MUMBAI: There’s no Wi-Fi strong enough to match a mother’s connection and this Mother’s Day, FNP and Tata Starbucks are making sure that love gets a cosy seat at your coffee table. From 9–11 May, select Starbucks outlets in Delhi, Mumbai and Bengaluru will become mini sanctuaries of sentiment, where every coffee ordered comes with a little something extra, a delicate dried flower bouquet and a heartfelt keepsake, courtesy of India’s favourite gifting brand, FNP.
It’s not about the grandeur, it’s about that quiet “you matter” between sips. Whether it’s a mum-and-me catch-up or a solo breather for the woman who wears a hundred hats, the initiative wraps affection in fragrance and warmth, turning a caffeine fix into a celebration of care.
FNP chief marketing officer Avi Kumar said, “At FNP, we’ve always believed that the simplest gestures carry the deepest meaning. This collaboration with Starbucks is our way of honouring those everyday expressions of love that mothers gift us, often without a word. A flower, a warm coffee, a shared smile – sometimes that’s all it takes to say what matters most. As India’s most loved gifting brand, we’re delighted to make those moments even more personal and memorable.”
Tata Starbucks head of product and marketing Mitali Maheshwari said, “This year, for Mother’s Day at TATA Starbucks, we wanted every mom to feel even more special with something that could be remembered, and taken home. Our partnership with FNP brings that intention to life through simple, thoughtful tokens of love and appreciation. Just like our stores are built for connection over a cup of coffee, this collaboration is a quiet celebration of the little things that make the mother-child bond so meaningful.”
In a world that rarely pauses, FNP and Starbucks are inviting customers to do just that: slow down, sip, and share a quiet moment of gratitude with the woman who made it all possible.
Mumbai: FNP (Ferns N Petals) has launched an evocative digital campaign for Raksha Bandhan that celebrates the spirit of sibling love in unique and modern ways. Under the theme “Rakhi Banayein Khaas”, the campaign redefines the traditional concept of Rakhi by highlighting the special bond of a brother-sister relationship.
The centerpiece of the campaign is a brand film that tells the story of a young badminton player who receives a Rakhi package from his sister. The film, launched across digital media, underscores the importance of belief and how a simple thread can empower one to achieve what seems difficult. Whether siblings are together or miles apart, the love and support they share can help them overcome any challenge.
The creative approach also highlights how FNP’s Rakhis symbolize strong, supportive relationships, resonating with the nation’s passion for sports and the significance of unwavering support in achieving dreams.
The campaign’s launch is timely, coinciding with the upcoming Olympics in Paris, enhancing its relevance.
Commenting on the launch, FNP CMO Avi Kumar shared:
“At FNP, we understand that Raksha Bandhan is more than just tying a thread; it’s about reinforcing the bonds of love and protection between siblings. Our campaign, ‘Rakhi banayein khaas,’ is designed to help our customers create magical moments, whether celebrating together or apart.”
FNP offers an extensive collection of Rakhis and gifts catering to diverse tastes and budgets. Alongside Rakhis, the collection includes chocolates, sweets, dry fruits, and curated gift hampers. Additionally, FNP provides return gifts for brothers to express gratitude and appreciation.
FNP’s 2024 Rakhi collection, the largest online, is now live on the FNP website and app. The company ensures timely delivery, even for last-minute shoppers, enhancing the festivities for millions of Indians globally.
Mumbai: Value 360, part of V360 Group, a PR and communications consortium, has closed the first quarter of FY 2024-25 with a strong client acquisition streak. Riding a steady wave of growth, the firm has added Rs 10 crore worth of new business to its portfolio.
Successfully navigating highly competitive multi-agency pitches, V360 Group has onboarded industry giants such as FedEx, Digi Yatra, ResMed, Pernod Ricard, Central Park, Omega Watches, 4700 BC, Novotel, and FNP (formerly known as Ferns and Petals) The stellar line-up of new clients underscores the agency’s rich expertise in creating comprehensive, end-to-end communication strategies for clients across industries.
V360 Group, group CEO & co-founder Kunal Kishore said, “These new partnerships are not merely ‘wins’ for us, they represent the trust and confidence that leading global brands have placed in V360 Group. We are grateful to our new partners, and will collaboratively craft impactful narratives to accelerate their growth journey and elevate their brand value. The first quarter of the fiscal year has been replete with significant milestones for us, giving us the impetus for continued growth in the future.”
Through its multiple wins, V360 Group has demonstrated exceptional adaptability and capability of managing a diverse clientele. The distinctive set of new clients – global logistics leader FedEx, healthcare innovator ResMed, alcoholic beverage giant Pernod Ricard, and lifestyle front-runner Omega Watches, among others – is a testament to the agency’s ability to tailor its approach and craft compelling, industry-specific narratives that spark meaningful engagement.
V360 Group’s reputation as a partner of choice for industry-leading brands is further solidified through its integrated approach towards communication. The agency puts forth an end-to-end strategy, encompassing digital marketing, traditional PR, and influencer marketing, strengthening its ability to connect with target audiences across channels. In doing so, the agency is transforming the landscape of PR and digital marketing, while providing award-winning campaigns for its partners.
