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Tag: FMCG

  • Gen Alpha kids prioritise close bonds with parents over peers: Kantar Kidscan report India 2024

    Gen Alpha kids prioritise close bonds with parents over peers: Kantar Kidscan report India 2024

    Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG.

    To explore this generation’s impact, Kantar has launched the 2024 Kidscan India report, providing insights into the lives of nearly 2,500 children aged 5-14 and their parents across 14 Indian cities from NCCS A, B, and C households. The report examines Gen Alpha’s interactions with brands in food, beverages, technology, and media, with a focus on television and digital platforms, and delves into their preferences, ambitions, and lifestyle influences.

    Kantar director, specialist businesses, insights, South Asia, Puneet Avasthi said: “Gen Alpha is reshaping the family dynamic in ways we haven’t seen before. Their influence is far-reaching, from tech and entertainment choices to key household purchases. The 2024 Kidscan Report captures these shifts, providing brands with invaluable insights into the preferences and digital behaviours of this new generation. For brands, understanding Gen Alpha is not just an opportunity but an imperative to stay relevant in a rapidly evolving landscape.”

    Key highlights of the report:

    1.    Gen Alpha kids today enjoy enormous freedom and discretion in their career choices – 55 per cent of parents are allowing full discretion to their kids over their career choices.

    2.    Children are wielding growing influence over family purchase decisions across various product categories- 1.46X increase in incidence of parents taking into considerations their kid’s choice or opinion when purchasing a Smart TV as compared to 2022.

    3.    Gen Alpha is increasingly gravitating towards digital media, with online video consumption sharply rising – Kids now spend 60 per cent more time watching online videos than they did in 2022.

    4.    Gen Alpha is increasingly driven to a more digital recreational experience. 69 per cent of kids find video games more enjoyable than outdoor play.

    5.    Gen Alpha kids increasingly value close, friendly bonds with their parents over traditional peer relationships – 57 per cent more kids now choose to confide their secrets in their mothers over friends

  • Social media has evolved from a brand awareness platform to now driving direct sales for consumers: Ruksheen Palia

    Social media has evolved from a brand awareness platform to now driving direct sales for consumers: Ruksheen Palia

    Mumbai: In the bustling lead-up to India’s festive season, the digital marketing landscape is set for a significant boost, with brands across e-commerce, retail, FMCG and small businesses are eyeing this time to connect deeply with consumers through digital avenues, aiming to capture the excitement and enthusiasm that characterises Diwali, Dussehra, and other festivals. As online engagement becomes the core strategy, brands are leaning into innovative digital marketing trends that make their presence felt and drive conversions.

    This season is also known for an uptick in consumer spending and has traditionally been the prime time for brands to invest heavily in advertising. It is primarily driven by the need to engage India’s increasingly digital-first population, where mobile phones are the primary medium for product discovery and purchases. Brands are setting aside significant budgets for click-to-WhatsApp ads, video content, and social media campaigns to capture consumer interest during this period of heightened shopping activity.

    Indiantelevision.com’s Rohin Ramesh caught up with Social Panga VP – business & strategy Ruksheen Palia, where she touched upon ad spends expected this festive season and some Key trends to look out for in digital marketing.

    Edited excerpts

    On the overall marketing budget are brands planning to allocate specifically for this festive season compared to previous years

    While budgets will differ industry to industry, marketers are upping their spends this festive season for campaigns. However the focus is changing from traditional to digital advertising with real time bidding AI generation, which will allow brands to maximise their spends.

    From the past years’ experience, brands are estimated to spend 25-30 per cent of their marketing budgets on festive campaigns which is similar to previous years but will be more focused on digital advertising strategies.

    On media channels (social media, traditional media etc) you are seeing the most significant increases in ad spend this festive season

    For 2024, the obvious answer would be the digital side of marketing is going to get the biggest ad spends this festive season. From social media, connected TV & retain media playing a huge part.

    On the anticipated ROI metrics for ad spending during this festive season

    Brands are optimistic this festive season & are targeting higher ROI metrics compared to last year. With enhanced AI, content personalisation & omnichannel strategies to make content creation especially of videos more efficient & cost effective.

