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Tag: Flipkart

  • Motorola dials up ‘Big billion moto rush’ with record-low festive smartphone deals

    Motorola dials up ‘Big billion moto rush’ with record-low festive smartphone deals

    MUMBAI: The big billion buzz is here, and Motorola is leading the charge. Motorola has announced its ‘Big billion moto rush,’ unveiling its lowest-ever prices on bestselling smartphones during Flipkart’s big billion days sale 2025, which kicks off at midnight on 23rd September (early access from 22nd September).

    Leading the charge is the motorola edge 60 pro, a flagship powerhouse featuring a Pantone-validated triple 50MP camera system, the world’s most durable 6.7” 1.5K true colour quad-curved display, and a 6000mah battery with blazing 90W turbo-power charging. With motoAI and deep integration with Google Gemini, Microsoft Copilot, and Perplexity, it packs cutting-edge AI tools at festive special prices starting Rs 24,999.

    The motorola edge 60 fusion, dubbed the “all-rounder under Rs 20,000,” lands with a Pantone-validated 1.5K display, Sony LYTIA 700C camera, and military-grade durability, available from Rs 19,999.

    In the mid-range, the moto g96 5G brings a 144Hz curved Poled display, Snapdragon 7s Gen 2 processor, and 50MP OIS Sony camera for just Rs 14,999, while the moto g86 power shines with the segment’s brightest 1.5K display and a 6720mAh battery, priced at Rs 15,999.

    Style meets smarts in the motorola razr 60, India’s most stylish flip under Rs 40,000. With a gesture-controlled video camera, titanium-reinforced hinge and the largest 3.6” Poled external display in its class, it’s available at a festive steal of Rs 39,999.

    But the savings don’t stop at phones. Motorola is also offering festive-first discounts on its moto buds ‘Loop’ and ‘Bass’ earbuds, moto pad 60 pro, and even laptops, TVs and washing machines.

    With flagship specs trickling down to mid-range prices, Motorola is clearly setting the tone for a blockbuster festive season.

  • Goodera names Sumit Agarwal as chief financial officer to fuel global growth

    Goodera names Sumit Agarwal as chief financial officer to fuel global growth

    MUMBAI: Goodera has roped in Sumit Agarwal as its new chief financial officer, bolstering its leadership team as the employee volunteering platform prepares for its next phase of global expansion.

    A chartered accountant and all-India rank holder, Agarwal brings over two decades of experience across fintech, e-commerce, payments and technology. He most recently headed Tripmoney at Makemytrip–Goibibo, where he rolled out digital financial products. His earlier stints include cfo roles at Zovi.com and NGPAY (acquired by Flipkart), as well as leadership positions at Wipro technologies.

    At Goodera, he will oversee fundraising, investor relations, financial planning, M&A and strategic growth. “Goodera has built a global platform that powers volunteering while creating community impact. I am excited to shape its financial strategy for the next level of growth,” Agarwal noted.

     

  • Flipkart adds a pink touch with majority stake in content hub Pinkvilla

    Flipkart adds a pink touch with majority stake in content hub Pinkvilla

    MUMBAI: Shopping just got a splash of pink. Walmart-owned Flipkart has picked up more than 75 per cent in entertainment and lifestyle platform Pinkvilla, valuing it at around 15 million dollars, as part of a bold push to court Gen Z with content-driven commerce.

    Founded in 2007, Pinkvilla has grown into a cultural staple with 60 million monthly users and 7.2 million Instagram followers. Its celebrity-fuelled stories, lifestyle updates and digital IPs have built a fiercely loyal base. “Pinkvilla’s robust content IPs and strong connection with its loyal audience are assets that will accelerate our efforts to leverage content as a key driver of growth,” said Flipkart senior vice president for corporate Ravi Iyer.

    For Flipkart, the deal is more than an investment, it’s a strategy to blur the lines between entertainment and shopping. One in three Flipkart customers is Gen Z, with video commerce already a major draw. “Our acquisition of Pinkvilla is a critical step in deepening our engagement with Gen Z,” Iyer added. Pinkvilla’s founder and CEO, Nandini Shenoy, called the move a “validation” of the platform’s reach, noting that Flipkart’s backing would help scale operations and deliver even more of the content fans love.