Mumbai: This Father’s Day, Bollywood debutante Pashmina Roshan, daughter of music maestro Rajesh Roshan has teamed up with FNP (Ferns N Petals), India’s leading gifting platform, to share a special video for her father, filled with love, music and cherished memories.
In a touching Instagram video, Pashmina shares the beautiful bond she shares with her father. She recalls a childhood filled with melodies and happiness. “My dad has always given me all his support in everything I did,” Pashmina highlights in the video.
Pashmina’s collaboration with FNP highlights the brand’s 2024 Father’s Day collection, a testament to refined taste and thoughtful gifting. The collection features tuxedo-inspired bouquets, luxurious grooming sets, personalized accessories, indulgent gift hampers, delectable cakes, lush green plants, and artisanal chocolates. Each item was chosen to reflect her deep appreciation for the man who filled her life with music and joy.
FNP global CEO & director Pawan Gadia expressed the significance of this collaboration, stating, “Father’s Day is a momentous occasion to celebrate fathers, father figures, and the spirit of fatherhood. Our collaboration with Pashmina Roshan illustrates the value of heartfelt gestures and our commitment to making every occasion special through our curated gifting options.”
Join Pashmina in celebrating the fathers who fill our lives with love and support. Let’s make this Father’s Day unforgettable for our dads with FNP’s exclusive Father’s Day collection, crafted for a global audience and available for seamless delivery across India and worldwide.
Mumbai: Mother’s Day means leaving no stone unturned to make your mom feel special, and it is no different for Sara Tendulkar, an internet personality and daughter of cricketing legend Sachin Tendulkar and Anjali Tendulkar. FNP (Ferns N Petals), India’s most preferred gifting platform, has partnered with Sara to plan a special Mother’s Day surprise for Anjali. The video released on Instagram celebrates the special bond Sara shares with her mother through a heartwarming surprise.
Diving into nostalgia, the video takes viewers on a journey of her childhood through never seen before family pictures full of love. Sara highlights how her mother has been the family’s pillar of strength through thick and thin. To thank her for everything she does, Sara plans a heartwarming surprise with FNP’s wide array of gifting options – ranging from floral arrangements and delectable cakes to gourmet chocolates and personalised gifts – to make Mother’s Day truly special.
Speaking about the collaboration, FNP global CEO & director Pawan Gadia said “Mother’s Day is a momentous celebration that deserves the best expressions of love and appreciation. Our collaboration with Sara Tendulkar demonstrates the power of thoughtful gestures and our dedication to celebrating mothers in a meaningful way. FNP’s curated range of personalised gifts, flowers, cakes, plants & hampers will help you find the perfect way to convey heartfelt love and admiration to your mother.”
FNP’s collaboration underscores the significance of expressing love and gratitude to mothers, who selflessly give without expecting anything in return but truly deserve all things special on their dedicated day. Teaming up with Sara perfectly resonates with FNP’s mission of fostering heartfelt connections through thoughtful gifts.
If you are planning to surprise your mom, check out FNP’s Mother’s Day collection at https://www.fnp.com/gifts/for-mother-lp.
Mumbai: FNP ( previously Ferns N Petals) has appointed Paridhi Joshi as assistant vice president retail. Joshi has a vast 14 years of experience in the retail industry. Paridhi Joshi earlier worked with brands like Aditya Birla Fashion, Retail, and Colour Plus. She is renowned for strategic decision making and enthusiastic for giving innovative results.
Speaking to the media regarding the appointment of Paridhi Joshi, FNP global director and CEO Pawan Padia said, ‘ We are set to enhance the customer journey, infusion of latest trends, showcasing our gift offerings in an engaging and impactful way. We are confident that her leadership will bring valuable insights and contribute significantly to our endeavours.’
In a new role she will serve the company in strategic decision making and crucial decision making in customer engagement. FNP has a large presence across pan India and abroad.
Mumbai: Raksha Bandhan, as the festival of love and bonding, is all about creating special moments. For brands to capitalise on the opportunity to celebrate the connections, brands put forth campaigns across digital platforms.
Celebrating the occasion of love and bonding, brands across verticals have come up with unique digital campaigns to engage the audience.
Every year, a number of digital campaigns are launched to mark the occasion. Interestingly, this year, many brands are going a step further in creating unique advertising campaigns.
Let’s have a look at how different brands are celebrating Raksha Bandhan this year!
CaratLane urges everyone to celebrate their unique ‘Bandhans’
CaratLane has launched a campaign celebrating the different unique bonds that siblings share on the occasion of Rakhi. The campaign has been conceptualised by Publicis Groupe India’s BBH India. As no two siblings are the same, the campaign captures the essence of this uniqueness through the campaign.
Cadbury Celebrations come up with tech-driven campaign
Cadbury Celebrations commemorates the occasion with their one-of-a-kind campaign #connectedRakhi, created by Ogilvy. In our highly busy lives, the campaign emphasises the importance of staying connected physically. It highlights how, in childhood, siblings used to spend almost all of their time together. The brand has created a bluetooth-enabled rakhi that will ensure the siblings spend the day together.
