MUMBAI: NDTV 24×7 is now going the business way! The channel had launched a new programming initiative called 9-4 Business & News recently, wherein mostly business...
MUMBAI: J. Walter Thompson (JWT) has announced the formation of an expanded brand entertainment content development and placement practice in the US. A newly created unit...
NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
LOS ANGELES: Harrison Ford who personified the action hero through characters such as Indiana Jones and Jack Ryan; and producer Gale Anne Hurd have been selected...