    The Bengaluru-based ecommerce giant has been flexing its investment muscle through Flipkart Ventures, with bets on over 20 startups, including logistics enabler Xportel, Factors.ai, and AI-powered recruitment venture Expertia.ai. With Pinkvilla now in its basket, Flipkart is hoping star power and storytelling will spark its next wave of growth.
     

  • Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery

    Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery

    MUMBAI: When devotion meets delivery, even an Aarti can arrive in ten minutes. Flipkart Minutes, the quick commerce arm of Flipkart, struck a festive note this Ganesh Chaturthi with a digital-first campaign that blended tradition, rhythm, and rapid service. The centrepiece was a film created with FCB Kinnect, where the Ganesh Aarti was reimagined without lyrics replaced instead by the everyday symphony of claps, utensil taps, and beats. The creative twist showed how simple, familiar sounds can evoke connection and devotion, even outside a temple setting.

    But Flipkart didn’t just stop at the screen. Between 27 August and 6 September, the platform offered 10-minute prasad delivery from Siddhivinayak temple in Mumbai and Shrimant Dagdusheth temple in Pune, available at a nominal cost alongside regular orders. Devotees also found rapid mobile charging stations set up in high-footfall areas to keep the celebrations powered through long processions and pandal visits.

    Adding a playful touch, complimentary manjiras traditional percussion instruments were tucked into select orders in Mumbai on the festival’s first day, echoing the campaign’s musical theme. By weaving together prasad, percussion, and practical convenience, Flipkart Minutes positioned itself as more than just a service, it became a seamless part of the celebration.
     

  • Motorola turns up the volume with Bose-tuned Loop and bass-heavy buds

    Motorola turns up the volume with Bose-tuned Loop and bass-heavy buds

    MUMBAI: When it comes to sound, Motorola just dropped the bass, literally. The smartphone giant, now calling itself India’s leading AI phone brand, has launched two true wireless earbuds designed to take on every mood, beat and playlist: the moto buds Loop powered by Bose Audio, and the moto buds Bass with segment-best 50db active noise cancellation.

    Priced at Rs 7,999 (with a bank offer cutting Lop to Rs 6,999) and Rs 1,999 for Bass, the earbuds go on sale 1st September and 8 September respectively, across Flipkart, Motorola.in, and retail stores. Both arrive armed with features aimed squarely at India’s growing tribe of music junkies, gamers, and on-the-go professionals.

    The moto buds Loop stand out with an open-ear design tuned by Bose, 12mm ironless drivers, and spatial sound for 3D-like immersion. They deliver 8 hours on a single charge and 39 hours with the case, plus a quick 10-minute top-up for 3 hours of playback. Add IP54 water resistance, a memory alloy frame, and trekking green finish, and Loop is more style statement than accessory.

    For bass-heads, the moto buds Bass promise Super Bass tuning, Hi-Res LDAC audio, and 12.4mm composite dynamic drivers. With 50db ANC across a 4kHz range, users can toggle between Adaptive, Transparency, or Noise Cancelling modes at will. Battery life stretches to 7 hours (ANC off) plus 41 hours with the case, totalling a marathon 48 hours. Quick cadds 2 hours of playback in 10 minutes. At just 51g, with triple-mics on each bud and finishes like dark shadow, blue jewel, and posy green, these are built for marathon listening sessions without compromise.

    Connectivity gets a boost too both models feature Bluetooth 5.3, Google fast Pair, and Crystaltalk AI to cut through background chaos on calls. With smart connect and moto ai integration, users can switch devices or trigger commands (“Catch me up”) hands-free, making them lifestyle companions as much as audio gear.

    Motorola India MD T.M. Narasimhan summed it up: “With Loop and Bass, we’re blending technology, design and usability to create audio experiences that resonate with evolving lifestyles.” Translation? Whether you crave Bose-tuned clarity or chest-thumping bass, Motorola now has a bud for every beat.

