Tag: FMCG

Thakur JWT Malaysia’s new planning head

MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell.

JWT Malaysia recently appointed Saurabh Saksena as the managing director.

Thakur has over 13 years of experience in creating categories, building brands and growing business across FMCG, financial services and technology brands along with leading brand marketing.

Thakur had joined OYO Rooms in October 2015. Earlier, he was the AVP and strategic planning director for JWT in Gurgaon. He had handled strategy for PepsiCo – Slice, Tropicana, Mountain Dew & Gatorage, Nestle, Kitkat, Munch, Milkybar, Alpino, and GSK. He has also worked in the strategic departments of Euro RSCG, Ogilvy & Mather and Publicis.

January 27, 2017
Thakur JWT Malaysia’s new planning head

MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell.

JWT Malaysia recently appointed Saurabh Saksena as the managing director.

Thakur has over 13 years of experience in creating categories, building brands and growing business across FMCG, financial services and technology brands along with leading brand marketing.

Thakur had joined OYO Rooms in October 2015. Earlier, he was the AVP and strategic planning director for JWT in Gurgaon. He had handled strategy for PepsiCo – Slice, Tropicana, Mountain Dew & Gatorage, Nestle, Kitkat, Munch, Milkybar, Alpino, and GSK. He has also worked in the strategic departments of Euro RSCG, Ogilvy & Mather and Publicis.

January 27, 2017
Airtel DTH appoints Mondelez’s Sunil Taldar as CEO & MD

MUMBAI: Bharti Airtel has finally got the replacement of Shashi Arora, who after a successful stint of around five years as CEO – DTH, has moved as MD & CEO of Airtel Payments Bank. The company has appointed Sunil Taldar as CEO and director – DTH.

Taldar will be a member of the Airtel Management Board and report to Bharti Airtel (India & South Asia) MD and CEO Gopal Vittal. In his new role, Taldar will be responsible for driving growth and innovation for Airtel Digital TV, which is a key growth driver within the company’s B2C portfolio.

Vittal said that Sunil’s rich experience across consumer facing categories would add value to its DTH portfolio. He said would also thank Shashi for his valuable contribution to Airtel Digital TV.

Taldar has an experience of over 28 years in the FMCG industry with Mondelez (erstwhile Cadbury), where he held several senior leadership positions across multiple geographies, including India, China, and Singapore across sales, marketing, media and general management.

In his last role, Sunil was the country head – Indonesia for Mondelez, where he played a critical role in turning around the business. Prior to this, he was India sales director for Cadbury where he transformed the company’s go to market capabilities and delivered solid growth.

Airtel Digital TV had over 12.4 million customers at the end of the quarter ended September 2016 and the business recorded a revenue growth of 21 per cent and customer growth of 17 per cent for the same period.

December 5, 2016
Airtel DTH appoints Mondelez’s Sunil Taldar as CEO & MD

MUMBAI: Bharti Airtel has finally got the replacement of Shashi Arora, who after a successful stint of around five years as CEO – DTH, has moved as MD & CEO of Airtel Payments Bank. The company has appointed Sunil Taldar as CEO and director – DTH.

Taldar will be a member of the Airtel Management Board and report to Bharti Airtel (India & South Asia) MD and CEO Gopal Vittal. In his new role, Taldar will be responsible for driving growth and innovation for Airtel Digital TV, which is a key growth driver within the company’s B2C portfolio.

Vittal said that Sunil’s rich experience across consumer facing categories would add value to its DTH portfolio. He said would also thank Shashi for his valuable contribution to Airtel Digital TV.

Taldar has an experience of over 28 years in the FMCG industry with Mondelez (erstwhile Cadbury), where he held several senior leadership positions across multiple geographies, including India, China, and Singapore across sales, marketing, media and general management.

In his last role, Sunil was the country head – Indonesia for Mondelez, where he played a critical role in turning around the business. Prior to this, he was India sales director for Cadbury where he transformed the company’s go to market capabilities and delivered solid growth.

Airtel Digital TV had over 12.4 million customers at the end of the quarter ended September 2016 and the business recorded a revenue growth of 21 per cent and customer growth of 17 per cent for the same period.

December 5, 2016
Airtel Cellular continues as largest TV advertiser in week 46

BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).
The brand had 9,229; 9,370; 10,387 and 9,444 spots or television ad insertions in BARC weeks 43; 44; 45 and 46 respectively, the highest during all the four weeks.

It may be noted that BARC weeks 43,44 and 45 could be termed as festival or Diwali weeks for India in 2016, the period during and after which Airtel Cellular continues to top the charts. In weeks 41 (8 October 2016 to 14 October 2016) and 42, (15 October 2016 to 21 October 2016) food and confectionary brand Cadbury had topped the charts and stood at second place in week 40 (1 October 2016 to 7 October 2016). Dettol had stood at the numero uno position in week 40.

