ITV

Tag: Fluence

  • Vivek Jain from Reliance Jio’s digital arm joins CA Media Digital as CEO

    Vivek Jain from Reliance Jio’s digital arm joins CA Media Digital as CEO

    MUMBAI: CA Media Digital (India) has appointed former Reliance Jio digital media vice president Vivek Jain as chief executive officer.

    CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR, and other investors. Jain will report to the board of directors of CA Media Digital.
    The appointment of Jain positions CA Media Digital to continue to execute on its vision to provide both brands and consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau.

    “CA Media Digital has in a short time made great strides to be at the forefront of the digital entertainment curve. With Fluence and Wakau we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further growing the existing business and establishing new ventures,” said Jain.

    CA Media Digital’s first and principal venture,  Fluence is a digital network with the exclusive digital rights of over thirty leading Indian celebrities including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh.CA Media Digital has also recently introduced Wakau, a first of its kind celebrity video blogging app.

    Along with managing CA Media Digital’s existing products Fluence and Wakau, Jain will expand the CA Media Digital portfolio through other incubation efforts.

    Prior to joining CA Media Digital, Jain served Reliance Jio for two years. Jain also worked for Amazon, Google and Motorola. 

  • Vivek Jain from Reliance Jio’s digital arm joins CA Media Digital as CEO

    Vivek Jain from Reliance Jio’s digital arm joins CA Media Digital as CEO

    MUMBAI: CA Media Digital (India) has appointed former Reliance Jio digital media vice president Vivek Jain as chief executive officer.

    CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR, and other investors. Jain will report to the board of directors of CA Media Digital.
    The appointment of Jain positions CA Media Digital to continue to execute on its vision to provide both brands and consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau.

    “CA Media Digital has in a short time made great strides to be at the forefront of the digital entertainment curve. With Fluence and Wakau we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further growing the existing business and establishing new ventures,” said Jain.

    CA Media Digital’s first and principal venture,  Fluence is a digital network with the exclusive digital rights of over thirty leading Indian celebrities including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh.CA Media Digital has also recently introduced Wakau, a first of its kind celebrity video blogging app.

    Along with managing CA Media Digital’s existing products Fluence and Wakau, Jain will expand the CA Media Digital portfolio through other incubation efforts.

    Prior to joining CA Media Digital, Jain served Reliance Jio for two years. Jain also worked for Amazon, Google and Motorola. 

  • Priyanka Chopra partners nexGTV for digital series ‘It’s My City’

    Priyanka Chopra partners nexGTV for digital series ‘It’s My City’

    MUMBAI: Multi-faceted actor Priyanka Chopra, who made her international television debut with ABC’s espionage thriller Quantico, will soon make her online debut with a digital series called It’s My City.

     

    Chopra has joined hands with nexGTV, Fluence and Endemol-Shine India to create an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the city of Mumbai.

     

    The bi-weekly mobi-series will premiere on nexGTv on 22 January, with new mobisodes every Tuesday and Friday.

     

    It may be recalled that Yash Raj Films had last year released a web series called Man’s World, which had cameos from multiple Bollywood stars like Parineeti Chopra, Kalki Koechlin and Richa Chadda amongst others. On the other hand, ErosNow had also unveiled ambitious plans to release original web series starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana. While these digital series are as yet unreleased, Chopra’s It’s My City will be India’s first celebrity led mobi-series.

     

    It’s My City has been created by Fluence and produced in association with Chopra’s production company, Purple Pebble Pictures and Endemol-Shine India.

     

    Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind It’s My City is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners – nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!”

     

    nexGTV COO Abhesh Verma added, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomises the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka forIt’s My City mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home.”

     

    Fluence’s Rishi Negi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents. Priyanka Chopra is one such amazing and versatile actor who has mesmerised fans across the globe, she is also one of the most influential social media celebrities in India. Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way.”

  • Priyanka Chopra partners nexGTV for digital series ‘It’s My City’

    Priyanka Chopra partners nexGTV for digital series ‘It’s My City’

    MUMBAI: Multi-faceted actor Priyanka Chopra, who made her international television debut with ABC’s espionage thriller Quantico, will soon make her online debut with a digital series called It’s My City.

