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Tag: Flipkart

  • Flipkart launches ‘InvoiSIS’

    Flipkart launches ‘InvoiSIS’

    MUMBAI: Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters – the bond between siblings.

    The idea was rooted in a simple truth that sisters do a lot for their brothers; things that often go unnoticed or unacknowledged. So this year, Flipkart launched InvoiSIS, the world’s first Rakhi invoice generator. A light-hearted, yet functional tool that lets sisters raise itemised invoices for all the favours they’ve done, from sharing their fancy skincare to saving their brothers from family drama.

    Each favour came with a certified value, calculated in collaboration with finance educator and sister CA Rachana Ranade. Sisters could then attach a Flipkart wishlist that matched their invoice total, turning emotional dues into a real-time, shoppable bill.

    At the centre of the campaign was a microsite, www.invoisis4rakhi.com, designed like an old-school Indian invoice pad in pastel colours. The flow was kept simple and inclusive. To launch it, a fun digital film featuring CA Rachana walked audiences through the idea in her signature lecture style, complete with charts, data, and a direct call to action.

    The campaign conceptualised by the DDB Mudra Group was extended through culturally relevant content, including fictional invoices for iconic sibling duos like Monica & Ross and Aisha & Kabir, meme formats, and influencer engagement, all built for sharing, not scrolling. With minimal media spend and maximum relatability, InvoiSIS encouraged more thoughtful, higher-value gifting across tech, fashion, grooming, and wearables.

    Flipkart VP – growth and marketing, Pratik Shetty said, “Rakhi is an emotionally rich moment, and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It’s not just about the product value, it’s about making that bond feel seen and celebrated.”

    DDB Mudra group creative directors, Gagandeep Bindra and Rahul Arcot added, “How much should you really spend on a Rakhi gift? We figured it should at least match the value of everything sisters do for us. So we teamed up with financial expert Rachana Ranade and put a price on all sisterly favors, letting sisters raise an invoice for what she is owed, and demand a fair gift in return.”

  • Soaked and Sold Moto G96 Wins Hearts with Water Baby Campaign

    Soaked and Sold Moto G96 Wins Hearts with Water Baby Campaign

     MUMBAI: Phones usually dread the drizzle this one does a dance in it. With the monsoon in full swing, SW Network and Flipkart have tapped into a universal fear wet phones and flipped it on its head with the launch campaign for the Moto G96, a smartphone that’s not just water-resistant, but water-embracing. Armed with an IP68 rating and a Watertouch Display that works flawlessly even when soaked, the G96 became the centrepiece of a cheeky, insight-rich campaign titled “Always a Water Baby.” The phone’s monsoon-proof credentials became an open invitation to throw away the plastic bags and rice bowls and say goodbye to panic-mode hairdryers.

    The outdoor campaign went bold and witty hoardings dismissed old-school hacks with lines like “You don’t need these anymore.” In one standout execution, the agency installed a monsoon shelter with the tagline: “While other phones run for cover, I’d stand in the rain for you.” Subtle, it was not but the point was made loud and clear.

    Print creatives took gentle digs at waterproof phone pouches still clinging to relevance, while a quirky double-hoarding visual metaphor featured the Moto G96 as “a great catch”  literally caught between two billboards.

    “Moto G96 doesn’t just survive water, it loves it,” said SW Network co-founder Raghav Bagai. “We wanted the campaign to be playful, visual and instantly relatable. ‘Water Baby’ gave us the perfect language to celebrate this feature without falling into the spec-sheet trap.”

    Instead of leaning on technical jargon, the campaign found humour in a shared everyday pain phones and puddles are usually a nightmare pairing. But not this time.

    With the G96, SW Network shows once again it knows how to turn product truth into pop culture, proving that even in tech advertising, a little splash of humanity goes a long way.