While Auto, jewellery and food brands have been conspicuous by their absence from the top ten brands list in terms of TV ad spots since week 45, the central government made an appearance at ninth (Ministry of Health and Family Welfare) and tenth (Ministry of Drinking Water and Sanitation) places in list in week 46. Please refer to Figure A below for data on the list of top 10 brands in terms of television ads (top 10list).

As indicated in the figure above, FMCG brands continue to rule the top ten list in week 46 with five brands and 51.80 percent of the sum of the insertions by the top 10 brands. FMCG was followed by two mobile services brands Airtel Cellular and Vodafone Flex (22.94 percent of the sum of the insertions by the top 10 brands. The Central government with two ministries among the top 10 list and with 16.38 percent of the sum of the insertions by the top 10 brands was next with the sole Online entry – Amazon.in with 6,536 insertions and 8.89 percent of the sum of the ad spots by the top 10 brands.

November 25, 2016
Airtel Cellular continues as largest TV advertiser in week 46

BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).
The brand had 9,229; 9,370; 10,387 and 9,444 spots or television ad insertions in BARC weeks 43; 44; 45 and 46 respectively, the highest during all the four weeks.

It may be noted that BARC weeks 43,44 and 45 could be termed as festival or Diwali weeks for India in 2016, the period during and after which Airtel Cellular continues to top the charts. In weeks 41 (8 October 2016 to 14 October 2016) and 42, (15 October 2016 to 21 October 2016) food and confectionary brand Cadbury had topped the charts and stood at second place in week 40 (1 October 2016 to 7 October 2016). Dettol had stood at the numero uno position in week 40.

While Auto, jewellery and food brands have been conspicuous by their absence from the top ten brands list in terms of TV ad spots since week 45, the central government made an appearance at ninth (Ministry of Health and Family Welfare) and tenth (Ministry of Drinking Water and Sanitation) places in list in week 46. Please refer to Figure A below for data on the list of top 10 brands in terms of television ads (top 10list).

As indicated in the figure above, FMCG brands continue to rule the top ten list in week 46 with five brands and 51.80 percent of the sum of the insertions by the top 10 brands. FMCG was followed by two mobile services brands Airtel Cellular and Vodafone Flex (22.94 percent of the sum of the insertions by the top 10 brands. The Central government with two ministries among the top 10 list and with 16.38 percent of the sum of the insertions by the top 10 brands was next with the sole Online entry – Amazon.in with 6,536 insertions and 8.89 percent of the sum of the ad spots by the top 10 brands.

November 25, 2016
Dabur strengthens its ayurveda push with AyurMedha

MUMBAI: After Patanjali reminded the market of the country’s belief in its ancient ayurvedic solutions with its aggressive performance in the FMCG sector, it is now Dabur India’s turn to solidify its position as the ‘oldest ayurvedic brand’ in India.

Dabur India is promoting Ayurveda amongst the young professionals with AyurMedha scholarship. This program has been inculcated to encourage young talents in the field of Ayurveda. Through this initiative, the company will reach out to India’s top 50 Ayurveda medical colleges and select three meritorious students for the scholarship prize.

Introduced in 2012, this initiative has already facilitated over 300 students till now and endeavors to reach out to more colleges each year. In an attempt to make Ayurveda practices contemporary, Dabur is inviting successful Ayurveda practitioners from across the country to deliver lectures on Clinical Aspects of Ayurveda.

Dabur India head ethicals Dr. Durga Prasad said, “We are very pleased to announce this year AyurMedha scholarship. Such platform encourages young professionals to practice Ayurveda and take Goodness of Ayurveda across. Dabur as the continuum of traditional Ayurveda and cutting edge science strongly believes in passing on this knowledge to the younger generations which can take the Ayurveda heritage forward.

Dabur recently announced Dabur Chyawan Vatika, in which, the company with the help of Bio resource scientists, local tribes and NGOs has identified and established Green houses, across India, to cultivate rare medicinal plants. Under this initiative, the rare herbs/ saplings grown in the Chyawan Vatika green houses will be donated to India’s top 50 Ayurveda medical colleges and cultivated into medicinal plant garden, which will be named ‘Dabur Chyawan Vatika.”

November 2, 2016
Dabur strengthens its ayurveda push with AyurMedha

MUMBAI: After Patanjali reminded the market of the country’s belief in its ancient ayurvedic solutions with its aggressive performance in the FMCG sector, it is now Dabur India’s turn to solidify its position as the ‘oldest ayurvedic brand’ in India.

