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Tag: &flix

  • &flix Celebrates superheroes with its new music video ‘Awesome In Disguise’

    &flix Celebrates superheroes with its new music video ‘Awesome In Disguise’

    MUMBAI: The awesomeness is back! The biggest Superheroes of Hollywood return to save the day on the ultimate destination of the biggest Hollywood hits, &flix. With its flagship property ‘Flix Superheroes’ airing weeknights at 9, the channel brings a multiverse that is a must-watch with blockbuster titles like Avengers: Endgame, Avengers: Infinity Wars, Black Panther, Spider-Man: Homecoming and more for those who truly love superheroes 3000! Taking the awesomeness to the next level for these passionate fans, &flix has released a special music video ‘Awesome In Disguise’ in collaboration with the leading multilingual pop-folk band ‘When Chai Met Toast’. An ode to those who inspire us to take the leap of faith, the upbeat soundtrack depicts how its not just the suits and superpowers, but the heart which is where the awesomeness stems from. 

    The track which is a foot-tapping melody talks about a journey of bringing together a group of marvellous people to unleash what makes them awesome and extraordinary. Packed with mesmerising acoustics, the music inspires you to #LeapForth with faith that puts you on the path of redefining yourself. Along with the band comprising members Achyuth Jaigopal, Ashwin Gopakumar, Pai Sailesh and Pale Francis, the music video also brings forth those individuals who have achieved nothing short of miraculous feats through their spectacular show of strength, skill and sheer will.

    Featuring in this video will be Parul Arora, the National Gold Medalist Gymnast who aced backflips in a saree, Anam Hashim, India’s only professional street bike freestyle athlete to have won at an International event and Sagar Waghela, the star boy of the skateboarding circuit who and more. Other featured talents include Manasi Joshi, Indian para-badminton player, the current World Champion and a changemaker in the sporting world and Hydroman aka. Jaydeep Gohil, India’s first underwater dancer.

     ZeeL premium channels business head Kartik Mahadev said, “As a young brand , &flix has constantly innovated to address consumer needs with a string of category first initiatives and special curation of content. With the growing popularity of Hollywood movies across the country, the ‘Superhero’ genre has seen strong consumer interest. TO understand this better we recently released a study capturing Movie lovers in India called : ‘Hollywood Is For Everyone’. The study revealed that 90 percent movie lovers claim to have grown up with Superheroes from Hollywood. As a channel, we are excited with the latest edition of Flix Superheroes that brings the biggest titles from the Marvel universe to the movie fans. With these movies, it’s not just about the mask and capes that make the Superheroes awesome but the awesomeness that starts from within which is truly inspiring and needs be celebrated. We are thrilled to have collaborated with ‘When Chai Met Toast’ who with their distinct music have brought this version of the Superheroes to life. We are excited to bring this track to movie fans as we celebrate the spirit of awesome humans around us.”

    Lead vocalist of When Chai met Toasts Ashwin Gopakumar said, “We were exhilarated at this opportunity to collaborate with &flix as we truly believe in the message that it takes one to be awesome from within. Being ardent superhero fans ourselves, it was exciting to work on a project that celebrated real-life icons who inspire us. With this as the guiding force, over the course of this production, we have passionately involved ourselves to create something special that exalts these real-life icons with the music video. We had great fun shooting the same with the many talented individuals who each possessed unabashed passion and courage that truly inspires us. We are certain that fans are sure to be delighted.”

  • This March &flix brings ‘Flix Superheroes’

    This March &flix brings ‘Flix Superheroes’

    MUMBAI: There is something mystifying about a hero in a costume, covered in a cape and mask to protect himself and his near beloved ones but, there's always more to him than what meets the eye. This month, &flix takes charge to shine the light on these men behind the mask who have reminded us time that they're truly Awesome and Then Some. Get ready to celebrate and experience a wonderful feeling this march as &flix brings back its premier movie block and celebrate awesomeness with ‘Flix Superheroes’. Enjoy binge worthy titles of the biggest superhero Blockbusters airing all week starting 15 March, weeknights at 9PM only on &flix.

