Tag: Fogg Scent

Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth

Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:

Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.

December 9, 2016
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth

Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:

Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.

December 9, 2016
Airtel Cellular continues as largest TV advertiser in week 46

BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).
The brand had 9,229; 9,370; 10,387 and 9,444 spots or television ad insertions in BARC weeks 43; 44; 45 and 46 respectively, the highest during all the four weeks.

It may be noted that BARC weeks 43,44 and 45 could be termed as festival or Diwali weeks for India in 2016, the period during and after which Airtel Cellular continues to top the charts. In weeks 41 (8 October 2016 to 14 October 2016) and 42, (15 October 2016 to 21 October 2016) food and confectionary brand Cadbury had topped the charts and stood at second place in week 40 (1 October 2016 to 7 October 2016). Dettol had stood at the numero uno position in week 40.

While Auto, jewellery and food brands have been conspicuous by their absence from the top ten brands list in terms of TV ad spots since week 45, the central government made an appearance at ninth (Ministry of Health and Family Welfare) and tenth (Ministry of Drinking Water and Sanitation) places in list in week 46. Please refer to Figure A below for data on the list of top 10 brands in terms of television ads (top 10list).

As indicated in the figure above, FMCG brands continue to rule the top ten list in week 46 with five brands and 51.80 percent of the sum of the insertions by the top 10 brands. FMCG was followed by two mobile services brands Airtel Cellular and Vodafone Flex (22.94 percent of the sum of the insertions by the top 10 brands. The Central government with two ministries among the top 10 list and with 16.38 percent of the sum of the insertions by the top 10 brands was next with the sole Online entry – Amazon.in with 6,536 insertions and 8.89 percent of the sum of the ad spots by the top 10 brands.

November 25, 2016
Airtel Cellular continues as largest TV advertiser in week 46

BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).
The brand had 9,229; 9,370; 10,387 and 9,444 spots or television ad insertions in BARC weeks 43; 44; 45 and 46 respectively, the highest during all the four weeks.

It may be noted that BARC weeks 43,44 and 45 could be termed as festival or Diwali weeks for India in 2016, the period during and after which Airtel Cellular continues to top the charts. In weeks 41 (8 October 2016 to 14 October 2016) and 42, (15 October 2016 to 21 October 2016) food and confectionary brand Cadbury had topped the charts and stood at second place in week 40 (1 October 2016 to 7 October 2016). Dettol had stood at the numero uno position in week 40.

While Auto, jewellery and food brands have been conspicuous by their absence from the top ten brands list in terms of TV ad spots since week 45, the central government made an appearance at ninth (Ministry of Health and Family Welfare) and tenth (Ministry of Drinking Water and Sanitation) places in list in week 46. Please refer to Figure A below for data on the list of top 10 brands in terms of television ads (top 10list).

As indicated in the figure above, FMCG brands continue to rule the top ten list in week 46 with five brands and 51.80 percent of the sum of the insertions by the top 10 brands. FMCG was followed by two mobile services brands Airtel Cellular and Vodafone Flex (22.94 percent of the sum of the insertions by the top 10 brands. The Central government with two ministries among the top 10 list and with 16.38 percent of the sum of the insertions by the top 10 brands was next with the sole Online entry – Amazon.in with 6,536 insertions and 8.89 percent of the sum of the ad spots by the top 10 brands.

November 25, 2016