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Tag: Forevermark

  • FOREVERMARK UNVEILS ITS LATEST PODCAST EPISODE LEVISON WOOD: WALKING WITH ELEPHANTS #ProtectingForever #EarthDay

    FOREVERMARK UNVEILS ITS LATEST PODCAST EPISODE LEVISON WOOD: WALKING WITH ELEPHANTS #ProtectingForever #EarthDay

    This Earth Day, Forevermark has released its latest podcast episode, Levison Wood: Walking with Elephants on “The Power of the Diamond” series.

    Featuring renowned British explorer, conservationist, author and photographer Levison Wood, in conversation with Charlie Mayhew, CEO of Tusk, Levison speaks about his love of elephants from when he was a child; to his most recent expedition in the spectacular Botswana landscape trekking alongside these majestic creatures on their annual migration across Botswana, from the salt pans of the Kalahari Desert to the rich and sprawling grassy plains of the Okavango Delta.  In this episode, both Levison and Charlie really highlight the importance of conservation and looking after our planet and animals, inspiring us all to try and make small changes to our everyday to create a brighter future where the African elephant is still a part of it.    

    Today and every day, Forevermark, the diamond brand from De Beers Group, is committed to protecting the natural world and positively impacting the people, communities and countries where our natural diamonds are sourced. Diamonds are one of nature’s greatest gifts, formed billions of years ago and is one of the many reasons why Forevermark feels so deeply connected with the Earth and so passionate about its protection. That is why, for every hectare of land De Beers Group uses to recover diamonds, it dedicates six hectares to conservation of nature, covering around 200,000 hectares in total across southern Africa, this is known as The Diamond Route.

  • Forevermark Celebrates Women of Today

    Forevermark Celebrates Women of Today

    Delhi, March 2020: To celebrate Women’s Day, and as part of its ongoing pledge to the advancement of women, Forevermark presents the Half Carat Collection for the modern, multi-faceted, independent woman of today. To mark the occasion, the brand has also launched a unique social media filter, targeting the new generation of consumers.

    Each diamond in the Half Carat collection is beautiful, rare, responsibly sourced and natural while being symbolic of a woman’s achievements and celebrations at work and home. Women wear multiple hats and their achievements each day are what keeps them going, it could be her passion, career or personal life choices. The Forevermark Half Carat collection serves as a reminder of the drive for achievements that a woman possesses.

    To mark this day, Forevermark has created a new selfie filter on Facebook called the #BetterHalfWithinMe. This filter portrays the strengths that define a woman. When a selfie is clicked, half of their face lights up with the qualities that reflect her personality type. This application has been created by Togglehead Digital Marketing Company along with Forevermark.

    Speaking on the occasion, Mr. Sachin Jain, President, Forevermark India said, “The woman of today is independent and decides when she wants to buy her diamonds. We see the modern Indian woman enjoying increasing levels of economic success and truly celebrating her achievements. The Half Carat Collection is perfectly targeted to this woman who is aware of her choices and acknowledges herself. Through the Facebook filter we hope to remind young women to celebrate themselves each day.”

  • Forevermark unveils a series of six short films telling the incredible journey of moving giants

    Forevermark unveils a series of six short films telling the incredible journey of moving giants

    MUMBAI: For World Elephant Day 2019, Forevermark, the diamond brand from De Beers Group, is excited to unveil a compelling six-part short film series revealing the epic journey of one of the world’s keystone species as they embark on one of the largest and longest translocations ever undertaken in South Africa. 

    In 2018, De Beers Group announced that it was commencing a major conservation initiative titled Moving Giants that would see around 200 elephants translocated from its Venetia Limpopo Nature Reserve (VLNR) in South Africa to a national park in Mozambique co-managed by NGO Peace Parks Foundation and the Mozambique government. The aim of the initiative, which would take around three years to complete, is to protect and sustain the natural habitat, and the future survival of the animals and plants it supports, at the VLNR, while helping to facilitate the restoration of the elephant population in Mozambique.

    The six-part film series tells the moving story of the first 48 elephants and what it takes to translocate these majestic creatures a staggering 1,700km to Zinave National Park. Each episode is told through the eyes and experiences of the varied group of experts, partners and collaborators involved in the project, including elephant translocation specialist Kester Vickery; veterinarian Dr. Andre Uys; Senior Manager: Ecology and DBCM Properties Piet Oosthuizen; and Zinave National Park Ranger Estevao Chiure.

