ITV

Tag: Food Network

  • Scripps Networks to launch 1,200 hours of original programming at MIPCOM 2014

    Scripps Networks to launch 1,200 hours of original programming at MIPCOM 2014

    MUMBAI: Scripps Networks International that develops home, food and travel lifestyle content, announced that its newly established program sales and distribution division will introduce 1,200 hours of fresh content at MIPCOM 2014.

     

    This will include its network channels Food Network, HGTV and Travel Channel. “The breadth of Scripps Networks offering includes a vibrant mix of home, food and travel content spanning culinary competition, adventure, food travelogues, home make-over, property and investment shows,” said International Program Licensing and Distribution VP Hud Woodle. “With genuine storytelling, compelling personalities and high entertainment value at the core of every show, Scripps Networks’ high-quality lifestyle and factual entertainment programming is a must-have for programmers.” He added.

     

    The following are a few key titles featured in the MIPCOM 2014 sales catalogue.

     

    Home                                                       

    TV icon William Shatner is going boldly into a brand new adventure in The Shatner Project (Scott Sternberg Productions for DIY Network, 6 x 30) – as project manager of his own remodel. He’s giving his outdated 1980s home a full makeover, from demolition to rebuilding and design to decorating.

     

    For third-generation alligator farmers Britney, Kasey and Chelsea Brooks, no task is too tough when you’re Growing Up Gator (2C Media for Great American Country, 6 x 30), whether it’s raising over 7,000 gators at their family farm to wrangling massive gators during rescue missions.

     

    A hit restoration series Salvage Dawgs (Trailblazer Studios, NC, Inc. for DIY Network, 52 x 30) sees co-owners of premier architectural salvage operation Black Dog Salvage bid on condemned homes and buildings in order to secure valuable vintage pieces to resell.

     

    Also making its market debut is the show House Hunters franchise, including hit spinoffs House Hunters International: Where Are They Now? (Leopard Films for HGTV, 10 x 30), where we revisit the most memorable families to check out their amazing renovations, and House Hunters: Off the Grid (Leopard Films for HGTV, 5 x 30), which takes house hunting to the extreme as buyers tour unconventional properties way off the beaten path.

     

    Food

    Scripps Networks’ food programme Bite This with Nadia G (Tricon Films and Television for Cooking Channel, 14 x 30) and Restaurant Redemption for Asian cuisine.(Lion TV for Cooking Channel, 26 x 30).

     

    Travel

    Scripps Networks’ travel series transport adrenaline seekers and voyeuristic travelers alike. From the depths of the jungle comes Hotel Amazon (Crazy Legs Productions for Travel Channel, 6 x 60), a fascinating look at the grueling experience of building a world-class resort in the middle of the Amazon.

     

    The ultimate house gazing road trip goes beyond the gate in Mega Mansions (Indigo Films for Travel Channel, 6 x 30), as viewers get an exclusive look at America’s most enormous and opulent mansions.

     

    Take a trip with adventure seeker Don Wildman as he explores America’s most extraordinary monuments and intriguing events and characters in Monumental Mysteries (Optomen Productions, Inc. for Travel Channel, 40 x 60).          

     

     

  • Facebook making people cling to TV

    Facebook making people cling to TV

    CANNES: Whoever said Facebook and others of its ilk were responsible for driving audiences away from television would be forced to do a rethink after this gem of a revelation from Facebook VP of partnership, Dan Rose.

    “Facebook now talks of television. And discussions or comments between friends are more about content aired on television,” said Rose in his keynote address on the inaugural day of Mipcom.

    And it didn’t end there. He went on to announce: “We have expanded our list of data partners across the globe.”

    Among the ten global TV companies with whom Facebook has partnered is Star India for beta test- this being its first partnership in India. Says Star India, EVP marketing and communications Gayatri Yadav: Star India will be the first media brand in India to partner with Facebook as part of a beta to use their APIs in our programming. The goal is to work closely with Facebook to develop this offering and leverage this tool to gain rich insights into social conversations on Facebook related to our content. Today the first port of call for consumers when they want to talk about content is often social media people love sharing their thoughts and feelings about the latest shows online. This will help us better understand audience reactions to programming and deliver better real time consumer insight.”

    The other networks include: TF1, Esporte Interativo, Canal+, CBC, Food Network, Channel 4, ProSieben, and Discovery.”

    Rose explained how social media had become an inseparable part of television. “There is now an intersection of social media and TV. In fact, now, TV is leveraging new technology to improve its experience with social media,” he said, while addressing a packed auditorium at the Palais des Festivals in Cannes.