    Bringing you the who’s who of Hollywood, here’s an army of heroes who have inspired you to be the best versions of yourselves and unleash the superhero within you. From your web-slinging friendly, neighbourhood Spider-Man starring Tom Holland in Spider-Man: Homecoming to The Amazing Spiderman starring Andrew Garfield, there’s your regular dose of action and comedy with the young superhero. Wielding his hammer with god like powers, the last place you would want to be is in the path of the God of thunder in Thor who is the ideal personification for total Armageddon. The Russo brothers are at it again bringing to you a double dose of Marvel’s biggest blockbusters to witness the extraordinary coming together of heroes for the greatest battle of the 21 century. While one hero is never too satisfying to satiate your hunger, maybe ten or more might.  Avengers Endgame & Avengers Infinity Wars are guaranteed to give you the steroid kick to amp you up for a phenomenal evening of entertainment. Fans all over were saddened to hear of the passing of Chadwick Boseman whose role as the Black Panther brought solidarity to the team and will now see its airing on television as part of this captivating block. If revenge is a dish best served cold, then order me a doggy pack to-go as one man finds himself with a single purpose to find the people responsible for sowing the seeds of anger and hate in him with the airing of Punisher: War Zone. Find yourself drawn to movies that will leave you in awe-someness this month and catch some of the other global hits with titles like The Avengers, Marvel’s Big Hero 6, Vin Diesel Starrer Bloodshot, end of the world apocalypse in Resident Evil and more only with Flix Superheroes on &flix.

    Celebrate awesomeness this month with the biggest Superhero movies weeknights at 9 only on &flix

  • &flix brings movie marathon of the science action Franchise ‘Transformers’

    &flix brings movie marathon of the science action Franchise ‘Transformers’

    MUMBAI: Think massive explosions, pulsating action and gigantic robots-turn-cars and there’s only one came that comes to mind – the Transformers! An epic franchise needs no introduction and here’s one that boasts of a cult following worldwide. From a toy, cartoon and video game to a mega multi-movie cinematic experience, Transformers is truly a legacy that unites the young and old with immense excitement. Truly transforming your Sunday this 14 March, &flix, the destination for the biggest Hollywood hits, brings the movie marathon of the ultimate sci-fi action franchise Transformers, Transformers: Revenge of the Fallen and Transformers: Age of Extinction starting 3PM onwards.

    Enthralling legions and children and adults even today, the army of robots in Transformers never ceases to amaze us. With the award-winning filmmaker Michael Bay who helmed the cinematic masterpiece, here’s a tale of the noble Autobots and the nasty Decepticons, two intergalactic races of robots, who crash land on Earth. In Transformers the first instalment, they fight each other for the ultimate power source, whose location is held by the protagonist Sam Witwicky. Transformers: Revenge Of The Fallen sees Sam leave the Autobots behind for a normal life but is dragged back to the war by the Decepticons. With an Earth that no longer ignored the presence of the super robots, Transformers: Age Of Extinction’ sees the Autobots hunted down by an elite CIA black ops unit and a ruthless bounty hunter.

    Featuring Hollywood’s finest talent Mark Wahlberg, Jack Reynor, Stanley Tucci, Titus Welliver, Shia LaBeouf, Megan Fox, Josh Duhamel among others, spend your Sunday amidst epic robots and watch them transform!

  • Movies wired to take you on an enthralling ride this month with ‘Flix action 2021’ & ‘Flix for all’

    Movies wired to take you on an enthralling ride this month with ‘Flix action 2021’ & ‘Flix for all’

    MUMBAI: 2021 will tell a different story as the action and adrenaline never stops with heart-throbbing superstars flocking to your screens this month to bring to you a galore of spectacular movies. Stay captivated with ‘Flix for all’ weeknights at 7 pm followed by ‘Flix action 2021’ at 9 pm starting 1 January onwards.  &flix hasn’t hinged away from delivering some of the biggest blockbusters and other magical indies – starring A-Listers. While we’ve been lucky enough to catch some real gems this last year, what better way to prepare for the coming month than by getting excited for a slate of much-anticipated features that is worth the wait

    Flix For All

    The core thought of expression lies in deciphering the communication the correct way. With 'Flix for all', the channel brings to you movies that are now able to provide a multi-lingual provision in Hindi, Tamil, Telugu and English for audiences to relate and experience Hollywood like never before. With some of Hollywood’s biggest hits knocking at your doorstep this January, truly feel it and be a part of this experience with movies like Ghostbusters, Charlie’s angels (2016), Elysium, Surf’s Up 2 and more weeknights at 7.

