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Tag: FMCG India

  • Boomer brings back the pop with new lollipops and a swagger-filled Bumrah twist

    Boomer brings back the pop with new lollipops and a swagger-filled Bumrah twist

    MUMBAI: For over three decades, Boomer has ruled India’s chewing gum turf with its iconic elasticity and fruitiness. Now, the bubble bursts into a stick. On 19 May 2025, Mars Wrigley India launched Boomer Lollipop, a bold foray into the Rs 800 crore lollipop market, aiming to inject a fresh dose of fun, relevance and confidence into a category often dismissed as childish.

    The new Boomer Lollipop comes in three punchy flavours — Strawberry, Orange, and Watermelon — crafted to appeal to Gen Z’s expressive spirit. The brand is repositioning the segment as not just a kiddie indulgence but a confident snack that oozes individuality. Tapping into this ethos is cricket star Jasprit Bumrah, whose calm swagger and unflappable poise front the brand’s campaign.

    The high-octane TV commercial, now live, opens on a cricket field. A young player stands alone, pressured by a hostile gang. Enter Boomer Lollipop. With a pop and a bite, his confidence flips the script, changing the game. Narrated by Bumrah in his trademark cool, the ad delivers a clear message: your swag speaks when you hold a Boomer.

    “Boomer has stood for everything fun and strawberry at its core, for several generations. We are expanding this equity to the fast-growing segment of lollipops. Accompanying a strong launch in trade, we have Jasprit Bumrah lending his brand of fun and swag to Boomer Lollipop. The creative campaign crafted with DDB and Essence Mediacom projects the swag and attitude associated with Lollipops but perhaps lost over the last decade. From the factory to trade and in the media, our associates have added special touches to make this new launch truly unique and carve a space for Boomer at front of store and in people’s minds”, said Mars Wrigley India CMO Nikhil Rao.

    DDB Mudra Group CCO Rahul Mathew added, “It’s always great when you get to work on a brand with such a strong memory structure and a brand ambassador whose name also has an effortless connect to the brand. What we now had to do is bring it all together to give a new attitude to Boomer’s newest format – Lollipop.”

    The lollipops are being manufactured locally at Mars Wrigley’s Baddi facility, reinforcing the company’s commitment to innovation from within India. With a national rollout underway, Boomer Lollipop marks a flavourful, cheeky new chapter in the brand’s long-standing legacy.

  • Marico launches Saffola Cuppa Oats, revolutionising quick & nutritious snacking

    Marico launches Saffola Cuppa Oats, revolutionising quick & nutritious snacking

    MUMBAI: Marico, one of India’s leading FMCG giants, has shaken up the oats category with its latest innovation—Saffola Cuppa Oats. Designed for today’s fast-paced consumers, this ‘masaledaar’ yet nutritious snack delivers bold flavours with zero time waste.

    Ready in just four minutes with boiling hot water, Saffola Cuppa Oats comes in two irresistible flavours—Magic Masala and Spicy Mexicana. The recipe combines oats, millets, and crunchy multigrain bites, offering not only a satisfying crunch but also high fibre and protein content.

    True to Saffola’s ‘No Nasties’ promise, the product is made with no maida, artificial flavours, colours, preservatives, or palm oil, ensuring a better-for-you snack without compromising on taste.

    Whether it’s a rushed morning, an afternoon slump, or a midnight craving, Saffola Cuppa Oats provides the perfect balance of taste, nutrition, and convenience. Designed for working professionals, young adults, and students, this mess-free solution fits seamlessly into busy schedules.

    Currently available across leading retail stores and quick-commerce platforms, Saffola Cuppa Oats is the go-to snack for the modern consumer who craves bold flavours and quick, nutritious fixes.

    Introducing the product, Marico Ltd business head – foods business Nilanjan Roy Choudhury shared insights on the launch, “At Marico, we are committed to continuous innovation that meets the evolving health needs of our consumers. We recognised that modern consumers crave a snack that delivers flavour and nutrition without compromising on the chores of their busy life. To bridge this gap, we curated Saffola Cuppa Oats, a category-redefining easy-cook oats offering a quick, tasty, and nutritious mess-free snack that fuels their ambitions and effortlessly fits into their dynamic lifestyles. This unique product represents a fusion of modern convenience and wholegrain goodness, designed for today’s fast-moving world.”

    With Marico’s legacy of innovation and Saffola’s commitment to better-for-you products, Cuppa Oats is poised to become a game-changer in the instant snack category.

  • Hindustan Unilever Q2 FY2025 sees 4 per cent decline in PAT amid competitive pressures

    Hindustan Unilever Q2 FY2025 sees 4 per cent decline in PAT amid competitive pressures

    Mumbai: Hindustan Unilever Limited (HUL), one of India’s largest fast-moving consumer goods (FMCG) companies, faced a mixed financial performance for the quarter ending September 2024 (Q2 FY2025). While the company managed to maintain a stable revenue flow, posting a modest 2 per cent year-on-year growth, its profit after tax (PAT) took a hit, declining by 4 per cent compared to the same quarter last year. This marked a challenging period for the consumer giant as rising input costs and sluggish consumer demand weighed down its profitability.

    The financial results released on 23 October 2024, indicate that HUL’s revenue from operations stood at Rs 15,319 crores, up from Rs 15,027 crores in Q2 FY2024. However, the company’s Earnings Before Interest, Taxes, Depreciation, and Amortisation (EBITDA) margins saw a slight contraction. EBITDA for the quarter came in at Rs 3,647 crores, marking an 80 basis points (bps) decline to 23.8 per cent from 24.6 per cent in the same period last year.

    A key highlight from the results was the dip in PAT to Rs 2,612 crores, down from Rs 2,717 crores in Q2 FY2024, representing a 4 per cent decline. This drop was driven by multiple factors, including escalating material costs and competitive pricing pressures in key segments like personal care and home care. Additionally, the company faced an exceptional restructuring charge of Rs 16 crores during the quarter, further compressing net earnings.

    HUL’s executive director and company secretary, Dev Bajpai, commented on the results, stating: “While we continue to deliver on our commitment to revenue growth, profitability challenges are real. We are focused on operational efficiencies and agile strategies to navigate the cost pressures.”

    The company’s Home Care division reported a sales increase to Rs 5,737 crores, while Beauty & Wellbeing achieved sales of Rs 3,323 crores. Yet, Personal Care and Foods & Refreshment segments faced marginal declines, with Personal Care revenue dropping to Rs 2,412 crores.

    In a bid to reward shareholders, HUL declared an interim dividend of Rs 19 per equity share and a special dividend of Rs 10 per share for FY2025, totalling Rs 29 per equity share. The record date for the dividend is set for 6 November 2024, with the dividend payout scheduled for 21 November 2024. Despite the decline in PAT, HUL’s strong cash flow allowed it to maintain its dividend policy, signalling confidence in its long-term growth strategy.

    The FMCG giant remains cautiously optimistic about the future. The company continues to emphasise innovation, digital transformation, and a consumer-centric approach to fuel long-term growth. Commenting on the company’s outlook, MD & CEO Rohit Jawa said: “Our investments in innovation and sustainability are non-negotiable as we focus on both protecting margins and driving top-line growth in the challenging macroeconomic environment.”

    Looking forward, HUL’s ability to manage costs and drive sales growth in a competitive market will be crucial. With consumer preferences shifting and economic pressures persisting, the company must stay agile and innovate to regain momentum in the upcoming quarters.