Tag: Foodpanda

Foodpanda acquires Holachef

MUMBAI: Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef.

Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

Foodpanda will build deeper capabilities to serve the diverse needs of millions of Indians by bringing different trusted offerings tailored to the needs of specific customer segments alongside an enhanced food ordering experience. With India’s largest food delivery network of 125,000 delivery partners, Foodpanda is well poised to address the increased demand on its platform.

Foodpanda India CEO Pranay Jivrajka says, “Through the Ola platform, we already have an unmatched access to over 150 million customers and an understanding of their preferences. We have been able to bring an enhanced experience for millions of customers over the past year. We aim to build India’s largest cloud kitchen network that will be a major step in further elevating the food experience for our customers.”

As part of the acquisition, Foodpanda will take over Holachef’s business including its kitchens, equipment, as well as bring onboard the company’s employees.

Holachef’s founders are set to join Foodpanda’s leadership team.

Launched in 2012, Foodpanda’s cumulatively reach is over 150 million consumers across the country. With an enhanced focus on local innovation, technology, and delivery logistics, we are redefining the experience for every one of our stakeholders viz. customers, delivery partners, and restaurant partners.

Foodpanda is also India’s fastest growing food delivery platform, processing over 300,000 orders a day from 25,000+ restaurant partners across the country with the largest food delivery network of 125,000+ Delivery Partners.

October 17, 2018
Foodpanda gains significant momentum; logs in 3 lac orders a day

FMUMBAI: Foodpanda, the food delivery company today announced a major milestone of achieving 3 lac orders a day. The company has seen a substantial increase in the business owing to the recently introduced offerings and its quick ramp up of delivery logistics. The company is also on a steadfast track to fulfil its earlier commitment to hire 60,000 delivery riders in the next couple of months.

In addition to the independent app and website for the platform, Foodpanda will soon be integrated within the Ola app to reach to an additional customer base of 150 million in the country. Foodpanda’s technology centre, launched earlier this year, is working with the teams at Ola to seamlessly integrate food ordering experience on the Ola app to further boost Foodpanda’s growth and enable its reach to millions of untapped consumers across the country. Starting with the key markets, the integration will be rolled out in the entire country in the next 1 month. Actively leveraging data sciences, the team is also working on customising the experience for users that will make their successive order journeys more intuitive and less time consuming.

Commenting on the milestone, Bhavish Aggarwal, Co-Founder & CEO, Ola said, “The milestone that we have achieved in such a short span of time is a testament to our passion and commitment towards creating the best food experience for our customers. We have a unique strength of a customer base of 150 million, which we have been able to delight with several industry leading innovations in the past. Integration with Ola’s platform will help Foodpanda leverage these assets along with our deep understanding of Indian customers, large scale distribution and logistical & technical prowess.”

The recently introduced The Crave Party features industry’s first offerings of Desserts from the most loved brands at just Rs 9 followed by attractive values for popular categories of Snacks starting at Rs 19 and Biryani starting at Rs 79.

September 10, 2018
Foodpanda assigns creative mandate to Happy mcgarrybowen

MUMBAI: Following a multi-agency pitch process and numerous rounds of evaluation, online food delivery marketplace Foodpanda, has awarded its creative mandate to Dentsu Aegis Network’s creative agency, Happy mcgarrybowen.

Foodpanda was acquired by Ola Cabs in December last year.

The pitch for the creative mandate included both advertising and design disciplines, as the startup looks to revamp its identity after the alignment with Ola. After a tight race, both the design and the brand communications mandates were awarded to Happy mcgarrybowen, who in the past has helped carve a niche for flagship startups like Flipkart, Myntra and Ola.

Ola Cabs CEO Bhavish Aggarwal says, “At Foodpanda, our mission is to connect deeper with our love and passion for food, and build not just a great delivery experience but also a great food experience. We trust that Happy mcgarrybowen would be able to take that narrative and ethos to the world with strong design and visual communication capabilities.”

