ITV

Tag: FM Gold

  • Central government drives Bind scheme with Rs 2,539 crore push

    Central government drives Bind scheme with Rs 2,539 crore push

    NEW DELHI: India’s public broadcasters are in the middle of their most ambitious revamp in decades. The government told Parliament this week that its Broadcasting Infrastructure and Network Development (Bind) scheme — approved for 2021–26 with an outlay of Rs 2,539.61 crore — is advancing on schedule, with close to Rs 981 crore already spent.

    The five-year programme is designed to modernise Doordarshan and Akashvani (All India Radio) with digital transmission, high-definition studios, new FM towers and a wider footprint in border, tribal and left-wing extremism–affected regions. The ministry said no major funds have lapsed, though procurement delays occasionally slowed spending, now being addressed through tighter monitoring.

    One of Bind’s biggest successes is the expansion of DD Free Dish, India’s only free-to-air DTH service. Channel count has surged from 104 in 2019 to 510 today, including 92 private broadcasters, 50 Doordarshan services and 320 educational channels. Popular Akashvani stations such as FM Gold, Rainbow and Vividh Bharati are also available on the platform, making free access to information and entertainment more widely available.

    Akashvani’s terrestrial coverage now spans 90 per cent of India’s geography and 98 per cent of its population. Alongside its traditional FM network, more than 260 AIR channels are now accessible through the NewsonAIR mobile app. To further strengthen reach, 59 new FM transmitters have been approved under the scheme.

    In parallel, Prasar Bharati has entered the OTT space with Waves, launched in 2024. The digital platform aggregates infotainment, news, education and cultural content, and integrates feeds from Doordarshan and AIR. Officials say Waves is helping extend public broadcasting to younger, mobile-first audiences and to Indians overseas.

    The Bind scheme, covering all states, represents an attempt to reposition public service broadcasting in a hyper-fragmented media market.

    For New Delhi, the strategy is as much about access as it is about influence — ensuring that public broadcasting reaches underserved communities while competing with private players on technology and content.

     

  • Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    NEW DELHI: Prime Minister Narendra Modi has lauded All India Radio for broadcasting his monthly Mann ki Baat in regional languages on the day he talks to the nation.

    The broadcast is visually adapted by Doordarshan and other private TV and news channels in India simultaneously. Similarly, radio in the private sector patches AIR. All DTH operators also carry it.

    It is live streamed for global audience and is accessible through mobile app, allindiaradio.gov.in, apart from the narendramodi.in/mankibaat, mygov.in, and the Narendra Modi app.

    During his monthly broadcast for this month, he said he was also gratified that people were writing to him either on the Narendra Modi app, or mygov.in.

    This was the twentieth time that he talked to the nation through the broadcast which coincided with the completion of two years of his government which assumed office on 20 May 2014.

    He said that initially, a ten-digit missed call had to be made to get a call back to listen to his broadcast. But now one had to dial 1922 toll free and listen to him.

    The broadcast by the entire network of AIR includes all stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations and five community radio stations.

    It is also broadcast by the Urdu and Hindi Services of the External Services of All India Radio for listeners in the Indian sub-continent and the Indian diaspora spread across the globe.

    The regional versions of the Mann Ki Baat are played at capital AIR stations in non-Hindi speaking zones at 8.00 pm hours on the same day. The regional versions are relayed by all AIR stations including local radio stations in the respective states. The English version of Mann Ki Baat is also broadcast by AIR Delhi at 8.00 pm the same day and also broadcast by the General Overseas Service.

  • Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    NEW DELHI: Prime Minister Narendra Modi has lauded All India Radio for broadcasting his monthly Mann ki Baat in regional languages on the day he talks to the nation.

    The broadcast is visually adapted by Doordarshan and other private TV and news channels in India simultaneously. Similarly, radio in the private sector patches AIR. All DTH operators also carry it.

    It is live streamed for global audience and is accessible through mobile app, allindiaradio.gov.in, apart from the narendramodi.in/mankibaat, mygov.in, and the Narendra Modi app.

    During his monthly broadcast for this month, he said he was also gratified that people were writing to him either on the Narendra Modi app, or mygov.in.

    This was the twentieth time that he talked to the nation through the broadcast which coincided with the completion of two years of his government which assumed office on 20 May 2014.

    He said that initially, a ten-digit missed call had to be made to get a call back to listen to his broadcast. But now one had to dial 1922 toll free and listen to him.

    The broadcast by the entire network of AIR includes all stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations and five community radio stations.

    It is also broadcast by the Urdu and Hindi Services of the External Services of All India Radio for listeners in the Indian sub-continent and the Indian diaspora spread across the globe.

    The regional versions of the Mann Ki Baat are played at capital AIR stations in non-Hindi speaking zones at 8.00 pm hours on the same day. The regional versions are relayed by all AIR stations including local radio stations in the respective states. The English version of Mann Ki Baat is also broadcast by AIR Delhi at 8.00 pm the same day and also broadcast by the General Overseas Service.