    Brands are also focusing on emotional connections, convenience & innovative strategies to build more long term goals to acquire customers.  They are not just looking at short-term sales but also focusing on building lasting relationships and brand loyalty, which can pay dividends beyond the holiday season

    On importance of data analytics in shaping ad spend decisions for the upcoming festive campaigns

    A crucial role! With increasing competition & higher expectations from all consumers today, brands are relying extensively on targeting accurately. Data analytics help with personalisation & targeting, Real time optimisation, Channel selection & more data analytics to help improve strategies.

    This festive season, data analytics will play an important part in decision making, helping brands optimise both short-term & long-term goals to build consumer loyalty.

    On importance of personalised marketing during the festive season and strategies are brands using to create personalised experiences

    One of the ways to cut through all the noise this festive season, will be to adopt personalised marketing! Since personalised marketing helps in boosting engagement, enhances customer experience & increases likelihood of conversion a lot of brands should adopt this strategy. Few of the strategies that can be adopted by brands are: Personalised mailers, AI, Dynamic content websites & interactive and experiential marketing.

    On the role you foresee social commerce playing in festive marketing campaigns this year

    This year even more than before, Social commerce is going to play a huge role in festive marketing campaigns. With the integration of e-commerce & social media on platforms like Instagram, FB the role this would play for customers would be: Seamless shopping experience, quick on the go shopping, influencer led & testimonial based buying.

    On brands investing more in social media platforms for sales

    Yes, most definitely. Brands are significantly increasing their investments on social media platforms for sales, especially during the festive season. Social media has evolved from a brand awareness platform to now driving direct sales for consumers.

  • TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024

    TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024

    Mumbai: The latest TAM AdEx report for January-June 2024 shows a six per cent decline in print ad space for the fast-moving consumer goods (FMCG) sector compared to the same period last year. January held the highest share of print ad space at 20 per cent, with March following closely at 18 per cent.

    Toilet soaps topped the print ad space with a 10 per cent share, while digestives held onto their leading position from the previous year. Spices, OTC products, vitamins, and health supplements also contributed notably to the ad space, highlighting FMCG’s focus on daily essentials and health-related items.

    Hindustan Unilever commanded an 18 per cent share of FMCG ad volumes in print, followed by SBS Biotech and GCMMF(Amul). New additions to the top advertiser list included Munimjee & Sons, Mankind Pharma, and Vicco Laboratories. Leading brands in the period were Dr. Ortho Oil, Pet Saffa Range, and Roop Mantra Ayur Face Cream, with the top 10 brands collectively contributing 16 per cent of the overall print ad space.

    The North Zone led regional ad distribution, capturing 38 per cent of the total FMCG print ad space, with the West, South, and East zones following. Delhi and Mumbai ranked as top cities for FMCG print ads, alongside regional leaders Kolkata and Bangalore. Sales promotions made up 22 per cent of ad space, with volume promotions holding 35 per cent and discount promotions at 29 per cent.

  • Tata Consumer Q2 FY25: Revenue rises, profit margins face cost pressures

    Tata Consumer Q2 FY25: Revenue rises, profit margins face cost pressures

    Mumbai: Amidst an evolving landscape in the fast-moving consumer goods (FMCG) sector, Tata Consumer Products Limited (TCPL) Q2 FY25 results paint a picture of growth tempered by cost challenges. The company’s revenue from operations surged by 13 per cent year-over-year to Rs 4,214.45 crores, driven largely by a stronger performance in the non-branded business segment and international markets. However, cost inflation, particularly in tea prices, and rising finance costs weighed on profitability, leading to a 16 per cent drop in profit before exceptional items and tax to Rs 424 crores.

    The results were significantly influenced by recent acquisitions, including the integration of Tata Coffee Limited and other subsidiaries. While these strategic moves aimed to bolster the company’s portfolio, they also contributed to higher finance and amortisation expenses, impacting margins. “Our focus remains on navigating cost pressures while accelerating growth across key markets,” said Tata Consumer Products, MD & CEO, Sunil D’Souza.