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  • Ratna Widhani takes charge as VP, business operations at Dentsu Merkle Sokrati

    Ratna Widhani takes charge as VP, business operations at Dentsu Merkle Sokrati

    MUMBAI: Ratna Widhani has been elevated to vice president, business operations at Dentsu’s Merkle Sokrati after a nearly two-year stint as associate vice president. With over two decades of experience in retail, ecommerce, and performance marketing, Widhani brings a potent mix of operational rigour and brand-building savvy to her new role.

    Her career arc spans global and Indian heavyweights — from Nike and Timberland to Bata, Royal Enfield, and Vedix — where she has driven retail turnarounds and ecommerce sprints with enviable consistency. At Incnut Lifestyle, Widhani led ecommerce marketplace relationships, pushing toplines from Rs 10 crore to Rs 40 crore in a single year across Amazon, Flipkart, Nykaa, and more.

    She has also helmed business strategy and marketplace growth at brands like Age Ayurveda and National Geographic’s travel gear, fine-tuning delivery timelines, catalogue hygiene, search marketing, and margin optimisation. Her P&L grasp is rooted in years of retail buying and merchandising leadership, from launching CAT footwear across India to running the Rs 250-crore Power brand portfolio for Bata.

    Widhani, an IIM Ahmedabad-certified ecommerce strategist, now shoulders broader responsibilities across Dentsu’s digital commerce clients. With a strategic eye on Amazon ecosystems, D2C scaling, and agile operations, she’s poised to push the growth lever harder in her new capacity.

    Outside boardrooms, she’s a budding writer, culinary enthusiast, and proud mum to a pre-teen artist.

  • Suheil Mohan joins Flipkart as senior manager for brand marketing

    Suheil Mohan joins Flipkart as senior manager for brand marketing

    MUMBAI: Suheil Mohan has taken charge as senior manager 2, brand marketing at Flipkart, marking another high-profile move in India’s fast-evolving digital marketing space. Based in Bengaluru, Mohan joined the Walmart-owned e-commerce major in May 2025.

    Mohan brings with him over a decade of experience across top-tier startups and agencies. Prior to this, he led brand and growth marketing at agritech disruptor Ninjacart, where he spearheaded the platform’s rebranding and digital storytelling campaigns. His earlier stints include brand roles at Byju’s, Mobile Premier League (MPL), and Junglee Games, where he played a key part in executing big-budget campaigns tied to Hindi cinema and gaming IPs.

    A former strategy and branded content manager at GroupM, Mohan also worked with Airtel as a digital consultant during a pivotal phase of its 4G growth drive. Starting his career as an engineer, he later pivoted to marketing after completing his management studies.

    At Flipkart, Mohan is expected to bolster the company’s brand storytelling and campaign strategy as it prepares for festive season blitzes and deeper consumer engagement in tier 2 and tier 3 India.

    His appointment signals Flipkart’s ongoing investment in top marketing talent to stay ahead in the fiercely competitive e-commerce space.

  • Flipkart trolls Amazon with bleat-worthy twist ahead of G.O.A.T sale

    Flipkart trolls Amazon with bleat-worthy twist ahead of G.O.A.T sale

    MUMBAI: Flipkart just proved once again that it doesn’t just do deals — it does drama. Ahead of its G.O.A.T (Greatest of All Time) Sale going live on 12 July, the e-commerce giant dropped a savage social media post that’s sent the internet into a tizzy and had rival Amazon fans doing a double take.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Flipkart (@flipkart)

    The post kicked off with a bold bait: “People from Amazon caught shopping on Flipkart.” Cue chaos. But as users swiped, the truth and the troll was revealed: it was just a picture of a goat lounging outside a building named Amazon Park Apartments.

    Yes, the G.O.A.T is back, and it’s sassier than ever.

    In typical Flipkart fashion, the post combined wordplay, wit, and a little animal mischief to stir up buzz, turning a literal location into a headline-worthy punchline. The smug goat, now a recurring campaign mascot, delivered the ultimate side-eye to everyone who fell for the clickbait.

    The post quickly went viral, racking up laughs and likes and once again proving Flipkart’s mastery at marketing mischief.

