ITV

Tag: Flipkart

  • Remote control redefined as Dish TV dials up its Smart+ experience

    Remote control redefined as Dish TV dials up its Smart+ experience

    Mumbai: No more juggling remotes or input sources, Dish TV just changed the channel on home entertainment. The company has launched its new Smart+ device, an all-in-one upgrade that turns regular Android and Google TVs into smart content hubs, uniting live TV and OTT apps under a single roof.

    After the success of its flagship Smart product last year, Dish TV’s latest launch is a smarter sequel that simplifies how viewers consume content. With Smart+, your existing TV morphs into a full-fledged entertainment command centre no new remote required. Want to flip from a TV news channel to a web series on an OTT app? Just press a button on your regular TV remote.

    Built for seamless integration, Smart+ eliminates the need to switch devices or inputs. The intuitive interface not only brings your favourite TV channels and streaming services together, but also lets you set reminders, add shows to favourites, and even keep the kids in check with built-in parental controls.

    Need a quick glance at what’s coming up next? The preview banners and thumbnails offer a visual sneak peek, so you’re never lost in the scroll. Whether you’re a live sports enthusiast, a serial binge-watcher or a casual viewer, Smart+ tailors the experience to suit every screen personality.

    Compact, sleek, and feather-light, the device fits right into any living room aesthetic. And it’s portable too perfect for modern homes that love a little less cable clutter.

    Dish TV India Ltd. CEO & executive director Manoj Dobhal said, “As part of our ongoing commitment to drive innovation in the entertainment industry, we are proud to introduce the Smart+ Device. This product marks a significant advancement in the seamless integration of traditional television and OTT services, catering to the evolving needs of today’s digital consumer. We are confident that this integration represents the future of entertainment. With the launch of the Smart+ Device, we are enhancing both convenience and accessibility while reinforcing our leadership in delivering integrated, next-generation solutions for our customers.”

    The Smart+ device is now available via Dish TV’s official website, Flipkart, and major retail outlets ready to slide into your setup and stream your screen life into something a whole lot smarter.

  • AI+ marks the spot Madhav Sheth drops first look of India-first phone

    AI+ marks the spot Madhav Sheth drops first look of India-first phone

     MUMBAI: Looks like India’s smartphone game is about to get a homegrown glow-up. Madhav Sheth, one of India’s most recognisable tech disruptors, has just dropped the official logo for AI+, the upcoming device from his new venture, Nxtquantum Shift Technologies. It’s not just a sleek reveal, it’s a statement of intent.

    With a philosophy rooted in India-first innovation, AI+ aims to redefine how we think about smartphones not just as devices, but as intelligent, secure and purposeful extensions of our lives.

    “For us, AI+ is more than a product; it’s a mindset,” said Nxtquantum Shift Technologies founder & CEO Madhav Sheth. “It reflects our belief that India can not only participate in the global tech ecosystem but lead it, with design and purpose that reflect how people truly live and connect.”

    While the phone and its OS are still under wraps, the logo hints at Sheth’s signature blend of ambition and intuition: futuristic but grounded, sharp but human. And perhaps most importantly built entirely in India.

    The upcoming smartphone will be available on Flipkart, with the e-commerce giant’s reach and customer insights expected to play a key role in AI+’s nationwide rollout. With this partnership, the product promises to meet users right where they are on a platform they already trust, delivering tech they didn’t know they needed.

    The full product reveal is slated for the coming months, but if the logo is anything to go by, AI+ is not just another launch, it’s a quiet disruption, set to make a loud impact.

  • Drawn to attention Flipkart sketches a buzz for Motorola Edge 60

    Drawn to attention Flipkart sketches a buzz for Motorola Edge 60

    MUMBAI: When it comes to grabbing eyeballs, Flipkart and SW Network didn’t just think outside the box they drew outside the lines. In a bold and brilliantly visual activation, Flipkart collaborated with integrated advertising agency SW Network to bring the Motorola Edge 60’s stylus feature to life, literally. Shoppers at Nexus Select Citywalk in Saket, New Delhi, were treated to a live art performance, where artists wielded a giant stylus to doodle directly onto the mall courtyard, transforming the bustling shopping hub into a buzzing, open-air sketchpad.

    The larger-than-life installation drew crowds who watched in awe, snapped selfies, and shared the experience online turning an offline moment into a digital wave. By highlighting the stylus feature in such a hands-on and artistic way, the campaign cleverly bridged functionality with flair.

    SW Network Co-founder, Raghav Bagai commenting on the campaign said, “We believe creative ideas should solve real business needs. In this case, highlighting the stylus, quite literally, made the brand stand out and got people to sit up and take notice of an otherwise cluttered category. Mission accomplished.”