    The company reported an exceptional expense of Rs 27.17 crores for legal, professional fees, and restructuring costs related to these acquisitions, marking an increase from Rs 14.55 crores in the same period last year. Despite these headwinds, a one-time tax credit of Rs 74 crores on the merger of subsidiaries helped support the bottom line, resulting in a consolidated net profit of Rs 367.21 crores, a modest 1 per cent improvement compared to Q2 FY24.

    The Indian branded business segment faced notable pressure, with a 2 per cent growth largely offset by tea cost inflation. Conversely, the international branded and non-branded segments exhibited stronger performance, with growth rates of 5 per cent and 19 per cent, respectively. The non-branded business, which includes plantations and extractions, achieved a notable revenue increase to Rs 462.28 crores. The segment’s profitability improved substantially to Rs 106.13 crores, reflecting better commodity price realisation and efficiency gains.

    Tata Consumer’s recent amalgamations, including Tata SmartFoodz and Tata Coffee, have reshaped its business structure, aiming for operational synergies. The restructuring has also brought significant changes to the company’s debt profile. The debt-to-equity ratio has climbed from 0.09 in Q2 FY24 to 0.14, signalling a rise in leverage due to acquisition-related financing.

    The company’s earnings before interest, tax, depreciation, and amortisation (EBITDA) margin slipped from 12.71 per cent in Q2 FY24 to 11.39 per cent, as cost pressures from raw materials and acquisition expenses weighed heavily. “We are focused on cost mitigation initiatives while ensuring that we invest in our brands and strategic priorities,” D’Souza added.

    Looking ahead, Tata Consumer aims to balance growth with cost containment, particularly in managing the impact of raw material inflation. The FMCG giant is also eyeing expansion in high-potential markets while consolidating its position in core categories.

  • DS Group’s Dairy brand Ksheer launches a campaign for its Ghee range

    DS Group’s Dairy brand Ksheer launches a campaign for its Ghee range

    Mumbai: DS Group (Dharampal Satyapal Group), a multi-business corporation and an FMCG conglomerate, has unveiled a new campaign for its Ksheer Ghee range titled “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan.” This campaign, developed with its agency partner, ^a t o m Network, aims to add a tasty twist to the way consumers perceive and experience ghee. The digital film will be amplified across multiple digital touchpoints, including Instagram, Facebook, YouTube, and various OTT channels.

    The campaign’s tagline, “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan” (‘When your food is cooked with Ksheer Ghee, conversations are gone, because licking fingers is on’), encapsulates the idea that the sheer deliciousness of food cooked with Ksheer Ghee adds a flavour which words cannot express. Targeting mothers and families, Ksheer Ghee offers more than just tasty food—it gives birth to a new language from the ‘lip-smacking’ sounds of your fingers because you can’t resist digging into the food and licking them off your fingers and one is engrossed in savouring the food, oblivious to everything else.

    DS Group AGM Marketing, Dairy Pravin Roy said, “DS Group is excited to introduce the latest campaign which adds a delectable new dimension to our Ksheer Ghee range. This unique campaign beautifully captures how Ksheer Ghee transforms every meal, making the tongue dance with delight and the fingers eager to eat more.”

    ^a t o m Network CCO & co-founder Yash Kulshresth added, “We all have had food with family and friends, and some delectable meals left everyone speechless. We took the creative leap to show how a family has cracked a new food language because the desi khana was prepared in Ksheer Ghee’s richness.”

  • FMCG brands tap into speed and creativity to win the race for attention

    FMCG brands tap into speed and creativity to win the race for attention

    Mumbai: FMCG brands are in a competitive race for media visibility, aiming to capture consumer attention amidst a flood of advertisements. Coca-Cola set a precedent with its innovative content and wide-reaching campaigns, followed by Colgate’s effective use of multi-platform advertising to engage audiences.

    It has sparked a lively debate on ambush or guerilla marketing as these brands are not only vying for advertising space but also driving engaging content, seizing cultural moments with wit and creativity within 24-48 hours, to stay relevant. Their strategies highlight the need for engaging and innovative content across platforms in a short time.