    Flix Action 2021

    With some of the biggest blockbuster movies, watch your favourite stars armed to the teeth with raging physiques and beautifully-choreographed action scenes that makes this kind of movie genre the most popular. Taking all shapes and forms, the list of movies offered this month by &flix list has everything from superhero movies to action thrillers and the one-off battle-hardened spectacles of pure adrenaline rush. With successful franchises like Marvel’s The Avenger, Thor Ragnorok and other standalone features like Red Dawn, I, Frankenstein and more, nights like these aren’t ever going to be the same starting 1 January weeknights at 9 pm.
     

  • &flix Presents the flix first premiere of the satirical comedy ‘Greed’

    &flix Presents the flix first premiere of the satirical comedy ‘Greed’

    MUMBAI: When extreme wealth and unchecked narcissism takes over, it’s only a downhill trip from there on. Here’s a story of a billionaire fashion magnate whose life turns topsy-turvy around the time of his glorious 60 birthday. Come Sunday, 13 December , at 1PM and 9PM, &flix, the destination of the biggest Hollywood hits presents a must-watch satire about the world of the super-rich with the Flix First Premiere of Greed. Amidst the glitz and the glam and all the razzmatazz of the runways, it’s one man’s reputation at stake. #LeapForth into a world where seven deadly sins threaten to destroy the riches that surround the ultimate fashion tycoon – Sir Richard McCreadie.

    Directed by the BAFTA Award-winning filmmaker Michael Winterbottom, the film brings a stellar ensemble cast featuring the academy award-nominee Steve Coogan, Isla Fisher (Confessions Of A Shopaholic), David Mitchell, and Asa Butterfield (Hugo). The movie will also premiere on 13 December at 2 PM on Zee Café and 3PM and 11PM PM on &PrivéHD.

    Greed tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street. As fate would have it, after a damaging public inquiry, his image is tarnished. To save his reputation, he decides to bounce back with a highly publicized and extravagant party celebrating his sixtieth  birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie’s rise and fall through the eyes of his biographer, Nick.

    Witness one of the biggest fashion faux pas as in the Flix first premiere of Greed this Sunday 13 December at 1PM and 9PM, &flix, 2 PM on Zee Café and 3PM and 11PM PM on &PrivéHD

  • Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    MUMBAI: In one of the biggest festive offering on television, for the first time, &flix and 11 Zee channels premiered the biggest superhero movie of 2020, Bloodshot in ten languages. Combining the might of Zee with a pan-network property, Ticket To Hollywood, a whopping 29.03Million viewers experienced Hollywood’s cinematic brilliance in their preferred language with the premiere of Bloodshot in November. A first for television, the multi-channel and multi-lingual premiere enabled countless ardent fans to #LeapForth into the exciting world of Hollywood marking yet another milestone for Zee.

    Starring the ultimate action hero Vin Diesel, Bloodshot premiered on &flix, the destination of the biggest Hollywood hits along with &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. The premiere across garnered support from some of the leading brands with Colgate as the presenting sponsors across 11 channels along with brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard across Zee English cluster channels.

    Speaking about the success of the premiere, Zeel premium channels business head Kartik Mahadev said, “Today, Hollywood’s appeal knows no bounds as we have enthusiasts from metros and beyond who share the same level of passion and take to Hollywood as their window to the world. True testimony to this is the findings from &flix’s recent consumer study, ‘Hollywood Is For Everyone’ that sheds light on Hollywood’s growing fandom that cuts across regions and languages. The success of the multi-lingual premiere of Bloodshot further validates this with the premiere garnering immense positive response from both our customers and consumers. With successive Hollywood blockbusters in the pipeline as part of Ticket To Hollywood, we are certain that the property will deliver value to brands and enthrall fans spread across the nation.”

    Creating a spectacle like no other, Zee combines the exciting line up of latest Hollywood blockbusters on its English movie channel &flix and the reach of its Indian language movie channels to present ‘Ticket To Hollywood’ – a destination for latest Hollywood blockbusters in Indian languages. The property will see Hollywood’s latest blockbusters airing across Zee channels, dubbed in regional languages. With the successful premiere Bloodshot across Zee channels, ‘Ticket To Hollywood’ will feature other recent superhits like Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019) among others. With this, the property aims to cater to an evolving Hollywood fan base in India – the unsatiated viewers who crave a larger-than-life Hollywood experience in the language of their choice.