    SW Network, director of youthbeat Shubham Chawla said, “What looked like a simple doodle on the floor was actually the result of 12 hours of relentless effort and planning. But that’s the thing with good ideas, they often appear effortless, but making them real takes a whole lot of hard work behind the scenes.”

    The activation didn’t end at the mall. A newspaper jacket ad carried the campaign further, inviting readers to try the stylus themselves, extending the experience across media and minds.

    In a market where campaigns often blur into one another, this one scribbled its way into consumer consciousness showing that a bit of creativity (and a really big pen) can go a long way.

  • Sugosh Iyer plugs into Mindshare to power Unilever’s digital future

    Sugosh Iyer plugs into Mindshare to power Unilever’s digital future

    MUMBAI:  Sugosh Iyer has hit the refresh button, stepping into the hotseat as head of digital trading at Mindshare earlier this year, leading the charge on all things digital for FMCG titan Unilever.

    In his new role, Iyer will pilot negotiations, data and tech partnerships, first-party data strategies, and turbocharge commerce conversations — stitching together the future of media buying across connected ecosystems.

    It’s been quite the pivot-packed journey. Iyer’s career, spanning over 17 years, has crisscrossed industries and continents: from banking at Kotak to media stints at NDTV Media, Starcom, Spatial Access, Flipkart, and senior leadership gigs across Madison, GroupM, and Kansai Nerolac Paints. Most recently, he helmed digital marketing for Grasim Industries (Pulp & Fibre), blending traditional business sense with e-commerce agility.

    Known for his customer acquisition chops, B2B savvy, and an eye for e-commerce acceleration, Iyer has consistently stayed ahead of the curve, whether in the bustling media hubs of Mumbai or navigating client leadership roles in Kuala Lumpur.

    With digital trading now the frontline of advertising wars, Mindshare seems to have found the perfect battering ram — a blend of finance brains, media muscle, and tech-first thinking — to storm the gates of tomorrow’s marketing battlefield.

  • Cricket Icons bowled into play with miniature stars and mega fanfare

    Cricket Icons bowled into play with miniature stars and mega fanfare

    MUMBAI: Mini but mighty and ready to take a wicket in your living room. As cricket fever grips the nation, a new league of legends has entered the fray this time, not on the field but on your shelf. Pune-based startup Infinity Toy Tronics (ITT) has launched Cricket Icons, India’s first official line of collectible miniatures featuring players from top IPL teams like Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Rajasthan Royals.

    The project, fuelled by fan obsession and startup hustle, marks a significant leap in India’s sports memorabilia landscape, one where a tiny Hardik Pandya or Rohit Sharma might just be your next prized possession.

    Founded by three cricket-crazed first-gen entrepreneurs Rikesh Raja, Saurabh Gajbi, and Pratik Agrawal across three continents, ITT was born out of a shared frustration: why had cricket, India’s biggest sporting passion, never had its own Marvel-style merch moment?

    “Growing up, we all played with Marvel heroes, Power Rangers, or football action figures but cricket, despite being India’s biggest sport, never had its own space in the collectables world,” said Infinity Toy Tronics Director Saurabh Gajbi. “With Cricket Icons, we saw an opportunity to not only fill that gap but also spark a revolution in the Indian toy industry. Unlike seasonal merchandise, these collectables have year-round appeal, driven by deep-rooted team loyalties and fan passion. It’s more than just a toy it’s a cultural connection and a step toward building a sustainable, homegrown ecosystem for sports memorabilia in India,” he added while talking about these IP-based collectables.

    Thanks to Rise Worldwide, the team inked a three-year deal with major franchises, and they’ve got the distribution to match. Aditi Toys handles B2C and D2C routes, Neha Creations takes care of B2B, and the toys are already available across Amazon, Flipkart, Swiggy Instamart, and Zepto. For old-school charm, you’ll find them in Hamleys and local stores from metro malls to Tier 3 town bazaars.

    The line includes single figurines priced at Rs 249, team packs at Rs 649, and upcoming action figures at Rs 699. Each one is crafted with 90–95 per cent likeness and doubles as a digital key. Scan the QR code on the toy to unlock player avatars, quizzes, loyalty rewards, and challenges on the Cricket Icons app. Fans can win match tickets, signed memorabilia, and more adding serious value to their shelf-space superstars.

    Beyond the toys, it’s a larger mission. ITT’s strategy ties into the government’s 1 billion dollars toy economy vision under Atmanirbhar Bharat.

    With a million-unit sales target for 2025, Cricket Icons is already swinging for the fences creating not just figurines, but fan stories, one miniature at a time.

  • Cleartrip appoints Manjari Singhal as new chief growth and business officer

    Cleartrip appoints Manjari Singhal as new chief growth and business officer

    MUMBAI: Cleartrip, has announced a key transition as Anuj Rathi exits his role as chief growth & business officer. Taking on the reins is Manjari Singhal, who will now oversee Business, Growth, Marketing, and Customer Experience at Cleartrip.

