ITV

Tag: Ford Motors

  • Apurva Jani gets expanded marketing role at Intel India

    Apurva Jani gets expanded marketing role at Intel India

    MUMBAI: He’s spent a large part of his early career in the automotive industry at leading brands and firms. However, Apurva Jani  has been at global chip leader Intel for the almost a decade, rising to director of marketing for Intel’s sales, communications, and marketing group in India. 

    Now the chip maker has expanded his remit to include the amplification of the company’s brand presence and driving growth in both consumer and B2B markets, according to a news report on storyboard18.

    A mechanical engineer and a  PGDBA in marketing from NMIMS, Apurva began his career at Tata Motors, moved onto Ford Motor as regional sales manager, then worked with Mahindra & Mahindra as DGM – marketing, crossed industries into health care as director of advertising promotions at GE Healthcare, before landing up at Intel as consumer marketing head in 2015, where he has stayed put since.

    According to Apurva, he has  have been successful in disrupting the norms in highly competitive industries over his 23-year long career. Intel probably is relying on him to do so once again!

  • Tamil Thalaivas launches initiatives to promote kabaddi

    Tamil Thalaivas launches initiatives to promote kabaddi

    MUMBAI: Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports across the state through its year-round initiatives.

    The franchise spent Rs 3.73 crore in the 2018 auctions by retaining the trio of Ajay Thakur (Rs 76.23 lakhs), C Arun (Rs 36.3 lakhs) and Amit Hooda (Rs 69.3 lakhs) before the auction forming the core for the side. It will host a slew of on-ground properties in its second year of operations with a goal to further the southern state’s rich kabaddi legacy.

    With a plan of year-round initiative, TT has started Corporate Kabaddi Fest which will be held at the Express Avenue Mall in Chennai from 17-19 August. The fest will have 32 corporates participating, including TCS, IBM, Renault, Cognizant, Apollo Tyres, Aradhaya Gold, Coca Cola, Ford Motors, HDFC Bank and more.

    Speaking to Indiantelevision.com, Tamil Thalaivas CEO Viren D’Silva said, “Our focus is on getting four partners for year-round activation and those four partners will get mileage and exposure for all our events.”

    After an overwhelming response to the residential academy, the franchise has also launched 20 schools of excellence which provide after-school training in Tamil.

    The corporate fest will not be live telecast, but will have seven episodes of one hour each at the prime-time. It will have both men’s and women’s teams participating for the glory. “IdhuNammaAatam” (this is our sport) is Tamil Thalaivas’ new expression for kabaddi.

    Elaborating on the team’s mission, D’Silva added, “We have lined up a number of exciting initiatives, which we will build year on year. We want to give back to the fans and communities who have given us so much love. Through these initiatives, we are inviting Tamil Nadu to be a part of every moment both on and off the mat because, in the end, IdhuNammaAatam – then, now and, forever.”

    The Corporate Kabaddi Fest will also feature Tamil movie stars, Vishnu Vishal and Andrea Jeremiah who, as “chief motivating officers”, will be cheering for the corporate teams. In a first, Tamil Thalaivas will also provide professional-level training to registered corporate teams in the two weekends preceding the event.

    A Star India spokesperson said, “Tamil Nadu has a rich sporting culture, that underpins the popularity of various sporting leagues including TNPL, Vivo PKL, IPL 2018, Hero ISL among others. Since Tamil Thalaivas was first introduced in season five of PKL, they have charted various initiatives such as the grassroots programme to build deeper affinity for the sport across the state. As the official broadcaster, we endeavor to bring alive truly inspiring and engaging stories from their initiative, Corporate Kabaddi Fest, which will be a part of the run-up to a bigger, more exciting new season six.”

    The Tamil Thalaivas’ kabaddi caravan will continue with Street Kabaddi and Tamil Thalaivas State Tour in the coming months.

  • BBC World News Horizons returns to explore ‘Carmageddon’

    BBC World News Horizons returns to explore ‘Carmageddon’

    Mumbai: In the third series of Horizons, Adam Shaw travels to Detroit to meet Ford Motors executive chairman Bill Ford Jr to discuss his vision for mass mobility and the revolution that is needed to prevent global gridlock or what some are calling, ‘Carmageddon’.

    As the world’s population increases and the number of people living in cities rises, it will become more difficult to move around our urban areas.

    Bill Ford Jr said: “We see global gridlock as an issue of human rights, not just one tied to business and economics. If I think of our mission at Ford, we started off making cars and then we became a car and truck company, but really we’re a mobility company. And if we think of ourselves as that, and I do, then that opens up lots of possibilities. If we do nothing today, that mobility will be severely compromised in the future.”

    The programme then heads to Volvo in Sweden where they are developing driverless vehicles. Using radars, lasers and high-specification computers, the idea is to integrate a suite of technologies that can detect pedestrians, and allow cars to cruise at speed in convoys.

    In Shanghai, reporter James Chau looks at how China’s largest metropolis moves millions of people around the growing mega-city and how authorities are trying to get people out of their cars. James also takes a trip on the Shanghai Metro to see how one of China’s most efficient and extensive public transport networks runs.

    James also visits the Hongqiao Transportation Hub, one of the first transport hubs in the world to integrate air, high speed rail, metro and road under one roof, all within a ten minute walk of each another. Known as one of the world’s largest interchanges, Hongqiao deals with more than a million passengers a day. With numbers expected to grow rapidly, James explores the operations of the hub and how it is dealing with the rising numbers.

    The Horizons series, sponsored by DuPont, airs weekly on Saturdays at 7.00am and 2.00pm, Sundays at 8.00pm. The sponsorship arrangement was facilitated by BBC Advertising, which sells advertising and sponsorship solutions on behalf of BBC World News and bbc.com.