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New Delhi: Vodafone Idea Ltd has appointed Reema Jain as its chief digital officer. She will lead the company’s digital strategies, execution, and adoption. Jain will...
New Delhi: Riding on higher sales, FMCG major Colgate-Palmolive India reported a 54.1 per cent jump in its net profit at Rs 314.6 crore for the...
New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in...
In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth,...
NEW DELHI: Hindustan Unilever (HUL) executive director foods and refreshment Sudhir Sitapati is moving on from the FMCG major. He will be replaced by Srinandan Sundaram,...
NEW DELHI: French cheese brand The Laughing Cow has assigned its media duties to PHD Media. Part of The Bel Group, The Laughing Cow was launched...
NEW DELHI: FMCG major Dabur India reported Rs 378 crore in net profit for the quarter ending 31 March 2021, a 34 per cent leap compared...
KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the...
NEW DELHI: Consumer goods major Marico has reported a 14.1 per cent year-on-year growth in consolidated profit at Rs 227 crore for the quarter ended 31...
NEW DELHI: If there is one business which has distinctly gained during the unprecedented Covid2019 pandemic, it is e-commerce. And this gain has occurred across product...
NEW DELHI: The overall growth in television ad volumes during the first two months of the year has further consolidated in March, said Broadcast Audience Research...
NEW DELHI: FMCG major Nestle India posted a strong performance in the opening quarter of 2021, reporting a 14.6 per cent year-on-year growth in its net...
NEW DELHI: Tata Consumer Products (TCP) has elevated Puneet Das as president – packaged beverages, India and south Asia. Das, who has been associated with Tata...
NEW DELHI: Who could have known that a microscopic organism would disrupt the global economy and adversely impact businesses across the board in a single year...
NEW DELHI: 2020 was a very crucial year for humanity, as the entire world went into sleep mode due to the Covid2019 outbreak. From wearing masks,...
MUMBAI: It is said that India lives in its villages. With more than 65 per cent of its population residing in rural areas, it would not...
MUMBAI: British multinational consumer goods major Reckitt Benckiser has rebranded as Reckitt, dropping its previous ‘RB’ visual identity. In a statement, Reckitt said the redevelopment of...
MUMBAI: In a piece of good news for the industry battered by the pandemic, the latest data from television monitoring agency Broadcasting Audience Research Council (BARC)...
NEW DELHI: It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer...
KOLKATA: After bearing the brunt of the initial shock of the pandemic, TV broadcasters saw a strong sequential recovery of 86 per cent in advertising revenue...
NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG...
NEW DELHI: FMCG brand Mamaearth has appointed Jayant Chauhan as chief technology & product officer. In his new capacity, Chauhan will oversee the overall product strategy...
NEW DELHI: Century-old FMCG brand Hamdard Laboratories India is expanding its product portfolio with the launch of Natural Blossom Honey. After observing the rising consciousness in...
NEW DELHI: Lay’s, the potato chip brand has been at the helm of influencer marketing through its campaigns for some time now. Last year, it was...
NEW DELHI: FMCG major Dabur India has reported a 19.5 per cent surge in net profit in the second quarter of 2020-21, backed by an increased...
NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency,...
HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs...
NEW DELHI: Snack brand Cornitos has announced the launch of its e-commerce website, with an aim to offer easy and safe accessibility to its customers. The...
MUMBAI: How are consumers going to behave in 2020? The economy is in a bind, consumer spending has been cautious. Will they be a little more...
India is the fifth-largest global destination in the retail space. With the budget 2020 being around the corner, there is a hope that the new policies...
Influencer marketing is set to become a $10 billion market by 2020 – with recent reports revealing that 63 per cent of marketers intend to increase...
MUMBAI: India’s famous soap brand Cinthol, owned by Godrej Consumer Products Ltd (GCPL) is gearing up its effort to connect to consumer for its freshness portfolio...
MUMBAI: FMCG major Dabur India Ltd today announced the appointment of Amit Burman as the company's chairman in place of Anand Chand Burman. Amit Burman has...
Mumbai: As a part of its commitment towards ensuring a strong presence in the digital sector, Yardley,a premium personal care brand, has appointed Togglehead,a leading independent...
MUMBAI: Despite the overwhelming growth of the OTT sector, players still need to pay more focus on issues such as content discovery, distribution, partnerships across verticals....
MUMBAI: HE, the Advanced Male Grooming Brand of the FMCG major Emami Limited launches ‘HE Magic Duo’, a unique category disrupting innovation to expand the brand’s...
MUMBAI: The Walt Disney Company today announced the appointment of Mahesh Samat, Executive Vice President, Disney Consumer Products Commercialization for the Asia Pacific region. Reporting into...
Zeotap, the global mobile data platform today announced the launch of its identity solution, Connect, which deterministically matches brands’ offline data to online identifiers. Zeotap is...
Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of...
MUMBAI: Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was...
For this fifth anniversary of the BrandZ™ India report, the criteria has been revised and has expanded the ranking to become the BrandZ™ India Top 75....
MUMBAI: A swadeshi SIM card! Well, that was just waiting to happen, if we discount the other telecom services in India. So, after a slew of...
MUMBAI: ABP News Network former CEO Ashok Venkatramani has been appointed as the new MD of Zee Media Corporation Ltd (ZMCL) for three years. The appointment...
MUMBAI: Homeshop18, part of TV18 Home Shopping Network has appointed Manish Kalra as CEO. Kalra joins Homeshop18 at a critical yet promising stage in the company’s...
MUMBAI: P&G India has announced Madhusudan Gopalan as the company’s new managing director and CEO. He will take charge on 1 April 2018. Gopalan has...
MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: FMCG giant Nestle has announced its foray into pet care segment in India by launching premium dog food through its step down firm Purina PetCare...
MUMBAI: The price of Colgate-Palmolive Co’s shares plummeted on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices. The...
MUMBAI: Set to storm your television set are Lux Industries Ltd’s (Lux Industries) three new TVCs, featuring Bollywood’s finest, for three different brands. While Amitabh Bachchan...