     

    Chopra has joined hands with nexGTV, Fluence and Endemol-Shine India to create an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the city of Mumbai.

     

    The bi-weekly mobi-series will premiere on nexGTv on 22 January, with new mobisodes every Tuesday and Friday.

     

    It may be recalled that Yash Raj Films had last year released a web series called Man’s World, which had cameos from multiple Bollywood stars like Parineeti Chopra, Kalki Koechlin and Richa Chadda amongst others. On the other hand, ErosNow had also unveiled ambitious plans to release original web series starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana. While these digital series are as yet unreleased, Chopra’s It’s My City will be India’s first celebrity led mobi-series.

     

    It’s My City has been created by Fluence and produced in association with Chopra’s production company, Purple Pebble Pictures and Endemol-Shine India.

     

    Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind It’s My City is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners – nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!”

     

    nexGTV COO Abhesh Verma added, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomises the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka forIt’s My City mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home.”

     

    Fluence’s Rishi Negi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents. Priyanka Chopra is one such amazing and versatile actor who has mesmerised fans across the globe, she is also one of the most influential social media celebrities in India. Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way.”

  • KKR partners with CA Media; to invest $300 m in Asian M&E sector

    KKR partners with CA Media; to invest $300 m in Asian M&E sector

    MUMBAI:  Media and entertainment entrepreneurs in Asia can look forward to another potential investor in their initiatives, courtesy Emerald Media. Emerald is a new media investment vehicle which has been set up by global investment film KKR and the Chernin Group – promoted by former News Corp top boss Peter Chernin.  KKR has committed up to $300 million to the Emerald Media platform from its KKR Asian Fund II and The Chernin Group will join as a minority co-investor.

    KKR has also acquired a significant, minority stake in CA Media, the existing Asian media portfolio of The Chernin Group.

    Industry veterans Rajesh Kamat and Paul Aiello, who have so far been managing CA Media, will jointly head Emerald Media and will be joined by an experienced team of operating executives. Emerald Media will have offices in Mumbai, Hong Kong, and Singapore. CA Media, which has assets in India (Endemol Shine India, Graphic India, Fluence, and Only Much Louder) and in Indonesia in its portfolio, will continue to be headed by Kamat and Aiello.

     

    The duo together has more than 30 years of experience in the media and entertainment industries in Asia. They bring a unique blend of operational and investment acumen to their business approach. Mr. Aiello is the current Group CEO of CA Media, the former CEO of News Corp.’s Star TV Asia, and former Head of TMT investment banking at Morgan Stanley Asia. . Kamat is currently the Group COO of CA Media and was formerly COO of Viacom18 Group and CEO of Colors.

    Emerald Media will focus primarily on providing growth capital ranging from US$15 million-US$75 million for both control and significant minority positions to media, entertainment, and digital media businesses in Asia.

     

    Joseph Y. Bae, Member of KKR & Managing Partner of KKR Asia, said, “The growing middle class in the region is using its discretionary income on Internet connectivity, but the industry itself is fragmented. Investing behind proven leaders in industries with high growth potential and partnering with them to grow their business is a cornerstone of KKR’s Asia strategy. We look forward to working with experienced media leaders Rajesh and Paul in this dynamic sector.”

    Sanjay Nayar, Member of KKR & CEO of KKR India, added, “The media, entertainment and digital media segment across Asia especially in India enjoys attractive macro fundamentals, mirroring the trajectory of the region’s consumer sector. This is a fragmented industry, and we are excited to work with industry veterans to identify the next generation of media and entertainment companies we can partner with and support.”

     

    Peter Chernin, Chairman and CEO of The Chernin Group, noted: “This partnership provides TCG and its fellow investors in CA Media with a unique opportunity to continue to work with a best in class management team and leading global investors at KKR in Asia.”

    “The media and entertainment sector is on the cusp of a strong growth phase—driven by media convergence, an attractive investment environment, and rising discretionary spends. With the building blocks for growth in place, there is a significant opportunity to create a diversified portfolio of assets in this space, building on our accomplishments and ongoing work with CA Media and The Chernin Group,” said Rajesh Kamat.