Dabur India is promoting Ayurveda amongst the young professionals with AyurMedha scholarship. This program has been inculcated to encourage young talents in the field of Ayurveda. Through this initiative, the company will reach out to India’s top 50 Ayurveda medical colleges and select three meritorious students for the scholarship prize.

Introduced in 2012, this initiative has already facilitated over 300 students till now and endeavors to reach out to more colleges each year. In an attempt to make Ayurveda practices contemporary, Dabur is inviting successful Ayurveda practitioners from across the country to deliver lectures on Clinical Aspects of Ayurveda.

Dabur India head ethicals Dr. Durga Prasad said, “We are very pleased to announce this year AyurMedha scholarship. Such platform encourages young professionals to practice Ayurveda and take Goodness of Ayurveda across. Dabur as the continuum of traditional Ayurveda and cutting edge science strongly believes in passing on this knowledge to the younger generations which can take the Ayurveda heritage forward.

Dabur recently announced Dabur Chyawan Vatika, in which, the company with the help of Bio resource scientists, local tribes and NGOs has identified and established Green houses, across India, to cultivate rare medicinal plants. Under this initiative, the rare herbs/ saplings grown in the Chyawan Vatika green houses will be donated to India’s top 50 Ayurveda medical colleges and cultivated into medicinal plant garden, which will be named ‘Dabur Chyawan Vatika.”

November 2, 2016
Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

Following were the Winners in various categories in the glittering DOD awards ceremony:

Special Awards
Best Digital Enterprise Tech Mahindra
Digital Entrepreneur of the Year Vineet Bajpai
Digital Person of the Year Uday Sodhi
Digital Startup of the Year Indus OS
Digital Agency of the Year WATConsult
Digital Marketing Awards
Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
Best Digital Marketing Analytics HCL Technologies
Best Display Campaign CarTrade Campaign by Sociomantic
Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
Best Search Marketing Campaign Royal Sundaram SEO by iProspect
Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
Website Awards
Best Website – Coupons/Deals/Cashbacks GoPaisa.com
Best eCommerce website by a Retail Brand Titan eStore by Titan Company
Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
Best Website – Educational Da Vinci Learning by ADG Online
Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
Best Website – Financial Services/Banking YES Bank
Best Website – Local language Aaj Tak by India Today Group
Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
Best Online Classified Website IndiaMART by IndiaMART InterMESH
Best Website – Travel AWATAR by KSRTC
Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
Mobile Awards
Best Mobile App – Entertainment SonyLIV App by Prodigitz
Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
Innovative Mobile App Karnataka Mobile One by IMI Mobile
Best Mobile App – Game Asphalt Airborne by Gameloft
Best Mobile App – News The Indian Express by IE Online
Best Online Classified Mobile App Talentrack by Fameposter Career Services
Best Mobile App – Travel IRCTC AIR by IRCTC
Digital Financial Awards
Digital Bank of the Year YES Bank
Best Digital Payment Facilitator NextGen Telesolutions
Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
Best Digital Wallet Pockets by ICICI Bank

The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

About Inkspell Solutions:
Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in

October 14, 2016
Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

Following were the Winners in various categories in the glittering DOD awards ceremony:

Special Awards
Best Digital Enterprise Tech Mahindra
Digital Entrepreneur of the Year Vineet Bajpai
Digital Person of the Year Uday Sodhi
Digital Startup of the Year Indus OS
Digital Agency of the Year WATConsult
Digital Marketing Awards
Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
Best Digital Marketing Analytics HCL Technologies
Best Display Campaign CarTrade Campaign by Sociomantic
Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
Best Search Marketing Campaign Royal Sundaram SEO by iProspect
Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
Website Awards
Best Website – Coupons/Deals/Cashbacks GoPaisa.com
Best eCommerce website by a Retail Brand Titan eStore by Titan Company
Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
Best Website – Educational Da Vinci Learning by ADG Online
Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
Best Website – Financial Services/Banking YES Bank
Best Website – Local language Aaj Tak by India Today Group
Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
Best Online Classified Website IndiaMART by IndiaMART InterMESH
Best Website – Travel AWATAR by KSRTC
Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
Mobile Awards
Best Mobile App – Entertainment SonyLIV App by Prodigitz
Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
Innovative Mobile App Karnataka Mobile One by IMI Mobile
Best Mobile App – Game Asphalt Airborne by Gameloft
Best Mobile App – News The Indian Express by IE Online
Best Online Classified Mobile App Talentrack by Fameposter Career Services
Best Mobile App – Travel IRCTC AIR by IRCTC
Digital Financial Awards
Digital Bank of the Year YES Bank
Best Digital Payment Facilitator NextGen Telesolutions
Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
Best Digital Wallet Pockets by ICICI Bank

The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

About Inkspell Solutions:
Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in

October 14, 2016