    With the G.O.A.T Sale promising blockbuster discounts across electronics, appliances, fashion, and more, Flipkart is clearly not just aiming for best deals, it’s gunning for the crown in brand banter supremacy. Game, set, and goat.  

  • Shadowfax files for IPO via confidential route, aims Rs 2,000-2,500 crore fundraise

    Shadowfax files for IPO via confidential route, aims Rs 2,000-2,500 crore fundraise

    MUMBAI: Bengaluru-based logistics firm Shadowfax Technologies Ltd has filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) through the confidential route, signalling its plans to go public. The move comes roughly three months after the company transitioned into a public entity.

    Shadowfax is aiming to raise between Rs 2,000 crore and Rs 2,500 crore through the initial public offering, which will comprise a fresh issue of shares and an offer for sale (OFS) by existing investors. Key backers including Flipkart, Eight Roads Ventures, and NGP Capital are expected to dilute part of their holdings through the OFS component.

    ICICI Securities, JM Financial, and Morgan Stanley are acting as lead advisors to the issue. The company is targeting a post-listing valuation in the range of Rs 5,500–6,000 crore, according to individuals familiar with the development. As per TheKredible, Shadowfax was last valued at approximately Rs 5,981 crore ($712 million) during the first tranche of its Series F funding round earlier this year.

    Founded in 2015 by Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya, Shadowfax operates in the last-mile logistics segment, serving e-commerce and hyperlocal categories such as grocery, food, and pharmaceuticals. The company claims a network of over 1.25 lakh monthly active delivery partners across India.

    To date, Shadowfax has raised around $246 million in equity funding. Eight Roads Ventures remains the largest external investor, followed by Flipkart, NewQuest Asia, and Nokia Growth Partners.

    Financially, the company reported revenues of Rs 1,885 crore in FY24, marking a 33.2 per cent year-on-year growth. It also significantly narrowed losses—from Rs 142 crore in FY23 to Rs 11.8 crore in FY24, representing a 91 per cent reduction.

    Shadowfax now joins a growing list of Indian startups eyeing public listings. Recent confidential DRHP filers include PhysicsWallah, boAt, Urban Company, Shiprocket, Groww, Pine Labs, Capillary Technologies, Wakefit, and Curefoods, underlining a renewed momentum in India’s startup IPO pipeline.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
     

  • Oppo plays it smart with Gen Z in ‘Har Scene Ka Asli Partner’ blitz

    Oppo plays it smart with Gen Z in ‘Har Scene Ka Asli Partner’ blitz

    MUMBAI: When life gives Gen Z heartbreak, potholes, and 7 per cent battery anxiety, Oppo gives them the K13x and a campaign that quite literally meets them where they are. Launched in collaboration with Flipkart and led by SW Network, the ‘Har Scene Ka Asli Partner’ campaign turns everyday desi dilemmas into brand gold, making the Oppo K13x 5G a street-smart star.

    Armed with military-grade durability, superfast charging, and a long-lasting battery, the K13x is clearly built for life’s curveballs. But instead of singing specs in a sterile studio, the campaign took to the streets and memes with cultural insight and cleverness in equal measure.

    From quirky OOH billboards in college zones declaring “Bro, Kya Scene hai? vs Bro, Scene Ho Gya,” to live charging kiosks that saved the day (and your phone), every touchpoint served more than just copy, it offered context.

    And in a monsoon masterstroke, SW Network turned India’s dreaded potholes into real-world testimonials for toughness. Painted road signs and standees reminded passersby: this phone is pothole-proof.

    Print ads in Dainik Jagran and Navbharat Times added yet another punch, flipping familiar frustrations like slow charging and flimsy builds into moments of revelation. The core idea? “This wouldn’t happen if you had the Oppo K13x.”

    SW Network co-founder Raghav Bagai explained, “Instead of talking about durability in a lab, we showed it where people actually feel the pain on the road. This campaign proves creativity can come from chaos.”

    Meanwhile, digital got its own slice of the action. Meme content and skits by Gen Z creators flooded Instagram and Moj, racking up millions of impressions and cementing the K13x’s place in the cultural scrollscape.