  • Boss move! Bigg Boss 19 smashes OTT records with blockbuster JioHotstar debut

    Boss move! Bigg Boss 19 smashes OTT records with blockbuster JioHotstar debut

    MUMBAI: The house isn’t just full, it’s overflowing. Bigg Boss Season 19 stormed onto JioHotstar with India’s biggest-ever OTT launch, pulling in record-breaking Day 1 numbers that set the stage for a fiery season ahead. The opening episode clocked a 2.3x surge in reach and a 2.4x jump in watch-time compared to last year, while peak concurrency doubled over Bigg Boss 18’s launch. For a franchise that has ruled non-fiction TV for 18 years, this digital-first outing has levelled up the game.

    It wasn’t just the audience piling in brands rushed in too. With 11 marquee sponsors across FMCG, auto, lifestyle, and personal care ranging from Vaseline, Appy Fizz, Flipkart and Lakme Peach Milk to Citroën, Manforce and Lux Cozi, the season has lured a mix as diverse as the housemates themselves. For advertisers, Bigg Boss continues to be more than a show; it’s a cultural juggernaut with unmatched reach and recall.

    Keeping fans hooked round the clock, JioHotstar has added interactive features like live chats, polls, and a 24×7 live feed, ensuring audiences don’t just watch but actively play along. And of course, fronting it all is Salman Khan bringing charisma, banter, and that signature mix of star power and swagger that keeps audiences coming back.

    As Alok Jain of JioStar put it, “The overwhelming response reflects not just the property’s scale but the deep bond audiences share with Bigg Boss.” With the launch already rewriting records, Season 19 is shaping up to be more than entertainment, it’s a 24×7 obsession.

  • Raghu Ramanujam takes charge as vp of product at Nielsen’s Gracenote

    Raghu Ramanujam takes charge as vp of product at Nielsen’s Gracenote

    MUMBAI: Raghu Ramanujam, a seasoned product executive with stints at Flipkart, InMobi and Zoho, has joined Nielsen-owned Gracenote as vice president of product management.

    At Flipkart, Ramanujam steered the payments and fintech strategy, shaping products that sought to democratise access to credit and scale digital transactions for India’s 1.4bn people. He previously founded PoolCircle, once Bengaluru’s largest carpool network, with the mission of taking a million cars off the road.

    At InMobi, he oversaw SmartPay, expanding its reach across nine countries, and built products that propelled the firm from 200m to 100bn ads served per month. Earlier, at Zoho, his NetFlow Analyzer became the company’s fastest product to notch $1m in revenue.

    Ramanujam has also led the product division at Tambora Systems, Embibe and Microsoft Accelerator, and began his career in sales and engineering before moving into software and digital platforms.

     

  • Bigg Boss 19 gets a full house of sponsors before drama even begins

    Bigg Boss 19 gets a full house of sponsors before drama even begins

    MUMBAI: Before a single fight erupts or a tear is shed, Bigg Boss 19 has already pulled off its first big win, a full house of nine heavyweight sponsors, proving its unmatched pull in India’s reality TV arena. Premiering Sunday, 24 August 2025, across JioHotstar (9 pm) and Colors (10.30 pm), the Salman Khan-hosted show enters its 19th season with the theme “Gharwalon Ki Sarkaar”, where for the first time in the franchise’s history housemates hold the power to make decisions. The Parliament-inspired house promises a cocktail of people politics, power plays and unpredictable twists, all with unfiltered consequences.

    On the advertiser side, the line-up is as eclectic as the show’s contestants: Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier. From FMCG giants to auto brands, the mix underscores the show’s rare ability to capture consumer attention across categories.

    “Bigg Boss remains the top choice for brands seeking unparalleled reach,” said JioStar head of revenue for entertainment Mahesh Shetty adding that its seamless integrations deliver “unmatched value for both audiences and advertisers.”

    Returning sponsor Vaseline is back as co-presenting partner, with HUL’s Pratik Ved calling the association “a platform to showcase its upgraded product portfolio while staying India’s official skincare partner.” Meanwhile, Appy Fizz’s Nadia Chauhan dubbed the show “culturally relevant rocket fuel” for brand engagement, while Danube Group’s Rizwan Sajan highlighted last season’s “record-breaking global viewership” as reason to double down.

    Auto major Citroën, rolling out its India 2.0 strategy, sees the show’s raw energy as the perfect match for its refreshed product line-up, with Citroën MD Shailesh Hazela saying it allows the brand to “embed itself into the rhythm of Indian lives.”

