ITV

Tag: FOMO

  • Dineout’s Great Indian Restaurant Festival brings the Joy Of Dining Out

    Dineout’s Great Indian Restaurant Festival brings the Joy Of Dining Out

    MUMBAI : Dineout, India’s largest dining out and restaurant tech solutions platform is back with the 5th edition of their Great Indian Restaurant Festival (GIRF) from 31st January to 1st March. With GIRF India will experience the #JoyOfDiningOut (JODO) with the biggest discounts on total bill, food, drinks, buffet and more, at 10000+ restaurants across 20 cities namely Delhi, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Ahmedabad, Kolkata, Chandigarh, Goa, Jaipur, Indore, Lucknow, Ludhiana, Nagpur, Kochi, Surat, Agra, Udaipur, and Vadodara. Users can also additionally avail 20% cashback on their restaurant bills using Dineout Pay. With GIRF, Dineout aims to provide maximum savings for diners with exclusive partner offers from HDFC bank and bonus miles from Intermiles (formerly JetPrivilege).

    Dineout has also released a digital film around the festival focusing on “No Drama, Only Khaana” as a solution to diners who want value for their money without any drama, excuses or influences like birthdays, anniversaries and more, often used by people to get the best deals at restaurants.

    The full brand film can be watched here: https://youtu.be/yKw6z2CAljE

    To further encourage the dining out culture in the country, Dineout also coined the new millennial lingo JODO which is similar to FOMO and YOLO.

    Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder, Dineout said,  “GIRF over the years has gained an unparalleled reputation of being one of the largest restaurant festivals in India. GIRF’s popularity affirms that Indians love dining out and are no more restricted to just occasions. With the biggest discounts and offers, we want to extend the #JoyOfDiningOut in the truest sense to our users across 20 cities, especially millennials who will resonate with the language of #JODO.” 5th Edition of GIRF: Biggest discounts on top rated 10,000+ restaurants across 20 cities Exclusive partner offers from HDFC bank and bonus miles from InterMiles (formerly JetPrivilege) Gourmet Passport members got early access to GIRF deals from 22nd -24th January

    Dineout has successfully organized 4 editions of GIRF since 2017. Last year, GIRF was introduced twice in the same year in the months of February & August, seating close to 2.5 million & 4 million diners respectively. It also helped its participating restaurants garner revenue higher than the usual days during both the editions. The participating restaurants witnessed 3x rise in their revenue in their most recent edition. GIRF deals for all can be bought starting 25th Jan for dining between 31st January to 1st March 2020 at restaurants like Social, Lord of the Drinks, Mainland China, Mamagoto, Smoke House Deli, Indigo Delicatessen, Radisson, Roseate, Burger King, McDonald’s, Pizza Hut & more.

    Speaking on the association, a spokesperson from HDFC Bank said, “We are happy to be associated with Dineout’s Great Indian Restaurant festival for 3rd consecutive year. The festival in a short span of time has been instrumental in driving change towards the dining culture of India. The festival’s popularity has helped us build a strong connect with our customers also as they look for offers & cashbacks. While GIRF offers great deals, HDFC Bank customers can additionally enjoy exclusive deals & cashbacks during the festival.

    Vikas Chandak, Senior Vice-President, Strategic Business & Partnerships of InterMiles, said,

    We, at InterMiles, are committed to building strong partnerships that drive significant value & enriching experiences for our members. Our long-standing partnership with Dineout is immensely popular with our members and we witness a remarkable increase in engagement during the Great Indian Restaurant Festival. We are happy to participate in the 5th edition of GIRF as Food Sponsors & Reward Partners. We are confident that this year, once again, our members will enjoy the GIRF deals and the additional benefits brought to them by InterMiles.”

    So, get ready to experience a month full of dining out at great discounts with no hidden agendas. Enjoy hassle-free experiences and without stressing about over-budget bills.

  • 7 Top Video Trends to Watch Out for in 2020

    7 Top Video Trends to Watch Out for in 2020

    In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond:

    Personalized Videos

    Personalized videos include the viewer’s name and other details in the storyline, enabling brands to deliver communication that is highly relevant and targeted. Such videos leverage CRM data to help build stronger relationships with customers and enable effective generation of qualified leads.