  • Modi’s Mann ki Baat on 28 February will be the 17th consecutive broadcast

    Modi’s Mann ki Baat on 28 February will be the 17th consecutive broadcast

    NEW DELHI: The 17th instalment of Prime Minister Narendra Modi’s ‘Mann Ki Baat’ will be broadcast on 28 February, just a day before the presentation of the Union Budget for 2016-17 by Finance Minister Arun Jaitley.

    The broadcast will be at 11 am over the entire network of All India Radio. The broadcast will be relayed by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations and five community radio stations. 

    The regional versions of the ‘Mann Ki Baat’ will be originated by the capital AIR stations in non-Hindi speaking zones at 8 pm on the same day. The regional versions will be relayed by all AIR stations including local radio stations in the respective states.

    It will also be broadcast by Doordarshan and other private TV and news channels in India and broadcast simultaneously.  Similarly, radio in private sector patches and all DTH operators will also carry it.

    It will also be streamed live for global audience and is accessible through mobile app All India Radio Live and on pmindia.nic.in.

  • Modi’s Mann ki Baat on 28 February will be the 17th consecutive broadcast

    Modi’s Mann ki Baat on 28 February will be the 17th consecutive broadcast

    NEW DELHI: The 17th instalment of Prime Minister Narendra Modi’s ‘Mann Ki Baat’ will be broadcast on 28 February, just a day before the presentation of the Union Budget for 2016-17 by Finance Minister Arun Jaitley.

    The broadcast will be at 11 am over the entire network of All India Radio. The broadcast will be relayed by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations and five community radio stations. 

    The regional versions of the ‘Mann Ki Baat’ will be originated by the capital AIR stations in non-Hindi speaking zones at 8 pm on the same day. The regional versions will be relayed by all AIR stations including local radio stations in the respective states.

    It will also be broadcast by Doordarshan and other private TV and news channels in India and broadcast simultaneously.  Similarly, radio in private sector patches and all DTH operators will also carry it.

    It will also be streamed live for global audience and is accessible through mobile app All India Radio Live and on pmindia.nic.in.

  • AIR appoints releaseMyAd as its first virtual agency

    AIR appoints releaseMyAd as its first virtual agency

    MUMBAI: All India Radio (AIR) has joined hands with releaseMyAd as its first ever virtual advertising agency, which is authorised to accept and process radio advertisement bookings for its network of stations.

     

    AIR’s stations include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

    As one of the country’s foremost welfare awareness medium, AIR’s reach surpasses that of any other private FM station.

     

    To reinforce its presence in the virtual world, releaseMyAd.com will meet AIR’s twin objectives of optimum inventory utilisation as well as revenue augmentation.

     

    The facility allows advertisers to book ads online across all channels of AIR with a mouse-click. As an online media option, releaseMyAd makes mass media advertising options accessible to all by effectively matchmaking between media owners and advertisers.

     

    Talking about the initiative, AIR additional director general Amitabh Shukla said, “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilisation of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues.”

    “AIR is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the Parliamentary talk, World Cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalise on AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” added releaseMyAd founder Sharad Lunia.

     

    AIR has complete national reach from the main urban centres to the tier 3 cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns.

     

    However, accessing businesses in the farthest corners who could utilise the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.

     

    “Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” Lunia added.

     

    At a time when the country is riding a huge startup tide that is slowly transforming the landscape, this move on the AIR’s part will help the new wave of enterprises effectively reach out to audiences in every nook and corner of India.

  • AIR and DD channels to simulcast PM’s ‘Mann Ki Baat’

    AIR and DD channels to simulcast PM’s ‘Mann Ki Baat’

    NEW DELHI: This month’s Mann Ki Baat by Prime Minister Narendra Modi on All India Radio (AIR), addressed to farmers and rural India, will be broadcast at 11 am on 22 March.

     

    It will also be simultaneously broadcast live on Doordarshan (DD) channels. The address can also be heard on Vividh Bharati, FM Gold, and FM Rainbow radio. The programme will also be live-streamed on the Prime Minister’s official website.

     

    This is the sixth edition of the radio programme in which Modi shares his thoughts with Indian citizens. The focus of PM’s address will be on farmers and allied issues. He had invited citizens to share their ideas and thoughts on the subject in the Open Forum of MyGov.in.

     

    The Prime Minister has already interacted directly with people in the earlier five editions of Mann Ki Baat, the last one being addressed to children and young people sitting for their final examinations in March and April.

     

    Modi has dwelt upon several issues close to the hearts of the people such as Swachh Bharat Abhiyan, promotion of khadi, skill development, scholarship for disabled children, infrastructure for educational institutions, and menace of drugs.

     

    The Prime Minister also shared the Mann Ki Baat forum with the US president Barack Obama during his visit to India where the two leaders interacted with the people on a host of issues.