    Take, for instance, the recent showdown surrounding Biryani Day between Dawaat Rice and India Gate Rice, where each brand claimed supremacy in the hearts of biryani enthusiasts across the country. When Dawaat Rice went ahead and declared ‘Biryani Day’, competitors like  Fortune Biryani Special Basmati Rice were swift in their responses to counter the claim with wit. These brands didn’t just participate in the banter; they invested in ad space to amplify their messages and engage consumers across digital platforms.

    This playful yet strategic approach is reshaping how FMCG brands interact with their audience. They not only build emotional connections with consumers but are also demonstrating agility and relevance through quick-turn content and engaging narratives.

    Moreover, these campaigns highlight the power of data-driven insights and creative storytelling in shaping compelling narratives in the world of marketing and the digital age. Brands leverage consumer behaviour analytics to tailor messages that resonate deeply with their target audiences, enhancing their impact and reach. These campaigns emphasise maintaining transparency and building trust through genuine storytelling and authentic brand values, which are essential in nurturing long-term loyalty.

  • Marico expands its breakfast portfolio with Saffola Muesli

    Marico expands its breakfast portfolio with Saffola Muesli

    Mumbai: Marico, one of India’s leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand’s equity in the adult breakfast segment.

    Over the years, Saffola has emerged as one of the leading players with a wide breakfast range, having become #India’s No. 1 Brand in Oats and launching extensions to categories like Peanut Butter, Honey etc. Saffola has continuously innovated to meet the evolving needs of consumers to make convenient nutrition ‘exciting’. Building on its legacy and commitment, the brand peps up the category with crunchy muesli, in three new delicious and flavourful options – Kesar Crunch, Berry Crunch and Choco Crunch.

    Saffola launched their range of Muesli, keeping in mind the popular flavours associated with milk, – whether it’s the rich and aromatic kesar, the fruity goodness of berries, or the indulgent and dainty chocolate. These variants are crafted to make breakfast an enjoyable and satisfying experience with a burst of flavour and crunch delivered through the inclusion of a unique flavour pops format. Made with a natural mix of multigrain and millet, the flavour pops make Saffola Muesli irresistibly crunchy till the last bite. Moreover, each flavour is designed to satisfy the palate combined with a blend of 15-in-1 fruits, nuts, seeds, millet & more, that make it a powerhouse of nutrition.

    Speaking about the launch of the new products, Marico Ltd.  India & foods business chief operating officer Vaibhav Bhanchawat said, “Our foray into the Muesli Category marks a significant milestone in line with our brand proposition of offering consumers “better for you” products with a “taste first” approach. While there is a growing need of products that deliver convenient nutrition, we also understand that consumers equally want their breakfast to be exciting and uplifting as it sets the tone for the rest of the day. We identified the opportunity to bring excitement and familiarity to a new-age category like Muesli, much like the success we have seen in making oats exciting through Saffola Masala Oats. The idea was to deliver consumer delight through our unique flavour pops format that gives a burst of flavour and an irresistibly crunchy experience. We believe these popular flavours launched under Saffola Muesli with Crunch Flavour Pops will help consumers “brighten up their mornings to take on the day.”

  • Digital the most lucrative channel for FMCG brands: Meta studies

    Digital the most lucrative channel for FMCG brands: Meta studies

    Mumbai: On the sidelines of Meta Marketing Summit – FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market research firms Nielsen and Kantar that show the growing relevance of digital for the country’s FMCG sector. Among the key findings, the studies call out digital platforms, especially Meta, a crucial pillar in driving brand imagery, equity, and higher return on investment across categories.

    Meta director and head (India), ads business Arun Srinivas said, “The FMCG industry is a leading contributor to the country’s overall ad-ex, and a marked shift in its media consumption patterns is going to be significant for the country’s creative ecosystem and the digital economy. The studies with Neilsen and Kantar clearly demonstrate the transformative power of digital channels for the FMCG sector. Catering to such an important industry, we are excited to see Meta platforms not only enhancing brand imagery and mindshare but also delivering exceptional returns on media investments.”