    In July 2019, De Beers Group announced that it had successfully carried out its second translocation as part of Moving Giants, translocating a further 53 elephants from its Venetia Limpopo Nature in South Africa to Zinave National Park in Mozambique.

    Respect and love for nature are deeply embedded in the heart of Forevermark. Forevermark, as part of De Beers Group, is proud to be a part of this cutting-edge conservation project and the partnership with De Beers Group and Peace Parks Foundation, as they aim to protect and sustain the VLNR for future generations and, in turn, help to restore Mozambique’s elephant population.

    Throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure responsible business practices, to protect the natural world. The future of this amazing keystone species is in our generations hands and it is our responsibility to continue conservation efforts to protect them and the habitats around them, so future generations can continue to enjoy the incredible earth we live on.

  • Isobar launches India’s first ever UGC-led Voice Mobile Banner

    Isobar launches India’s first ever UGC-led Voice Mobile Banner

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner. The banner has been created to initiate the Forevermark ‘Half Carat Diamond’ campaign under the theme – ‘The Better Half Within Me’, a film that portrays women protagonists pursuing their dreams and passions.

    As per Isobar, the campaign is based on the insight that women generally tend to keep their passions to themselves even as they continue to focus more on their family needs. Hence, through this campaign, the brand intends to give its users a unique platform to share their hobbies and talents through an immersive experience. 

    For that Isobar has created an interactive banner across relevant apps used by women, which focus on areas like cooking, fitness, beauty, lifestyle, amongst others. Women are asked to engage with the banner by speaking about their passion into their mobile microphones and then led to the final frame with Forevermark’s video and a customised message containing the keyed-in passion. The results can be shared via WhatsApp and Facebook.

    Isobar India executive vice president Shekhar Mhaskar said, “The innovation resonates aptly with the brand’s message of celebrating the better half within a woman. Literally and figuratively, this mobile innovation gives women a platform to [voice] their passions and have them heard. We would love to take this thought forward with Forevermark to drive a movement for women where they can make their passions come alive.”

    Isobar India senior director mobile Priyanka Shah said, “Voice is clearly the future. As per a report by Mind Mold and Statistica, we will witness 200 billion voice searches per month by 2020 and there will be 1.83 billion consumers worldwide using AI voice assistants by 2021. Hence we thought of an idea that could deliver the creative message by tactically using the voice platform. The campaign idea brought forward the beautiful concept of embracing your ‘better half’, which lies within you, by prompting the user to voice out their passions. It’s a small step towards Voice revolution and the response rates have made this innovation a stronger case study for deeper future engagements.”

    Forevermark India marketing director Toranj Mehta said, “The Forevermark Half Carat campaign is based on the insight that women, whilst taking care of their family, like to pursue their own passions and follow their dreams. We are encouraging women to let this half of theirs shine. This innovation fits the objective perfectly and allows women to voice out their passions. The numbers we have seen from this innovation are very encouraging and we will look at more such voice activated units in the future.”

    Isobar has also revealed that of the 22,000 women engaged with the communication, 71 per cent were open to sharing their passion points with the brand. The overall campaign reach until now is more than 1 million, with an engagement rate of over 2 per cent.

  • Forevermark’s new campaign highlights the concept of self-determination

    Forevermark’s new campaign highlights the concept of self-determination

    MUMBAI: Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.
    The campaign includes a film and will utilise national media channels such as TV mainlines, set of print and outdoor ads, digital display, social media, radio channels, and in-store.
    The campaign will debut on TV with 30 and 50-second commercials, to be screened on 15 September 2018. The TVC will be shared on social and digital with shorter edits.
    Through extensive research commissioned through Kantar IMRB, it was found that Indian women are slowly evolving the meaning of femininity by combining strength with an essential grace. They currently enjoy increasing levels of economic power and whilst celebrating the achievements of their family, while being focused on their personal growth as an individual.
    A half-carat diamond characterises this large percentage of women who are financially independent and have the power to invest in the reflection of their self-worth and hard work. ‘The Better Half Within’ campaign has been conceptualised to define this emotional connect between a woman and a half carat diamond as the perfect expression of her focus on personal achievements.
    Forevermark India President Sachin Jain says, “Diamonds are symbols of a wider range of emotions, including pride, joy, and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long-lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs.”