    Interactive Videos

    Interactive videos put viewers in the driver’s seat, enabling them to make choices as they watch. Infused with quizzes, opinion polls, treasure hunts and more, interactive videos pique viewers’ interest and help build brand loyalty. Since they have higher recall value, they result in better conversion rates.

    Shoppable Videos

    Making videos shoppable allows brands to shorten the consumer journey and increase last-mile conversion. Being able to choose products and add them to a cart is not only a ‘wow’ factor for viewers, it also empowers them with greater convenience and ease of access.

    Vertical Videos

    With smart phones becoming the de-facto device among millennials, creating videos for viewing in portrait (rather than landscape) mode is the latest megatrend. As influencer marketing gains popularity, and brands cash in on the FOMO (Fear of Missing Out) factor, vertical videos are fast becoming the norm across platforms like Facebook, Twitter, Snapchat and Instagram.

    360-Degree Videos

    360-degree videos literally provide a larger than life viewing experience, by capturing the action from all directions! This innovative technique offers an immersive, interactive viewing experience that results in higher video completion rates.

    User Generated Content (UGC)

    Today, brands are increasingly listening to their audience and tapping into the stories that people are co-creating. UGC videos are now a vital part of brands’ community building efforts.  They inspire greater trust than brand sponsored content, are shared more widely and require very little investment.

    Silent Videos

    Silent videos, which primarily rely on visuals for messaging, are currently trending on social media platforms. The convenience they offer is clear – people can watch these videos whenever, wherever without missing anything. Whether they are in a busy public place (like an airport/metro), or in a quiet area (like a hospital), they can enjoy an uninterrupted viewing experience.

    As the lines between content and commerce blur, brands must adopt new trends and technologies for video marketing. These can help deliver dynamic, compelling viewing experiences which build brand love, drive transactions and increase ROI. For best results, brands should partner with a one-stop video agency that offers both high quality creative services along and cutting-edge technology.

    (The author is vice president, Brands Services, Prime Focus Technologies. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

     

  • MTV Love School is back with season 3 to discuss the new age relationship status: FOMO

    MTV Love School is back with season 3 to discuss the new age relationship status: FOMO

    MUMBAI: Life is beautiful when you’re in love, but what happens when FOMO creeps in your aww-so perfect relationship? What if your mind is engulfed with the thought that there could be someone better? What if your current love isn’t so? Fear of Missing Out is the common denominator that rules almost all modern relationships now-a-days. Unlike previous generations, millennials have grown up in a world of dating apps, which is constantly telling them that they can find “the one” with one single “Right Swipe”. Diving deep into this millennial phenomenon, MTV is back with the third edition of dating and relationship reality show – MTV Love School Season 3, powered by Engage Deos and Perfumes and co-powered by Alo Frut to rekindle the spark in strained relationships. As love professors, television’s hottest couple, Karan Kundra and Anusha Dandekar will take on the onus of helping these couples to enrich their relationship and strengthen their bonds starting 12th May, every Saturday only on MTV.      

    MTV Love School is an institute for real- life couples in a mess and in a dire need to repair their relationships. Whether it is lack of compatibility, trust deficit, commitment or intimacy issues, couples will be tested on all these parameters via fun tasks and activities, which will help them to know their partner better. With FOMO at its helm this time, couples will have to cope with the additional threat of singles who are on a spree to find their soulmate. Testing the water, singles will be the perfect challenging ground for the couples to find out whether they truly belong together, or they need to explore more. Couples will not only get schooled in matters of the heart but also discover the depth of their partner’s loyalty with singles entering their lives. The Singles will get an opportunity to ponder over the mistakes of their past and to start afresh.

    Commenting on hosting the show for the second time, Karan Kundra said, “Love is the most beautiful feeling that has ever existed but with time and ignorance, petty issues turn into bitter realities for couples. With MTV Love School, we aim to understand the issues that trouble the couples and ensure that they give their relationship at least one last chance. With this exciting twist, I can’t wait for this season to start as we have singles entering the already shaky paradise of couples, making it tougher for them.” 

    “MTV Love School season3 will bring in the real-world scenario for the couples and with the singles entering into their lives, they will reassess their relationship with a thought – is there someone better out there for me?” added Anushka Dandekar.

    From breaking and fixing hearts to writing a fresh love story, MTV Love School season 3 is all set to take the viewers on a Lovercoaster ride. The new format promises to bring lot of excitement, unpredictability and some tough lessons on love and relationships for the contestants as well as the viewers.