    The Nielsen study noted that the return on investment (RoI), which is the incremental revenue generated per Rupee invested is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums. Within this, the RoI from Meta is 1.76 for every rupee invested.

    On the other hand, the Kantar study reveals that the digital platforms, especially Meta, contribute significantly in building a brand. Meta has been instrumental in driving brand imagery where around 20 per cent of all media-led brand growth comes from Meta.  Furthermore, digital media channels led by Meta provide the highest ROI for building mind measures, according to the study.

    Both the studies highlight that the investment by FMCG/CPG brands on Meta poses stronger returns indexed to traditional channels across categories including food, household care, personal care, baby care, laundry, and health & hygiene.

    The summit was attended by prominent industry leaders and brands from the FMCG industry that shed light on the evolving consumer landscape and its effects on changing brand strategies, the use of Reels, AI and Business Messaging as new frontiers of marketing, and brands leveraging Meta platforms for enhancing their reach and growth.

    “In today’s fragmented ecosystem, quantifying the effectiveness of media strategies has become a daunting challenge. Cross-platform nuances require a laser focused approach to uncover what truly drives performance. Nielsen Marketing Mix Modeling (MMM) enables marketers to assess the impact of their investments, understand what is working, and unlocks several opportunities to increase ROI and drive profit, bringing accuracy and simplicity to an increasingly complex advertising environment in India,” said Nielsen, VP APAC – marketing effectiveness Abhinav Maheshwari.

    Meta commissioned Nielsen to conduct an FMCG Meta-Analysis for India, an extensive study covering MMMs for FMCG categories including food, beverage, personal care, home care, health & hygiene, and others. Nielsen leveraged the Nielsen compass repository of Marketing ROI norms, and looked at performance of all channels including TV, other traditional (radio, print and OOH), META, online video, and other digital (display and search). The learnings cover the role of media channels in driving sales, how ROIs compare across media channels, and how ROIs compare across categories. FMCG advertisers can greatly benefit from the Meta-Analysis insights to drive better marketing decisions, added Nielsen.

    Meta also released the findings from cross-media studies by Kantar. Cross Media is a Kantar-preferred and industry-accepted solution to evaluate the brand impact for a multi-media campaign. Kantar built the most robust Meta-analysis of cross-media studies in India covering more than 140 campaigns across industries from 2012 -2023.

  • PoloQueen announces Raveena Tandon as brand ambassador for its kitchen essentials

    PoloQueen announces Raveena Tandon as brand ambassador for its kitchen essentials

    Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The move is part of PoloQueen’s double-down strategy for its range of kitchen essentials to increase sales and expand its distribution reach in the existing markets.

    With a career spanning over three decades and a pan-India appeal, Raveena Tandon brings her resonating persona to the brand, aiming to connect with consumers across various working age groups.

    “PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen’s family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand’s image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,” said PoloQueen director and CFO Udit P Sanghai.

    Raveena Tandon is already a household name, and her association also fits into PoloQueen’s FMCG strategy. She will be at the forefront of PoloQueen’s upcoming promotional campaigns, which are designed to cement the brand’s market presence and increase its revenue growth during the fiscal year 2024-25 for its kitchen essentials segment that has products such as PoloQueen’s Shudh range of dishwashing liquid and bar and PoloQueen’s Slickwrapp products.

    Talking about her role as a brand ambassador, Raveena Tandon said, ” I’m really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”

    The partnership is expected to provide PoloQueen with a competitive edge, and through Raveena Tandon’s association, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.

    The pandemic has also resulted in a change in consumer behavior in the context of home hygiene, leading to an increase in awareness and usage of such products. While PoloQueen’s long-term goals include expanding its product portfolio and gaining market share in existing geographies, the immediate focus is establishing brand loyalty and growth. The collaboration with Raveena Tandon is a strategic move that fits seamlessly into this vision.

    The engagement between Raveena Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Raveena’s image.

    Through the current branding exercise, PoloQueen plans to further tap into the strong network of Kirana stores and burgeoning e-commerce portals in the country to grow its sales and gain visibility. The integration of Raveena into PoloQueen’s strategies marks a significant step in this direction.

