Tag: Foodpanda

Kingfisher to launch Pitchers app to answer all nightlife queries

MUMBAI: Acknowledging the power of digital, United Beverage’s flagship alcobev brand Kingfisher is all set to launch an aggregator cum classified app targeting urban nightlife. The beverage giant couldn’t have come up with a better name than ‘Pitchers’, hence giving a recall to its brand association with TVF’s popular web series ‘Pitchers’ which had Kingfisher as sponsors.

While addressing a summit at Goafest 2016, United Beverages Limited marketing SVP Samar Singh Sheikhawat announced the app, “Our consumers are constantly on the lookout for fun exciting nightlife destinations, and often that information is not curated and presented to them in a sensible manner. This app will be a one stop shop for them for any night life related queries — it could be about pubs, clubs, a fancy eating joint or places with live gigs.”

Expected to be available at the Google Play store within the next five days with a soft launch in Bengaluru, Sheikhawat shared that the app would compete with the likes of Zomato and Foodpanda, with focus on nightlife being its key differentiating factor. Sheikhawat revealed that Kingfisher was eyeing Delhi and Mumbai next for the launch (in no particular order).

“The app will share the entire listing of all the restaurants and pubs, provided that they have a liquor license, unlike Zomato. It will answer frequently asked questions about ‘what is the dress code’, ‘what are the charges as couple, singles and stags, ‘will there be valet parking services or not’, ‘how long will the happy hours be’, ‘What is the music going to be like,’ and if ‘the place has an open smoking zone,” etc.

Since Pitchers would be a free app, Sheikhawat explained the revenue model, “We don’t need to make money out of this app. We are into the beer business. This is one of the many ways to reach out to our modern age digitally enabled consumer. We will definitely keep an eye out and see how it evolves into something that can be cashed later.”

Sheikhawat also shared that his company is open to forming commercial deals with local F&B players, be it SMEs or five star, who would like to be showcased on the platform. However, his short term goal is to create a buzz around the app’s utility amongst the company’s consumers. The brand would also ensure that the access to the app is age restricted due to the content that will be showcased on it.

Revealing the marketing and promotion details of new app Sheikhawat said Kingfisher would be careful, “We want to launch the app, get user feedback, fix bugs and explore possibilities and then market it to the masses based on our analytics of sometimes’ worth of use. We can create a song and dance around it anytime we want to, but we would rather iron out all issues before talking about Pitchers.”

With Vijay Mallya making recent headlines for all the wrong reasons, it was inevitable to ask how that affected brand Kingfisher and UBL in general. ”Throughout this time we haven’t seen our shares take a dip. UBL is a completely different entity and a brand on its own. And with Heineken owning 44 per cent stake, we aren’t really worried,” Sheikhawat clarified before signing off.

April 11, 2016
Kingfisher to launch Pitchers app to answer all nightlife queries

MUMBAI: Acknowledging the power of digital, United Beverage’s flagship alcobev brand Kingfisher is all set to launch an aggregator cum classified app targeting urban nightlife. The beverage giant couldn’t have come up with a better name than ‘Pitchers’, hence giving a recall to its brand association with TVF’s popular web series ‘Pitchers’ which had Kingfisher as sponsors.

While addressing a summit at Goafest 2016, United Beverages Limited marketing SVP Samar Singh Sheikhawat announced the app, “Our consumers are constantly on the lookout for fun exciting nightlife destinations, and often that information is not curated and presented to them in a sensible manner. This app will be a one stop shop for them for any night life related queries — it could be about pubs, clubs, a fancy eating joint or places with live gigs.”

Expected to be available at the Google Play store within the next five days with a soft launch in Bengaluru, Sheikhawat shared that the app would compete with the likes of Zomato and Foodpanda, with focus on nightlife being its key differentiating factor. Sheikhawat revealed that Kingfisher was eyeing Delhi and Mumbai next for the launch (in no particular order).

“The app will share the entire listing of all the restaurants and pubs, provided that they have a liquor license, unlike Zomato. It will answer frequently asked questions about ‘what is the dress code’, ‘what are the charges as couple, singles and stags, ‘will there be valet parking services or not’, ‘how long will the happy hours be’, ‘What is the music going to be like,’ and if ‘the place has an open smoking zone,” etc.