    What began as a smartphone launch has now become a scene-stealer of its own literally. In a cluttered phone market, Oppo and Flipkart have cracked the code: sell the story, not just the specs. And in a world that runs on low battery and high emotion, the K13x might just be the asli partner for every scene.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Honasa ropes in Yatish Bhargava as chief business officer to boost growth playbook

    Honasa ropes in Yatish Bhargava as chief business officer to boost growth playbook

    MUMBAI: Not every day does a personal care unicorn rope in an FMCG heavyweight to sharpen its business game—but when it does, the move smells as sweet as a bottle of onion hair oil going viral on Instagram.

    Honasa Consumer Limited, the parent company behind Mamaearth, The Derma Co., and Aqualogica, announced on 17 June 2025 the appointment of Yatish Bhargava as its new chief business officer (CBO). The decision signals a strategic gear shift for the fast-growing brand, as it seeks to scale both breadth and depth across general trade, modern trade, and online marketplaces.

    Bhargava steps into the role as a seasoned operator with over 17 years of experience. He brings P&L expertise and leadership acumen honed at some of India’s most influential consumer companies, including Flipkart and Hindustan Unilever. At Flipkart, he played a central role in category transformation and go-to-market strategies. At HUL, he led high-performing sales and growth teams across multiple verticals.

    His appointment takes effect immediately, with a full-time term. Honasa stated that Bhargava will be a designated senior management personnel (SMP) under SEBI compliance.

    In its regulatory filing with the NSE and BSE, Honasa underscored its intent to reinforce business scale, growth strategies, and sustainable momentum through Bhargava’s expertise. “Yatish has led category transformation, built scalable go-to-market strategies and driven sustained growth across diverse consumer businesses”, the company noted in its official statement.

    An alumnus of the Indian Institute of Management, Lucknow, Bhargava will be tasked with building on Honasa’s already expansive omnichannel approach while navigating the highly competitive D2C landscape.

    The announcement comes at a time when Honasa is increasingly eyeing market leadership across beauty and wellness categories, both online and offline. With Bhargava’s appointment, the company appears ready to play offence with stronger execution muscle and retail agility.

    The disclosure has been made available on Honasa’s official website.

  • Clove Oral Care bites into the toothpaste game with dentist-designed launch

    Clove Oral Care bites into the toothpaste game with dentist-designed launch

    MUMBAI — India’s largest dental chain has something fresh to smile about. Clove Oral Care has officially taken the plunge into the fast-moving consumer goods aisle with its new line of clinically developed toothpastes and toothbrushes—crafted by dentists, backed by Dabur, and now live on Amazon, Flipkart, and cloveoralcare.com.

    This isn’t just another shiny smile promise. Armed with insights from over a decade of chair-side experience and a sharp focus on Indian oral health issues, Clove’s new range tackles real problems—think enamel erosion, dry mouth, sensitivity, and even the brushing battles of fussy kids.

    The star-studded lineup of pastes includes:

    .   Hydrate, India’s first dry-mouth toothpaste powered by Optaflow technology

    .   Revive, a remineralising formula that gets tooth enamel back on track

    .   Sensitive, with Potassium Nitrate for that “ouch!” moment

    .   Kidz, a fun, colour-changing fluoride blend that’s all play and protection

    .  Ultimate, the everyday all-rounder for healthy gums and stronger teeth

    German fragrance and sensory tech company Symrise adds flair to function with patented OptaFresh and taste-boosting innovation, turning brushing into a sensory ritual.

    On the brush front, Clove’s dentist-designed models come fitted with ultrasoft DuPont Tynex bristles, promising precision, plaque-fighting power, and long life—no wobbly heads or marketing fluff here.

    Clove Oral Car founder & CEO Amarinder Singh said, “We’ve been very deliberate in how we’ve priced this range. Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags. By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience. It’s about delivering real value products that meet clinical standards yet remain practical for everyday use across Indian households.”

