Food & Beverage Sector

Highlights:

• Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

• First and Second quarter of 2013 witnessed maximum Food & Beverage Sector Advertising

• Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

Note:

• The analysis is based on Ad Volume in Seconds

• Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

• First half of the year i.e. Jan to Jun has seen maximum advertising

• Towards the end of the, Food & Beverage sector advertising witnessed a drop

• Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

• Aerated soft drink ranked number one in terms of ad volume within sector with 12% share followed by Milk Beverages and Chocolates with 11% each

Cadbury India Ltd and Coca Cola India Ltd were the top 2 advertisers within Food & Beverage Sector category

For further information contact:

Ashvini Khandekar

Manager – Communications

TAM Media Research Pvt. Ltd

9^th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

Tag: Food & Beverage Sector