ITV

Tag: Flipkart

  • Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    MUMBAI: Samsonite India is zipping up its digital strategy with Hiveminds, a Madison World unit, securing the e-commerce marketing and retail media mandate for the premium luggage giant. Following a competitive multi-agency pitch, Hiveminds will spearhead Samsonite’s online acceleration across platforms like Amazon and Flipkart, ensuring high visibility, optimised media spends, and strong conversion rates.

    Commenting on the collaboration, Hiveminds chief strategy officer Deepti Bhadauria said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

    Samsonite India head of e-commerce & distribution Abhinaw Sinha added, “Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. Hiveminds’s deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively.”

    This collaboration marks a strategic move for Samsonite, strengthening its dominance in the travel gear space while catering to the surge in digital-first shopping. With Hiveminds at the helm, Samsonite’s journey through India’s e-commerce landscape is set for a smooth take-off.

  • Flipkart media maestro Akash Jain climbs the corporate ladder

    Flipkart media maestro Akash Jain climbs the corporate ladder

    MUMBAI: Akash Jain has been promoted to director of marketing, head of Media at Flipkart from being just head of media – associate director earlier. The ambitious Bengaluru-based executive, who’s been turning heads at the e-commerce behemoth for nearly eight years, is now firmly in the driver’s seat of the company’s entire media strategy.

    Jain, who cut his teeth at Odigma, an Infibeam.com company, before joining the Flipkart juggernaut, will now be calling the shots for both digital and ATL media operations for Flipkart’s core business and its buzzy new venture, Flipkart Minutes.

    The  Indian School of Business alumnus completed the prestigious Google Digital Insider Programme in 2022. His meteoric rise through the ranks at Flipkart has been nothing short of spectacular – from senior manager to associate director to director now.

    Before making waves at Flipkart, Jain had quite the entrepreneurial streak, founding ContestJunction.com, a one-stop-shop for coupons and giveaways that promised punters “gadgets, giveaways, free trips, meet and greets, vouchers and much more.” 

    His previous role saw him heading the media strategy for some of Flipkart’s most profitable ventures, including the wildly successful Big Billion Days sale that pulled in a staggering 91 million customers during early access and day one. Not too shabby for a computer science graduate from Visvesvaraya Technological University.

    Industry insiders reckon Jain’s expertise in building media playbooks and go-to-market strategies for product launches and sale events has been instrumental in Flipkart’s dominance in the cut-throat e-commerce space. His deft handling of partnerships with Meta, Google and third-party relations has clearly paid dividends.

    With Jain at the helm of media operations, competitors will need to pull their socks up if they hope to keep pace with Flipkart’s aggressive marketing manoeuvres. As the digital landscape continues to evolve at breakneck speed, having a media maven like Jain controlling the purse strings could give Flipkart the edge it needs to stay ahead of the pack.

  • Social Panga paints bold future with Soumabha Nandi as creative strategy EVP

    Social Panga paints bold future with Soumabha Nandi as creative strategy EVP

    MUMBAI: Social Panga has added a fresh stroke of creativity to its canvas with the appointment of Soumabha Nandi as executive vice president for creative strategy & growth. This strategic move is set to elevate the agency’s storytelling game, blending innovation with business impact as it continues its expansion spree.

    Som shared, “Social Panga’s people-first approach and hunger for the new really resonated with me. With evolving markets and breakthrough technologies, this is exactly the kind of creative playground that fuels me. I look forward to pushing boundaries and making an impact.”

    Social Panga co-founder Himanshu Arora said, “His expertise in creative strategy and business impact aligns perfectly with our vision. As we continue pushing creative boundaries, Som’s leadership will be instrumental in our next growth phase.”

    Social Panga co-founder Gaurav Arora added, “At Social Panga, creativity and strategy go hand in hand. Som’s ability to fuse big ideas with data-driven insights will elevate our client relationships and inspire our team to deliver exceptional work.”