    Over the next month, Singhal will collaborate closely with Rathi to ensure a smooth handover. Rathi departs after a milestone year where Cleartrip surged forward on the back of enhanced user engagement and successful agship initiatives such as Novac 2025 (Nation on Vacation) which saw a record spike in bookings.

    Rathi said, “It’s been an incredible ride leading Cleartrip. From flagship events like Nation on Vacation and Big Billion Days to strengthening customer trust, our focus was always on creating a superior product experience. As I move on, I do so with deep pride in the team and confidence that Cleartrip will continue to raise the bar under Manjari’s leadership.”

    Flipkart senior vice president Ajay Veer Yadav acknowledged Rathi’s contributions and welcomed the incoming executive. “We thank Rathi for his immense contributions to Cleartrip over the past year. His leadership has helped the platform scale to new heights, and we wish him the very best as he embarks on his next chapter,” he said.

    He added, “Travel is a significant focus for us at Flipkart, and we are deeply committed to investing in and scaling the business to unlock its huge potential. We are excited to welcome Singhal into this pivotal role. With her proven leadership, strategic vision, and deep understanding of customer behaviour, we are confident that she will continue to drive growth and lead Cleartrip into its next phase of expansion.”

    Singhal said, “Cleartrip has built a strong foundation as a travel-first brand with a customer-first philosophy. I am excited to take on this role and work alongside an exceptional team to unlock the immense potential in travel. With 2025 being a critical year for growth, our focus will be on driving value, enhancing customer experiences, and delivering innovations that make travel simpler and more rewarding for every Indian.”

    Since joining Flipkart in 2019, Manjari has worked across various functions, including Events, Customer Growth, and Platform. She currently manages the Beauty, FMCG, and General Merchandise business and is known for her strategic execution and collaborative approach.

  • Alcatel joins Flipkart to launch stylish Make in India smartphones

    Alcatel joins Flipkart to launch stylish Make in India smartphones

    MUMBAI: Alcatel has announced a strategic tie-up with Flipkart, bringing its latest range of ‘Make in India’ smartphones to Indian consumers via both Flipkart’s main platform and its rapid delivery arm, FK Minutes.

    This collaboration marks a bold step in Alcatel’s push to blend global innovation with local manufacturing, targeting digitally savvy youth across metros and smaller towns with feature-rich devices wrapped in sleek French design.

    With Flipkart’s massive e-commerce reach and real-time fulfilment capabilities, the partnership sets the stage for Alcatel to tap into the aspirations of India’s booming smartphone market—especially among the urban and semi-urban youth segment.

    Alcatel chief business officer Atul Vivek said, “As we chart our path forward, our vision is to build a complete ecosystem of products that deliver a truly connected and unified experience for Indian consumers. We are enthusiastic about our upcoming launches and the steady expansion of our footprint in the Indian market. This strategic partnership with Flipkart is instrumental in bringing that vision to life. Leveraging Flipkart’s expansive reach and deep market insights, we aim to offer high-quality products backed by a reliable, seamless after-sales service, ensuring an elevated consumer experience across the country.”

    Alcatel chief operating officer Ansh Rathi added, “We are proud to join hands with Flipkart to bring world-class quality and service to Indian consumers. This collaboration marks a significant step in elevating the smartphone experience by introducing feature-rich, premium devices at compelling price points. At Alcatel, our commitment lies in creating a seamless, connected ecosystem across devices and platforms. Guided by our core philosophy of delivering exceptional product experiences, we believe Flipkart’s vast network will help us build strong, meaningful connections with the youth across both urban and emerging markets in India.”

    Alcatel is also scaling up its nationwide service infrastructure to ensure smooth, dependable after-sales support.

  • Suck it up in style as Portronics Mopcop 4 powers through the mess

    Suck it up in style as Portronics Mopcop 4 powers through the mess

    MUMBAI: Portronics, India’s homegrown gadget darling, has unleashed its latest clean machine the Mopcop 4, a vacuum cleaner that doesn’t just sweep you off your feet, but sucks everything beneath them with a vengeance. With 18,000 Pa of suction might, dual power modes, and a digital LED display, this portable powerhouse has its sights set on becoming your new domestic MVP.

    The Mopcop 4 isn’t your average vacuum, it’s the fourth-gen fix for fuss-free cleaning. Whether you’re vanquishing crumbs in your car, fending off pet fur on your sofa, or zapping dust in your keyboard, it’s built to do it all. Thanks to its 2000mAh rechargeable battery, you can go cordless around the house or plug it directly into your car’s DC power socket for uninterrupted power-on-the-go.

    And if you thought vacuums couldn’t get any smarter, think again. This one flaunts a real-time LED digital display that shows battery life and suction levels. There’s even a built-in flashlight, because let’s face it dust loves the dark.