     

    Paul Aiello further added, “With the Asia media industry experiencing rapid and transformational changes driven by digitization and growing internet and mobile penetration, Emerald Media will invest across mediums, demographics, and revenue models to continue driving such transformation.”

     

  • NexGTv & Fluence to create India’s first mobi-serial

    NexGTv & Fluence to create India’s first mobi-serial

    NEW DELHI: NexGTv from Digivive Services has entered into a strategic tie-up with CA Media Digital’s first venture Fluence to create celebrity led ‘mobi-serials.’

     

    Taking the next step in digital entertainment, Fluence will create and produce for the first time in India clutter breaking, original content for nexGTv.

     

    Elaborating on the tie-up, Digivive Director and CEO GD Singh said, “Mobile is increasingly becoming the preferred platform of consumption for Indian consumers and reports indicate that this consumption is further poised to grow significantly, as the average person is expected to watch TV and video content (at least once a month) on 2.13 devices, up from 1.53 last year. Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with mobile-first content.”

     

    Singh added, “We are very excited about our collaboration with Fluence and the CA Media Group as they not only are the experts in digital engagement but it also opens up possibilities to bring on board industry-leading production expertise of the Group via Endemol, which has been credited with several well-known hits on Indian television including Bigg Boss and Fear Factor etc.”

     

    Fluence vice president digital and business head Ashish Joshi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents from the fields of entertainment, music and sports. Creating premium digital shows with our portfolio of celebrities for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views to the content and platform through our well thought out amplification programme on social media thereby engaging the fans and followers of our celebrities in a new and highly compelling way.”

     

    This first bigstep towards creation of unique content designed especially for mobile viewers marks an inflection point in the mobile entertainment domain and is expected to resonate very well with the audience who until now, have had to contend themselves with content produced for alternate formats including the big screens and home screens and adapted/ curated subsequently for the mobile. To help create the mobi-series, Fluence has partnered with Endemol Shine India, a CA Media investee company, to co-produce the shows and utilize their expertise in the field of production.

     

    Known for producing creative and clutter breaking content for TV broadcasters and film entertainment, Endemol Shine India will help elevate the level of programming in the digital space which iscurrently inundated with amateur productions.

  • Twitter reveals the most influential tweets for #YearOnTwitter 2014

    Twitter reveals the most influential tweets for #YearOnTwitter 2014

    MUMBAI: The year 2014 has undoubtedly belonged to social media and the digital platform. Right from the Pope to Presidents and celebrities, everyone has made a substantial impact through social media. The digital medium products such as selfies, retweets, posts on the most influential books thread, video bytes, challenges like the Ice Bucket and several other me too challenges, announcing breakups and marriages, open letters, celebrity fall outs and unisons with publications etc.; have ensured that the narrative is always chronicled on social media.

     

    As the social soundtrack to life in India, Twitter has revealed the four most influential Tweeple in India for its #YearOnTwitter 2014 campaign, namely Amitabh Bachchan (12M), Shah Rukh Khan (10.4M), Priyanka Chopra (8.05M) and Sachin Tendulkar (4.85M). The portfolios of two of these biggies – Amitabh Bachchan (@srbachchan) and Sachin Tendulkar (@sachin_rt) are handled by Fluence, a celebrity digital network that has made news throughout the year with its disruptive activities and signings.

     

    Starting 16 December 2014 till 31 December, the top five tweets that created maximum impact from this set of Indian Tweeples will be showcased under the Perspectives section on 2014.twitter.com, along with other global movers and shakers such as Lady Gaga, Robert Downey Jr. and Neymar Jr. These influencers were chosen for their reach in the country and the news they made during the year on Twitter. Sachin’s picture of him posing with his mother holding his autobiography for the first time, him receiving the Bharat Ratna, Amitabh Bachchan’s thank you message for fans wishing him on his birthday and him sweeping the streets for Swach Bharat Abhiyaan were amongst the most talked about Tweets in the year.

