MUMBAI: DY Works, one of India’s oldest and largest brand strategy and design firm announced the appointment of Lakshmi Iyer as vice president – marketing. Prior...
MUMBAI: One of India’s leading FMCG major, Emami has roped in Bollywood actor Bipasha Basu for BoroPlus. The sultry diva will be endorsing a new face...
MUMBAI: Mogae Media today announced that its MoCoupons business vertical has signed up over 2000 grocers and general merchants in Delhi in its very first month...
KOLKATA: Kolkata headquartered, Emami has opened ‘Zandu Ayurvedic Clinic’, its first ayurvedic clinic near Kolkata. The fast moving consumer goods (FMCG) company said the clinic was...
NEW DELHI: abm communication, which has completed 10 years in the field of communication, has unveiled its new logo that encapsulates its core mission of ‘Raising...
MUMBAI: Creative hotshop Taproot India has tapped into another talent by roping in Sameer Aasht to come in as its head of strategy & business. Aasht...
MUMBAI: Fast moving consumer goods major Dabur increased its spending on advertising and promotions for the the quarter ended 31 March as competitive intensity in the...
MUMBAI: Jatin Bhatt has been appointed chief operating officer and strategy planning director of IBD India, a Percept Hakuhodo Company. In his new role, Bhatt will...
MUMBAI: Fast moving consumer goods major Hindustan Unilever Ltd (HUL) increased its spending on advertising and promotions for the fifth consecutive quarter ended 31 March as...
MUMBAI: Rediffusion Y&R has brought on board Vishal Anam as head of its Brand Asset Valuator division (BAV). This is in keeping with the agency‘s intention...
MUMBAI: Mumbai-based advertising outfit Curry Nation has walked away with the creative duties for CavinKare‘s hair dye brand Indica. The win is the outcome of a...
MUMBAI: Amway India, a wholly owned subsidiary of $11.3 billion Amway Corporation, has awarded the media duties of its beauty vertical to Havas Media. The agency...
MUMBAI: At a time when online presence for any brand is becoming essential for brand positioning, Pune-based Greenways Foods and Beverages has awarded its digital duties...
BENGALURU: A study by blueocean market intelligence (BMI) has found that Indian companies have a long way to go with respect to maximizing the benefits of...
MUMBAI: The Advertising Standards Council of India (Asci) has pulled up three ads from fast moving consumer goods (FMCG) manufacturer and marketer Hindustan Unilever. In its...
MUMBAI: Google India country marketing head Nikhil Rungta has resigned from his post at the company to join Yebhi.com as chief business officer. Rungta will be...
Divya Radhakrishnan could have ideally fitted into a banking or finance career after graduating in economics. But it is the world of marketing and communications that...
MUMBAI: Mudra Institute of Communications, Ahmedabad (Mica) has launched a market intelligence product called Mica Indian Marketing Intelligence (MIMI) that assists businesses in making sound and...
MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult...
MUMBAI: Keeping up with the trend of FMCG companies expanding media spends, Procter & Gamble Hygiene and Health Care Ltd (PGHHCL) upped its advertising expenditure by...
MUMBAI: FMCG major Hindustan Unilever Ltd (HUL) increased its spending on advertising and promotions for the fourth consecutive quarter ended 31 December as competitive intensity continued...
MUMBAI: The International Advertising Association‘s (IAA) India chapter has revealed the categories for the first IAA leadership awards. The categories cover a wide spectrum of verticals...
MUMBAI: Saatchi & Saatchi vice president Jaibeer Ahmad has decided to move on from the agency after a stint of over two years. Ahmad is on...
MUMBAI: The Indian ad revenue market is projected to grow 8.7 per cent in 2013 with internet leading the growth at 31.2 per cent, says Magna...
MUMBAI: FMCG major Godrej Consumer Products Limited (GCPL) has launched a new range of hair colour products called Godrej Expert Rich Cr?¨me. In order to create...
MUMBAI: HUL‘s two ads, Rin detergent powder and Pepsodent Germicheck Magnet, have run into trouble with India‘s advertising watchdog, ASCI. As per the complaint, the TVC...
MUMBAI: FMCG giant Proctor and Gamble (P&G) increased its ad spends for its first quarter ended 30 Spetember but the ratio of advertising expenses to total...
MUMBAI: Fourth largest FMCG company Dabur India‘s expenditure on advertising in the second quarter ended 30 September was 41 per cent more than a year earlier...
MUMBAI: FMCG major Hindustan Unilever Ltd‘s (HUL) spend on advertising increased for the third consecutive quarter in the three months ended 30 September, on heightened competitive...
MUMBAI: Rediffusion-Y&R has won the creative duties of Emami‘s Mentho Plus and Fast Relief. With these two account wins, Rediffusion-Y&R gets creative duties for the FMCG...
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has signed an exclusive advertisement deal with the country’s largest spender on advertising Hindustan Unilever Ltd (HUL) for its newly-launched...
MUMBAI: Hakuhodo Percept has appointed Jayanto Banerjee as national planning director. Banerjee will be working closely with agency leaders across all major brands and clients handled...
MUMBAI: The Consumer Complaints Council (CCC) of the Advertising Standard Council of India (Asci) upheld complaints made against 25 advertisements from various sectors like education, healthcare,...
MUMBAI: FMCG major Procter & Gamble (P&G) increased its ad spend by 25.95 per cent in its financial year ended 30 June 2012. The company spent...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
MUMBAI: Swimming against the slowdown tide in the economy, fast moving consumer goods (FMCG) giant Hindustan Unilever has upped its ad spends by 29.5 per cent...
MUMBAI: Indian FMCG major Dabur India has upped its ad spends in the first quarter of the fiscal by a whopping 51.31 per cent over the...
MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create...
MUMBAI: MRSS India, the Indian arm of market research agency Majestic MRSS, has brought on board Shivanand Shenoy as a senior director for client servicing. Shenoy...
MUMBAI: Starcom MediaVest Group (SMG) has rolled out a fused TV + Web Optimiser across its entire organisation in India. It will allow the media planners...
Nina Jaipuria, the EVP and GM for Sonic and Nickelodeon India, is bullish about the kids genre despite the challenges that exist. Jaipuria, who has been...
MUMBAI: The ad slowdown is not a serious worry at this stage but is beginning to bite mildly, a senior executive at Mindshare said. Slashing the...
Mumbai: NAMS, the National Advertising Monitoring Service, has tracked down 55 print and TV ads as potentially making misleading/false/unsubstantiated claims. Hence, they were violating chapter 1...
MUMBAI: Dental and healthcare company Colgate Palmolive has increased its annual ad spend by 16.14 per cent for the fiscal ended 31 March 2012. The company...
MUMBAI: Live In, the denim brand from Federal Brands, has appointed Cogmat to handle its social media duties. The Mumbai-based digital media agency‘s role will be...
MUMBAI: In 2010 when global FMCG leader Procter & Gamble (P&G) sponsored the US team for the Winter Olympics that year, little did the company know...
MUMBAI: FMCG company Dabur has increased its yearly advertisements and promotions spend by a whopping 42.87 per cent in the quarter ended 31 March 2012 compared...
MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham...
MUMBAI: Procter & Gamble Hygiene and Health Care (P&G) has significantly increased its ad and promotion expenses for the fiscal third quarter ended 31 March 2012...
MUMBAI: Fast moving consumer goods (FMCG) major Hindustan Unilever (HUL) has reduced its spend on advertising and promotions by 3.58 per cent in the fiscal ended...