Since Pitchers would be a free app, Sheikhawat explained the revenue model, “We don’t need to make money out of this app. We are into the beer business. This is one of the many ways to reach out to our modern age digitally enabled consumer. We will definitely keep an eye out and see how it evolves into something that can be cashed later.”

Sheikhawat also shared that his company is open to forming commercial deals with local F&B players, be it SMEs or five star, who would like to be showcased on the platform. However, his short term goal is to create a buzz around the app’s utility amongst the company’s consumers. The brand would also ensure that the access to the app is age restricted due to the content that will be showcased on it.

Revealing the marketing and promotion details of new app Sheikhawat said Kingfisher would be careful, “We want to launch the app, get user feedback, fix bugs and explore possibilities and then market it to the masses based on our analytics of sometimes’ worth of use. We can create a song and dance around it anytime we want to, but we would rather iron out all issues before talking about Pitchers.”

With Vijay Mallya making recent headlines for all the wrong reasons, it was inevitable to ask how that affected brand Kingfisher and UBL in general. ”Throughout this time we haven’t seen our shares take a dip. UBL is a completely different entity and a brand on its own. And with Heineken owning 44 per cent stake, we aren’t really worried,” Sheikhawat clarified before signing off.

April 11, 2016
foodpanda appoints Percept/H as its creative agency

MUMBAI: Percept/H, the flagship advertising agency of Percept Limited, has bagged the account of foodpanda, a food ordering platform. The multi-agency pitch was won by Percept/H and is pegged at approximately Rs 1 crore.

The foodpanda account will be handled nationally with supervision of client operations from the Percept/H Delhi office.

The brief given to Percept/H by the foodpanda team prior to the pitch was to encourage the target audience to download the foodpanda app and make it the most popular and accepted way to order food.

Percept/H conceptualised and created a unique idea that ensured a complete repositioning and enhancement from the existent promotional line ‘Your favourite food just a call away’ to the cool ‘Don’t Call, Just Install’ tagline, thereby highlighting the convenience USP of the app.

The six-week long campaign blitzkrieg will encompass commercial advisements, radio spots, mall activations, and corporate events. With mobile apps being the next big thing, foodpanda has definitely attained the first mover advantage by paving the way ahead and breaking through the tiresome process consumers have to undergo of calling a restaurant and ordering vis-a-vis utilizing an app that not only saves time and energy but also serves up a phenomenal range of offers and discounts.

foodpanda CEO (India) and CBO (Global) Saurabh Kochhar said, “Our constant endeavour at foodpanda is to curb the food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via the app. The availability of this app not only scratches down the cumbersome task of searching for phone numbers and ordering, but also offers consumers convenience to choose from a huge number of options.”

The agency plans to take a 360 degree creative and media approach encircling multiple platforms including print, outdoor, television, radio, B-T-L and social media.

Percept/H COO Jiten Bhagat opined, “It is a matter of great pride to be associated with a revolutionary brand like foodpanda. We are glad to have received this opportunity to be a part of their visionary growth journey.”

Percept /H chief creative officer Ryan Menezes stated, “We’re absolutely thrilled with this win and even more excited with the creative opportunity to work for a young, exciting, evolving brand like foodpanda. We’re looking forward to doing some outstanding work with them.”

Percept/ H – Delhi SVP S Suresh added, “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve it, we created fun commercials through some everyday situations that all foodies can relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food, and this messaging has been very effectively portrayed in our creative communication.”

Percept/ H – Delhi executive creative director Siddhartha Bindra commented, “It was great fun to work on foodpanda. It’s a young brand in every sense, led by and targeted at young people. As a client, they appreciate bold ideas and have an infectious enthusiasm in everything they do. We expect to do some great work for foodpanda in the coming year.”

June 30, 2015
foodpanda launches new ad campaign #DontCallJustInstall

MUMBAI: foodpanda has rolled out a series of ads to turn the spotlight on mobile app ordering. The ad campaign has been conceptualised by creative agency, Percept India.

Produced by Housefull Movies and directed by Sharat Katariya of Dum Laga Ke Haisha fame, the TVC reflects the ease of ordering food with a few taps on one’s phone. Reinforcing the message of the ad film, the visuals rightly capture the tagline ‘Don’t Call, Just Install’.

