MUMBAI: Most spiritual and devotional channels operating in India have a bagful of problems: limited revenues, low production budgets, which have led to very poor production...
MUMBAI: Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach US$538...
MUMBAI: Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach US$538...
MUMBAI: After thrilling the tiny tots with the action adventure series Arjun, Disney India is all set to win more hearts with its latest action comedy...
MUMBAI: After thrilling the tiny tots with the action adventure series Arjun, Disney India is all set to win more hearts with its latest action comedy...
MUMBAI: Kenstar has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s...
MUMBAI: Kenstar has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s...
MUMBAI: IBD India, the integrated brand development division of Percept-Hakuhodo has signed on an impressive number of clients to begin the year 2016. With three new...
MUMBAI: IBD India, the integrated brand development division of Percept-Hakuhodo has signed on an impressive number of clients to begin the year 2016. With three new...
MUMBAI: ‘Actions speaks louder than words’ is perhaps a phrase that has been quoted to death and applied to all sorts of scenarios. The phrase is...
MUMBAI: ‘Actions speaks louder than words’ is perhaps a phrase that has been quoted to death and applied to all sorts of scenarios. The phrase is...
MUMBAI: Dentsu Aegis Network’s digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019....
MUMBAI: Dentsu Aegis Network’s digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019....
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: India’s advertising investment is predicted to reach an estimated Rs 57,486 crore in 2016, which is a growth of 15.5 per cent for the calendar...
MUMBAI: Fame Digital Private Limited (FDPF) is fundamentally focusing on three objectives for its online entertainment app, #fame – gamification, localisation and monetisation. When it...
MUMBAI: Den Snapdeal TV-Shop (DSTS) has announced two significant appointments in the senior management team – Amarjot Brar as the Chief of Business Operations and Amit Katyal as...
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up...
MUMBAI: With an aim to shake up the Marathi general entertainment space and completely overhaul its prime time programming, DD Sahyadri is ready to go out...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited’s (HUL) Advertisement and Promotions expense (marketing spends, ASP) in Q2-2016 (quarter ended 30 September, 2015, current quarter) was 23.8...
MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India. ...
MUMBAI: APPIES 2015, the two day festival of marketing excellence came to a close on 27 August at the National University of Singapore Society (NUSS) after...
MUMBAI: J. Walter Thompson has appointed Gaurav Lalwani to the role of Asia Pacific business director on the agency’s Johnson & Johnson portfolio, which includes Listerine...
MUMBAI: Movie buffs prefer visiting a cinema for the almost minimal number of advertisements that play during the movie run. Advertisers are still somewhat hesitant of...
BENGALURU: Q2-2015 has witnessed probably what has been Colgate-Palmolive (India) highest advertisement and sales promotion spend (marketing or ASP) in a quarter at Rs 201 crore...
MUMBAI: India’s first agriculture oriented private TV channel launched on 21 October has already managed to penetrate 11 per cent of the total TV homes in...
MUMBAI: GroupM revised their annual estimated advertising expenditure (AdEx) for 2014 from 11.6 per cent to 12.5 per cent released earlier this year. The AdEx revision...
KOLKATA: Fast moving consumer goods (FMCG) company Britannia Industries is planning a capital expenditure between Rs 150 crore and Rs 200 crore over the next two...
NEW DELHI : Tangerine Digital, India’s leading digital content solutions provider, a part of TO THE NEW ecosystem, has announced the launch of its Analytics Driven...
BENGALURU: Indian FMCG company Jyothy Laboratories Limited (Jyothy Labs) announced 140.97 per cent higher PAT in FY-2014 at Rs 106.11 crore (8.42 per cent of total...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) Advertisement and Promotions spends (Ad & Promo spends) was down 9.59 per cent in Q4-2014 at Rs 840.34...
BENGALURU: FMCG player Godrej Consumer Products Limited (GPCL) spent (-35.93) per cent less towards Advertising and Publicity (Ad & Pub spends) in Q4-2014 at Rs 145.78...
MUMBAI: Starcom MediaVest Group’ integrated digital marketing arm SMG Convonix has won 24 new clients in the last quarter across sectors like education, FMCG, travel, banking...
MUMBAI: India’s low ad-spend-to-GDP ratio makes it one of the most promising ad markets globally, says IIFL’s Institutional Equities. In a Media sector report titled “India:...
MUMBAI: TO THE NEW, Asia’s leading integrated digital services network, today announced a strategic partnership with Sokrati, a popular ad technology and analytics company. The strategic...
MUMBAI: In December last year, Vivaki Exchange Mona Jain had put in her papers. The move came in after Lodestar UM and Cheil won the Samsung...
MUMBAI: One of India’s premier outdoor advertising agency – Global Advertisers – revealed that it has witnessed promising growth in the outdoor advertising sector in 2013 due...
MUMBAI: The International Advertising Association’s (IAA) India chapter revealed the categories for the second edition of the IAA leadership awards. Presented by India’s leading Hindi General Entertainment Channel...
MUMBAI: The full service digital arm of the the Ogilvy Group, Neo@Ogilvy has made a few appointments. Anil Singh joins Neo@Ogilvy as national director of SEO...
BENGALURU: One of India’s largest Fast Moving Consumer Goods (FMCG) companies, Dabur India Limited (Dabur) reported a 28.80 per cent jump in year-to-date (YTD) profit to...
BENGALURU: Indian consumer products and services company in the global beauty and wellness space, Marico Limited (Marfico) reported 27.87 per cent growth in PAT to Rs...
BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16...
MUMBAI: Global advertising expenditures were up 3.2 per cent in the third quarter of 2013 for year-over-year period, driven largely by Asia Pacific’s expanding powerhouse ad...
Out of Home industry has always been categorised as a supporting medium for television; however, it has gained more popularity amongst advertisers after the two-minute ad...
MUMBAI: Barely days since it completed two years on 18 December, Life OK has acquired the telecast rights of one of film and television’s biggest properties...
MUMBAI: Cheil Worldwide SW Asia has appointed Atishi Pradhan as chief strategy officer. At the agency, Pradhan will lead the integrated strategy function, encompassing traditional, digital,...
KOLKATA: FMCG and electrical company, Havells India is looking at a growth of 10-11 per cent in the current fiscal 2013-14. The company is investing...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