    Bringing over 13 years of brand transformation expertise, Som (as he is popularly known) has crafted narratives for industry giants like Flipkart, Disney plus Hotstar, Max Fashion, Phonepe, Mcdonald’s, Domino’s, and more. At Social Panga, he will steer the creative vision, drive new business, and foster a culture where bold ideas turn into tangible results.

  • Gosats and Flipkart partner to enable supercoins-to-sats swaps

    Gosats and Flipkart partner to enable supercoins-to-sats swaps

    MUMBAI: Indian asset-based rewards platform Gosats has announced a strategic partnership with e-commerce giant Flipkart, enabling users to swap supercoins for sats, digital gold, and vice versa. The exchanged sats can be used for voucher purchases, utility payments, and UPI merchant transactions, while supercoins can be redeemed for discounts and purchases on Flipkart. Additionally, users can utilise supercoins for up to Rs 200 off on the purchase of the Gosats elite card.

    The collaboration allows users to select the number of Flipkart supercoins they wish to convert into sats, with each supercoin valued at Rs 1. A minimum of 10 supercoins is required for conversion. Users can redeem 200 supercoins to obtain the elite card for premium benefits, while sats worth Rs 500 can be exchanged for 500 supercoins to be used on Flipkart.

    This development follows Gosats surpassing one million users in India, driven by recent feature launches such as BBPS and Satspay. The platform now processes over 2,000 BBPS transactions daily via the Gosats elite card, reinforcing its commitment to revolutionising digital finance in India.

    Gosats co-founder & CEO, Mohammed Roshan stated, “India’s digital finance ecosystem is still evolving, and our mission is to drive this transformation by integrating sats and digital gold. The elite card uniquely positions us to help users transition to digital finance, turning transactions into passive investment opportunities and enabling them to spend their digital wealth more effectively. Our collaboration with Flipkart supercoins will allow users to not only swap their supercoins for sats but also make purchases virtually cost-free—an innovation we aim to pioneer in the country.”

    This partnership marks a significant milestone for Indian consumers who use the Gosats app for bill payments, including electricity, Fastag, and postpaid recharges, alongside e-commerce transactions on platforms like Flipkart and Myntra. Unlike supercoins, which have limited validity, sats offer lifetime value, providing users with a novel means to manage their digital assets.

    Looking ahead, Gosats aims to double its user base by 2025, aligning with the Indian government’s Digital India initiative and further contributing to the nation’s digital financial transformation.

  • Fintech POP appoints Navi’s Pancholi to head engineering

    Fintech POP appoints Navi’s Pancholi to head engineering

    MUMBAI: POP, the fintech startup targeting young Indian consumers, has appointed Chandresh Pancholi as its new head of engineering and product.

    Pancholi joins from Navi, where he served as director of engineering, leading a 90-person team that helped propel the company’s UPI payment application from 12th to 4th position in India’s competitive digital payments market.

    During his tenure at Navi, he oversaw several key initiatives including the development of a credit line on UPI with Karnataka Bank and a central abuse detection platform for UPI reward systems.

    Prior to Navi, Pancholi held technical leadership positions at Paytm and Flipkart, building considerable experience in India’s e-commerce and financial technology sectors.

    POP, founded in 2023 by former Flipkart executives, offers a rewards-based payment ecosystem where users earn “POPcoins” worth Rs 1 each for transactions made through its platform. The company is backed by India Quotient and several angel investors from the consumer internet sector.

    At POP, Pancholi will be responsible for scaling the company’s technical infrastructure and developing new product features as the startup attempts to challenge established players in India’s increasingly crowded digital payments market.

  • Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer

    Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer

    MUMBAI: Maha Shivratri is about to get even more fragrant! Cycle Pure Agarbathi, India’s leading agarbathi brand, has joined hands with Flipkart Minutes to add a divine touch to festive shopping. As part of this limited-time offer, Flipkart customers placing orders worth Rs 199 or more will receive a pack of Godhuli Agarbathi for just Rs one automatically added to their cart.

