MUMBAI: Newly launched Telugu news channel V6 has signed on Fourth Dimension Media Solutions to handle its revenue generation nationally. Fourth Dimension Media Solutions is a...
India is the world’s third largest TV market with almost 138 million TV Households next to China and the USA. The television and broadcasting industry...
MUMBAI: Media ad sales will grow by 8.7 per cent in net terms this year against the background of a slowing economy with the real GDP...
MUMBAI: While FMCG companies have been reducing their ad and promotions spend in the third quarter of the current fiscal, Dabur India has considerably upped them....
MUMBAI: For television broadcasters hit by a slowdown, this is a piece of bad news. FMCG major Colgate-Palmolive India has reduced its ad spend by 10.86...
MUMBAI: Creative Thinks Media (CTM), an integrated media solutions company, has roped in Narendra Kumar as director – media operations for its print communication arm –...
Leading broadcasters will continue to post strong ad revenue growth while the long tail will be severely hurt as advertisers tend to consolidate their spends in...
There are early indications that the advertising economy is slowing down. With many parts of the world awash in economic gloom, there are forecasts that guide...
MUMBAI: Sports will see a degrowth in advertising revenue while Hindi general entertainment channels (GECs) will lose their pricing power this fiscal, said Zee Entertainment Enterprises...
MUMBAI: FMCG major Marico has said that it would further slash advertising spends to offset input cost pressure and avoid price hike. “Commodity prices are a...
MUMBAI: FMCG major Marico has increased its spend on advertisement and sales promotion by 9.1 per cent for the first quarter ended June as it has...
MUMBAI: Paras Pharmaceutical has assigned its creative business of health care products to Euro RSCG India. The agency has won the mandate following a multi-agency pitch...
MUMBAI: Mudra Max has appointed Subhashish Sarkar as senior vice president for its outdoor division. Sarkar will be heading Mudra Max OOH, North and East and...
MUMBAI: FMCG major Colgate-Palmolive India has amplified its ad spends by 42.34 per cent during the quarter ended June 2011, as it launched a series of...
MUMBAI: Aegis Group‘s market research firm, Synovate, has made three senior level appointments for its India operations. Ruma Sengupta has been appointed as director of insights....
MUMBAI: FMCG behemoth Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of...
MUMBAI: FMCG company, CainKare, has recently handed over the project to relaunch Chik shampoo and launch Spinz hair colour brand to Contract Advertising. The WPP-agency was...
MUMBAI: FMCG major Marico has cut down its advertising spend marginally in the fiscal 2010-11 compared to the year- ago period. The company, which manufactures hair-oil...
he English movie channel genre is sized at Rs 3.25 billion and is expected to grow at 20-25 per cent due to the entry of new...
MUMBAI: The English movie channel genre is sized at Rs 3.25 billion and is expected to grow at 20-25 per cent due to the entry of...
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
MUMBAI: Market research company Synovate has signed an agreement to acquire a majority stake in the independent market research agency COMCON in Russia. With this, Synovate...
MUMBAI: Advertising Standards Council of India (ASCI) has pulled the plug on five advertisements from Prabhat Khabar, DNA, Naidunia, FMCG brand Sprite and Liquor brand McDowell’s...
MUMBAI: FMCG major Dabur India has acquired US based Namaste Laboratories, maker of organic root stimulator, for $100 million in an all-cash deal. The deal signed...
Its an amazing feeling when you sit back at the end of the year and think of what ACTUALLY happened during the year and in most...
The media industry has recently been eyeing the advantages that radio is promising to offer, but when it comes to the monies, advertisers are still apprehensive...
For over 50 years FMCG major Hindustan Lever has dominated the Indian market with brands that have become a household name for many. Now it is...
MUMBAI: Hinduja TMT Ltd (HTMT) has signed an agreement for the acquisition of a US based BPO company, AFFINA, for an undisclosed amount. According to an...
MUMBAI: Network 18, the holding company of TV18 Group, has officially announced its foray into the big money game — movie business. The company launches Studio...
MUMBAI: ACNielsen, the market information provider has announced the introduction of ACNielsen Utsav Express 2006 – a weekly service for monitoring the distribution and sales build...
MUMBAI: Nimbus has appointed Shashi Kalathil as Chief Executive Officer of its sports broadcasting business Neo Sports. This will be effective from October this year. Kalathil...
Arun Poddar is an industry veteran with an enriched experience and excellent track record of over 23 years in sales and distribution. He brings with him...
Joy Chakraborthy took charge of Zee Network as ad sales head in early 2005, at a time when Zee TV was going through a crucial phase....
The world of market research in India is growing. Both channels and advertisers are seeking more clearer understanding of the consumer and his/her evolving media behaviour....
Variety and innovation are becoming increasingly important in the niche English entertainment segment as channels fight to hold on to share and attempt to grow the...
MUMBAI: After a 14 month stint, UTV COO Vikas Varma has put in his papers and is currently serving his notice period. Former UTV creative director...
MUMBAI: Star India’s top management seems to be on the move. Considering the expanding business plans of the leading network, Star India is looking at infusing...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
MUMBAI: When one talks about branded entertainment, the first thing that comes to mind is product placement. Consumers are bombarded with hundreds of advertising messages in...
The southern market is undoubtedly becoming increasingly critical for marketers. Ironically, this region in terms of its sheer advertising revenue contribution is shrinking. O&M president (Chennai...
S antosh Desai does not fit into any of the stereotypes that you have in the Indian advertising world. At first glance, you would not think...
MUMBAI: CNBC-TV18 has lined up a host of new programmes for the upcoming Union Budget, which will voice the opinions and demands of the Indian population...
Conventional, customary, commonplace… Certainly NOT words in the almanac of marketers who are looking to break away from the clutter as they strive to connect to...
He talks of a “marketing meltdown” in the country. FMCGs are his real targets. Harish Bijoor does not mince words while reasoning a greater ‘autonomy’ for...
Lintas’ media division comprises three arms – Initiative Media, Interactions and the newest baby Insight. The three media services agencies have diversified roles. Lintas was amongst...
They tout themselves as the best marketers to the rural consumer having had a gargantuan experience in handling a variety of FMCGs, consumer durables, industrial, agri-inputs...
The media business on an average has been growing at about 10 per cent per annum. Last year, saw a little more optimism with the growth...
NEW DELHI: The present Congress-led coalition Indian government has an “open mind” on news on FM radio and foreign investment cap in news and DTH ventures....
FMCG major Levis and music publication Rock Street Journal (RSJ) have announced major marketing initiatives for the sixth edition of the Great Indian Rock (GIR) music...
“I think it is an understanding of the space we have gained,” CNBC-TV18 CEO Haresh Chawla reflects on the current scenario with the authority of someone...
