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Tag: food brand

  • VRB enters cup noodles market with ‘WokTok by Veeba’

    VRB enters cup noodles market with ‘WokTok by Veeba’

    Mumbai: VRB Consumer Products has launched WokTok by Veeba, entering the cup noodles category with a fusion of pan-Asian and Indian flavors. This better-for-you range features no added MSG, no palm oil, and no maida, making it a guilt-free option for noodle lovers.

    The launch is supported by a TV campaign showcasing how Indians adapt to global cuisines. The film depicts humorous scenarios where Chinese characters embrace Indian quirks, capturing the campaign’s tagline: ‘Chinese, Par Apne Style Se!’

    WokTok’s cup noodles come in five flavors: Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean. Additionally, the brand will launch dipping and culinary sauces made without added MSG, ideal for any meal. WokTok aims to become a household favorite across India.

    VRB Consumer Products VP marketing Niyati Kochhar said, “Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist. Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different. With this launch, we’re speaking to a new generation—the WokTok generation—who values authenticity but also seeks personalization. They crave bold flavors that resonate with their unique palate, and WokTok offers just that, combining the best of both worlds in a way that’s distinctly theirs.”

    Enormous Brands managing partner & CCO Ashish Khazanchi said, “WokTok, the latest brand in the instant noodles segment, is set to revolutionize the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes. The campaign captures the evolving Indian psyche that craves global experiences but with a familiar, comforting Indianness. WokTok’s bold, exciting flavours and packaging are designed to resonate with India’s youth, offering a quick, delicious, and distinctly Indian spin on the beloved Chinese noodles. It’s not just noodles, it’s Chinese – but our own way.”

  • Veeba marks 10-year milestone with new packaging

    Veeba marks 10-year milestone with new packaging

    Mumbai: Veeba, India’s leading and rapidly expanding food brand, proudly marks its remarkable journey of ten years, characterised by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of over 330 products, Veeba has achieved a remarkable feat, approaching 1000 crore brand.

    Guided by the visionary leadership of Veeba founder and managing director Viraj Bahl the brand’s journey has been nothing short of extraordinary. Reflecting on this milestone, Bahl stated, “As we celebrate a remarkable decade of Veeba’s journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. “

    He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we’re adding yet another layer of value to our offerings. This milestone isn’t just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support.”

    We are 10 and we are just getting started.

    With over 150,000 points of sale, Veeba has firmly established its presence as a frontrunner in the food industry. The brand’s commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning over 500,000 sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of over 80 food technologists upholds the brand’s reputation for excellence. The brand’s R&D center in Gurgaon, housing a team of over 30 chefs and many food scientists, is responsible for driving culinary innovation.

    Veeba’s decade-long success is underpinned by crafting innovative products tailored to the Indian palate, achieving unprecedented growth, and commanding substantial market share across categories including salad dressings, mayonnaise, spreads, and culinary sauces. Anchored in meeting dynamic consumer preferences, Veeba steadfastly delivers offerings of the highest quality.

    In honor of this milestone, Veeba introduces a refreshed packaging design, simplifying product categorization and serving as a wellspring of culinary inspiration. The packaging heralds a new era of ingredient transparency, providing consumers with creative recipes and ideas. By scanning the QR code, customers unlock a treasure trove of recipes, elevating culinary experiences. The packaging prominently showcases ingredients, empowering informed choices.

    Further validating its reputation, Veeba has received the AmbitionBox #BestPlacesToWork in India Awards 2022 accolade. With unwavering dedication to innovation, quality assurance, and extraordinary growth, Veeba’s captivating product spectrum encompasses ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. Accessible through general trade, modern trade, and e-commerce channels, Veeba’s influence flourishes in the dynamic food industry landscape.

  • Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads

    Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads

    MUMBAI: Del Monte, the premium food brand, has launched convenient and economical spout packs of its much-loved range of mayonnaise spreads, which will now make it even more convenient, delightful and affordable to add taste to a wide range of food and snacks.

    With changing lifestyles and an urbanized way of living, Indians are adopting more innovative and novel food options in their diet. Consumers are looking for ready dressings to prepare restaurant quality food at home. Keeping the consumer preference and satisfaction as a primary aim, Del Monte’s much liked tasty and creamy – Eggless Mayo, Tandoori Mayo and Sandwich Spread – will now be available in smart spout packs of 80gms in the price range of Rs 30-35. To help consumers make delicious cuisines at home, these smart packs come with instructions on its usages, printed on their packaging.

    The introduction of new smart and convenient packs is yet another offering from Del Monte, which always has kept family’s health and convenience as uppermost on its priority and due to which it has emerged as a top and favourite food brand in a wide range of categories.

    “We have always given highest priority to consumer product quality and convenience while making new products. Del Monte has introduced small packings of its much-loved range of mayos to enable a wider set of families to buy its range.” said Mr. Yogesh Bellani, CEO, Del Monte.

    So, it’s time to head straight to your nearest store and get hold of your favourite Del Monte’s mayos for adding a healthy taste to your food and snacks in a healthy way!