  • &flix and &PrivéHD brings specially curated day-long binge on world television day

    &flix and &PrivéHD brings specially curated day-long binge on world television day

    MUMBAI: In a fresh look from some of the most acclaimed hits of the early 2000s comes an all-new collection of fan-favourite reboots.  This time around, bigger gets better as some of your most loved characters reprise their role from the original feature. While times change, the constant drive to expect nothing less than pure blissful entertainment still stays the same. A reminder of the power of blockbuster television where relaxation and leisure culminate into hours of amusement, &flix and &PrivéHD celebrate world television Day this Saturday, 21 November 2020.

    It’s time to overload on a fun hot streak of Hollywood mega hits this weekend with an extra morning dose of cop gangbusters and a hailstorm of bullets with the return of 90s classic franchise starring cop action comedy duo Will Smith and Martin Lawrence in Bad Boys For Life. In a post apocalypse zombie ridden world, hot headed cowboy Woody Harrelson meets a young kid Jesse Eisenberg and the rest is history in this fun sequel Zombieland: Double Tap. If tough and crazy had a face to it, it would clearly point to the savage trio who always get the job done leaving behind a trail of piled corpses in the 2019 take of Charlie’s Angels starring fresh faces Kristen Stewart, Naomi Scott and Ella Balinska.

    Some other popular titles as part of the special movie line-up airing on &PrivéHD include adventure comedy starring Jackie Chan and Steve Coogan in Around The World In 80 Days, biographical sports drama film Moneyball with lead actor Brad Pitt portraying the role of famed professional basketball player Billy Beane and more. The Lodge starring Jaeden Martell is the perfect bundle of chills and thrills If you’re looking for something petrifying while Rudyard Kipling’s The Jungle book (Animated) is just the perfect enjoyable children’s movie to keep them preoccupied this weekend.

    With world television day around the corner, &flix and &PrivéHD bring to you a special day long binge-bonanza to take time off with friends and family this weekend, 21 November, 10 am onwards

  • Locally nuanced shows help to bring in relevance from an Indian context: ZEEL’s Kartik Mahadev

    Locally nuanced shows help to bring in relevance from an Indian context: ZEEL’s Kartik Mahadev

    MUMBAI: Hollywood has always enjoyed a passionate fanbase in India which only grows by leaps and bounds with each passing year. Today, Hollywood movies aren’t just for the English-speaking audiences living in metros as we see movie enthusiasts in Bharat and India with the same level of passion and connectedness as the global fan following. The &flix study, ‘Hollywood is for everyone,’ explores how Hollywood enjoys a universal appeal in India, and gives an insight into the lifestyles and mindsets of movie buffs. 

    ZEEL premium channels business head Kartik Mahadev said that the research has helped the channel to curate its offerings like &flix’s fastest to television premieres, which reduce the theatre-to-TV wait time by half, along with the multi-language block ‘Flix for all’.

    The study also disclosed that Hollywood’s entertainment quotient fares better than Bollywood / regional? Does this mean brands indulge more in premium content?

    Mahadev highlighted that Hollywood viewers are brand conscious and in-sync with the latest trends. They seek new experiences and crave adventure. Said he: “For these consumers seeking a badge-value with something aspirational, Hollywood forms the ultimate getaway. With its sophisticated visual effects, unique concepts and aspirational characters, today Hollywood’s fandom in India cuts across languages and cultures and is not just limited to the English-speaking consumers in the metros.”

    The &flix study also revealed that 80 per cent Hollywood enthusiasts admitted that brands placed in the movies / intermittent TV ads influence their purchases. Mahadev revealed that for its customers, English content on television provides youth-focused brands and premium brands the opportunity to associate with a premium subscriber base.

    “Recently, for the premiere of Jumanji: The Next Level on &flix and a simulcast in Hindi on Zee Cinema, we successfully reached a wider audience by providing access through language. Some of the most reputable brands came on board as partner for the property on &flix such as Kia Motors, Ariel, Amazon, Airtel 4G, Xiaomi, Protinex and ITC, along with Bingo Potato chips, Hyundai Creta, Behrouz Biryani, Bharat Matrimony and Cinthol onboard for the Hindi simulcast. The premiere garnered an overwhelming response, taking it to the next level with a whopping 34 million reach, making it one of the biggest premieres in the last 12 months,” he shared.

