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Tag: Flying Machine

  • Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Mumbai: Gypsy Moth, the innovative force in fashion and lifestyle, has soared to new heights with the launch of Flying Machine’s iconic Muhammad Ali collection. This groundbreaking campaign not only pays homage to the legendary boxer but marks a pivotal moment in Flying Machine’s narrative.

    With just two weeks of intense pre-production, Gypsy Moth orchestrated a concept that defied conventions, aiming to catapult the Muhammad Ali collection into the spotlight. The primary objective behind this content campaign was to launch the officially licensed merchandise with a concept that broke through the clutter of conventional fashion launches. Specifically, the campaign aimed to generate awareness of Flying Machine’s capsule collection targeting all the boxing enthusiasts, the fashion-forward crowd, and every Flying Machine loyalist.

    The campaign unfolded as a mesmerizing fashion spectacle, immersing viewers in the captivating world of Muhammad Ali. Multiple backdrops, each symbolising crucial milestones in Ali’s illustrious life,  provided the perfect canvas for showcasing the collection dedicated to the GOAT (Greatest of All Time)  of boxing. Utilizing creative transitions and animations, Gypsy Moth brought a vibrant aesthetic to the forefront, keeping the focus firmly on the wardrobe. Models moved strategically amidst dynamic camera angles, seamlessly transitioning between backdrops, and presenting the collection in its entirety.

    At its core, the campaign aimed to convey the essence of Flying Machine’s new capsule collection. Through a fusion of captivating visuals and immersive storytelling, the campaign resonated with audiences, positioning Flying Machine as a brand synonymous with style, innovation, and timeless allure.  

    A staggering 40 pieces of content were generated for the campaign, ranging from campaign videos and down edits to campaign images, each meticulously crafted to capture the essence of the legendary collection. These assets were strategically deployed across various digital platforms and in-store displays, ensuring widespread visibility and engagement throughout the campaign period, which spanned from 6 September to 27 October.  

    Gypsy Moth founder Priyanka Chugh added, “The journey was not without its challenges, including navigating creative feedback and harnessing a variety of technologies—from video and illustration to animation and AI—but the team’s unwavering dedication and ingenuity prevailed, resulting in an outcome that surpassed expectations”.

    As the Muhammad Ali collection takes flight, propelled by the creative synergy between Gypsy Moth and Flying Machine, a new chapter in fashion history is written—one that celebrates the legacy of a legend while ushering in a fresh era of style and sophistication.

  • Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

    Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

    MUMBAI: Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

    India’s first homegrown denim brand from the house of Arvind Lifestyle Brands, Flying Machine is one of the coolest youth apparel brands in the country. Driven to innovate, Flying Machine continues to experiment and push boundaries, much like today’s millennials. The brand chooses to be a trendsetter rather than a fad-follower and this attitude is reflected in each and every one of its products. F-Lite is no exception – unique in terms of its lightweight, flexibility and breathable material, its denim that really pushes the limit on what denim can and can’t do.

    This was the inspiration behind the collaboration with South African Freestyle champion Justone Du Plessis, who did a record 250 splits on the day of the shoot in a pair of F-Lite denims to create this fun film that’ll surely put a smile on your face.

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

    Malvika Mehra, Chief Creative Officer, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of 5 very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

    Samrat Chengapa, Executive Vice President,  Dentsu India said, What you will see in the film is, “When you can say it in many ways to make a point, then why stop at one!”

    The TVC has already hit the Flying Machine social handles and will be airing on TV and cinema theatres soon.

  • Kings XI Punjab gets 14 sponsors on board, this year

    Kings XI Punjab gets 14 sponsors on board, this year

    MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor.

     

    The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

     

    Kings XI Punjab COO Fraser Castellino said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”

     

    “Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish “The Lions” the very best for this season of IPL,” said Tata Motors commercial vehicles executive director Ravi Pisharody.

     

     Tata Motors Prima is the title sponsor while Trip Factory and Prayag Bath Fittings are official team sponsors. Arise India has come on board as the mobile handset partner and Kingfisher as the good times partner. Britannia is the official goodness partner, while Pepsi is the official beverage partner. It has associated with Flying Machine as the official style partner, Frontline Securities as the official security partner, RN Sports as the official talent hunt partner, TK Sport as the official kitting partner and Amazon as the official online partner.  McDowells and ACC Cement continue to be the official team partners.