    With 18 years of dominance, a 24×7 live feed, and its enduring power to spark conversation across 240 plus countries via JioHotstar, Bigg Boss 19 isn’t just a show, it’s India’s biggest pop culture juggernaut. And this year, the nation’s “gharwalas” get the gavel.

  • Anuj Sahai exits Peak XV, sets sights on fresh ventures in AI and startups

    Anuj Sahai exits Peak XV, sets sights on fresh ventures in AI and startups

    BENGALURU: After a two-year stint as chief product officer at Peak XV Partners (formerly Sequoia India & SEA), Anuj Sahai is charting a new course. Sahai, who announced his exit this week, said the role offered him a ringside view of the startup ecosystem and hands-on experience with artificial intelligence.

    Sahai, who has held senior posts at Walmart Global Tech, Ola, Flipkart, Payback and Yahoo!, is now advising early-stage founders on tech stacks, workflows and agentic AI. “I’ll be recharging and reflecting over the next few months while exploring new opportunities,” he said, inviting connections from entrepreneurs and investors alike.

    Over a two-decade career, Sahai has built a track record of scaling digital businesses: he led Walmart’s US marketplace product team to a significant share of e-commerce revenues, launched Flipkart’s advertising platform into India’s No 2 ad business within 15 months, and forged landmark partnerships for Ola Play.

    For now, the industry will be watching which venture the product veteran picks as his next big play.

  • Flipkart’s influencer army hits it out of the e-park in sale season

    Flipkart’s influencer army hits it out of the e-park in sale season

    MUMBAI: This Independence Day, the real fireworks aren’t just in the skies, they’re lighting up Instagram, Youtube, and your Reels tab. In a head-turning report released by influencer marketing SaaS platform Klugklug, Flipkart and Amazon’s contrasting influencer strategies for their big sales reveal two vastly different playbooks and one clear early leader.

    On Day One of the festive e-commerce face-off, Flipkart appears to be “batting bigger”, deploying influencers at three times the scale of Amazon. Flipkart commanded 75.89 per cent of the influencers and 71.01 per cent of total posts, while Amazon trailed with 24.11 per cent of influencers and 28.99 per cent of posts.

    But while Flipkart is flooding the field with content, Amazon is playing the precision game.

    “The Independence Day sales are a battleground for e-commerce and brands,” said Klugklug co-founder & CEO Kalyan Kumar. “Flipkart’s aggressive, high-volume influencer deployment strategy is clearly leading in terms of reach and overall engagement at this stage.”

    Indeed, Flipkart’s influencer army is delivering big on reach and engagement. The platform’s creators garnered a whopping 136.91 million views, 1.56 million likes, 423.19K comments, and 31.4K shares adding up to a massive 2.02 million in total engagement.

    Amazon’s numbers, while more modest, point to a different kind of victory. The platform clocked 11.73 million total views, with 806.07K likes, 226.5K comments, and 16.89K shares, totalling 1.05 million engagements. However, its overall engagement rate was a notable 3.02 per cent, more than double Flipkart’s 1.32 per cent.

    “Amazon is demonstrating a more surgical approach,” explained Klugklug co-founder & CPO Vaibhav Gupta. “While their influencer deployment is smaller, their engagement rates are higher driven by mega-influencers. Flipkart, meanwhile, is casting a wider net, creating a splashy buzz with a mass rollout.”

    Flipkart’s biggest win seems to lie with its nano to macro influencers, who are showing solid engagement. The platform’s nano creators saw an impressive 4.70 per cent engagement rate, while Amazon’s mega influencers delivered a strong 3.50 per cent.

    However, when it comes to mega influencers, Flipkart is steamrolling the competition. These top-tier content creators alone generated 121.64 million views for Flipkart, dwarfing Amazon’s combined 10.77 million views from mega influencers and 11.98 million views from macro influencers.

    The numbers reflect the sheer difference in scale: Flipkart has gone all in, while Amazon is strategically picking its bets.

    “Both strategies have merit,” said Gupta. “It will be fascinating to see which proves more effective as the sale progresses big splash or deep connect?”

    As the sale rolls on, the scoreboard is far from final. But if the first day is anything to go by, Flipkart is swinging for the fences while Amazon is quietly building innings. Either way, the real winner is your feed, which is now a cricket field of commerce.