ITV

Tag: floods

  • Laqshya Media Group creates India’s largest billboard for Jeep Compass

    Laqshya Media Group creates India’s largest billboard for Jeep Compass

    MUMBAI: Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

    Laqshya Group has erected India’s largest ever ad billboard for Jeep Compass on the Mumbai-Pune Expressway.

    Billboards and transi-advertising in the outdoor market are all set to rise this year, with 15 per cent growth year on year.

    Laqshya Media Group CEO Atul Shrivastava said, “Laqshya Media Group has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary.”

    “This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day,” he added.

    FCA India Automobiles assistant VP marketing and PR Rahul Pansare added, “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.”

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kg of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall.

  • Broadcast media urged to help flood-affected people in South India

    Broadcast media urged to help flood-affected people in South India

    NEW DELHI: All television and radio channels have been asked by the Government to send relevant and vital information brought out by concerned government agencies for the people of Tamil Nadu and other southern Indian states affected by torrential rains and floods.

    In an advisory, the Information and Broadcasting Ministry said it was imperative that all information is broadcast that can assist those affected.

    The advisory noted that Doordarshan and All India Radio apart from some other channels had been disseminating information about the efforts of the government and rescue agencies and even weather-related information, help-lines, and contact numbers of personnel that can be of help to the affected people.

    Considering the enhanced gravity of the situation, it stressed the imperative need for dissemination of critical and vital information regarding all aspects of the disaster on real-time basis.

  • Discovery Science channel breaks down forces of nature in against the elements

    Discovery Science channel breaks down forces of nature in against the elements

    NEW DELHI: Discovery Science presents a captivating series that brings the science behind the planet’s most life threatening catastrophes in AGAINST THE ELEMENTS.Disasters, whether manmade or made by Mother Nature, are a part of life on Earth. Hurricanes, massive explosions, tornadoes, floods, mudslides and fires sometimes threaten human lives and ravage communities.
    Join Discovery Science on its quest to understand the unexplained phenomena that causes these calamities and its impact in AGAINST THE ELEMENTSthatairsevery day at 9 PM.

    The series features leading scientists that analyse astonishing, spectacular scenes of force driven by air, earth, fire and water. From terrifying tornadoes and devastating flows of water to massive sinkholes and raging building or fuel tank infernos, scientists reveal for viewers exactly what is happening chemically, physically and environmentally during every moment of these incredible events from around the world.

    In the first episode, viewers will see the dangers of an F4 tornado in South Dakota; a mudslide barreling down a winding hillside road in Oregon; a crude oil tank burning out of control in Texas; and a man caught in the raging current of Niagara Falls. Each disaster is scrutinized by a different expert including meteorology professor Bill Gallus of Iowa State University; firefighting trainer Gordon Lohmeyer; Portland State University geologist Scott Burns; and geological engineer Ed Medley.

    Some of the disasters featured in the series include:

    Air: Storm chaser tests his barometric pressure measure in a tornado. Earth: Father and son face death as they try to escape a mudslide. Fire: Crude oil tank fire threatens to boil over and injure rescuers. Water: Man tries to jump over Niagara Falls.

    Water: As a cruise liner sinks its crew abandons passengers and ship. Fire: Brush fire threatens to consume family trying to escape. Earth: Basilica ceiling crumbles and buries insiders alive. Air: A strong wind sends window washers flying through the sky.

    Earth: Sinkhole swallows million dollar mansion. Air: Hot air balloon crashes into radio tower. Fire: Liquid propane explodes and swallows everything in its path. Water: Coast Guard tries to rescue overboard crew of sinking artic fishing vessel.