The six week long campaign which started on 25 June will span through radio ads, mall activations and corporate activation programmes.

The witty ads showcase the nightmarish the food ordering process can get via phone. Bad connections, wrong addresses, late deliveries and limited options are some problems that customers can combat while booking through the app. The ads further leverage its mascot- the Panda, playfully to add the required spunk.

foodpanda CEO (India) and CBO (Global) Saurabh Kochhar said, “Our constant endeavour at foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs.”

Percept SVP S. Suresh added, “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food.”

Available on iOS, Windows phone and Android, the foodpanda mobile app promises convenience, speed and fuss-free food ordering and delivery. The new TVC urges customers to download the app now and satiate one’s hunger pangs in a jiffy.

June 27, 2015
Celebrate Valentine’s Day with Foodpanda’s ‘Food for Soul’ initiative

MUMBAI: Foodpanda.in, India’s largest online food ordering platform has initiated the ‘Food for Soul’ campaign with a Grassroot nonprofit, Uday Foundation to show some love and concern for the underprivileged section of society. Timed to coincide with Valentine’s Day, the campaign invites you to celebrate the spirit of the occasion by spreading the joy of good food to those who go hungry no matter what day it is. Simply log on to the website and make a donation between Rs.50 and Rs.1000 that amounts to a food item listed like foodgrains, pulses, vegetable oil, biscuits and so on.

Foodpanda.in will forward the proceedings to the charitable institution thus reaching out to many a hungry child who deserves to live a healthy and happy life.

Till date, Foodpanda has helped satiate food cravings by helping customers to order food online. Their new campaign now induces patrons to generously feed the lesser privileged by contributing a margin of what they spend on candle light dinners, flowers and gifts on Valentine’s Day. With the noble gesture of the ‘Food for Soul’ campaign, Foodpanda lends support to Uday Foundation’s ongoing project ‘Santushti’ through which it has been providing nourishment and food to the impoverished. Uday Foundation is one of the most trusted grass root NGOs of India which works towards improving the lives of children and aims to ensure health with dignity to every underprivileged child and adult in the country.

Rohit Chadda, MD and Founder – Foodpanda.in said, “’Food for Soul’ is our take on an entirely different way of celebrating Valentine’s Day. There are millions of underprivileged children in India who struggle for every meal, every day. Through this initiative, we aim at touching some of these lives by providing them with food & healthcare. We are glad to tie up with Uday Foundation which has been doing great work in rehabilitating the destitute and supporting their well-being.”

Dr. Hitendra Mahajan, Founding Member of Uday Foundation commented on the association with the campaign, “Gandhiji had once said, ‘To a man with an empty stomach, food is God.’ Driven by these words, Uday Foundation has been tirelessly working towards feeding those who find it hard to get even one square meal a day. Bringing out this campaign in time for Valentine’s Day increases the poignancy of the cause we are committed to. The ‘Food for Soul’ campaign in association with Foodpanda.in will help us reach a wider public.”

Under the ‘Santushti’ project, Uday Foundation runs a free food van to serve wholesome food to families of the underprivileged patients in ICUs of government hospitals. The van also feeds children who come from distant places to Delhi hospitals for long treatments. Foodpanda’s ‘Food for Soul’ campaign will provide support to this project.

The campaign will start from 14th February 2014 till 28th February 2014.To know more about the campaign, please click on the following
link:http://www.youtube.com/watch?v=FEebMbVC9OA&feature=youtu.be

About Foodpanda.in:Foodpanda.in is the largest online food ordering platform in India with the widest gastronomic range to choose from. It enables ordering food in a quick, convenient and easy manner through the internet. Foodpanda.in currently enjoys the largest geographical presence in India with coverage of 3000 restaurants across 14 cities (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad and Chandigarh).

It aspires to become the epitome of food ordering in India by making the business of online food delivery delightfully simple and hassle free. It renders ordering food online fast, fuss free and definitely fun by providing a restaurant index that facilitates searching for cuisine type, restaurants or even price range. With online menus from a staggering selection of delivery restaurants including address and delivery hours, Foodpanda.in is helping people discover great food every day!
For more information please visit www.foodpanda.in and http://www.foodpanda.in/contents/press.htm

February 13, 2014