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MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion....
New Delhi: Global advertising spend is expected to rise 12.6 per cent during 2021 as a whole to reach $665bn, according to WARC Data’s report tracking...
MUMBAI: Exceeding user addition forecasts, Netflix’s first quarter (Q1) earnings were in line with expectations while revenue bettered estimates. Revenue grew by 43 per cent year...
MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent...
MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent...
MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope...
MUMBAI: Google will sell more mobile advertising than the rest of its rivals combined for the second straight year, according to a new forecast that highlights...
MUMBAIi: Media research and consulting firm Ormax Media has announced the launch of Opening Week Average (OWA), a scientific launch viewership forecasting model for Hindi general...
MUMBAI: Last year, the US telecom market grew at its fastest rate since 2000, showing that the drive towards convergence continues to stimulate the telecommunications industry,...
MUMBAI: A new report by media researchers Screen Digest, Online Music in Europe: Market Assessment and Forecast predicts that rapidly growing online music sales in Europe...
MUMBAI: Keeping with its annual tradition, Etc’s Kahani Kismat Ki will showcase the annual forecast of all the 12 star signs. Kahani Kismat Ki will be...
MUMBAI: With rising oil prices, the dollar downslide and the US current account deficit being potential causes for concern in 2005, media buyer Carat, a unit...
MUMBAI: UK broadcaster the BBC is hoping that the changes it has recently made to the Entertainment and Comedy Commissioning team will help put the window...
ARIZONA: With digital terrestrial transmission gaining acceptance worldwide, high-tech market research firm In-Stat/MDR forecasts a boom in the sale of DTV sets. According to In-Stat/MDR, with...