    PoloQueen, with its rich legacy stemming from the famous textile company House of Rajkamal, continues to uphold the highest level of integrity and commitment in its diverse activities, ranging from FMCG products to agro processing and establishing a state-of-the-art data centre under its multi-divisional operations.

  • Performance marketing agencies shaping the customer experience in FMCG sector

    Performance marketing agencies shaping the customer experience in FMCG sector

    Mumbai: In today’s fast-paced world, Performance Marketing Agencies are the driving force behind the transformation of Customer Experience in the FMCG sector. From captivating social media ads to interactive brand experiences, they ensure that every touchpoint leaves a lasting impression. In essence, Performance Marketing Agencies are the architects of a seamless and engaging journey for FMCG customers, redefining the way brands connect with their audience. By leveraging data analytics and targeted strategies, these agencies craft personalized campaigns that resonate with consumers on a deeper level.

    ETML

    ETML, with its innovative strategies and data-centric approach, is revolutionizing Customer Experience in the FMCG sector. By harnessing the power of data analytics, AI, and digital marketing, ETML crafts solutions purely based on data that resonate with consumers across various touchpoints. Their expertise lies in creating personalized campaigns, making full funnel dashboards, omnichannel attribution, utilizing first-party data in the post-cookie era, optimizing e-commerce platforms, and enhancing brand visibility through targeted advertising across all channels. With a deep understanding of consumer behaviour and market trends, ETML ensures that FMCG brands engage with their audience effectively, driving sales and maintaining long-term retention.

    Interactive Avenues

    Interactive Avenues, a pioneer in digital marketing, is revolutionizing Customer Experience in the FMCG sector through its innovative approach. By integrating cutting-edge technologies like AI and AR, they create immersive brand experiences that captivate and engage consumers. Through personalized content and targeted campaigns, they ensure that every interaction with the brand is meaningful and memorable. Their data-driven strategies enable FMCG companies to connect with their audience on a deeper level, driving loyalty and brand advocacy. In essence, Interactive Avenues is reshaping the landscape of FMCG marketing by leveraging the power of digital to deliver unparalleled customer experiences.

    WAT Consult

    WAT Consult, a trailblazing performance marketing agency, is revolutionizing the FMCG sector’s customer experience landscape. Through innovative digital strategies, they seamlessly integrate brands into consumers’ lives, fostering deep connections and driving engagement. Leveraging cutting-edge technologies like AI and AR, WAT Consult crafts immersive experiences that captivate audiences and elevate brand loyalty. By decoding consumer behaviour and preferences, they deliver hyper-targeted campaigns across multiple channels, ensuring maximum impact and ROI. With a keen focus on innovation and creativity, WAT Consult continues to shape the FMCG sector’s customer experience, setting new benchmarks for excellence in performance marketing.

    FoxyMoron

    Discover the story of FoxyMoron, an acclaimed full-funnel creative and performance digital agency established in 2008. Specializing in crafting future-ready brands across digital platforms, we integrate content, technology, media, and data to deliver cutting-edge solutions. Our portfolio boasts enduring partnerships with industry giants like L’Oreal, Netflix, Colgate, Amazon India, and more. Proudly affiliated with the Zoo Media Network, India’s largest independent marketing technology company founded in 2008 by Pratik Gupta and Suveer Bajaj, we share a vision of becoming the preferred network for global brands. With over 600 employees across offices in Mumbai, Delhi, Bangalore, New York City, and Dubai, Zoo Media epitomizes excellence in marketing technology.

    BC Web Wise

    BC Web Wise is transforming FMCG customer experiences through innovative performance marketing strategies. Leveraging data analytics, they craft personalized campaigns that resonate with target audiences, enhancing brand engagement and loyalty. By integrating cutting-edge technologies like AI and AR, they create immersive experiences, from interactive ads to virtual product trials, amplifying consumer interactions. Their agile approach allows for real-time optimization, ensuring campaigns are always relevant and impactful. Through dynamic storytelling and seamless omnichannel experiences, BC Web Wise empowers FMCG brands to connect with consumers on a deeper level, driving growth and differentiation in a competitive market landscape.