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MUMBAI: Mumbai’s industrial past is being dismantled brick by brick—and replaced with glass, steel and balance sheets. The iconic Parle-G biscuit factory in Vile Parle East,...
New Delhi: India’s biggest advertisers are gearing up for a spending spree. Fresh Adex estimates show marketing spends crossing Rs 1.15 lakh crore in 2026, with...
MUMBAI: Arijit De has taken up a new role as director at Adfactors PR, marking his return to frontline consulting after nearly three decades at the...
MUMBAI: Mihir Sanghvi is set to exit Sony Pictures Networks India, drawing the curtain on a near 10-year run at one of India’s largest broadcast networks....
MUMBAI: Raymond Lifestyle has moved swiftly at the top, appointing Satyaki Ghosh as chief executive with effect from January 19, 2026, signalling a renewed push to...
NATIONAL: DS Group has appointed Subrat Chakravarty as corporate CHRO, tasking him with leading the conglomerate’s human resources function and driving its people and process transformation...
NATIONAL: Ayekart has brought in former Mastercard executive Vikas Varma as strategic advisor and mentor, adding heavyweight fintech and payments expertise to its bid to build...
MUMBAI: Advertising during the Tata IPL 2025 delivered hard sales, not just eyeballs, according to a new JioStar-backed study that puts numbers to cricket’s commercial muscle. The...
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
RAIPUR: If 2024 was about stabilising the business, 2025 became the year FMCG brands paused, rethought, and recalibrated, says Akash Agrawalla, Co-founder of ZOFF Foods. In...
KOLKATA: ITC has quietly shut down Prag Agro Farm Limited, drawing the curtain on a sliver of its agri portfolio that barely registered on the balance...
MUMBAI: Bigg Boss does not age. It compounds. Season 19 has emerged as the franchise’s biggest run yet, firing on all cylinders across television and streaming...
CHENNAI: JioHotstar has handed the marketing reins for southern India to Vedviyas Sridhar, appointing him director – marketing (south) and basing him in Chennai. The move...
MUMBAI: Kwality Wall’s India Limited has drafted in Pallavi Roy as head of communications & corporate affairs, adding seasoned firepower to the leadership bench of Unilever’s...
NOIDA: Innovatiview has strengthened its top deck as it gears up for the public markets, appointing Ravi Gupta as chief financial officer, a move aimed squarely...
MUMBAI: India’s television advertising market has hit the skids. The Economic Times reported that ad volumes plummeted 10 per cent year-on-year in the first nine months...
KOLKATA: ITC, India’s Rs 1.25 lakh crore conglomerate, demonstrated the resilience of its multi-business model in the quarter ended 30th September 2025, posting net profit from...
MUMBAI: Akash Nihalani, a growth-focused marketing and business leader with over a decade of experience, has taken charge as general manager – marketing at RCM, one...
MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s...
MUMBAI: When life gives you lemons, Coolberg adds ginger and calls it jugaaro! Prime Video and Coolberg have teamed up for a first-of-its-kind collaboration, bringing fiction...
MUMBAI: Once a luxury, now a lifestyle. Premiumisation in India is no longer the preserve of posh metros and plush wallets, it’s trickling down to rural...
MUMBAI: Sonal Jadhav has traded her corner office at Mindshare for the top job at Havas Media Network India, where she will serve as managing partner...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: India’s advertising industry is on track for another year of robust expansion, with new projections from Magna forecasting total ad spend to reach Rs1.37 lakh...
MUMBAI: Somasree Bose Awasthi has stepped down as chief marketing officer at Marico Ltd, ending a nearly three-year stint at the helm of the company’s marketing...
MUMBAI — Procter & Gamble Hygiene and Health Care has announced a top-level shuffle in its technology leadership. Nikunj Jain, the current head of information technology,...
MUMBAI: Shamik Guha has swapped healthcare for high-stakes hygiene as he steps into the role of general manager – client services at EssenceMediacom, where he’ll now...
MUMBAI: What do love, Lays and logistics have in common? Flipkart, apparently. At its Goa Fest 2025 masterclass, the e-commerce giant rolled out a full-funnel manifesto...
MUMBAI: Who knew your AC could get to know you better than your flatmate? At GoaFest 2025, the session “From Code to Commerce: Growth in the...
MUMBAI: ITC has wrapped up the third quarter of FY25 on a strong note, delivering an eight per cent year-on-year (YoY) growth in gross revenue to...
MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even the most dramatic soap operas. According to TAM AdEx...
MUMBAI: What happens when you mix a food supply chain revolution with 20 years of financial wizardry? You get Anit Kunj Gupta, the latest heavyweight addition...
MUMBAI: Seasoned media sales professional Karan Singh has been retained in the JioStar network scheme of things. He has been named as the vertical head –...
MUMBAI: Snacks are some small nibbles you munch on just to satisfy your cravings sometimes. But it’s no surprise that consumption has surged in a big...
MUMBAI: After decades of driving sales across the FMCG sector, a seasoned veteran is embarking on a new chapter. Nitesh G, a stalwart in the fast-moving...
Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG. To explore this...
Mumbai: In the bustling lead-up to India’s festive season, the digital marketing landscape is set for a significant boost, with brands across e-commerce, retail, FMCG and...
Mumbai: The latest TAM AdEx report for January-June 2024 shows a six per cent decline in print ad space for the fast-moving consumer goods (FMCG) sector...
Mumbai: Amidst an evolving landscape in the fast-moving consumer goods (FMCG) sector, Tata Consumer Products Limited (TCPL) Q2 FY25 results paint a picture of growth tempered...
Mumbai: DS Group (Dharampal Satyapal Group), a multi-business corporation and an FMCG conglomerate, has unveiled a new campaign for its Ksheer Ghee range titled “Jab Khaana...
Mumbai: FMCG brands are in a competitive race for media visibility, aiming to capture consumer attention amidst a flood of advertisements. Coca-Cola set a precedent with...
Mumbai: Marico, one of India’s leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand’s equity in the...
Mumbai: On the sidelines of Meta Marketing Summit – FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market...
Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The...
Mumbai: In today’s fast-paced world, Performance Marketing Agencies are the driving force behind the transformation of Customer Experience in the FMCG sector. From captivating social media...
Mumbai: TAM AdEx India has released a quarterly advertising report on FMCG sector for Jul-Sept’23. TV: Ad volumes on television for the FMCG sector witnessed growth...
Mumbai: FMCG distributors demanding restoration of old margin structures from the leading maker HUL on Thursday said they would boycott its products in Maharashtra, starting with...
Mumbai: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite digestive biscuit family pack in 100 per...
Mumbai: Tata Coffee will merge with Tata Consumers Products Ltd ( TCPL). On Thursday The Board of Directors of TCL (Tata Coffee Limited) in collaboration with...
Mumbai: The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, is set to usher in the...