    The brand’s hybrid ‘product + service’ model ups the game further. Each purchase comes with a complimentary dental consultation, redeemable at any of Clove’s 600-plus clinics across 26 cities—making it the only oral care brand offering clinical backup with your brushing routine.

    Backed by Dabur’s innovation team and German materials, Clove’s bold new move may just rattle the toothpaste tube in a category long dominated by cosmetic claims. Call it the dental seal of approval—packaged.

  • Flipkart rewrites retail media with speed data and a dash of drama

    Flipkart rewrites retail media with speed data and a dash of drama

    MUMBAI: What do love, Lays and logistics have in common? Flipkart, apparently. At its Goa Fest 2025 masterclass, the e-commerce giant rolled out a full-funnel manifesto for how brands can advertise smarter, sell faster and even deliver anti-love chocolates in 10 minutes flat. Packed with metrics, media strategy, and a sprinkling of Valentine’s wit, the session was a whirlwind tour of how retail media is no longer just about deals but about data, delight and deep hyperlocal targeting.

    At the Flipkart masterclass held at Goa Fest 2025, the brand flipped the script on what e-commerce advertising can do showcasing how its ecosystem is now a robust, intelligent ad-tech playground for everyone from FMCG giants to rural D2C sellers.

    Launched as Flipkart’s quick commerce vertical, Flipkart Minutes is not just delivering tomatoes in 10 minutes, it’s shipping electronics. Over 25–28 per cent of all orders now include phones and gadgets, especially in Tier 2 India, where users increasingly need a “Pogo phone” faster than their Wi-Fi can buffer.

    But the brilliance isn’t just logistical, it’s hyperlocal advertising. Brands can now target delivery guys’ helmets in Koramangala or run a Valentine’s Day campaign only for Bangalore. Flipkart cited Cadbury’s 42 per cent YoY sales growth from a split “pro-love” and “anti-love” campaign using Minutes, a strategy that played both sides of the heart-shaped field.

    Flipkart’s Iris analytics platform empowers advertisers with full-funnel insights. Beyond ROAS (Return on Advertising Spend), brands now get New-to-Brand (NTB) metrics measuring how many fresh eyeballs saw and clicked their products.

    With over 2,000 types of audience signals in play and 80 per cent of advertisers using them, Flipkart is serious about understanding behaviour, not just demographics. Think: not just who’s browsing, but what they previously bought, which pin codes they search from, and what their most-used credit card says about them.

    Perhaps the most disruptive insight? Flipkart is offering a line of ad credit to small and rural advertisers based on past performance. Instead of upfront payments, sellers can now use ad credit and pay back as a percentage of actual sales freeing up crucial cash flows.

    Flipkart’s Brand Self-Serve portal has gone from being a display hub to an intelligent coach. Its Keyword Planner allows precise targeting (e.g. phones under Rs 30,000), while PCS Spotlight brings masthead-style prominence right inside search results.

    Thanks to 6–7 layers of search recommendations, even first-time advertisers can run effective campaigns. Add to that Product Performance Ads and a creative Brand Solutions team, and what you have is not just ads, but entire storytelling experiences optimised for ROAS and reach.

    Flipkart’s anecdotal evidence packs punch. Coke targeted party hours before New Year’s by finding users buying Lays and Chakna—not soda. Cadbury ran two opposing Valentine’s Day campaigns, pro-love for Silk, anti-love for Gems and saw their sales shoot up 42% over last year’s campaign.

    With Big Billion Day on the horizon, Flipkart is focusing on customer loyalty targeting, allowing brands to reach habitual discount-hunters during specific periods.

    Their ambitious roadmap includes pushing retail media as a top-funnel tool too. It’s no longer just a performance play. Retail media is now about brand discovery, contextual engagement, and creative risk-taking without betting the whole national ad budget.

    From smart shopping insights to delivering slow-mo smartphones faster than you can say “Galaxy S24 FE,” Flipkart’s masterclass proved one thing: retail media isn’t just booming, it’s blooming.