NEW DELHI: The Adani-owned NDTV is on a reinvention spree. At its GST Conclave on 9 September, NDTV Profit unveiled a new positioning—‘For Your Profit’—signalling its ambition to become more than a market ticker and instead a platform that helps every Indian plug into the country’s growth story.
The campaign, created with Creativeland Asia, rests on the idea that profit is no longer the privilege of the few but the possibility of the many. As equity participation rises, digital entrepreneurship flourishes, and financial awareness spreads, the channel wants to bridge knowledge gaps and spotlight opportunities for shopkeepers, homemakers, first-time investors and start-up founders alike.
NDTV chief executive & editor in chief Rahul Kanwal, chief executive put it simply: “Profit begins with people—with their aspirations, their tomorrow. Progress holds meaning only when it empowers lives. That is the essence of our new identity.”
Creativeland Asia founder & chairman Sajan Raj Kurup was more lyrical: “From Dalal Street to every street, democracy is now demat. Profit is no longer a solitary pursuit. With ‘For Your Profit’, NDTV Profit steps into this moment of democratisation to make profit the possibility of the many.”
With its refreshed identity, NDTV Profit promises sharper insights, meaningful conversations and decisive analysis—aiming to be less a broadcaster and more a catalyst in India’s economic journey.