Foodpanda head of marketing Anshul Khandelwal adds, “We distinctly understand the need to build a strong and differentiated brand that people love. Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India. Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”
Happy mcgarrybowen has been tasked with re-thinking the brand’s design language, which includes reinterpreting its logo and visual identity for the present-day. The advertising and communications will follow suit to help the brand form a bond with consumers in this ever-changing world of transactional relationships.

Happy mcgarrybowen CEO Kartik Iyer adds, “In a time where the market has already been created, we are proud to have won the mandates in such a competitive environment. We’re raring to go and leap ahead with Foodpanda right to the top.”

Happy mcgarrybowen CCO PM Praveen Das mentions, “Today brands are ubiquitously present on the digital media, therefore corporate identity too has evolved into a dynamic form. This is the age of the animated logos, GIFs, sonic signatures, design thinking and so on. We are very excited to work on evolving the Foodpanda brand identity by giving it an emergent, contemporary twist and bring it alive to a youthful audience who is so much into food these days.”

September 5, 2018
Foodpanda celebrates The Crave Party; desserts at just Rs 9

MUMBAI: Foodpanda, the food experience platform has launched its biggest food campaign till date called The Crave Party for its users across its top priority markets.

The campaign will kickstart with the industry first offering of desserts at just Rs 9 followed by attractive values for popular categories of snacks starting at Rs 19 and biryani starting at Rs 79.

From 29 August, users will be able to indulge their cravings and avail these prices with no minimum order value. Users will see specialised collections on the app for various such offerings during the campaign.

The campaign The Crave Party is aimed to celebrate the universal love for food that ties all the foodies in the country together. Foodpanda has designed this and the upcoming offerings keeping the emerging trends and sentiments of the consumers in perspective at the same time aligning them with the business objectives.

Foodpanda CEO Pranay Jivrajka says, “There is nothing more unifying than the love for food and we want to embody that on our platform. Through the most popular categories like desserts, snacks, biryani, etc., we intend to provide our customers with the best food experiences on the platform. At the same time, we aim to establish long term relationships with our partner restaurants by introducing such compelling propositions. On the technical and logistical fronts, we aim to hire the right set of people needed, leverage Ola’s prowess and ensure that the last mile is covered with a strong customer support.”

The campaign will witness a strong integration with Ola assets and properties and will reach out to Ola customer base for maximum impact. Foodpanda will also be building a fleet of 60K delivery riders in the next two months to meet the demands of the campaign and ensure a seamless ordering experience for the consumers.

With the food app joining hands with one of India’s most largest mobility platform- Ola, it entered a new phase of reinvention and energised efforts to make a difference in the market with untapped opportunities.

Foodpanda has the capability to leverage Ola’s technological prowess and cross market their offerings to a customer reach of more than 100 million Indian customers.

August 29, 2018
Foodpanda appoints Anshul Khandelwal as head of marketing

MUMBAI: Online marketplace for food delivery, Foodpanda, has appointed Anshul Khandelwal as the new head of marketing to lead the brand’s creative and marketing mandates.

While aligned to the organisation’s larger business objectives, Khandelwal will work closely with the Foodpanda leadership to assess and navigate through the food-tech ecosystem to create a positive impact in the ways the company reaches out to its stakeholders.

The announcement is a part of the series of appointments in the senior leadership team at Foodpanda in a span of two months.

In his previous stints, Khandelwal led the brand strategy and positioning and customer acquisition in addition to leading innovations across online marketing, creative development and brand activation.

Foodpanda India CEO Pranay Jivrajka said, “With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda are marketing efforts nationally.”

Following the appointment of Anuj Sahai as the head of new initiatives and Gautam Balijepalli as the head of strategy, Khandelwal’s addition to the senior leadership is directed towards streamlining Foodpanda’s brand presence.

March 27, 2018
A year after demonetisation: E-payment services emerged winners

MUMBAI: 8 November 2016 was a day that took the world by storm. While the world was stunned with Donald Trump’s victory as the new US president, Indian prime minister Narendra Modi decided to give the country a shocker of its own- demonetisation.