    Since its launch two years ago, &flix has challenged the English movie genre codes in addressing fan experience on television. According to Mahadev, ‘Ticket to Hollywood’ broadens access to Hollywood movies across the country, bringing movies closer to fans while creating value for brands who want to engage with the ardent audience across regions. The pan-network property will see Hollywood’s latest and top-rated movies dubbed in regional languages premiere across Zee channels like &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. In addition, the channel’s flagship property ‘Flix superheroes’ featuring the latest superhero hits will begin airing in November.

    For the launch of ‘Ticket to Hollywood’ the channel has adopted a robust 360-degree campaign approach across platforms like DTH, digital, TV and trade. The network has leveraged social media to drive communication around the premiere of Bloodshot in the essence of the languages across markets. High-impact promo films across Zee movie channels further brought the biggest festive offering on television alive.

    Mahadev added, "We have Colgate onboard as the presenting sponsor for the premiere of Bloodshot across 11 of our ZEE channels. Moreover, with the premiere across Zee English cluster we are thrilled to deliver value to not just our discerning viewers but also our customers and are pleased to have brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard for the premiere.

    English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. It is believed that English GEC channels can earn higher ad revenue from their original programs. But the question arises why the channels have not yet experimented with local content.

    Mahadev opined that original programming with locally nuanced shows does help bring in relevance from an Indian context. While marquee international shows bring the best of the world to its viewers, locally produced content allows the broadcasters to add a new dimension from the Indian point of view. Said he: “Being the pioneers when it comes to original programming with India’s first-ever English fiction show Bombay Talking, Zee Café brought in relevance with content that is locally nuanced for the Indian viewer. What followed was the introduction of successful properties such as Look Who’s Talking with Niranjan, Not Just Supper Stars and Starry Nights that truly added a unique flavour to Zee Café’s wide repertoire of content.”

    He pointed to Zee Café's recently launched first-ever original production Dance With Me featuring celebrity dance experts Shakti Mohan and Mukti Mohan. The show adds to the merriment of the festive season coupled with a unique and interactive format via exciting weekly hook step challenges. The series is co-powered by Loreal Paris extraordinary oil serum & Jeevansaathi.com, cosmetic partner Dazzler Eterna with special partners Yamaha Fascino 125 Fi and Only Natural Diamonds.

  • &flix Decodes Movie Lovers In India Through Their Latest Consumer Study Titled: Hollywood Is For Everyone

    &flix Decodes Movie Lovers In India Through Their Latest Consumer Study Titled: Hollywood Is For Everyone

    Hollywood’s growing larger-than-life appeal knows no bounds. With its sophisticated visual effects, unique concepts and aspirational characters, today its fandom in India cuts across languages and cultures. Delving deep into the universe of these passionate fans, &flix, the destination for the latest Hollywood hits from the house of ZEE, has released a comprehensive report titled ‘Hollywood Is For Everyone’ that decodes the hunger for Hollywood amongst movie lovers in India. Coupled with a slew of dubbed releases, Hollywood has now made inroads into untapped markets and resonated with newer audiences. The study throws light on this phenomenon and how Hollywood forms an intrinsic part of our conversations and culture today. With a soaring success at both Box Office India and television, Hollywood has reached the homes of enthusiasts from all corners of India and its only on an upward swing from hereon.

    &flix commissioned Nielsen to conduct a study and draw insights from 1500 + movie lovers across metros and Non-Metro cities including – Mumbai, Delhi, Chennai, Bangalore, Pune, Ahmedabad, Lucknow and Indore. The report delves into how Hollywood enjoys a universal appeal in India and highlights the consumer preferences, attitudes and behaviours, truly giving an insight into the lifestyles and mindsets of the movie buffs in India. The findings reveal how Hollywood blockbusters and heroes act as a gateway for viewers to unlock unlimited possibilities.

    Drawing inspiration from the findings, ZEE has recently announced a pan-network property ‘Ticket To Hollywood’ that brings the latest Hollywood movies in dubbed languages across ZEE’s leading movie channels. Starting with the premiere of 2020’s superhero movie ‘Bloodshot’ available across 12 channels in 10 languages, the property further unlocks Hollywood’s true potential in India, giving enthusiasts access to the larger-than-life, Hollywood-level experience.

