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Tag: FMCG company

  • Amway India Appoints Sundip Shah as Chief Marketing Officer

    Amway India Appoints Sundip Shah as Chief Marketing Officer

    MUMBAI: Amway India Enterprises Pvt Ltd, India’s largest selling FMCG Company and a wholly owned subsidiary of Amway Corporation, USA, has appointed Sundip Shah as Chief Marketing officer, Amway India. Mr. Shah takes over the responsibility from Naveen Anand who has been promoted to a new global role at Amway Corporations, headquarters, Michigan. In his new role, Mr. Shah will be responsible for managing the overall marketing operations. He will be based in Amway India’s corporate headquarters in Gurgaon (NCR).

     Mr. Shah brings with him a rich experience of over 23 years in diverse fields including sales, marketing, advertising and new product development. Mr. Shah is well respected for his extensive skills and knowledge across various management functions. Prior to joining Amway, he worked with Heinz India Private Limited where he was heading marketing and played an instrumental role in driving business growth.

    Congratulating Mr. Shah on his appointment, Mr. William S. Pinckney, Managing Director & CEO, Amway India said, “The success of a company often rests on a solid reputation and it is the marketing function that helps build this reputation. Sundip Shah is an accomplished manager, communicator and marketing specialist with a proven track record of enhancing the company’s performance. He has worked on a number of strategies that have helped drive growth. It is his desire to excel and his commitment towards work that has helped him achieve professional accomplishments.”

     Mr. Shah is an Engineering Graduate from Indian Institute of Technology, Banaras Hindu University, Varanasi and a Post Graduate from Indian Institute of Management, Ahmadabad. His other interests include movies, bridge, table tennis and swimming.

     

  • Lowe Lintas help spread love for LT Food

    Lowe Lintas help spread love for LT Food

    MUMBAI: LT Foods, a processor and exporter of packaged basmati rice and an upcoming FMCG company, has unveiled a new television commercial with actor Amitabh Bachchan for its flagship brand, Daawat.

     

    The new campaign is conceputalised by Lowe Lintas. The TVC titled “Pyaar ki Special Bhasha” brings to life the unique Indian way of expressing the love through the food we serve and eat and how this expression is incomplete without the finest basmati rice, Daawat.

     

    On the commercial, Lowe Lintas chief creative officer and chairman R Balki says, “Rice being at the centre of our food shoulders the responsibility of this expression of love. Daawat is the finest Basmati…the finest vehicle for this expression. Thus, the concept of ‘pyaar ki special bhasha’ and who better than Amitabh Bachchan to remind us about our expression of love through food which he does with his inimitable touch of humor.”

     

    In  a  fast growing and competitive category, where consumers are bombarded with messages on product superiority and attributes, brief was to develop a campaign  which  connects  to  the  heart  of  the  consumers and make them experience  the fulfillment that comes from cooking, serving and eating the finest basmati rice.

     

    Speaking about the TVC, LT Foods CEO Vivek Chandra says, “Daawat Basmati Rice understands the importance of rice in a family’s meal. Daawat Basmati has taken a step further and created a unique range of basmati rice for different dishes and cuisines. These grains are specifically picked, processed and packed, so that consumers can bring out the subtle wonder of each dish they prepare. This TVC strengthens the brand ethos by talking about the role a great dish plays in our life and how it helps us to express love.”

     

    The TVC is director by Shoojit Sircar and is a pan India campaign. “We will be taking leading TV channels across multiple genres like GECs, movie channels etc. to promote the campaign. A 360 approach will be developed to communicate to our target audience through relevant media vehicles that they are exposed to,” informs Chandra.

  • HUL joins twitter to reach out to its consumers

    HUL joins twitter to reach out to its consumers

    MUMBAI: Hindustan Unilever Limited (HUL), the market leader in consumer products in the country, has joined twitter recently.

     

    The company which has presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products joined the social media site with the handle @HUL­_News with a tweet saying “HUL, India’s largest FMCG company is now on Twitter. Join the conversation with us on topics like #Sustainability, Marketing & #Leadership.”

     

    When asked why did the company as a corporate brand chose to join twitter, the HUL spokesperson said: “Social media provides us an opportunity to reach out to our consumers and other stakeholders in an ongoing and engaging manner.”

     

    And with 4,233 followers already on the site in a short span is proof enough what the brand means to the country.

     

    Not to forget that HUL has been on social media for several years now through its various brands like Sunsilk, Surf Excel, Dove which the company boasts of having led digital marketing in India with some path-breaking work and innovations.

  • Amway launches kid’s nutritional drink ‘Nutrilite Chocoblast’

    Amway launches kid’s nutritional drink ‘Nutrilite Chocoblast’

    MUMBAI: Amway India, direct selling FMCG company, has launched a balanced nutritional drink for children – Nutrilite Chocoblast. The company is hoping to make a dent in the Rs 1200 crore milkfood drinks segment with this product.

    “The quality of your children’s diet can affect their health now, and for the rest of their lives,” says Amway MD and CEO Bill Pinckney. “Ensuring that children grow up with adequate nutrition, can be challenging for the discerning parent, as junk foods are available at almost every street corner and alluring advertisements portraying them as cool, family oriented eats. In such an atmosphere, it is essential that we – as parents – try to strike that balance between lifestyle and health. And Nutrilite Chocoblast gives parents that option.”

    Chocoblast provides carbohydrates, proteins, nine essential vitamins and six minerals needed to develop the overall health of children. Chocoblast is the third wellness product for children from Amway – after Berry Blast (a strawberry flavoured nutritional drink) and Kids Chewable (a multi vitamin, multi mineral chewable supplement), states an official release.

    The product is available in pack sizes of 500 gms, at an MRP of Rs 819 and is available with all Amway business owners.
    The company claims to have received a compelling response from the Indian market, director – marketing and distributor relations Stephen Beddoe said, “Amway had started business with six products and from five offices: today we have around 80 products and 74 offices across the length and breadth of the country, with home deliveries to over 2500 towns and cities.”

    “The Amway business was driven by the 450,000 active distributors providing them an income earning opportunity. Amway contributed more than Rs 175 crores to the Government exchequer in 2006 by way of direct and indirect taxes and duties,” he adds.