ITV

Tag: &flix

  • &flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

    &flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

    MUMBAI: When a man loses everything, he is capable of anything. Based on true events, ‘Aftermath’, a drama thriller, is a story of guilt and revenge. &flix, the all-new destination for the most-awaited Hollywood hits, is set to premiere ‘Aftermath’ this Sunday, September 23rd at 1PM. Directed by Elliot Lester, the film stars an ensemble cast featuring superstar Arnold Schwarzenegger in a never-seen-before character along with Scoot McNairy, Maggie Grace, and Martin Donovan.

    Eagerly preparing for the return of his wife and his pregnant daughter from Kiev, construction manager Roman Melnyk (Schwarzenegger) anxiously awaits their arrival to pick them up at the airport. Instead, Roman receives the worst news that anyone could ever receive, as well as the irrevocable certainty that his family has perished in a tragic mid-air collision. The root-cause of this calamity is the air traffic controller and family man Jacob "Jake" Bonaos’ error due to which the two planes collide. Unable to deal with the weight of his actions, Jake is forced to move out of his town and start a new life with a different identity leaving behind his wife and child.  However, Roman is grief-stricken and sets out to seek revenge for the loss of his family.  In the end, with so many lives lost unjustly and unexpectedly, in the aftermath of the two men's grief and sorrow, revenge might sound as a sweet alternative, but sometimes, an apology is enough.

  • &flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

    &flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

    MUMBAI: It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series. Titled, S.W.A.T.: Under Siege, the slick action-crime feature promises to uphold its legacy and keeps you hooked straight from the start. Bringing this high-voltage action thriller to your television screens, &flix, the all-new destination for the most-awaited Hollywood hits, is set to premiere ‘S.W.A.T.: Under Siege’ this Sunday, August 26th at 1PM & 9PM. Directed by Tony Giglio, the film stars an ensemble cast featuring Sam Jaeger, Adrianne Palicki, Michael Jai White and Kyra Zagorsky as the lead crew members of the S.W.A.T. team.

    The film opens with 4th of July on the calendar and the supremely skilled S.W.A.T. team on the move as they are summoned to thwart the plans of a master criminal. In a raid gone horribly wrong, SWAT agent Travis Hall (Sam Jaeger) and his highly trained crew hold a mysterious man captive who turns out to be a high-profile person of interest code named ‘Scorpion’ (Michael Jai White). Soon after, all hell breaks loose as their classic grey SWAT compound comes under siege by the most maniacal drug lord Lars Cohagen (Matthew Marsden) and his army of assault teams in an attempt to capture the prisoner. It is now up to the able hands of Travis and his team to protect Scorpion and find their way out alive. Not just that, the pressing problem of a mole in the SWAT team needs their immediate attention.

    With an action-loaded shootout and a nail-biting suspense, will the SWAT agents come out victorious yet again? Block your Sunday as &flix showcases its latest Flix First Feature – S.W.A.T.: Under Siege!

  • Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

    Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

    MUMBAI: &flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property, is directed by Rupert Sanders and stars the talented Scarlett Johansson in the lead along with Takeshi Kitano, Michael Pitt, Pilou Asbaek, Chin Han and Juliette Binoche in key roles.

    Based on the Japanese manga of the same name by Masamune Shirow, Ghost in the Shell is set in the near-future showcasing the amalgamation of humans and robots, owing to cyber-enhanced technologies. Major Motoko Kunsanagi (Johansson) is a first of her kind cyborg super soldier with a human brain implanted in a robot body. Having survived a terrible terrorist attack, Major Kusanagi is devoted to thwart the world’s most dangerous criminals, one of them being Kuze (Pitt), who can hack into human brains and control them. As she prepares for the deadly battle with Kuze, she soon learns about the experiments she was subjected to. With an aim to unravel the truth, she sets out on a mission to delve into her past and discover the secrets.

    Will she be able to fight Kuze – the most dangerous of them all? What secrets does her past hold for her?

  • ZEEL gets aggressive with &flix launch

    ZEEL gets aggressive with &flix launch

    MUMBAI: And now following in the footsteps of &Prive HD, Zee Entertainment Enterprises Limited (ZEEL) has announced that it is rolling out &flix come 1 pm on 3 June 2018 on major DTH and digital cable TV platforms. The target audience for the new offering: the striver, which the channel defines as those who are always pursuing new experiences, are ready to upgrade and take that quantum leap.  

    Thus &flix will feature 52 premiers of hit movies – amongst a total roster of 400 – that have stories that show not just what is, but what could be. Among the top notch titles –  that it has acquired from 10-11 independent Hollywood players and studios such as Sony, Paramount and Disney – that will debut on &flix feature: Spider-Man: Homecoming, Baby Driver, Life, The Emoji Movie, The Atomic Blonde, Jumanji and Blade Runner 2049.

    &flix is initially seeking a market in the six metros and will be available on Dish TV, Tata Sky, Airtel Digital TV, Sun TV, Hathway and TCCL to name a few to start with.

    According to ZEEL premium channels- business cluster head Aparna Bhosle, 60 per cent of the total English content viewership comes from mega cities and has been growing at a CAGR of an impressive 35 per cent over the past three years.

    “Out of the 183 million TV households, 51 million households consume English movies in India,” she elaborated.

    Keeping in mind, that it is targeting millennials, its agency Publicis and the in-house team has laid out an expansive digital and print campaign in combination with cross promotions on sister HD channels and the great outdoors.

    The idea is to get 350 million impressions over six weeks with messaging going out on platforms such as Youtube, Facebook, BuzzFeed, HuffPost and many more. The Twitter integrated outdoor innovation to unveil the channel’s first communication saw movie fans tweeting 10,000 tweets along with the channel’s hashtag, generating more than 52 million impressions in just 24 hours in the process.

    “The brand proposition, Leap Forth, was created with the thought that you can have an extraordinary life with unlimited possibilities if you dare to take the leap,” shared ZEEL CMO Prathyusha Agarwal with indiantelevision.com.  “Our marketing campaign has been chalked out keeping in light the awe-inspiring larger than life experience we wish to offer. Our innovations, across mediums, reflect the magnitude of our offering, surely making it one of the biggest launches in our sector this year.”

    Sources reveal that a marketing and promotional budget in excess of Rs 5 crore has been kept aside for the launch activity.

    “For our ever-evolving audiences who are spoilt for choice, &flix will fuel the drive to take a quantum leap and break out of their orbits,” added Agarwal. “Our research led us to understand that over 60 per cent of all English movie viewers fall under the category of un-satiated strivers. With &flix, we aim to enthral the audience which is persistent in its pursuit of new experiences and is not easily satiated.”

    &flix’s packaging was assigned to Canadian design agency Zink which is behind &Prive HD’s look as well.

    At stake is a piece of the Rs 550-crore-600-odd crore spend that brands and media fork out on the English movie genre. Five brands have come on board as launch sponsor partners.  Among these feature Fiama (ITC), Lloyd (Havells), 100 Pipers (Pernod Ricard), Amazon Fire TV stick and Domino’s Pizza, revealed ZEEL EVP Sales Mona Jain.  She adds: “The strong brand proposition has helped us connect with some of the key like-minded brands across sectors. The response has been extremely positive from our clients and such partnerships further validate our belief in our offering. We are hoping to drive synergies with more brands as we embark on this new journey.”

    According to insiders, the spot rates that it is asking for from agencies are even higher than &Prive HD as &flix is available in both HD and SD feeds.

    Bhosle is sanguine that the heightened activity in the English movie genre is likely to work positively in its favour and she sees it growing faster and at a higher rate than in the past two years.

    Shall we say Amen to that?