    The first film focusses on a mother who creates her own recipes for her blog and through the help of her daughter becomes an internet sensation.

    The second film is based on a doctor who despite having had a long day celebrating her daughter’s birthday finds the motivation to head out for an emergency surgery.
    The campaign film has been developed and conceptualised by J Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.
    J Walter Thompson SVP and ECD Nandita Chalam says, “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio, and digital, the campaign will urge every woman to let her better half shine.”

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • Forevermark’s first campaign in India displays beauty and inner strength of women

    Forevermark’s first campaign in India displays beauty and inner strength of women

    MUMBAI: Diamond brand Forevermark has announced its first India specific advertising campaign for Capricci – The Nose Pin Collection, reflecting many expressions and many choices of a modern Indian woman.

    The campaign has been developed and conceptualized by J Walter Thompson India (JWT India) and produced and directed by Prashant Issar Sippy of Tubelight Films. The campaign debuts on TV with a 35 second commercial.

    Conceptualized on the idea of ‘Wear What You Feel’, the Capricci campaign creatively depicts the different moods of a woman through seven nose pin jackets. The diamond at the core represents the beauty and inner strength of women while the different jacket shapes signify the various sentiments and the versatile personalities of women. The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.

    Talking about the campaign, Forevermark President Sachin Jain commented, “We at Forevermark are proud to launch our first ever India based campaign. The inception of the collection was made in our Diamond Acquisition Study which showed that the nose pin is the second most widely purchased item next only to finger rings. The collection and the campaign pay homage to the modern women of today who are confident, versatile and have their own unique ways of expressing themselves. The campaign showcases different facets of a contemporary Indian woman through simple day to day situations that are significant to her and bring meaning to those around her. “

    JWT, India NCD Tista Sen added, “This is the first time Forevermark has explored diamonds in the nose pin category. Something traditional, that is still very modern. We called the collection The Capricci Nose Pin Collection. Capricci means mood in Italian.  This allowed us to beautifully capture the essence of a woman’s different moods through beautiful pieces of jewellery.  Our objective was to bring out the versatility of the product, which includes a nose pin stud with seven inter-changeable jackets, a charm bracelet and stud earrings. A collection that will connect with today’s young women as much as the sequences we’ve used our protagonist in. Whenever you work on an iconic brand, especially one as prestigious as Forevermark which is part of the De Beers Group of Companies, you suddenly feel like a part of its history. And we’re going to make history once again by creating pieces of work that are as exquisite as the jewellery we’re advertising. “

    The Capricci Nose Pin campaign will utilize the national media channels such as mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television.

  • Fashion Designer Gareth Pugh Revealed The Inspiration behind his first piece of fine jewellery

    Fashion Designer Gareth Pugh Revealed The Inspiration behind his first piece of fine jewellery

    Forevermark, the diamond brand from the De Beers Group of Companies, announced its collaboration with British fashion designer, Gareth Pugh today. On the occasion, Mr. Sachin Jain, President, Forevermark India unveiled Gareth’s first fine jewellery piece at The Palladium Hotel, Mumbai along with actress Jacqueline Fernandez.

     

    Featuring over a hundred natural and untreated precious Forevermark diamonds, this armour-like piece has been designed as a part of the Forevermark Promise Campaign. Gareth spoke about the inspiration and journey behind his design where he learnt about the unique promise inscribed on every Forevermark diamond. Set in stainless steel and Titanium, this piece was brought to life with cutting-edge digital mapping and 3D technology. The neckpiece has about 5600 diamonds, adding upto 91.98 carats.

     

    THE INSPIRATION

     

    The design process for Gareth began earlier this year during his trip to the Orapa diamond mine in Botswana, where he came to understand the incredible story behind each Forevermark diamond. From seeing and handling rough diamonds, Gareth witnessed their transformation into beautiful polished gems at an Authorised Forevermark Diamantaires cutting and polishing factory. One part of the operation that he found particularly compelling was the alliance between age-old craft and advanced technology. Gareth knew immediately that he wanted that relationship to be part of the story of this piece.