    Building on the success of their ‘Scent of Pongal’ initiative, this collaboration aims to elevate Maha Shivratri rituals in households across major cities. The Godhuli Agarbathi, crafted for serenity and devotion, will enhance the spiritual ambience of prayers and offerings.

    “We are delighted to bring this special offering through Flipkart Minutes,” said Cycle Pure Agarbathi managing director, Arjun Ranga. “This collaboration is about making traditions even more accessible, adding a divine touch to homes with every purchase.”

    Flipkart senior director – home business unit Yatish Bhargava added, “Cycle Pure Agarbathi is a brand that resonates deeply with Indian households. This partnership brings an auspicious deal to our customers while ensuring quick deliveries via Flipkart Minutes.”

    The offer is valid from 25 February to March 2025, giving shoppers a chance to celebrate with purity, devotion, and a touch of fragrance all at the speed of Flipkart Minutes.

  • Flipkart’s smartphone baba brings affordable phones to Mahakumbh grounds

    Flipkart’s smartphone baba brings affordable phones to Mahakumbh grounds

    MUMBAI: At Mahakumbh 2025, where millions gathered for spiritual enlightenment, Flipkart and SW Network orchestrated a marketing spectacle that blended tradition with technology. The ‘Flipkart Smartphone Baba’ campaign transformed the retailer’s smartphone presence into a viral sensation, reaching 40 crore attendees and turning budget phone shopping into a festival highlight.

    Draped in saffron and armed with unbeatable deals, Smartphone Baba wandered through the Mahakumbh, preaching the gospel of budget smartphones from brands like Vivo, Poco, Realme, and Samsung, all priced between Rs 8,000 and Rs 15,000. The character’s quirky charm, coupled with custom towel giveaways, had devotees queuing up for hours, eager to take home not just a blessing but a pocket-friendly smartphone.

    The campaign went beyond just selling phones, immersing itself fully in the Kumbh experience. Flipkart’s festival presence included interactive retail hubs, where trained representatives guided devotees through the purchase process. Additionally, the ‘SnapMySnaan’ initiative provided professional photography for those taking a dip in the holy Ganga, while influencer-led, real-time content creation amplified the campaign across digital platforms. To further engage the crowd, Flipkart also held free phone giveaways, ensuring their message of accessibility resonated widely and effectively.  

    “At SW Network, we believe in crafting campaigns that don’t just sell but connect with people in a meaningful way,” said SW Network co-founder Raghav Bagai. “Smartphone Baba was more than a mascot, it was a movement, making technology accessible and engaging.”

    Flipkart hailed the initiative as a game-changer in festival marketing. “This campaign seamlessly blended affordability, engagement, and cultural immersion, making phone buying effortless and fun,” said a Flipkart leadership team member.

    The campaign successfully bridged the gap between modern retail and the festival’s largely offline audience, addressing digital literacy barriers with personalised assistance and a culturally resonant approach.

  • Tuco Kids appoints former Curefit executive as co-founder

    Tuco Kids appoints former Curefit executive as co-founder

    MUMBAI: Children’s personal care brand Tuco Kids has appointed Chanakya Gupta as co-founder, bolstering its leadership following a £1.6 million seed funding round led by Fireside Ventures and Whiteboard Capital.

    Gupta joins from Curefit, where he served as business head of play and CHRO. His 23-year career includes senior roles at Flipkart, where he spearheaded strategic partnerships and launched initiatives including the D2C brand accelerator Flipkart Boost. He previously spent a decade at Hindustan Unilever, managing retail partnerships and soap brand development.

    Founded in 2023 by Aishvarya Murali, Tuco Kids produces natural personal care products for children aged 3-12, including soaps, lotions and deodorants. The company emphasises environmental responsibility, using reclaimed plastic for all packaging.

    The brand retails through major e-commerce platforms including Amazon, Flipkart and Nykaa, alongside quick commerce channels. The recent funding round was led by Fireside Ventures and Whiteboard Capital.
    “His expertise in scaling consumer businesses will be invaluable as we expand our presence,”  said Murali of the appointment.