An ordinary Tuesday evening saw all news channels and radio stations halt their programmes to listen to Modi, assuming it as another Mann Ki Baat. Instead, what followed was the shocking revelation that all the Rs 500 and Rs 1000 notes in the country will be invalid post midnight. As people scrambled to get rid of their notes and lined up for new ones, they were restricted to just Rs 10,000 a day and Rs 20,000 a week for the next 4 days (10-13 November).

A severe cash shortage in the hands of the public forced them to seek alternative modes of payment. Companies too weren’t spared. By the second week of demonitisation, cigarette sales had dropped by 30-40 per cent and cash on delivery (COD) orders fell by 30 per cent for e-commerce companies. Dabur India corrected its advertising spends for November by almost 50 per cent and many prominent brands decided to hold the rolling out of new campaigns for a few months. The festive October-December quarter, this year, ended up draining out over Rs 2000 crore.

Amidst this confusion and loss, if there was a clear winner, it was the class of startups offering online wallets and digital payments. Brands offering online payment ‘cashed’ out the most from the prime minister’s move. It was time for overlooked and unrecognised players like Paytm, Freecharge, Mobikwik, Swiggy, Zomato, Foodpanda and others to make optimum utilisation of the situation. These brands had found people’s Achilles heel and created campaigns, tweaking their communication, to show people that you don’t need to worry about less cash.

With this, digital payments became India’s new currency and debit card transactions surged to over 1 billion in January this year from 817 million last year.

Foodpanda India co-founder and CEO Saurabh Kochhar says that there were positive implications of demonetisation on its platform. “Before demonetisation, on a regular day, our platform would receive close to 70,000 orders. While that shot up by 40-50 per cent, around 92 per cent of payments were made online after demonetisation. As our order value ranges between Rs 400-500, consumers did not mind paying online,” he reveals.

As consumers were forced to get acquainted with digital payment modes, they got comfortable with the idea of paying for their orders online. Brands ensured their technology backend could support the surge in payments so that no glitches would leave people harassed or with bad experiences.

One of the biggest beneficiaries of demonetisation was online wallet app Paytm. Within only 12 days after the move was announced, Paytm witnessed over Rs 7 million transactions worth Rs 120 crore a day and Rs 5,000 crore worth of transactions in the month of January 2017.

Even though India was cutting down on spending, online travel grew between November 2016 and June 2017. Indians spent $246.6 million in overseas travel-related payments in November 2016, up 581 per cent as compared to $36.2 million spent in the same month in 2015. Arrivals from India to Australia since the demonetisation period (Nov 2016 – Aug 2017) grew at an average of 15 per cent.

A year on, are people still transacting online at the same pace or was it just the momentary fluster? Kochhar optimistically says, “As valid currency got into a normalised flow in the country, there was an increase in COD orders. However, we have seen more uptake in users paying online for their orders. It is more about the change in the mindset of the users and demonetisation pushed them in that direction for sure.”

While demonetisation opened people’s eyes to digital avenues, adex was briefly hampered. Overall brand revenues fell and there was a clear dip in sale, but all of that is now in the past. The advertising and marketing industry revved up but was assured that India’s suspicious view towards digital had surely been changed.

November 14, 2017
A combination of cute & hot, guess what?

MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

November 28, 2016
A combination of cute & hot, guess what?

MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign.

The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

The campaign videos can be viewed on Foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and Foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what Foodpanda stands for- convenience, making users feel special and express delivery.

Foodpanda India CMO Gagan Arora says, “Post demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need.”

November 28, 2016
Brands roll out digital campaigns on Father’s Day

MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.

One of the most popular advertisement for Father’s day is BankBazaar.com first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.

A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.

The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums. BankBazaar.com’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.

IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.

Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.

The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.

BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”

Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.

Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’ Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.

Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.

Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.

June 20, 2016
Brands roll out digital campaigns on Father’s Day

MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.

One of the most popular advertisement for Father’s day is BankBazaar.com first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.

A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.

The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums. BankBazaar.com’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.

IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.

Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.

The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.

BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”

Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.

Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’ Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.

Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.

Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.

June 20, 2016