     

    Speaking about their influential clients, Ashish Joshi, VP Digital & Business Head Fluence says, “I would like to congratulate Mr Bachchan and Sachin, two prolific personalities who the people love and who have the power to influence the country with their statements. While it is an honour for Fluence to be associated with personalities of this calibre this association comes with the responsibility of constantly innovating and coming up with ideas that are true to their personalities and are also loved by their fans.  We hope continue to succeed in our efforts while handling these incredibly charismatic and influential people and set new benchmarks for ourselves in the years to come.”

     

    Rishi Jaitly, Market Director for Twitter India and South East Asia added, “No doubt that 2014 was a breakthrough year for Indians using Twitter to connect to their world and heroes such as Amitabh Bachchan and Sachin Tendulkar with 12 million and nearly 5 million followers, respectively. We’re honored to feature them on our global #YearOnTwitter site which showcases the best of the world’s Twitter celebrities and how they connect with their followers in a more personal, authentic way. We look forward to enabling many more millions of Indians to stay engaged with their favourite idols through our platform for live, public conversations on their mobile devices.”

     

    Established in 2013 by CA Media, Fluence has created waves in the nascent sector by signing on some of the biggest names in the industry such as Amitabh Bachchan, Salman Khan, Ranveer Singh, Sonu Nigam, Lata Mangeskhar, etc.

     

  • Rajinikanth storms on to twitter

    Rajinikanth storms on to twitter

    MUMBAI:  Be it common man, politicians or actors, everyone is on social media. And after being the butt of jokes for years and more recently on twitter, Rajinikanth has finally made his debut on social networking site – Twitter.

     

    CA Media Digital’s first venture, Fluence, a celebrity digital network, will manage Rajinikanth’s digital interests, to further create and leverage the Thalaivar’s social presence.

     

    A cultural icon, the normally reticent superstar is looking forward to interacting with his fans on the platform. “I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts.  Unfortunately I never got around to it until now. By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience,” said the superstar. “I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I’m told that this is where all the best Rajini one liners are!” he added.

     

    Fluence VP digital & business head Ashish Joshi said, “We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can.”

     

    Said Twitter India market director Rishi Jaitly, “Twitter is the world’s leading real-time information network where users discover and converse with the people, organizations and media that interest them. This is truly an “only-on-Twitter” moment as Superstar Rajinikanth’s debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world.”

     

    This marks the superstar’s debut in the digital space.

     

    To make Superstar Rajinikanth’s debut on Twitter more exciting; fans from all over the world, who follow him on twitter @SuperStarRajini in the first week, will receive a ‘WelcomeGraph’, a personalized welcome picture from the icon.

  • Fluence signs Malayalam Cinema Actress Manju Warrier

    Fluence signs Malayalam Cinema Actress Manju Warrier

    MUMBAI : CA Media Digital’s first venture, Fluence – India’s leading online influencer network around celebrities and brands has recently signed renowned Malayalam cinema actress Manju Warrier.
     

    Fluence helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness. Currently, Fluence will focus on various digital platforms for Manju including Facebook, Twitter, Instagram, Tumblr, YouTube, and Bubble Motion and focus on the monetization strategy for her on the digital platform

    “We are thrilled to have a national award winner and a fantastic actress like Manju Warrier on board. The crux of Fluence is connecting our prospective celebrities via their digital platforms to both fans and brands across verticals. Manju is already very popular on Facebook with over 4 lakh followers. Fluence actively ensures that the celebrity engages with their fans across genres and regions in India.” said Rishi Negi, Executive Vice President Operations.

    Keyed up about the association, Manju Warrier commented, “Social media continues to evolve and has become an integral part of modern society. For celebrities however, there’s so much more that goes into how we use and leverage our social media platforms to connect with our fans. I am excited to work with the young talented team at Fluence as I believe that Digital media is definitely the way forward.”

    Fluence has been managing celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, handle their digital life which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space. Brands that are actively spending on Fluence are Nestle, Thums Up, Suzuki, Kalyan Jewelers and Binani Cement. Fluence is also in active discussion with other Celebrities from Bollywood, the south and Indian cricket to get on board.