     

  • Flipkart raises eyebrows with viral Samsung F06 5G campaign

    Flipkart raises eyebrows with viral Samsung F06 5G campaign

    MUMBAI: Flipkart’s launch of the Samsung F06 5G wasn’t just another product drop, it became a nationwide sensation, thanks to SW Network’s innovative marketing playbook. From viral dance challenges to meme-worthy moments, the campaign blended entertainment with engagement, turning a smartphone release into a social media spectacle.

    At the centre of the buzz was a film featuring movie star Ayushmann Khurrana, whose signature eyebrow dance challenge quickly caught fire on social media. SW Network didn’t stop there—it roped in digital content creators Jannat and Faisu, fuelling a viral ripple effect that swept across Instagram and Tiktok.  

    Taking the campaign beyond screens, SW Network orchestrated billboard takeovers with quirky, inclusive messaging like, ‘This phone is for everyone and everyone is having fun with it. Be it maa g or papa g or beta g.’ The campaign also saw dance communities adopting the eyebrow challenge, blending entertainment with mass engagement.

    “Our goal was to create something more than an ad—something people wanted to be part of,” said SW Network co-founder Raghav Bagai. “The eyebrow dance challenge became a cultural moment, and seeing influencers, dancers, and everyday users embrace it validated our approach.”

    Flipkart associate director – category & central marketing Ekta Checker said, “Working with SW Network, we turned a product launch into a movement that connected with consumers in unexpected ways. Their deep grasp of meme culture and social trends ensured the excitement spread everywhere—from social feeds to dance floors and digital billboards.”

    In a stroke of agile marketing genius, the agency capitalised on a Flipkart app glitch, spinning it into a viral meme trend. What started as an unexpected bug turned into an organic social media storm, with influencers and meme pages jumping on board to create content around Samsung F06 5G searches on Flipkart.

  • Boat turns up the volume with Nirvana X

    Boat turns up the volume with Nirvana X

    MUMBAI: Boat has turned up the volume with its latest tws earbuds, Nirvana X, engineered to redefine immersive audio. Packed with Hi-res ldac technology, dual drivers, AI-powered quad mics, and ultra-low latency gaming mode, these earbuds promise a premium experience without breaking the bank.

    Boat has teamed up with Knowles Corporation, a leading name in high-performance audio components, to equip Nirvana X with Hifi Balanced Armature (BA) drivers. This ensures deep bass, crisp highs, and an all-encompassing soundscape that takes listening to the next level.

    Nirvana X boasts dual dynamic 10mm drivers alongside Knowles BA drivers, offering studio-quality audio whether you’re streaming music, tuning into podcasts, or watching your favourite films. For audiophiles, Sony’s Ldac technology ensures Hi-res playback, delivering rich, distortion-free sound across all frequencies.

    Nirvana X ensures effortless connectivity and convenience with its smart features. Multi-point connectivity allows users to switch seamlessly between two devices, making it easy to take a call on a smartphone while staying connected to a laptop. In-ear detection automatically pauses music when an earbud is removed and resumes playback when inserted, ensuring a smooth listening experience. Meanwhile, quad mics with AI Enx technology effectively filter out background noise, delivering crystal-clear call quality even in the busiest environments.

    With up to 40 hours of playtime, Nirvana X is designed for all-day entertainment, work marathons, and endless gaming sessions. Google fast pair ensures an instant connection, so you’re never left waiting. For gaming enthusiasts, beast mode offers ultra-low 60ms latency, syncing visuals and sound for a competitive edge.

    With the Boat hearables app, users can customise Eq settings, remap touch controls, and enable Ota updates, keeping their earbuds always ahead of the curve.

    At Rs 2,799, Nirvana X delivers premium audio at an unbeatable price. Available in four striking colours—galactic red, smokey amethyst, mist blue, and cosmic onyx, the earbuds can be purchased via Boat’s official website, Flipkart, Amazon, Myntra, and offline stores.