     

    THE CREATION

     

    Following this creative path, Gareth developed the idea of working with a unique set of contradictions. “The design was brought into existence in a most innovative way: utilising the power of technology – through digital body-mapping and 3D printing – combined with the knowledge and authority of experienced craftsmanship,” said Pugh. And the paradoxes continue with natural and untreated Forevermark diamonds, which are billions of years old, being set within a stainless steel base, built using completely new technology.

     

    Pugh also explained, “The inspiration behind the neck-piece comes from my idea of what a promise is – an unbreakable bond. Coming back to Forevermark, it’s about the reciprocal relationship that they have with the communities they support. It’s not about taking, it’s about giving something back. The piece closes with a titanium pin which is set with a diamond on the top. I really liked the idea of using that as a signifier of an unbreakable bond.”

     

    Sachin Jain, President, Forevermark India commented, “Forevermark prides itself on working with experts who are as passionate about their area of expertise as we are about diamonds. Gareth is undoubtedly one of the world’s great fashion talents and we are honoured that he has chosen to work with Forevermark diamonds for his first fine jewellery piece. Gareth has realised an extraordinary vision in the piece and we are thrilled, both with the creative inspiration and the iconic aesthetic of the neckpiece itself.”

     

    This spectacular design was unveiled for the first time in Hong Kong on the 8th of August at an event attended by Gareth. The neck-piece will soon be revealed in China, Japan and the U.S.

     

    THE CAMPAIGN

     

    Forevermark holds firm the belief that all promises should be as unbreakable as theirs. Consequently, their unique 2013 Promise campaign reflects that. www.forevermark.com/promise features the news, promises and stories from Pugh’s personal journey with Forevermark as well as updates from a variety of international events hosted around the world, in honour of the campaign. Visitors will be able to design their very own piece of jewellery featuring a Forevermark diamond – the finished image of which can be sent to a loved one bearing its very own, personal promise.

     

    The campaign also features online interactions at www.forevermark.com/promise allowing consumers to make a promise to a loved one connected to a specific location and place. The recipient will receive a personal note informing them of the very special promise that awaits them when in the relevant location.

     

    Building on the success of the 2012 Promises and Pledges Exhibition and the corresponding website, designers and celebrities from all over the world are joining the Forevermark 2013 Promise campaign with each learning more about the unique way in which Forevermark diamonds are not only responsibly sourced, but also actively benefit the communities from which they come.

  • Cornerstones from Forevermark a celebration of true love

    Cornerstones from Forevermark a celebration of true love

    MUMBAI: Forevermark, the diamond brand from the De Beers group of companies, introduces its new collection, Cornerstones™ – a celebration of true love.

     

    Cornerstones™ from Forevermark honours the shared values of your relationship; at the centre of each piece is a Forevermark diamond that represents the love upheld by this foundation. The four corners of the design represent honesty, trust, respect and appreciation. These qualities are both strong and proven, they should be cherished and aspired to, and the cornerstones resonate with couples at every stage of their life together.

     

    Cornerstones™ from Forevermark has been created in a minimalistic style; each piece features a Forevermark solitaire diamond held fast by four elegantly adorned prongs. It is a classic design with a renewed elegance, and adds further meaning to the Forevermark diamond that it heroes. As the prongs descend they take on a twist and taper, they seem to gather momentum, echoing the strength of your relationship as they combine with the shank. In the more elaborate version of the design, the prongs are further decorated along their internal edges with additional pavé, which continues onto the shank adding further sparkle to the classic style.

     

    Diamonds have long been gifted to symbolise eternal love, usually given on milestone occasions such as an engagement, anniversary or birth of a child. Cornerstones™ from Forevermark embodies this love – a gift from this collection would be the ideal way to mark a significant occasion and forever help to strengthen the promise to each other, these cornerstones, supporting you in all that you do and all that you are.

     

    Like every relationship, each Forevermark diamond is unique. Each is carefully selected and inscribed with a promise, a promise that it is beautiful, rare and has been responsibly sourced.

     

    Cornerstones™ from Forevermark is available in a range of styles including rings, pendants and earrings, in Authorized Forevermark Jewellers from 1st September 2013.

     

    For further information on Cornerstones™ from Forevermark and Forevermark please contact:

     

    Nitika Ashalpara- nitika.a@actimediaindia.com

    Rosebud Gomes- rosebud@actimediaindia.com

    Or please visit Forevermark.com.