ITV

Tag: FOMA

  • Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

    Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

    Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

     

  • Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

    Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

    Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

     

  • ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    MUMBAI: The ‘Travel Insurance’ campaign for Tata AIG has won gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore  —  awards that celebrate the best in media thinking and communications across the APAC region.

    ZenithOptimedia Group chief digital officer Mayoori  Kango said, “FOMA is a very prestigious award and it is a matter of great pride for us to be receiving it.  Resultrix was able to drive high potential users to the Tata AIG website and convert them to sale, driving impressive results. By dialing up on our LiveROI philosophy, we helped Tata AIG find the right triggers to scale up on sales and drive growth faster than their competitors.”

    The campaign in question is based on the insight that travel is something that everyone looks forward to, while mostly takes a back seat, especially in India. If Indian travelers do get insured, it’s usually only for specific destinations.

    As per research by Resultrix India, part of ZenithOptimedia Group, more than 90 per cent of travel insurance transactions online are made within 3 hours of the first search.  Resultrix had to drive brand impressions and site traffic by maintaining close to 100 per cent share-of-voice throughout the journey to purchase during that decisive 3-hour window.

    Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions, and direct site traffic – using this to determine the potential to convert individual prospects to sale, and then targeting them with customized messaging based on the actual terms used. In just one quarter, there was a great 67 per cent increase in Tata AIG brand and product related searches; over 42 per cent increase in direct page traffic. This in turn ultimately increased travel insurance transactions for the brand by a massive 74 per cent.
     

  • ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    MUMBAI: The ‘Travel Insurance’ campaign for Tata AIG has won gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore  —  awards that celebrate the best in media thinking and communications across the APAC region.

    ZenithOptimedia Group chief digital officer Mayoori  Kango said, “FOMA is a very prestigious award and it is a matter of great pride for us to be receiving it.  Resultrix was able to drive high potential users to the Tata AIG website and convert them to sale, driving impressive results. By dialing up on our LiveROI philosophy, we helped Tata AIG find the right triggers to scale up on sales and drive growth faster than their competitors.”

    The campaign in question is based on the insight that travel is something that everyone looks forward to, while mostly takes a back seat, especially in India. If Indian travelers do get insured, it’s usually only for specific destinations.

    As per research by Resultrix India, part of ZenithOptimedia Group, more than 90 per cent of travel insurance transactions online are made within 3 hours of the first search.  Resultrix had to drive brand impressions and site traffic by maintaining close to 100 per cent share-of-voice throughout the journey to purchase during that decisive 3-hour window.

    Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions, and direct site traffic – using this to determine the potential to convert individual prospects to sale, and then targeting them with customized messaging based on the actual terms used. In just one quarter, there was a great 67 per cent increase in Tata AIG brand and product related searches; over 42 per cent increase in direct page traffic. This in turn ultimately increased travel insurance transactions for the brand by a massive 74 per cent.