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Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of...
Mumbai: The advertising industry is gaining momentum after COVID-19 due to large exposure to digital platforms. Large conglomerates are spending heavily on advertising consumers and also...
Mumbai: RP-Sanjiv Goenka Group (FMCG), the renowned Indian multinational conglomerate with interests spanning across various sectors, announces a strategic partnership with KlugKlug, an influencer marketing tech...
Mumbai: Mediker, an anti-lice treatment brand from FMCG major, Marico Ltd launched its new communication campaign – “Mediker On Juey Gone!” Lice infestation is a common...
Mumbai: Mamaearth has launched its latest integrated marketing campaign, “#IssWinterGlowNaturally,” featuring Shilpa Shetty Kundra. The campaign film was created by Mamaearth’s internal creative team and produced...
Mumbai: On Wednesday, TAM AdEx released a television advertising quarterly report from July to September 2022. According to the report, the TV ad volume increased by...
Mumbai: ITC Ltd.’s Bingo! has partnered with Nodwin Gaming as the official snacking partner for DreamHack 2022. Following this partnership, Bingo! has set up an exclusive...
Mumbai: Garmin India, the popular brand of smartwatches in the fitness and wellness segment, has roped in Yeshudas Pillai as the country head for its India...
Mumbai: Entertainment Network India’s (ENIL) Mirchi, one of India’s largest city-centric music and entertainment companies, has strengthened its leadership position as it has announced the appointment...
Mumbai: GroupM’s media agency Wavemaker India on Tuesday announced Vishal Jacob as the chief transformation officer. Vishal will take on the additional responsibility in addition to...
MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across...
Mumbai: Saturday’s here, bringing with it the time to unwind yet again with our special series, “Weekend Unwind.” Here we take a peek into the minds...
Mumbai: Jagran New Media (JNM), a digital arm of Jagran Prakashan said that it has surpassed 100 million users in the news/information category. According to the...
Mumbai: A health and hygiene company Harpic has entered into the drain cleaning category with the launch of its new product ‘Harpic Drain Xpert’. With this...
Mumbai: Godrej Consumer Products Ltd (GCPL) on Tuesday unveiled Godrej Magic Bodywash, a ready-to-mix bodywash that aims to offer consumers a bodywash experience at the price...
MUMBAI: The folks at Hindustan Unilever Ltd (HUL) are in a celebratory mood. Reason: the FMCG multi-product major has announced shiny financial results for the quarter...
Mumbai: The domestic fast-moving consumer goods (FMCG) industry has been feeling the impact of unprecedented inflation for several quarters now. The unexpected rise in commodity prices,...
Mumbai: The Good Glamm Group has appointed Asad Raza Khan as its Global Commercial Officer. He will be responsible for leading the entire international business for...
Mumbai: The major players in the FMCG sector, Marico and Godrej Consumer Products Ltd, hint that inflation continued to ‘hit hard’ FMCG industry and demand remained...
Mumbai: The rising inflation is playing a spoilsport for the television segment currently, impacting its revenue as advertisers are cutting down the marketing spends. The impact...
Mumbai: Marketing data and analytics company Kantar has launched a FMCG panel that tracks out of home purchases in India. The panel has already been up...
Mumbai: Hiver has appointed Charu Gupta as director of brand and content marketing. She has more than 13 years of experience in brand, social and digital...
Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo...
Mumbai: Shresth Bharti has joined Jio Ads as national sales director for FMCG and retail. His responsibility is to onboard FMCG and retail clients on the...
Mumbai: Marico Limited has announced a strategic investment in HW Wellness Solutions Private Limited with an acquisition of a 54 per cent equity stake through primary...
Mumbai: Homegrown FMCG brand Rage Coffee has announced the launch of its rebranded logo, colors, aesthetics, and packaging. The brand comes with a new visual identity...
Mumbai: The creative and digital marketing solutions company, Digital Refresh Networks, wins the digital mandate for Sunstone. The account was won following a multi-agency pitch and...
Mumbai: In March this year, India completed a year of double-digit wholesale price inflation (WPI inflation). This is the sixth occasion when inflation has remained over...
Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce. In this role, Arora will be responsible...
Mumbai: Baba Ramdev-led Ruchi Soya Industries on Monday stated it will evaluate the most efficient mode to merge Patanjali Ayurved Ltd’s food business with itself and...
Mumbai: FMCG brand Tops has roped in Bollywood actor Kareena Kapoor Khan as its new ambassador. Tops has also launched a new and exotic range of...
Mumbai: FMCG major Reckitt India has consolidated its entire media mandate including strategy and planning across offline and digital with dentsu X, the media agency from...
Mumbai: Kolkata-based FMCG major Keventer Agro is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families,...
Mumbai: FMCG major Modi Naturals, known for its edible oil brand, Oleev has appointed Mukesh Ghuraiya as chief marketing officer (CMO). In his new role, Ghuraiya...
Mumbai: Edible oil major Adani Wilmar Ltd has announced that it will open for public subscription next week on 27 January and conclude on 31 January. ...
Mumbai: Environmentally sustainable grocery market is forecast to double over next five years, as per a new sustainability study from Kantar. FMCG/ consumer packaged goods shopping...
Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges – a...
Mumbai: It’s September. And, there is palpable anticipation tinged with hope, as the country gears up for yet another festive season in the post-pandemic world. Onam...
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. ...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
Mumbai: FMCG major Amway India, through Emmanuel Global Consultancies, has partnered with Olympian Saikhom Mirabai Chanu as the brand ambassador to promote Amway and its Nutrilite range...
New Delhi: Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by...
MUMBAI: Monsoons are critical for the revival of consumer demand in our agri-dependent country, both in rural and urban regions. In a market already marred by...
Mumbai: Dabur India has appointed Rahul Awasthi as executive vice president – manufacturing. Awasthi was head of planning, technology, and innovation at HUL. He has 27...
Mumbai: Television continues to stay strong and resilient as a medium of advertising amid the second wave of the pandemic. Despite a marginal dip in April 2021,...
Kolkata: After the Swiss major FMCG Nestlé faced flak over the nutritional value of its products, its Indian unit has announced a major outreach campaign to...
Mumbai: Healthcare brand Sebamed’s head of marketing for India, Konark Gaur, has joined FMCG company Marico. He has been appointed as business head – New Foods. ...
New Delhi: ITC Ltd on Tuesday reported a consolidated net profit of Rs 3,816.84 crore for the fourth quarter ended March 2021. The cigarette-FMCG-to-hotel major had...
Mumbai: FMCG brand Mamaearth has appointed Avinash Dhagat as vice president, operations. In his new role, he will be leading the operations and supply chain for...
MUMBAI: FMCG brand Mamaearth has appointed Karan Bajwa as vice president, human resources for Honasa Consumer Pvt. Ltd. Bajwa has eight years of experience across talent...