    Sharing her views on the study, Prathyusha Agarwal, Chief Consumer Officer, ZEE said, “At ZEE, we have always recognized the diversity of the cultures and people that exist within India. The findings from the &flix consumer study are proof that Hollywood aficionados are spread across the ‘many Bharats’ today. They seek new experiences and have their finger on the pulse of the latest trends. By offering a ‘Ticket to Hollywood’ to these passionate fans, we at &flix continue to win in the many Bharats that coexist. Being the pioneers of some of the most disruptive innovations in the category, we at &flix are truly proud to push the envelope yet again and present the insightful findings that have emerged through this comprehensive study.”

    Commenting on the same, Kartik Mahadev, Business Head, Premium Channels, ZEEL said, “In the hyper-connected world we live in, Hollywood is closer to our homes and hearts now than ever before. Today, Hollywood movies aren’t just for the English-speaking audiences living in metros as we see movie enthusiasts in Bharat and India with the same level of passion and connectedness to the global fan following. This &flix study delves deeper into the mind of the movie fan and explores their culture that is fully immersed into the movie universe. Since its launch, 2 years ago, &flix has challenged the English movie genre codes in addressing the fan experience on television. ‘Ticket to Hollywood’ broadens access to Hollywood premieres across the width and breadth of the country, bringing movies closer to fans while creating value for brands who want to engage with the passionate audience across regions.”

  • 7 in 10 Indian movie buffs enjoy dubbed Hollywood films: Study

    7 in 10 Indian movie buffs enjoy dubbed Hollywood films: Study

    NEW DELHI: 70 per cent of Bollywood and regional movie fans enjoy watching dubbed versions of Hollywood films, a study by &flix and Nielsen has revealed. However, these viewers also face the problem of having limited options of movies in their preferred language. 

    The study titled ‘Hollywood is for everyone' interviewed 1500+ movie lovers in metro and non-metro cities and analysed consumer preferences, attitudes and behaviours, giving an insight into the lifestyles and mindsets of movie buffs in India. The findings reveal how Hollywood blockbusters and heroes act as a gateway for viewers to unlock unlimited possibilities.

    The study further revealed that nine in ten movie lovers watch both English and Hindi/regional movies. When it comes to entertainment quotient, 91 per cent viewers prefer Hollywood flicks, because they have better power-packed action sequences and special effects.

    An interesting fact that came to light is movie lovers stating that television is their preferred choice to experience Hollywood. 88 per cent respondents claimed that Hollywood VFX and superhero stunts are better enjoyed on TV than smartphones.

    The study highlighted how viewing habits have changed as a result of the pandemic – 82 per cent respondents stated that TV viewing came closest to the big screen experience amid the lockdown. Moreover, 81 per cent of movie lovers found Hollywood films to be a great way for family bonding during these tough times.

    Movie buffs also demand instant gratification. As per the study, eight out of ten respondents expressed displeasure in waiting for months before their favourite Hollywood films are screened on Indian TV channels.

    The study also pointed out key characteristics of Hollywood enthusiasts – they earn 1.5x more than Bollywood/regional movie admirers, have a stronger presence on social media, and are brand-conscious individuals who seek new experiences.  

    ZEEL premium channels business head Kartik Mahadev said, "In the hyper-connected world we live in, Hollywood is closer to our homes and hearts now than ever before. Today, Hollywood movies aren’t just for the English-speaking audiences living in metros as we see movie enthusiasts in Bharat and India with the same level of passion and connectedness to the global fan following. This &flix study delves deeper into the mind of the movie fan and explores their culture that is fully immersed into the movie universe."

    Drawing inspiration from the findings, Zee has recently announced a pan-network property 'Ticket to Hollywood' that brings the latest Hollywood movies in dubbed languages across Zee's leading movie channels.

    Zee chief consumer officer Prathyusha Agarwal said, "At Zee, we have always recognized the diversity of the cultures and people that exist within India. The findings from the &flix consumer study are proof that Hollywood aficionados are spread across the 'many Bharats' today. They seek new experiences and have their finger on the pulse of the latest trends. By offering a 'Ticket to Hollywood' to these passionate fans, we at &flix continue to win in the many Bharats that coexist."