Tag: food products

Keventer Agro to launch new range of food products with Disney India

Mumbai: Kolkata-based FMCG major Keventer Agro is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families, this new range of food products – ‘Disney Delights,’ ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ will include milkshakes, milk and frozen savoury snacks.

“The packs feature popular Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favourite Marvel Iron Man, Captain America, Spider-Man and more,” said the statement.

“We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business,” said Keventer Agro chairman and managing director Mayank Jalan. “With a strong affinity of Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing fun and flavourful variety of food options.”

The first few products in the range, which hits the shelves this month, will include chocolate milkshake, strawberry milkshake and plain milk. Other products, including frozen savoury snacks, are due for release in April this year, according to the brand.

As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India. The ‘Delights’ range will be available across general trade, modern trade and e-commerce portals, it further said.

March 9, 2022
Havas Media bags offline media mandate for Hamdard’s food division

New Delhi: Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, which includes the widely known beverage brand RoohAfza and all its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added innovative food products.

The account will be handled out of the agency’s Gurgaon office, led by Havas Media, president-north and west, Uday Mohan.

Established in 1906 by Hakeem Hafiz Abdul Majeed, Hamdard Laboratories (India) is a leading manufacturer and marketer of herbal products and medicines that combine Unani methodology with progressive research. Hamdard’s food division offers a portfolio of products including juices, squashes, fusion drinks, milkshakes, spices, and honey. RoohAfza is Hamdard’s flagship product under the beverage category.

Hamdard Laboratories India (Foods Division), CEO, Hamid Ahmed said, “We aim to become a truly home-friendly food & beverage brand with a core purpose of offering health through foods. We are confident of Havas Media’s capabilities and strongly believe in their Meaningful Brands philosophy, making them the right partner for us. We look forward to this partnership.”

Havas Media Group India, CEO, Mohit Joshi said, “Hamdard is a legacy brand, a trusted household name with a presence of over 100 years, offering natural and healthy products. With health and immunity taking centre stage in our lives, herbal and ayurvedic food products and supplements are becoming the preferred choice of consumers. Our Meaningful Brands’ philosophy resonates well with a brand like Hamdard and we are glad to be appointed as their media partner. We look forward to our association in driving the brand’s meaningful journey.”

June 21, 2021
BL Agro’s ambitious Rs 150 crore expansion plan

Mumbai: BL Agro Industries Limited, one of the fastest growing edible oils and food products companies in India, with a turnover of Rs 2500 crore is on an aggressive expansion mode with extensive brand endorsements to reach out to target audiences.

The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its marketing plans for the fiscal year 2021-22. The company will invest in a media mix of mainline, digital and innovative media vehicles led by Television, to create brand positioning resulting in consumer awareness and demand for BL Agro products across India.

“Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies” says BL Agro managing director Ashish Khandelwal.

“To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs 150 crores for the current year. With a vision to contribute to the nation’s agro-economy, we would be channelizing our capacities through a manifold approach to reach out to the maximum audiences,” Khandelwal added.

BL Agro’s brands include Bail Kolhu, a 50-year-old product, and Nourish that envision a growing need to add nutrition to the consumers’ daily food habits. The company recently on-boarded Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands, says BL Agro brand spokesperson Richa Khandelwal.

“The entire range of BL Agro products are (meant) for all age groups, across different strata of society, and therefore it is imperative to be on every media. Television still holds the maximum mileage, where spends would be close to 60 per cent, followed by the print/radio/OOH, digital and online media besides other media such as public relations and influencer marketing,” adds Richa.

BL Agro consistently produces nutritionally well balanced quality food products using state-of-the-art technology that provides substantial support to Indian farmers. The company has a wide portfolio of food products and relies on agricultural value chains to procure raw materials at scale thus boosting farmer incomes. The company also aims to empower farmers and drive long-term growth through creation of infrastructure to support the agro-industry.

At the same time, with expansion of such a magnitude, BL Agro is contributing considerably in the domain of employment generation. The company already has a work force strength of about 5000, including a huge field force, with this number set to rise in times to come.

May 27, 2021