    Referring to Facebook as the second screen, Rose said: “So while everyone thought we were driving people away from TV, the second screen is in fact making them cling to TV.”

    Substantiating his statement with facts, Rose elaborated: “There were 29 million interactions on Facebook about Wimbledon. When MTV Video Music Awards was aired, there were 26.5 million interactions about the awards on Facebook. Also, NBA finals received close to 125 million interactions.”

    Statistically speaking, there are 1.15 billion people on Facebook today. An average mobile user in the US spends approximately 14 hours every month on FB and nearly six hours on Instagram. 18 million people in France are active users of Facebook, of which 11 million use mobile phones for it.

    Asked what keeps Facebook alive and ticking, Rose said: “There are three best practices to follow: One, to spark the conversation. Facebook has added #Hashtags and also come up with trending topics to spark conversations. Two, we connect with fans through public figures. People on Facebook love hearing from public figures. And thirdly, leverage tools. We launched public feed API that gives real time feed of public posts.”

  • Scripps Networks Interactive in deal with Amazon to stream lifestyle shows

    Scripps Networks Interactive in deal with Amazon to stream lifestyle shows

    MUMBAI: Online retail major Amazon.com has announced a content licensing agreement with Scripps Networks Interactive that will make Prime Instant Video a subscription home to hundreds of episodes from past seasons of TV shows from the Scripps family of brands: HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.

    Prime members can instantly view hundreds of episodes of original programming, including ‘Rachael Ray‘s Week in a Day‘; ‘Anthony Bourdain: No Reservations‘; ‘Cupcake Wars‘; ‘Diners‘, ‘Drive-Ins and Dives‘, ‘Man v. Food‘ and ‘Yard Crashers‘.

    Many of the lifestyle programmes from Scripps will also be available for purchase and downloaded from Amazon Instant Video. Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a catalogue of videos.

    Amazon Prime is an annual membership programme for $79 a year that offers customers unlimited Free Two-Day Shipping on items including books, home and garden products, electronics, video games and clothing.

    Amazon director of digital video content acquisition Brad Beale said, “The Scripps family of networks – including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel – airs some of the highest-quality and most popular unscripted lifestyle programming on TV today. We are excited to be the exclusive online-only subscription home for Scripps content and know our customers are going to love getting these great shows as part of Prime.”

    This is the first online-only subscription distribution deal for Scripps Networks Interactive.

    Scripps Networks Interactive executive VP, content distribution and marketing Henry Ahn said, “One of the guiding principles at Scripps Networks Interactive is to make our valued lifestyle content accessible to consumers wherever and whenever they want. Licensing content from our extensive library to Amazon provides our millions of avid fans with yet another opportunity to engage with our entertaining and informative content. And the Amazon platform is a great complement to our branded products such as books, cookware, furniture and accessories, lighting and more.”

    Earlier Amazon and CBS had announced an extension of their non-exclusive licensing agreement, including the subscription debuts of ‘The Amazing Race‘ and Undercover Boss, as well as a deal that will make Prime Instant Video the exclusive subscription home for the series ‘Under the Dome‘ this summer. Amazon had also announced that Prime Instant Video will soon become the exclusive online subscription home for PBS‘ ‘Downton Abbey‘.

  • Lynn Brindell is CNN Worldwide senior VP marketing

    Lynn Brindell is CNN Worldwide senior VP marketing

    MUMBAI: Lynn Brindell will join CNN Worldwide as senior VP of marketing, it was announced by CNN Worldwide executive VP, CMO Janet Rollé.

    Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts, as well as develop strategies and programmes to drive brand strength, audience growth and engagement on all platforms. She will report directly to Rollé, and she will be based in Atlanta.

    Brindell’s media marketing experience includes multi-platform brand work at The Weather Channel, Food Network and Lifetime Television. She has developed brand positioning, launched prime time series, directed off-channel and digital marketing strategies, overseen marketing initiatives for cable networks, and online ad sales and affiliate sales. She has also collaborated with national marketing partners at retail and in cause-related campaigns.

    Rollé said, “Lynn’s tremendous experience and track record will bring great value to the marketing team. I’m thrilled to have someone who is well-respected as both a leader and developer of marketing talent join us.”

    Brindell’s media marketing experience includes launching a prime time series and a environmental marketing platform for The Weather Channel in the US; launching signature Iron Chef America and Next Food Network Star series for Food Network; and developing and managing all aspects of Television for Women branding for Lifetime Television.