapore’s economy, attracting thousands of attendees and coinciding with major international meetings and events. For Singapore Airlines, the sponsorship isn’t just about brand visibility—it’s about showcasing Singapore’s excellence to a global audience.

    The renewed partnership promises to keep raising the bar. Whether you’re a racing enthusiast or a casual fan drawn by the glamour and glitz of the night race, the F1 Singapore Airlines Singapore GP guarantees high-octane drama, world-class entertainment, and Singapore’s signature hospitality.

    So, what’s not to love? Stunning night-time views, thrilling races, and a brand partnership that screams excellence. Mark your calendars for October 3-5, 2025, and prepare to witness Singapore Airlines fly high—both in the skies and on the track.

  • Derek Chang Named president & CEO of Liberty Media

    Derek Chang Named president & CEO of Liberty Media

    MUMBAI: The John Malone-headed Liberty Media Corp has announced the appointment of veteran media, sports, and entertainment executive Derek Chang as its president&  CEO, effective 1  February  2025.

    Chang, a Liberty Media board member since 2021, brings extensive experience from leadership roles at the NBA, DirecTV, Scripps, and EverPass Media, among others. Liberty Media  chairman John Malone, will serve as interim CEO until Chang assumes the role.

    “I am thrilled to welcome Derek as CEO,” said Malone. “His deep industry expertise and leadership make him the ideal choice to guide Liberty’s next chapter.”

    Chang expressed enthusiasm for the opportunity, stating his focus will be on optimising Liberty Media’s portfolio and advancing key assets like Formula 1 and MotoGP.

    Chang will join the Liberty Media board’s executive committee alongside Malone, Dob Bennett, and Chase Carey.

    Liberty Media operates interests in media, sports, and entertainment businesses, including Formula 1 and Live Nation.

  • Streamer Dazn acquires Australian Foxtel group from News Corp & Telstra for A$3.4 bn

    Streamer Dazn acquires Australian Foxtel group from News Corp & Telstra for A$3.4 bn

    MUMBAI: It’s a deal that’s happening  down under but it’s given streaming platform Dazn group an upper hand as it continues its march towards spreading its wings even further globally. News Corp and Telstra owners of the Foxtel group– once a prized pay TV operator in Australia now turned streamer – have agreed to sell it to the Dazn group in a deal that values it at A$3.4 billion, including debt. Dazn is a  privately-held global streamer owned by British-Ukrainian billionaire Len Blavatnik.

    Under the terms of the agreement, Dazn will pay News Corp’s loans to the tune  of $578 million in cash on account of Foxtel, give it a board seat and a six per cent shareholding in the acquiring company. 35 per cent Foxtel owner Telstra’s debt of A$128 million too will be repaid and it will end up with a three per cent minority interest in Dazn. Foxtel’s existing debt will be refinanced by Dazn when the deal closes. 

    Founded in 2016, Dazn has more than 3,000 employees and reported a top line of $3.2bn in 2023, having grown its annual revenues by over 50  per cent on average from 2020 to 2023, through diverse revenue streams comprising subscriptions, advertising, sponsorship, and transactional video on demand. It has more than 300 million viewers across 200 markets. Dazn streams over 90,000 live events annually and is the home of European football, women’s football, boxing and MMA, and the NFL internationally. The platform features sports and leagues from around the world including Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, Moto GP, and the 2025 FIFA Club World Cup.

    A press release mentioned that the agreement follows a strategic and financial review of Foxtel as part of its  ongoing efforts to optimise its portfolio and simplify its corporate structure. With Dazn’s global reach, industry leading technology and broad content portfolio, the proposed transaction enhances Foxtel’s position as a digital-first, streaming-focused business, led by the current CEO, Patrick Delany, and his management team. The Foxtel group includes the Foxtel, Hubbl, Flash, Kayo Sports and Binge streaming brands along with Fox Sports and Foxtel Media. Foxtel has 4.7 million streaming subscribers

    The transaction, which is expected to close in the second half of fiscal 2025, is subject to regulatory approvals and other customary closing conditions. For News Corp financial reporting purposes, Foxtel will be classified as discontinued operations as of the second quarter of fiscal 2025. 

    “This agreement is a victory for News Corp shareholders, Dazn, and sport fans in Australia and around the world,” said News Corp chief executive Robert Thomson. “Foxtel has been transformed into a genuine digital and streaming leader in Australia, and we believe Dazn is the right owner to take the business to the next level with their technological capabilities, global footprint and compelling sports rights. This transaction also allows News Corp to focus on our other growth pillars of Dow Jones, digital real estate and book publishing, while benefiting from repayment of our shareholder loans and an improved credit profile. We are proud to be a long-term partner of Dazn and its talented team.”

    Dazn chief executive officer Shay Segev said: “Australians watch more sport than any other country in the world, which makes this deal an incredibly exciting opportunity for Dazn to enter a key market, marking another step in our long-term strategy to become the global home of sport. Foxtel is a successful business that has undergone a remarkable digital transformation in recent years, and we are confident that our global reach and relentless pursuit of innovation will continue to drive the business forward and ensure long-term success. 
    “We are committed to supporting and investing in Foxtel’s television and streaming services, across both sports and entertainment, using our world-leading technology to further enhance the viewing experience for customers. We are also committed to using our global reach to export Australia’s most popular sports to new markets around the world, and we will continue to promote women’s and under-represented sports. 

    “We’re looking forward to working closely with Patrick Delany and his team, as well as News Corp and Telstra as shareholders in DAZN, to realise our ambitious vision for the future of sport entertainment.” 

    Foxtel chairman Siobhan McKenna, said the agreement with DAZN was international recognition of the transformation of Foxtel from an incumbent pay TV operator to a sports and entertainment digital and streaming leader. “Over the last seven years the Foxtel team, with the strong support of News, have achieved an extraordinary turnaround in an intensely competitive environment.” 

    Foxtel Group CEO Patrick Delany said: “News Corp’s unwavering support and guidance has seen Foxtel successfully reinvent itself into a dynamic, streaming-led business delivering strong financial performance. We are excited to embark on the next chapter with Dazn, a premier global sports streaming provider, as our new shareholder. Dazn’s backing will enhance our strategy needed, provide access to their global reach, and strengthen the infrastructure and technology to accelerate our transformation. Most importantly, we will continue to be a proudly Australian-based business, led by local management, committed to delivering locally-produced sports and entertainment content for our audiences.”