MUMBAI: Imagine rushing to a wedding and realising your shoes don’t match your outfit. With time running out, a quick solution is all you need.
With Bata India’s collaboration with Zepto, such worries could soon be a thing of the past. Bata India has teamed up with the quick commerce platform to deliver fashion and festive footwear to customers within minutes, marking a significant shift in how footwear is purchased in India.
The partnership, launched in Delhi-NCR, leverages the growing quick commerce market, which has been expanding at a compound annual growth rate of over 4.5 per cent. It aims to cater to the rising demand for on-the-go shopping experiences, with plans to expand to major metropolitan cities across India. With an estimated 48 lakh weddings expected in the coming months, this initiative promises convenience for customers needing footwear at short notice.
Bata India CEO Gunjan Shah expressed the importance of this collaboration saying, “At Bata, we’re constantly transforming & innovating to meet the needs of our customers, and our partnership with Zepto marks a significant step in that journey. We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them—whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”
Zepto CEO Aadit Palicha echoed similar sentiments saying,“We are excited to partner with India’s leading footwear brand, Bata, and bring their stylish & comfortable range of footwear to our customers at lightning speed. This collaboration is all about convenience, speed, and making a wide variety of styles available to our consumers. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”
The partnership underscores Bata’s commitment to adapting to the evolving retail landscape, ensuring its customers have seamless access to a wide range of stylish and comfortable footwear options at their convenience.