Real Juice celebrate the real bonds of siblings
As the brother-sister bond is all about fighting for each other and with each other, this Raksha Bandhan, Real Juice, celebrates the moments that show that protection is a two-way street. The campaign urges us to stand equal and real with the idea “Iss baar dono ka hai Raksha Bandhan!”
Ferns N Petals spreads love with special sneh box
FNP’s Raksha Bandhan rolled out a new ad film with actress Adah Sharma. The campaign has been launched across multiple digital platforms in India and in other countries like the US, Canada, and the UAE. It has been conceptualised by Media Monk. It presents ‘Sneh,’ the Rakhi brand from the kitty of Ferns N Petals.
Gulf Oil launches Suraksha Bandhan campaign
Gulf Oil is celebrating the occasion by offering a healthcare programme to the trucker community as a part of its “Gulf Superfleet Suraksha Bandhan” campaign. The concepts and screenplays for the campaign have been written by DDB Mudra. The campaign features a heart-warming brand film titled “Vachan Suraksha ka.”
Automated savings app Gullak presents “Rishton ki Gullak’
The savings app has launched a campaign ahead of Raksha Bandhan – ”Rishton Ki Gullak.” The feature film captures the essence of the brother-sister relationship and how their lives are a “gullak” of memories.
Melorra celebrates sibling bond on Raksha Bandhan
Melorra, a jewellery brand, has created a one-of-a-kind campaign and ad film called #CloserWithMelorra.The film shows a brother recollecting the times his sister was there for him, highlighting the importance of being together physically.
Kinder Joy highlights the significance of festival
Kinder Joy comes up with a Raksha Bandhan campaign highlighting the significance of the festival. The brand has also launched a TVC for this special occasion, which is in sync with their tagline #KhaokheloKhushRaho, which is a 360-degree campaign. Marking the occasion, the flagship brand of Ferrero also launched an edutainment platform ‘Kinder Digital Hub’ for kids to promote the significance of the festival.
BL Agro’s Bail Kolhu lets the siblings’ bond shine
BL Agro’s flagship product, Bail Kolhu, has rolled out a digital campaign #PyaarKiBarni. Conceptualised and executed by Leads Brand Connect, the campaign is live across all social media platforms such as YouTube, Facebook, Twitter, Linkedin, Instagram, Sharechat, and DTH.
BL Agro’s Nourish celebrates the lifetime bond
Nourish celebrates Raksha Bandhan as the lifetime bond with their digital campaign “Umar Bhar Ka Vaada.” The campaign honours a lifetime of love and understanding between a pair of siblings featuring a senior citizen couple, where an old brother is seen cooking while waiting for her sister to come home for Rakhi.
New Delhi: Ferns N Petals has forayed into the digital video content segment with the launch of FNP Media, the brand’s new digital content house. FNP Media is a content company and production house that works to produce quality content for digital platforms. Given the fact that FNP has been a part of peoples’ lives from birth to marriage and even death, the journey of human emotion has been experienced from very close quarters, and it was but natural to translate that understanding on screen.
FNP Media has three verticals, Live By FNP Media,Films By FNP Media and Music By FNP Media. The content in the form of short films, web series, storytelling etc. is hosted on YouTube channels of the respective verticalsthat showcases performing arts, films & shows and original music.
Live by FNP Media is a platform for both aspiring and established artists to showcase their talent in multiple disciplines of performing arts. It brings in a plethora of new-age-content, an interesting mix of social media platforms, YouTube channel and live events. Live by FNP Media is truly an opportunity that performing arts as a whole needs.
“We are very excited to enter in this new segment. With the launch of FNP Media we see ourselves catapulting into the next phase of growth,” Ferns N Petals & FNP Media MD & founder Vikas Gutgutia said. “Digital will play a critical role in fueling this growth and we wanted to ensure that we had a strong offering and presence in the space. We have invested a lot of time and energy in creating and acquiring good content for FNP Media, which we hope our viewers enjoy.”
The other vertical, Films by FNP Media is a completely integrated entertainment offering of original short format movies, which showcases unique content that is believed to have the power of changing people’s perception. The platform will also host content to address the entertainment demands of a New India that is increasingly digital savvy and globally connected, yet fundamentally rooted in its culture.
Commenting on the occasion, FNP Media GM Ahmad Faraz said, “I believe the audience has become smarter and they want to see good meaningful content. We are concentrating on bringing the content which appeals to people and helps them change their perception. We are working with some new but very talented writers and directors from the industry right now. As a content company we have seen and observed that short format content appeals with audiences as well as brands and it is the future of the content industry. Having said that, we are also going to bring out some unique and never heard before concepts of web series as well in coming months."
Music by FNP Media envisions to bring you original music content by upcoming and established artists. The platform will help independent musicians and performing artists to present original music under FNP Media’s label and for fans to discover hidden gems. The brand intends to bring out the best in every genre.
FNP Media marks its entry into this segment with an original short film, The Hire. In addition to this, the platform also offers many other hard hitting films like Almariyaan– that deals with significant LGBTQ issues, Blue Sweater and many more.