    Need more versatility? The Mopcop 4 arrives armed with multiple attachments, a floor brush, nozzle, extended hose, and even a mini blower mode for those sneaky specks in crevices. And yes, the HEPA filter is washable, so you’re not just cleaning your space, you’re purifying the air while you’re at it.

    Priced at Rs 2,749, the Mopcop 4 is available on Portronics.com, Amazon.in, Flipkart.com, and across leading online and offline stores. It even comes with a 12-month warranty, just in case your dust bunnies decide to fight back.

  • The Bear House hares into physical retail with Rs 50 crore fund infusion

    The Bear House hares into physical retail with Rs 50 crore fund infusion

    MUMBAI: The Bear House, a Bengaluru-based contemporary menswear brand, has secured Rs 50 crore in Series A funding led by JM Financial India Growth Fund III, as it prepares to claw its way deeper into India’s competitive fashion landscape.

    The sartorial upstart, which has built its reputation on “elevated core” menswear for young professionals who need versatile attire that transitions seamlessly from boardroom battles to evening revelry, plans to use the investment to expand its brick-and-mortar presence, shore up working capital, and beef up marketing efforts.

    Having conquered the digital sphere through its own website and major fashion marketplaces including Myntra, Ajio, Flipkart and Nykaa, The Bear House recently opened its first physical outpost in Bengaluru last month. With fresh capital now in its coffers, the brand aims to unleash approximately 20 additional stores across India over the next two years.

    “We are optimistic about the growth of India’s online branded apparel market, especially in the men’s business-casual segment,” said JM Financial managing director, private equity Siddharth Kothari. “The Bear House has demonstrated impressive growth by leveraging its unique design sensibilities and direct-to-consumer strategy to build a loyal customer following.”

    For a company that has thus far ruled exclusively in the digital realm, the push into physical retail represents a significant evolution in its growth strategy. Founded in 2017, the brand has cultivated a reputation for chic, uncluttered designs catering to urban professionals who want to look sharp without appearing trussed up.

    “This growth capital infusion will help us accelerate our expansion plans and strengthen our brand’s presence,” said The Bear House  co-founder Harsh Somaiya. “As we scale our offline footprint and invest in brand-building, we remain focused on staying true to our design philosophy.”

    Perhaps most impressive is that The Bear House has managed to build a Rs 150 crore+ online brand while remaining bootstrapped and profitable—no small feat in an industry where red ink often flows as freely as champagne at a fashion week after-party.

    Dexter Capital served as the exclusive advisor on the transaction, with its investment arm, Dexter Ventures, also participating in the funding round.

    “Today’s young professional consumer is looking for a stylish persona at work and outside without compromising with comfort,” noted  Dexter Ventures general partner Anuradha Agrawal, adding that the company’s success stemmed from Somaiya’s manufacturing expertise paired with his co-founder Tanvi’s design skills.

  • Flipkart and vivo T4x’s Suvidha Ke Liye Khed Hai sparks viral sensation

    Flipkart and vivo T4x’s Suvidha Ke Liye Khed Hai sparks viral sensation

    MUMBAI: The launch of vivo T4x on Flipkart took an unexpected turn with the Suvidha Ke Liye Khed Hai campaign, conceptualised by creative and entertainment agency Only Much Louder (OML). The campaign quickly captured public attention, becoming a viral sensation and securing the top trending spot on X (formerly Twitter).

    Rather than promoting convenience as a benefit, OML took a fresh approach highlighting the unintended ‘problem’ caused by a device that eliminates everyday struggles. The vivo T4x, powered by a Mediatek Dimensity 7300 Processor and a massive 6500mAh battery, removes common frustrations like lag, buffering, and battery drain, leaving users without an excuse for breaks or distractions. This clever spin resonated widely, sparking conversations across social media.

    Executed through a trans-media strategy, the campaign seamlessly integrated high-impact OOH placements, digital activations, and website integrations to maximise engagement. A standout moment was Flipkart’s playful ‘formal apology’ for making life too easy, which became a major talking point online. Influencers such as Riyaz Ali and Byomkesh joined the conversation, while meme pages like Naughtyworld, Laughtercolours, and The Sarcastic Page amplified the campaign’s reach with viral content.

    OML SVP revenue Pankaj Malani, commented, “We’ve all experienced the frustration of a phone running out of battery at the worst possible moment whether mid-game, during a binge-watch session, or on an important call. Working with Flipkart, we turned this universal experience into an engaging narrative, highlighting how the vivo T4x’s 6500mAh battery ensures uninterrupted usage, leaving no room for excuses.”

    By turning convenience into an unexpected dilemma, the campaign struck a chord with audiences across demographics. The humorous messaging and innovative execution ensured that the vivo T4x launch was not just another product release but a widely shared cultural moment.