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Tag: Flowers TV

  • Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Mumbai: South Asia’s premier advertising and marketing festival, Goafest 2024 now unveils supporting partners for its 17th edition. Scheduled to take place from May 29 to 31, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for curated integrations and engagement from an array of brands. Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as the ‘Digital Partner’.

    Given the festival’s popularity and scale, 50 brands and platforms have partnered with Goafest 2024 for various integrations. From welcoming brands including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip, to platforms like ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media, Goafest 2024 continues to cement its position as the most sought-after creative festival in South Asia.

    Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres.  PepsiCo, Kingfisher, and Pernod Ricard continue their long-standing association with Goafest as Beverage Partners.

    Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”

    Drawing over 2000 industry professionals each year, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Goafest has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.

    For more details on delegate registration, partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com 

  • No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

    No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

    MUMBAI: In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV and Surya TV exchanged their second and third positions in the Malayalam segment. While in Tamil, market Zee Tamil and Star Vijay interchanged their second and third positions.

    Bangla

    Zee Bangla and Star Jalsha continued to be on the first and second positions respectively with 382780 impressions '000s and 332389 impressions '000s. Jalsha Movies and Colors Bangla swapped their third and fourth positions with 76057 impressions '000s and 61831 impressions '000s respectively. Sony Aath remained at its fifth position with 51304 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 57026 impressions '000s, 54151 impressions '000s, 16562 impressions '000s, 5974 impressions '000s and 3852 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 459362 impressions '000s and 407731 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 220046 impressions '000s, 194338 impressions '000s and 161084 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 290139 impressions '000s. Flowers TV and Surya TV exchanged their second and third positions with 96184 impressions '000s and 81179 impressions '000s respectively.

    Mazhavil Manorama and Asianet Movies retained their fourth and fifth positions respectively with 79272 impressions '000s and 64440 impressions '000s.

    Marathi

    Zee Marathi retained its first position with 364531 impressions '000s. Star Pravah and Colors Marathi swapped their second and third positions respectively with 140521impressions '000s and 133337 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 101420 impressions '000s and 41954 impressions '000s.

    Tamil

    Sun TV retained its first position with 941998 impressions '000s. Zee Tamil and Star Vijay interchanged their second and third positions with 490228 impressions '000s and 469215 impressions '000s after interchanging their places. KTV and Sun Life retained their fourth and fifth positions with 283853 impressions '000s and 103492 impressions '000s.

    Telugu

    Star Maa continued to be on the first position with 660235 impressions '000s. Gemini TV and Zee Telugu swapped their second and third positions respectively with 494389 impressions '000s and 474375 impressions '000s. ETV Telugu and Gemini Movies also retained their fourth and fifth positions with 438988 impressions '000s and 216632 impressions '000s respectively.

  • Malayalam market to get more diverse with launch of a news channel, Bigg Boss

    Malayalam market to get more diverse with launch of a news channel, Bigg Boss

    MUMBAI: Insight Media City, the owner of Malayalam general entertainment channel- Flowers TV, will launch a Malayalam news channel named Twenty Four on August 4.
    Insight Media City India was founded by a group of investors during March 2013 with the aim of putting up a media city in Kochi. Inside Media City Managing Director R Sreekandan Nair has over three years of experience in this space. The senior management consists of people with plenty of experience in the industry, having worked with various other TV broadcasting companies.

    Launched on 12 April 2015, Flowers TV, within a span of three years, has gained immense popularity among the Malayalam audience with programs like family comedy drama Uppum Mulakum, comedy reality show Comedy Uthsavam.

    Star India’s Malayalam GEC Asianet is set to launch the first season of Bigg Boss, which will go on air from June 24. The show will be hosted by Malayalam actor Mohanlal.

    Bigg Boss is already doing well in the regional languages- Tamil, Kannada, Bengali and Marathi. So the makers of the show, Endemol Shine, wanted to explore another big market- Malayalam. The show will have 15 celebrities who will be locked inside the house for 100 days.

    Some of the participants who are been expected to join the Bigg Boss house are S Sreenath, Ramesh Pisharody, Archana Suseelan, The Enga Veetu Mapilai girls, Govind Padmasoorya, Ranjini Haridas and Priya Varrier, whose winking scene in Oru Adaar Love movie has gone viral and she became a sensation overnight.

    Also Read:

    Bigg Boss Kannada is a success story

    Bigg Boss set to enter Marathi homes

    Star Maa gears up for second season of bigg boss telugu

  • Videocon d2h adds two new Malayalam channels

    Videocon d2h adds two new Malayalam channels

    MUMBAI: In celebration of Onam, direct to home (DTH) operator Videocon d2h has added two new Malayalam channels, Flowers TV and People TV on its platform.

     

    The Malayalam general entertainment channel Flowers TV will be available on LCN 606, whereas Malayalam news channel People TV is available on LCN 641. With the addition of these new channels, Videocon d2h now offers 28 Malayalam channels and services.

     

    “This Onam, we are looking forward to strengthening our market share in Kerala, as we continue to expand our already-wide array of Malayalam channels and services. The addition of two new Malayalam channels will help bolster our leadership position in this market while showing Kerala consumers that we are committed to serving their entertainment needs,” said Videocon d2h executive chairman Saurabh Dhoot.

     

    Videocon d2h CEO Anil Khera added, “We are proud to demonstrate our consumer-centric approach by adding Flowers TV and People TV to our platform on such a fitting and joyous occasion. A large number of our subscribers will celebrate Onam and Kerala is a very important region for us, so we are focusing on delivering them the best.”